selling

They Are Buying the Destination, Not the Plane

I’m listening to a webinar by Lisa Sasevich on making Irresistible Offers. The message is a simple one, but really isn’t understood by 99% of small businesses. In simple, terms the message is: Focus on benefits. For years I thought I understood this concept. I considered myself pretty good at writing sales materials until I read a …

They Are Buying the Destination, Not the Plane Read More »

Sell is not a four letter word (even though it is)…

In my last blog post, I asked the question “Why do massage therapists hate marketing?” and I made an important distinction that you can check out. Marketing isn’t the only bad word in a massage therapist’s vocabulary. There’s an actual four letter word… “sell”! Massage therapist hate… HATE… to sell. They’d rather have a toaster …

Sell is not a four letter word (even though it is)… Read More »