Massage Business Superhero Summit… The Movie

Okay, so this isn’t really a movie, but if you’ve been hiding under a rock and haven’t heard of this online business summit which is happening Monday, October 20th, then you really need to watch this little video:

Here’s how to get started…

  1. Get your FREE ticket here:
  2. Print up the schedule here:
  3. Grab your appointment book and make time to attend as many of the sessions as you can
  4. Invite your friends by sharing this video:

Then get ready to take your massage career or massage business to a whole new level

This message will not self-destruct in ten seconds. You can share it freely. Do your friends a favor. Click one of the social sharing buttons to the right of this page and tell them about it.

I’ll be looking at Business Lessons from the Superheros. Success leaves clues. The best way to become successful in your career or practice is to look at those who are already there. Closely examine what they do and simply model it in your own practice. Most often than not, you’ll find that it’s not strategies and tactics alone that make these massage professionals successful, but rather the way they think about their practice.

Join me as I look at 17 lessons we can learn from superhero massage therapists and see how many you practice in your business.

So few people have experienced firsthand the incredible benefits of massage and bodywork. It’s up to us to change the world, one massage at a time, and this groundbreaking event will give you the tools to do just that.

It all starts on Monday morning (Oct 20th). Don’t miss it! This online summit is absolutely free to attend, but you must save your spot:

Be Unrealistic

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When I started World Massage Conference seven years ago, I enlisted a couple of equally naive friends to help me and insisted that we make this the biggest event ever in the history of massage. There was no such thing as a virtual conference at that point. I looked for models, but no one had done anything like this… in any industry. We did six days of live streaming broadcasts, from early morning to late at night, to a profession of low tech practitioners at a time when live streaming broadcasting was still in its infancy.

I don’t remember the exact number, but we must of had 8,000 paid registrants from around the world at that first event.

In retrospect, as with many things I’ve done, it didn’t make sense. It was a crazy thing to do. I was naive and neither my partners or I had any idea what we were getting ourselves into. The first day of broadcasting was chaos and we were just praying that things wouldn’t explode when we pressed the buttons to get started.

But we accomplished an incredible feat bringing dozens of the top massage experts from around the world into people’s living rooms. And seven years later it still remains the largest event in the history of massage every year with more than double the registrations of our first year. We accomplished so much simply because we were completely unrealistic!

So the next time you do not feel competent enough to try something new, simply ask yourself if that belief has ever helped you. If not get rid of it and get a new belief because at the end of the day an unrealistic vision that pushes you to new levels of achievement is far better than a realistic one that makes you feel impotent and incapable of making changes in the world around you.

What’s one crazy thing would you like to do, but have never taken action on because you’ve been too realistic?


How To Get Physician Referrals…

DavidK_polaroidOne of my favorite educators is going to be presenting at the World Massage Conference on Sunday, November 17th at 6 pm ET (New York time) and will be sharing how to get more physician referrals.

Having just a few physicians actively referring to you can turn your struggling massage practice into a thriving one. And those clients will be sent to you from a person of authority, so they’ll likely  be more compliant than your average client and will see you regularly.

Are you interested in promoting your massage practice to physicians? Would you like some strategies for scheduling the meetings with doctors? Would it be helpful to know how long the meetings should last, what to bring, say and how to ask doctors for patient referrals? David is an actively practicing therapist and has been meeting with physicians since 1992. I’ve heard him teach many times and I know that he’ll share some powerful referral techniques you can apply immediately.

You can view this broadcast at the World Massage Conference on Sunday, November 17 at 6pm ET (New York time) and I’d highly recommend you be there to see it.

Registration for this unique online conference is half price for just a few days longer. You’ll have access to the live event that takes place on November 17th and 18th and if you register now you’ll get instant on-demand access to about 25 hours of recorded presentations from the spring 2013 event. David’s presentation alone is we’ll worth the price of admission.

Register today at and I’ll see you at the show!

Who Holds the World Record for Most Webinar Attendees?


Who holds the record for the most attendees at a live massage webinar?

It’s not me, I’m sad to say.

It’s Til Luchau! He had over 800 attendees listening to his last live broadcast for a reason: He’s entertaining, thought provoking and provides super practical advice for massage professionals.

He is doing a free pre-conference broadcast at World Massage Conference tomorrow evening and I want to invite you to join me.

It’s a business presentation on the topic of “Money and Healing: A Clash of Values”.

We know that people benefit from our work. We know what we offer as massage professionals has real value.

So why aren’t we all wealthy?

Join me online tomorrow night (Tuesday, November 5th) and we’ll find out together. Register free and get all the details here:

See you there,

Eric Brown, Grand Massage Poobah

P.S. This is a free event, so be sure to share with your friends.

The most influential person in my 24 year career…

In over two decades in the massage profession I’ve met a lot of fascinating people who have shared their thoughts, ideas and visions about the future of massage.

Through BodyworkBiz and my role as an educator, I’ve spoken with thousands of in the trenches massage therapists. Through Massage Therapy Radio and World Massage Conference I’ve discussed issues with hundreds of the industries brightest minds, including noted authors, educators and practitioners. My virtual “Rolodex” contains the contact information for the CEOs and Presidents of pretty much every major international massage organization.

Words cannot express how deeply appreciative I am for their incredible openness, sharing and generosity.

Yet, if someone were to ask me who has had the most impact on my professional life, there’s always one person who comes immediately to mind, without a moment’s hesitation.

This person has forever changed the way I think about massage and has put my career on a trajectory I could not have possibly imagined as I walked out of massage school with certificate in hand.

He ranks high on my top ten list of people who have made and indelible impact on the direction of profession through its incredible growth over the past 30 years.

The first time I heard him speak, however, he pissed me off. As an extremely well educated massage professional with a love for the advancement of massage therapy I thought his message was insulting and off-putting. It went against everything I was taught or thought about massage. I was hopping mad!

I guess that’s what naturally happens when your entrenched beliefs collide headfirst into reality.

Whether we recognize it or not, over these past 30+ years we have entered the profession in a particular historical context. It’s a context that has us collectively investing in a particular paradigm about the profession that is anything but well informed or holistic. And this person’s visionary message is disturbing because it goes against many of our ingrained ideas about massage, who we are as massage therapists, and the future of massage.

In fact, I’m currently under investigation by my regulatory body for professional misconduct as a result of paraphrasing his thoughts on my website and have been issued what amounts to a gag order.

Who is this person and what did he say that so dramatically compelled me to make a complete 180 in my professional life?

Sign up for this free broadcast that I’m hosting on Tuesday night and find out:

Why attend the World Massage Conference?

I love the World Massage Conference! Why wouldn’t I? I helped shape it into my dream event!

I’m addicted to learning. So me at the World Massage Conference is like a crackhead in Columbia. There is so much great information on pretty much every massage topic imaginable. I’m on a six-day high.

Because I run the event it’s hard to take me seriously. I know I come across as an evangelist: The person you don’t want knocking at your door. I just want to sell registrations, right?

So I asked a number of prominent educators who have been involved as both presenters and attendees at the conference what they liked about the World Massage Conference and then I put together this little video. Enjoy…

** Click here to register for the conference **


Join me at World Massage Conference

The World Massage Conference is a virtual conference and the largest event in the history of massage. Come join me and be part of this unique event. Use this page and get 50% off the registration fee:

I’ll be presenting today, Tuesday, June 5th, and giving participants three really quick easy ways to get increases in your income this week!

This will be part of a business round table called Quick Start Strategies. Whether you are a new therapist or have been practicing for years, getting new clients in the door quickly and cost-effectively is always a priority. Stop spinning your wheels and start getting results from your marketing efforts.

Register and you can get access to 50 hours of massage continuing education, including other great business presentations like…

Bringing Your “Perfect” Massage Practice Into Reality

Do you have your dream career or business as a Massage Therapist?  If not, then it’s time to get your hands on the right plan and your feet on the right path.  Massage therapists face a number of common problems in their careers that can be grouped into four major categories: boredom, fatigue, injury, and income level.  This presentation will take you on an exploration of the powerful, practical tools you can use to overcome these four obstacles and to create the successful career or business that you’ve always dreamed of.

East Meets West: Balance Your Business with the Five Element Theory
This unique and dynamic presentation explores the key principles of the Five Element Theory of Traditional Chinese Medicine and shows practitioners how to apply this ancient philosophy to the way they run their present day massage therapy businesses. We’ll create a bridge from the theory’s initial applications for nature and the human body to see that each of the five elements relates to an area of your business, like marketing and finances. You’ll discover how each element’s strength or weakness affects other aspects of your business using the creative and control cycles of the Five Element Theory. You will return to your practice with a fresh perspective and tools to create a strong and balanced business foundation.

Also be sure to join me on Wednesday, June 6th for Education Day sponsored by ABMP. I’ll be interviewed along with Laura Allen, and Irene Diamond focus on the fun, creative, and self-empowering aspects of maintaining an inspired massage career.

Use this link to get 50% off the regular registration fee:


Your registration also includes the November 2012 conference at no extra cost. Everything is recorded and you’ll have access to the replays until March 31st, 2013. Hope to see you there.

Who’s presenting at the World Massage Conference 2012?

The World Massage Conference is a virtual conference that is broadcast live to your computer. It features the top massage experts from around the world. Take a look at the partial list of presenters for the 2012 conference below. How many do you recognize? How many have written books that you have in your library? How many have you taken workshops from at conferences?

Registration is now open and you can get half price registration by going here: Choose the half price option and click the “I am a member of a partner association”. Choose BodyworkBiz in the dropdown list. and you’ll be able to save 50% off the regular price of the conference.

Please share this post with your friends. How many of these presenters do YOU know? I’d love to hear about any encounters you’ve had with these renowned experts in the comments section below. Also, we’ll be starting our planning for the next conference soon. Who would you like to see present in 2013?

Get out of your massage room!

Being a massage therapist tends to be a little isolating. We’re locked away in our little room’s with our clients and there are few opportunities to connect with our colleagues.

This year, join a global community of massage professionals from around the world at the World Massage Conference. You’ll get inspired not just by the incredible line up of international massage experts, but you’ll be able to chat with thousands of caring, like-minded professionals throughout the live event. Better yet, you can do it from the convenience of your home or office.

There is a special pre-launch offer for the 2012 conference, but it’s available only for current participants. For details log into

Free Pediatric Massage Webinar with Tina Allen…

I’m going to be hosting FREE Webinar with Tina Allen on Pediatric Massage for the World Massage Conference and would love for you to join me.

Renowned infant massage expert, Tina Allen of Liddle Kidz Foundation is one of the world’s foremost experts in pediatric massage. Her story is fascinating. Currently she has not fixed address, but travels around North America in the LiddleKidz tour bus with her hubby and little guy Otis.

She’ll be discussing the importance of pediatric massage, who can perform these techniques, how to become trained, evidence-based benefits and the variety of settings in which pediatric massage can be performed. She’ll answer any questions you have and be available for personal chat immediately following the presentation.

When: Wednesday, October 13th at 9PM EST New York time. (Check the countdown clock on the broadcast page to determine the time in your timezone.)

Where: Live simulcast on the web and by phone (replay available)

Cost: Free!

How: There’s no cost, but you need to register to save your spot. Click here to hear a personal message from Tina and to reserve your seat for this exiting presentation…

Just enter your name and email in the box on the top of that page and you’ll get access details immediately. You can watch the live event on your computer or listen in by phone.

The World Massage Conference will be giving away a prize package worth $1,286, which includes a massage chair from Massage Warehouse, Biofreeze products and a Craniosacral course from Upledger. You have to be on the live broadcast to be eligible to win.

Don’t keep this a secret. You’re friends shouldn’t miss this. Click the Facebook Like button on this page, post this blog link to your Facebook profile or Tweet it to your friends.

To reserve your spot, go to:

I’ll see you there!