The blog ‘State of Search’ has been hosting a series of search engine optimization (SEO) workshops with four ex-Googlers. They dispelled many common myths about getting your site ranked in Google. Here are six takeaways that you need to consider when building your own massage website.
1. Google loves SEO
Google actually loves when website owners SEO their sites appropriately. This means having relevant titles and descriptions; having each page focus on one topic; getting backlinks from relevant sites; etc. This helps Google better understand your site so that it knows how it should rank your pages for various searches. Google wants to deliver relevant results to users and anything you can do to help them do that is rewarded.
2. Quality content is more important than fresh content
Personally I get tired of hearing web marketing people saying you have to create heaps of new content regularly (through a blog, for example) in order to rank. It’s simply not true. Google will rank relevant content over new content. So for your massage website, don’t worry about writing about every condition under the sun and how massage can help. Instead give visitors who are shopping around for a massage therapist in their area all the relevant information they need to make a decision.
3. Internal link anchor text is important
Internal link anchor text is hyperlinked text leading to another page on your site. For example, if I link to another post on my blog I would refer to it like this: “Many people think that email is dead….” instead of linking like this: Click here for my last blog post.” In the first case, internal linking with optimized anchor text makes it easier for Google to understand your website navigation and the content of the pages I’m linking to. So always use meaningful anchor text on your web pages when it make sense to do so.
4. Overusing ads on your site can hurt your rankings
Although it is okay to display ads on your website, overloading a website with ads can influence your website’s visibility in Google’s search results. Not to mention you will not likely generate any significant revenue with ads given the small levels of targeted traffic you get to your massage website. My advice: Leave ads off your page entirely. You’ve worked hard to get them to visit your page, why would send them off somewhere else?
5. Being a Google AdWords customer does not help your organic rankings
Some people believe that if you carry Google ads on your site (Adsense), you’ll get ranked better. According to the ex-Googlers, Google AdWords and organic search are completely separated from each other. Having Google AdWords on your site has absolutely no impact on the ranking of your website.
6. Linking to other websites is important
Some marketers discourage you from linking to other websites. The ex-Googlers recommend to link out to sources you trust. Linking to pages that are relevant to the content of your website is normal. Just be sure you have those links open in a new window so that when the visitor closes up that page, your site is still there and they can continue on where they left off.
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