The webinar replay will be available for about a week. No cost. Get more info about the event and what you’ll learn here:
Free Video Marketing Webinar Replay
Here’s the first comment to come in after the broadcast…
Thank you so much for the Webinar on making videos. This was fantastic! I have been looking for another way to market my business. It seems that to stay ahead of the pack you must always look for something new. Tthis is it – making a video. Thank you for sharing. I am very excited about putting a video together. I guess I’ve been reluctant because I don’t look like a celebrity and wondered how the general public reacts to every day people. I guess we’ll try it and find out. Thank you again – much appreciated. That was one hour well spent.
Gail Russo, LMBT, Cary, North Carolina
Here are some links from sites I mentioned throughout the broadcast:
The Power of Video for Marketing Your Business
Thanks for attending the webinar. We looked at lots of great information for getting your business found online and getting new customers.
You saw how I was able to get videos at the top of Google search results for not just my businesses, but for any massage practice. I uploaded a video for a therapist two weeks ago and within 24 hours she got a page one result. It’s not that hard and I outline exactly how you can do it.
Here is the video that I produced for her. It took me about an hour using one of the web services mentioned below:
Here you can see the video has a number 1 position in search results out of 639,000 competing pages and the video was uploaded less than two weeks before this screen shot was taken:
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Also more info at my blog:
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Free website building video course:
My son’s site. He was 10 years old when he built his site using the instructions in the video course:
Free website creation tool used above. No catches or strings. Completely free and your website is hosted for free. Super easy to use:
Flip Video is the camera that I normally use. It’s super easy: An on/off button and zoom button and that’s it. It plugs directly into your computer and the software is in the camera. And it’s very affordable:
Edit in Windows MovieMaker, a free program that comes installed with Windows. It is simple to use and has a very short learning curve. (Mac users have iMovie.) Example of video edited with MovieMaker to get a sense of possibilities (World Massage Conference):
Online video creation services:
Animoto for Business. Nice looking videos. Some stock images, video and music. $249 per year or $99 for 3 months:http://animoto.com/business
SpotMixer. 30 to 90 second commercials. Some stock images and video. $79 to download your completed video:http://www.spotmixer.com
This video was made with SpotMixer (I did a small edit in MovieMaker):
Jing Pro: Does screen capture and combined webcam/screencapture. Can download MPEG files. $14.95 per year: http://www.jingproject.com/pro/
Have someone do it for you. Prices usually range from $500 to $5,000. Best and lowest cost service I’ve seen on the web is iFlashVideo. Professional 60 second videos for only $49 per month. Write the text for your commercial and they will put it together with images, video, music and voiceover. They open up for membership on an occasional basis and you have to lock in your subscription.
Once you have your video produced you must upload to as many video sharing sites as possible. You can automate the process to a certain extent with distribution services.
Free distribution service: Tube Mogul distributes to a limited number of video sharing sites
Paid service: Traffic Geyser is the crème de la crème of video distribution services. I subscribe to this service. Will upload to about 20 sites and will upload audio to podcasting sites. At $99 it’s a little pricey, but if you are going to do video marketing in a bigger way it is certainly a worthwhile investment.
I will be developing some web marketing services and courses in the future and will eventually do an expanded version of this Video Marketing strategy. Be sure to sign up for the Marketing Tips newsletter to get updates on these: