The top social networking sites

Here’s a comparison of the top social networking sites today and my recommendations on which ones to use in your marketing efforts for your massage business. This is an excerpt from a social media webinar hosted by Ben Benjamin. For more information on how to use social networking sites to grow your massage business go to http://www.bodyworkbiz.com/webmarketing.

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Four Little Known Facebook Marketing Secrets

Facebook is huge: 600,000,000 users and counting. Half the users are active which means that the equivalent on the entire population of the United States logs in regularly. Users spend on average 6.5 hours per week on Facebook. That translates into over eight weeks – a full two months – spent of Facebook every year! It’s mind boggling.

Why should you care?

Facebook is where your clients are. So if you want to connect with your clients and future clients, Facebook is the place to be.

Here are four ways to promote yourself on Facebook. These particular techniques require that you have a Fan Page for your business. They are all relatively easy to do, but a relatively unknown to most people that use Facebook to market their business. It’s very rare that I even see social media experts utilize these simple, but highly effective techniques.

Before we get look at these four techniques, I want to let you know that the e-Marketing for Massage Professionals e-course is available this week for just $49.50 (regularly $99). If you’ve ever wondered how to get your site found in Google or how to use Facebook to market your business, this is the course for you.

It’s comprehensive, but super simple to understand. Lessons are delivered to your inbox daily for five months and you can access the entire course contents anytime by logging into the participant area. Also be sure to sign up for the discussion board where I’ll be happy to answer any questions you have as they come up. Help is always just a keystroke away.

Get it now:

http://www.bodyworkbiz.com/web.php

1. Link personal Profile page to your Fan Page

It’s important to connect your personal Profile Page on Facebook with your Fan Page. You can place a link right at the very top of your profile like this…

Of course, this only applies if you have a Facebook Fan Page. To do this, click the “Edit Profile” button and then the “Education & Work” link.

Beside the employer field enter @[yourpagename]. (You need to use the @ sign and then type your custom Facebook Page name right after – no space and no brackets.)

You Facebook Page may or may not display in the list that appears. I’m not sure why some do and some don’t. If it does, lucky you! Simply select it from the list.

If your Page is not in the list, you can still add it, but it requires a little workaround. The process is a little involved, but is fully outlined in Lesson 99 of the e-Marketing for Massage Professionals course (currently on sale at half price).

2. Network as Your Page

Facebook has recently changed some of the functionality for Pages. They’ve added the ability for you to interact on Facebook as your Business instead of your Personal profile. You’ll see the link to “Use Facebook at [page-name]” on the right side of your Facebook Fan Page.

It’s a great feature if you really don’t like mixing the personal side of Facebook with the Business side.

This allows you to Like and Comment on other pages and displays your Fan Page as the poster or contributor, so when someone clicks on your image, they go to your Fan Page rather than your personal Profile Page. As always, when you interact and share your expertise and always be sure to add value to the conversations and interactions.

3. Build a Referral Ring

It’s likely that you have a group of professionals or business owners in your community who frequently refer back and forth with. It could be health care professionals, a colleague or local business owners.

You can make a similar arrangement on Facebook either with these people or with a handful of influential Facebook contacts.

Here’s an example of how you do that. You’ll see in this screen shot of my Facebook Fan Page that right below the profile image and image is a list of Pages that I Like and want to promote. You can list up to five Pages here. If you have more than five pages you want to display, you can simply have them rotate in the existing five spots.

To do this you need to Like your referral partner’s Page.

From your Facebook Fan Page, click the “Edit Page” button on the top right of the page. From the left hand navigation click “Featured” and you can add Pages to be featured on your Fan Page like the image above.

So the idea here is to contact business owners and let them know that you’d like to create a referral network on Facebook. Ask them to feature you on their Facebook Fan Page in the same way you feature them as a way of promoting each other’s businesses.

Be sure to post them on your Fan Page as a featured site before you contact them so they can see exactly what it looks like. Again, this is somewhat of a secret and very few people know how to do this. So if need be, forward this email to them so they know how to do it.

4. Add the Review App

Get the Facebook review app and add it to your page.

Go to http://www.facebook.com/apps/application.php?id=6261817190. You can see what the reviews look like. Click the “Add to my page” link on the left hand side. Choose your Facebook Page from the list that comes up and you’re done. The tab will be automatically added to your Page.

Once you have it installed, make sure everyone knows about it. Every time you see a client, send them a thank you email and ask for a “Review” on your Facebook Page.

Anytime they post a review it gets put into their News Feed and displayed for all their Facebook Friends to see. It’s a fantastic credibility builder.

An invitation

I’ve been using a Facebook Group to communicate with “Fans”. However, Facebook completely changed the functionality of Groups a short while ago which stripped them of their effectiveness as a business tool.

So I’ve recently launched a Facebook Fan Page and I’d love for you to join me there. Over the coming months, I’ll post resources and specials for Fan Page members only. Go to:

http://www.facebook.com/bodyworkbiz

Just click the like button at the top of the Page to join and leave a brief message to introduce yourself or ask a question.

And once again, be sure to get the e-Marketing for Massage Professionals e-course while it’s only half price this week. It’s simply one of the most complete, up to date references on using the web to market your practice. And it’s written for you specifically as a massage professional.

It’s only $49.50 (regularly $99) and comes with a complete money back guarantee. Grab it now:

http://www.bodyworkbiz.com/web.php

All the best,

Eric Brown, Grand Massage Poobah
www.bodyworkbiz.com

Create an Outstanding Facebook Profile Page

This will be the first of many posts on using social media to market your massage practice.

Have you thought about using Facebook to build your massage business? Now sure where to start?

Follow along with this series of tutorials that will show you how to get the most out of social media. Join the BodyworkBiz Group Page on Facebook for a great series of videos that illustrate some of the information below. And be sure to sign up for my Social Media Marketing webinar happening September 15th at 8pm EST (New York time). This is sponsored by the ABMP and registration is very limited, so sign up for FREE right now as my guest.

Your Facebook Profile Page

To start with you need to create a Facebook profile page. Go to www.facebook.com now to sign up for a free account. The process is quite simple and Facebook will lead you through the steps. If you already have an account, then open it up now and follow along.

Facebook’s Terms of Use require that you open up your account in your own name. That’s exactly what you should do. Don’t open up a profile with your business name. There are other ways to promote your business on Facebook beyond your profile and you don’t want to develop and promote your business on Facebook only to find your profile shut down for a violation of the Facebook terms.

Some people never want to share their Facebook profile with anyone but friends and family. I’d suggest using it for both personal connections and business connections. The potential of this medium is too huge to pass up. There are ways to adjust your privacy settings so that you have full control over who sees the various bits of content you post to Facebook.

Editing Your Profile

The first thing you need to do is edit your profile. Once you’re logged in notice that in the top right of the page there are three primary links: Home, Profile and Account.

Click the Home Page link and you’ll see a navigation bar in the left column with a list of links to various functions.

In the middle of the page you’ll see your News Feed. This is where you’ll see updates from your friends’ postings. This Home page is the page you see by default when you log into your account.

Click the Profile link and you’ll see that the page looks different. This is the page that your friends see when they land on your profile. You’ll see that the left hand column contains your picture and various bits of information about you. The middle of the page is the Wall where you post news about yourself. People can also write notes to you on your Wall. So it’s sort of like a public bulletin board that’s all about you.

Make sure you are on the Home page and go to the top left corner of the page (see illustration). Click the “Edit Profile” link and you’ll get a menu that looks like this:
This is how you edit your profile information. Go through each of those links and update the information as you see fit. Be sure to click the blue “Save Changes” button after you are finished editing each section. Bear in mind that you can restrict the display of this information to certain visitors only. This does not have to be on public display for the entire Facebook community. I’ll show you easy ways to manage access to visitors in my next post.

Here are some suggestions for editing each of the sections:

Basic Information: For security reasons select the “Show only month & day in my profile” from the drop down menu. Be sure to fill in the Bio section.

Profile Picture: Ideally, you want to have a clear headshot so that people can clearly identify you. Make sure it’s a recent shot. Yes, you probably looked better at 20, but you’re likely not recognizable. Keep your photo current. No dour faces and for the guys, no shirtless pics. Use a photo where you look relaxed and friendly.

Relationships: This is a personal preference. You can always restrict access to this info to friends only.

Likes and Interests: This is an interesting section. When you enter interests in here, Facebook will automatically connect you to pages and groups that share those interests. Others may find you based on those interests as well. So if you specialize in fibromyalgia for example, type that into the “Interests” box as a way of networking with people who are suffering from fibromyalgia and who could use your services.

Contact info: Be sure to enter your business website. If you don’t have a business website, get one. Here’s how you can create a website for free. If you are using Facebook for business contacts as well as personal contacts, be sure to put your business contact information here. Your close friends and family already know how to contact you.

A Few More Important Tweaks

Now that you have your profile edited, let’s go to your Profile Page and make a few more small edits to help people find out more about you and your business.

You’ll see a small box below your profile picture. This is for a mini-bio. Click the little pencil icon in the top corner of the box to edit. Tell people a little bit about yourself. Because you’ll be using the profile page to let people know about your massage services, mention your services briefly, mention your work location or even invite people to drop you a note to arrange a massage appointment.

Just under the bio box, you’ll see a section labelled “Information”. Click the little pencil icon to edit that section. Be sure to click the website box so that an active link to your site will display here. You may also want to put your hometown here so that people who stumble upon your profile will know that you do massage in their area.

In our next post, we’ll look at creating your “Friends Lists”. This will help you control who sees what content in your account, determine who sees you in chat and helps you filter your “News Feed” posts. This is very important, so be sure to come back again and check it out. In future posts you’ll learn about setting your privacy levels, growing your network, creating business-specific pages and how to transform Facebook friends into paying clients.

Until then,

1) Join the BodyworkBiz Facebook Group

2) Sign up for the ABMP’s free Social Media Marketing webinar being held September 15th. There are only 1,000 seats available on their webinar platform and it will likely sell out. Reserve your spot for the webinar now.