Tag Archives: web marketing

Video Marketing: A Case Study

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There is a special webinar coming up this Thursday, February 9th at 8pm (ET) that will show you a seriously underutilized method to get your site ranked in Google and set yourself apart from the competition. You can read about it below, but first, here’s a short case study video that shows you how I was able to easily get visibility on the first page of Google for a website that really had no chance for getting ranked.

The strategies outlined in this video are the ones I’ll be sharing with you on Wednesday’s webinar. If you can’t attend on this date, recorded replays will be available afterward.

Part 1. Webinar: The explosive growth of online video and what it means for you

Creating and using video for marketing is surprisingly easy. Now, with the incredible growth in online video you have an unprecedented opportunity to engage potential customers like never before. In this webinar you’ll discover:

  • Why YouTube may be the second most important site on the web after Google
  • Why you must start communicating with your audience through video
  • How video can boost your visibility in the search engines
  • Three simple ways to create video
  • How to optimize your videos to be found by the search engines
  • How to syndicate your videos to a dozen video sharing sites quickly

Part 2. View it and do it

Follow along with Eric as he leads you through the process of creating and publishing a video. By the end of this two hour session you will accomplish the following:

  • Create and optimize your YouTube channel
  • Create/download a short video
  • Optimize your video for the search engines
  • Upload a video to YouTube
  • Register for a video syndication service

The cost of the three hour webinar is only $30.

Click here to register for this special video marketing webinar now

You can get this session and access to nine other special web marketing sessions by registering for the Web Marketing MBA program. This is an online group coaching program and will lead you through the process of getting clients through the web. When you register for all ten sessions, you get them for just half price.

Register for all ten sessions for just $150 (regularly $300)

(Note that six live sessions have already been done, but recorded replays are available for you to access anytime for up to one year.)

Register now and I’ll see you there

Take care,

Eric Brown

www.bodyworkbiz.com

PS If you can’t attend the live event, you can access a recorded replay immediately after.

Please click one of the buttons below to share with your friends…

Binge Marketing

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What Is Binge Marketing and Why You Should Never Fall Victim to It…

Don’t do it!

Don’t do binge marketing. I see this all too often where therapists suddenly find that their appointment book is looking a little light and figure they had better do some marketing. It was illustrated in an email I received today where the therapist mentioned that “Marketing may be important to me in a FEW WEEKS.”

The unfortunate part is this is an attitude that is widely shared. It’s not an isolated occurrence.

Where I see Binge Marketing in a big way is immediately before holidays like Christmas. I get panicked emails from BodyworkBiz newsletters subscribers asking, “How can I sell lots of gift certificates?” or “What can I do for a promotion for this holiday?”

The thing is, marketing is not something you just do in a few weeks to fix a slow practice. That’s like pulling out a Band Aid from the medicine cabinet to fix a gushing chest wound.

If your practice is not at the level you want it to be, I can almost guarantee that it’s not a techniques issue. You are probably very talented. Your massage does not suck. Taking another techniques class as a way to help your practice is a mistake.

If your practice is not at the level you want it to be, I can almost guarantee that it’s a marketing issue. You didn’t get 500 hours of practical business training in massage school. Your marketing probably sucks. Learning simple ways to incorporate ongoing marketing activities into your practice is the smart thing to do.

I’m not trying to insult anyone. I’m just tired of seeing talented therapists barely scraping by. I’m tired of seeing fantastic therapists leaving the profession because they can’t make a go at it. It’s painful for me to watch great therapists hit the ground, kamikaze style.

So I beg of you, don’t fall into to binge marketing mindset. Binge marketing might keep your business alive, but in the long term it just is not the answer for a satisfying and sustainable practice.

So what’s a therapist to do?

Start by learning more about marketing. If you do not have a highly successful business, then invest at least twice as much time, money and energy in your marketing education as you do in advancing your massage skills.

You can study with me or you can study with someone who you resonate more strongly with. Whatever you decide, make sure that the marketing person you work with is highly experienced and has not just personal success, but is able to translate that success to others with a proven marketing strategy.

For example, before I released the 60 Clients in 60 Days program, I tested the ideas on groups of massage therapists to make sure the strategy worked on a broad range of practices. It allowed me to create pretty much a foolproof strategy. You can read about the successes of the participants here. This is just one of many pages of success stories illustrating what happens when things are done right.

More recently, I’ve turned my attention to web marketing because it’s an important area, but one where most therapists are extremely weak. I have a great deal of expertise to share. Not only do I do large scale web projects like World Massage Conference, the largest event in the history of massage, but I’ve personally developed over 100 websites for massage therapists of which over 95% ended up on the first page of Google within weeks.

For this reason, I developed the Web Marketing MBA program that will pretty much allow someone to learn how to master web marketing. It’s not a binge marketing solution. In fact, the ten sessions are spread over almost a five month period to help encourage sustainability in your practice. I’d like to see you helping people through your hands on skills for the long run. I want you to be successful by taking regular action over the long term in a way that’s practical and doable. I welcome you to take advantage of this valuable and low cost resource:

http://www.bodyworkbiz.com/webmarketing

Whether you decide to join me or not, I want to do whatever I can to discourage you from doing any more binge marketing. Don’t do it. Learn some solid strategies that work and incorporate them into your daily practice to develop a strong sustainable practice that will allow you to benefit increasing numbers of people.

That’s all my ranting for today,

Eric Brown, Grand Massage Poobah
http://www.bodyworkbiz.com

Do you believe that more therapists need to avoid binge marketing. Vote “yes” by clicking the Like button below.

A Google Photo Shoot for Free?

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I’ve been a big fan of Googles Places because it’s one of the easiest ways to get your website at the top of Google.

Google wants to give small businesses top billing when customers search for products and services in their area. And they’ve taken another step forward by offering to do photo shoots of local businesses. This will be tested in a limited number of markets and will be expanded over time.

How much does it cost?

It’s free!

For more information go here:

http://maps.google.com/help/maps/businessphotos/

For a list of international cities that are eligible for this first round of photo shoots go here:

http://maps.google.com/help/maps/businessphotos/faq.html#q3

Watch the video: Last chance for e-Marketing for Massage Professionals 101

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The price is going to double tonight at midnight, so this is your last chance to get the e-Marketing for Massage Professionals 101 e-course for half price.

Click here to get the course for only $49.50 (Price doubles as of Sunday, May 1st at midnight)

There are not as many people as myself that know as much about marketing a massage practice on the web and this e-course will take you through the process step-by-step in a super easy to understand way.

There is no hype in the course. I won’t promise you the world. I’ll just show you what works and what doesn’t work so that you can use your time most effectively in getting clients and so you don’t waste your time and money in doing things that just plain don’t work.

You’ll be getting emails from me daily, Monday to Friday, for about five months. Each email is bite sized and can be read over your morning coffee. You can pause the course delivery anytime and pick it up when you have more time.

You can log into the BodyworkBiz Resource Center anytime to view the entire course archives if you want to accelerate your progress or get answers about specific questions. And if you ever need help, myself and the other participants are just a click away with a private course discussion board.

Take just a few minutes to watch this video to get an informal walkthrough of the course area so you can see what’s available to you. It’s quick and messy, but gives you a good sense of what to expect and how the e-course works:

Register now for only $49.50 (regularly $99. Price goes up Sunday, May 1st at midnight EST).

Want a summary of what’s in the course. Here’s a table of contents:

1. Why the Web?

2. The Big Picture

3. Your Website: The Foundation

4. What To Do If You Don’t Have a Website

5. Getting a Date with Google: Search Engine Optimization

6. Google Checks You Out

7. Keywords are Key

8. A Domain of Your Own

9. If a Domain Falls in the Forest

10. Facebook

11. Editing your Facebook Profile

12. Protecting Your Privacy

13. Nobody Likes Lists (Except Smart Facebook Users)

14. The Writing on the Wall

15. Adding Friends

16. Back to Our Date with Google

17. Create Sexy URLs

18. Catching Google’s eye: Beautiful Page Titles

19. Getting to Know You: A Compelling Description

20. Writing for the Search Engines

21. Off page optimization: The Power of Links

22. Dress Up Naked Links: Anchor text

23. More Back Linking Basics

24. Make Your Site Shareable

25. Your First Directory

26. Review Sites

27. Bing Business Listing

28. Google Places

29. Yahoo Business Listing

30. Yelping for Clients

31. Analyzing Your Results

32. Other Review Sites of Note

33. Universal Business Listing

34. How To Find Local Review Sites

35. How to Get Reviews

36. Email: The Killer App

37. What’s an E-Zine

38. More EZine Tips

39. Maximizing Sign Ups, Opens and Click-Thrus

40. Social Bookmarking

41. Video Marketing

42. Create Your Script (Or Not)…

43. Create Your Video

44. Optimizing and Uploading Your Video to YouTube

45. “Rinse and Repeat” Your Video

46. Article Marketing Basics

47. How to Write and Article in 10 Minutes

48. Create Your Resource Box

49. Finding the Top Article Directories

50. Submitting Your Articles Online

Git ‘er Done week… Where we review lessons to date and take action

51. Social Bookmarking Continued.

52. OMG! I got a BAD Review

53. Twitter and Tweets

54. Get Linked In

55. Any Place for MySpace?

56. Facebook Pages: Fans and Groups

57. How to create your Facebook Fan Page

58. Growing Your Fan Base

59. Engaging Your Fans

60. Three Easy Ways to Promote Your Fan Page

61. What’s a blog and do you need one

62. Setting up your blog

63. Content for your blog

64. Promoting Your blog

65. Blog commenting

66. Getting Listed in Directories

67. Business Directories

68. Local Directories

69. Massage directories

70. Blog directories

71. Why press releases?

72. Writing your press release

73. Optimize

74. PR Distribution

75. Take it offline

76. Pay Per Click Advertising

77. Google Adwords

78. Setting Up Your Adwords Ads

79. Facebook Ads

80. How to set up your Facebook ad

81. Microsoft adCenter and other PPCs

82. Forums / discussion lists

83. What is Web 2.0?

84. Squidoo

85. Google Knol

86. Accepting electronic payments

87. The Power of Offline Promotion

88. Reciprocal Linking

89. Groupon and Social Discount Sites

90. Groupon continued…

91. Advanced Video Marketing Tactics 1

92. YouTube Subscriptions Directly from Your Site

93. Put Facebook and Twitter updates on auto pilot

94. Advanced Email Strategies

95. Automating posts to social media sites

96. Cross links and deep links

97. Facebook’s Secret Sauce

98. Advanced LinkedIn Strategies

99. Four Little Known Facebook Marketing Secrets

100. More Advanced Facebook Strategies

101. It’s not really the end…

It’s a lot of information, but it’s delivered in bite sized pieces over a five month period in an easy to understand way, even if you don’t know the difference between KFC and FTP.

If you want to take advantage of the free and low cost opportunities the web offers you to grow your practice, click here and register now for only $49.50.

FYI There are quite a number of videos in the course already, but the plan is to add more instructional video in June and July and raise the price to $199. Even at that price, it would be a steal to have someone like myself help navigate you through what seems like a complicated web.

Take this therapist for example so you can see how expensive making the wrong choices can be. I showed her how she could build her website at no-cost and get found by the search engines. …

I paid big bucks a few years ago for the clinic website. It was pretty and completely wrong in the technical aspect; nobody could find it. Last year I got quote for over $3,000 to rewrite it and fix it! I was frustrated beyond words. I can’t believe I could make mine myself for free I am so grateful for inspiration and making time for us.
Gosia Pacyna

The web is here in a big way. It permeates every aspect of our lives. You can use it effectively to build your practice or you can get left behind in digital dust.

I would love to be able to lead you through the process of using it the right way and developing a strong Internet presence for your practice. Sign up today and get the e-Marketing for Massage Professionals e-course.

Take care,

Eric Brown, Director

www.bodyworkbiz.com

PS It comes with a full no questions asked money back guarantee. Take the full five months to go through the program. If you decide it has not helped you understand and use the web more effectively, drop me a note and I’ll be happy to issue a refund.

Erik Dalton didn’t believe me…

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I was chatting with Erik Dalton a couple days ago. He really liked my latest BodyworkBiz newsletter: “Can you spot the massage therapist in this picture?” But in a recent more recent email he said he didn’t believe I actually did the climb in the picture. He thought it was some kind of “an advertising stunt”.

I’m not dising Erik. I think he’s a fantastic educator. However, I know that people are naturally skeptical. I’m sure other Marketing Tips subscribers besides Erik Dalton thought the same. So to put that myth to rest, here’s a little video I took. It’s not pretty (excuse the snot running down my face) and it was never meant to be seen by the public, but I thought I’d end the skepticism. Other people may be posers, but I’d like to think I’m the real deal, whether it comes to climbing, marketing or otherwise. Watch the video and see for yourself:

That last email was about taking advantage of opportunities that present themselves. And Facebook is one of those opportunities.

I did a webinar for ABMP on using Facebook to build your practice. It broke the record for highest number of people registered for an ABMP webinar: 2,450 registrants! That event is over now, but you can get a copy of the replay by going to www.bodyworkbiz.com/abmp11.

After you enter your name and email address, you’ll also get a special offer for my e-Marketing for Massage Professionals 101 e-course. It’s likely the easiest to understand, applicable, current and comprehensive courses you’ll find anywhere on using the web to build your practice.

Make sure you pick it up right now, it’s normally $99 (and will be going up to $199 later in the spring), but right now I’ve put it back on special until May 1st. Get it now for only $49.50:

http://www.bodyworkbiz.com/web.php

All the best,
Eric Brown, Grand Massage Poobah

PS Please share this post on Facebook.

Best time for a Facebook post?

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If you are using Facebook to spread the word about your business and want Friends to take action, Friday morning seems to be the time to post.

According to a new white paper from social media management company Vitrue, Friday Facebook posts produce 64% more shares, likes and comments than posts made on Sunday, the day of the week with the lowest engagement. Friday posts are also 13% more engaging than Saturday posts, 7% more engaging than Monday posts and 3% more engaging than Tuesday and Thursday posts.

Posts made in the morning (the first 12 hours of the day) get 65% more engagement than posts made in the afternoon, or second 12 hours of the day. It seems as though people check Facebook first thing in the morning before their day gets busy.

Video Marketing Webinar Replay Available…

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The webinar replay will be available for about a week. No cost. Get more info about the event and what you’ll learn here:

Free Video Marketing Webinar Replay

Here’s the first comment to come in after the broadcast…

Thank you so much for the Webinar on making videos. This was fantastic! I have been looking for another way to market my business. It seems that to stay ahead of the pack you must always look for something new. Tthis is it – making a video. Thank you for sharing. I am very excited about putting a video together. I guess I’ve been reluctant because I don’t look like a celebrity and wondered how the general public reacts to every day people. I guess we’ll try it and find out. Thank you again – much appreciated. That was one hour well spent.
Gail Russo, LMBT, Cary, North Carolina

Here are some links from sites I mentioned throughout the broadcast:

The Power of Video for Marketing Your Business

Thanks for attending the webinar. We looked at lots of great information for getting your business found online and getting new customers.

You saw how I was able to get videos at the top of Google search results for not just my businesses, but for any massage practice. I uploaded a video for a therapist two weeks ago and within 24 hours she got a page one result. It’s not that hard and I outline exactly how you can do it.

Here is the video that I produced for her. It took me about an hour using one of the web services mentioned below:
http://www.youtube.com/watch?v=1jSOn7TuG4w

Here you can see the video has a number 1 position in search results out of 639,000 competing pages and the video was uploaded less than two weeks before this screen shot was taken:



For more marketing info, be sure to sign up for the Marketing Tips newsletter at
http://www.bodyworkbiz.com

Also more info at my blog:
http://eric.bodyworkbiz.com

Subscribe to my YouTube Channel at:
http://www.youtube.com/user/bodyworkbiz

Free website building video course:
http://www.spiffydiywebsites.com/

My son’s site. He was 10 years old when he built his site using the instructions in the video course:
http://www.seththechef.com

Free website creation tool used above. No catches or strings. Completely free and your website is hosted for free. Super easy to use:
http://www.bodyworkbiz.com/freewebsite

Flip Video is the camera that I normally use. It’s super easy: An on/off button and zoom button and that’s it. It plugs directly into your computer and the software is in the camera. And it’s very affordable:
http://www.theflip.com/

Edit in Windows MovieMaker, a free program that comes installed with Windows. It is simple to use and has a very short learning curve. (Mac users have iMovie.) Example of video edited with MovieMaker to get a sense of possibilities (World Massage Conference):
http://www.youtube.com/watch?v=NKiNG2G_pAc

Online video creation services:

Animoto for Business. Nice looking videos. Some stock images, video and music. $249 per year or $99 for 3 months: http://animoto.com/business

SpotMixer. 30 to 90 second commercials. Some stock images and video. $79 to download your completed video: http://www.spotmixer.com

This video was made with SpotMixer (I did a small edit in MovieMaker):

http://www.youtube.com/watch?v=1jSOn7TuG4w

Jing Pro: Does screen capture and combined webcam/screencapture. Can download MPEG files. $14.95 per year: http://www.jingproject.com/pro/

Have someone do it for you. Prices usually range from $500 to $5,000. Best and lowest cost service I’ve seen on the web is iFlashVideo. Professional 60 second videos for only $49 per month. Write the text for your commercial and they will put it together with images, video, music and voiceover. They open up for membership on an occasional basis and you have to lock in your subscription.

http://zi.ma/iflashvideo

Important Note: iFlashvideo is an unbelievable bargain. You will not find this kind of production value for so little anywhere. I signed up as a subscriber when they first opened their doors. They are open for new members for just four days. Check it out and if you are in the least bit interested in video marketing sign up right away before it closes. Sign up is not open from the main site, go here:

http://zi.ma/iflashvideo

Once you have your video produced you must upload to as many video sharing sites as possible. You can automate the process to a certain extent with distribution services.

Free distribution service: Tube Mogul distributes to a limited number of video sharing sites
http://www.tubemogul.com

Paid service: Traffic Geyser is the crème de la crème of video distribution services. I subscribe to this service. Will upload to about 20 sites and will upload audio to podcasting sites. At $99 it’s a little pricey, but if you are going to do video marketing in a bigger way it is certainly a worthwhile investment.
http://www.trafficgeyser.com

I will be developing some web marketing services and courses in the future and will eventually do an expanded version of this Video Marketing strategy. Be sure to sign up for the Marketing Tips newsletter to get updates on these:

http://bodyworkbiz.com/newsletter.php

First Page Listing with Google Local Business Center

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http://maps.google.com/localbusinesscenter

You’ll want to read about this tool for sure because I’m going to show you the easiest way to get found at the top of Google search results even if you don’t have a website… and it’s even free!

I’ve been preaching it for years, but the message becomes more important with each passing month.

The web is replacing traditional advertising media, in particular the Yellow Pages which so many massage practices have relied on in the past.

People are now turning to the Internet to find local products and services… including massage!

Google recognized this trend years ago and has invested hundreds of millions of dollars in local search technology. They want to make sure that they have all local businesses listed in their system so they can provide searchers with the best possible results.

And Google makes it incredibly easy for you to get found by people who are looking for massage in your neighborhood by offering you a free local business listing that gets displayed at the top of their search results.

You can list as much or little information as you want including: your address, hours of operation, payment methods, photos of your storefront or products and even videos. It’s easy and you don’t need a website of your own. (And did I mention that they do this for free?)

How do you get your listing?

It’s easy. Just go to:

http://maps.google.com/localbusinesscenter

If you don’t already have a Google account, you can set one up for free. Then you basically fill in the blanks.

You’ll need to be verified by Google to ensure that you really are the business owner. If you are sitting by your business phone, they can do this right away. Otherwise they’ll send a postcard to the address provided to make sure that you are legit.

I could give you all the details of setting up your listing, but Google has a great video that you can view here:

http://www.youtube.com/watch?v=lviDz8fUMTE

One feature that you should absolutely make use of is the coupon feature. Google allows you to create a coupon and will display it prominently near Google Maps. This feature is hardly ever used by businesses, so it’s your chance to be the first on the scene and make an impression. Like your listing, it only takes a couple of minutes to complete.

Please post comments below and share this page with others.

Easy and Free Website Creation

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Links:

Weebly website creator:
http://www.bodyworkbiz.com/freewebsite

Free video tutorials:
http://www.spiffydiywebsites.com

I’ve been preaching the importance of having a website for years. It is such an important part of owning a business that I just don’t understand why everyone doesn’t make this the first thing they do after opening their massage practice.

Even as I’m writing this I’m physically shaking my head in disbelief at all thel massage therapists don’t have a website of their own.

The most common objections I hear are that it costs too much money and that it’s too complicated.

Now, there are no more excuses.

Weebly is – hands down – the simplest way to build a website. I love it!!

It’s perfect for the cheap and technically inept.

Continue reading →

How Google Search Works

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Here’s a short video from Google engineer Matt Cutts with a simple explanation about how search engines work.

In my book, Dating Google, I show you how to make your website attractive to Google and improve your chances of getting ranked highly in search results.

This video is a good visual overview of how search works and will help you better appreciate the principles and guidelines I detail in that book.

Want to make your website more attractive to Google?

Get the book right now for only $7