Facebook is huge: 600,000,000 users and counting. Half the users are active which means that the equivalent on the entire population of the United States logs in regularly. Users spend on average 6.5 hours per week on Facebook. That translates into over eight weeks – a full two months – spent of Facebook every year! It’s mind boggling.
Why should you care?
Facebook is where your clients are. So if you want to connect with your clients and future clients, Facebook is the place to be.
Here are four ways to promote yourself on Facebook. These particular techniques require that you have a Fan Page for your business. They are all relatively easy to do, but a relatively unknown to most people that use Facebook to market their business. It’s very rare that I even see social media experts utilize these simple, but highly effective techniques.
Before we get look at these four techniques, I want to let you know that the e-Marketing for Massage Professionals e-course is available this week for just $49.50 (regularly $99). If you’ve ever wondered how to get your site found in Google or how to use Facebook to market your business, this is the course for you.
It’s comprehensive, but super simple to understand. Lessons are delivered to your inbox daily for five months and you can access the entire course contents anytime by logging into the participant area. Also be sure to sign up for the discussion board where I’ll be happy to answer any questions you have as they come up. Help is always just a keystroke away.
Get it now:
1. Link personal Profile page to your Fan Page
It’s important to connect your personal Profile Page on Facebook with your Fan Page. You can place a link right at the very top of your profile like this…
Of course, this only applies if you have a Facebook Fan Page. To do this, click the “Edit Profile” button and then the “Education & Work” link.
Beside the employer field enter @[yourpagename]. (You need to use the @ sign and then type your custom Facebook Page name right after – no space and no brackets.)
You Facebook Page may or may not display in the list that appears. I’m not sure why some do and some don’t. If it does, lucky you! Simply select it from the list.
If your Page is not in the list, you can still add it, but it requires a little workaround. The process is a little involved, but is fully outlined in Lesson 99 of the e-Marketing for Massage Professionals course (currently on sale at half price).
2. Network as Your Page
Facebook has recently changed some of the functionality for Pages. They’ve added the ability for you to interact on Facebook as your Business instead of your Personal profile. You’ll see the link to “Use Facebook at [page-name]” on the right side of your Facebook Fan Page.
It’s a great feature if you really don’t like mixing the personal side of Facebook with the Business side.
This allows you to Like and Comment on other pages and displays your Fan Page as the poster or contributor, so when someone clicks on your image, they go to your Fan Page rather than your personal Profile Page. As always, when you interact and share your expertise and always be sure to add value to the conversations and interactions.
3. Build a Referral Ring
It’s likely that you have a group of professionals or business owners in your community who frequently refer back and forth with. It could be health care professionals, a colleague or local business owners.
You can make a similar arrangement on Facebook either with these people or with a handful of influential Facebook contacts.
Here’s an example of how you do that. You’ll see in this screen shot of my Facebook Fan Page that right below the profile image and image is a list of Pages that I Like and want to promote. You can list up to five Pages here. If you have more than five pages you want to display, you can simply have them rotate in the existing five spots.
To do this you need to Like your referral partner’s Page.
From your Facebook Fan Page, click the “Edit Page” button on the top right of the page. From the left hand navigation click “Featured” and you can add Pages to be featured on your Fan Page like the image above.
So the idea here is to contact business owners and let them know that you’d like to create a referral network on Facebook. Ask them to feature you on their Facebook Fan Page in the same way you feature them as a way of promoting each other’s businesses.
Be sure to post them on your Fan Page as a featured site before you contact them so they can see exactly what it looks like. Again, this is somewhat of a secret and very few people know how to do this. So if need be, forward this email to them so they know how to do it.
4. Add the Review App
Get the Facebook review app and add it to your page.
Go to http://www.facebook.com/apps/application.php?id=6261817190. You can see what the reviews look like. Click the “Add to my page” link on the left hand side. Choose your Facebook Page from the list that comes up and you’re done. The tab will be automatically added to your Page.
Once you have it installed, make sure everyone knows about it. Every time you see a client, send them a thank you email and ask for a “Review” on your Facebook Page.
Anytime they post a review it gets put into their News Feed and displayed for all their Facebook Friends to see. It’s a fantastic credibility builder.
I’ve been using a Facebook Group to communicate with “Fans”. However, Facebook completely changed the functionality of Groups a short while ago which stripped them of their effectiveness as a business tool.
So I’ve recently launched a Facebook Fan Page and I’d love for you to join me there. Over the coming months, I’ll post resources and specials for Fan Page members only. Go to:
Just click the like button at the top of the Page to join and leave a brief message to introduce yourself or ask a question.
And once again, be sure to get the e-Marketing for Massage Professionals e-course while it’s only half price this week. It’s simply one of the most complete, up to date references on using the web to market your practice. And it’s written for you specifically as a massage professional.
It’s only $49.50 (regularly $99) and comes with a complete money back guarantee. Grab it now:
All the best,
Eric Brown, Grand Massage Poobah