You can do all the search engine optimization that you want, but the easiest way for any local business, including your massage practice, to show up at the top of Google when people search for massage is to make sure you have claimed and completed your business listing in Google Maps.
Here’s what shows up for “Toronto massage“. Just type massage + your city in Google search and you’ll see how businesses listings show up at the top in your area. If there are no listings in your city, congratulations! Getting listed there will be a piece of cake.
It’s free to create this listing and it’s super simple, yet only 37% of business bother to claim their listing. Are you one of those people that still haven’t done this?
Once you claim your listing (I’ll show you how in a moment) be sure to fill it out completely. Not only are you more likely to show up at the top of Google search results, but businesses with complete listings are twice as likely to be seen as reputable by visitors. It also gives visitors all the info they need about your business at a glance, including location, hours, parking, fees, etc.
How do you claim your listing?
I’ve discussed the process many times in the past in my online courses, but you can just download this document from Google that outlines the whole process for you step-by-step. The links in this document are for United States businesses, but the process is the same for all.
If you are a non-American business, go to https://www.google.com/business and follow the instructions in the document. Again, it’s super simple.
To improve your chances of having your listing show up, fill out all the information. Include images and even videos if you have some. Then send an email with the link to your Google+ Page to your clients and ask them to review your business.