Claim a Free Bing Business Listing for Your Massage Practice

bing listingOne of the cheapest easiest ways to get your website seen is by creating a free business listing through the major search engines: Google Places and Bing Places for Business.

These listing almost always appear at the top of the organic search results (and immediately under the paid ads) as you see in the image at the top of this page.

Bing updated their interface this spring in an effort to better compete with Google. Whether or not you have a website, go here to either claim or create a listing (Note: It appears to be available for US businesses only at this time. Canadians may be able to sneak in the backdoor here. Let me know if this works):

https://www.bingplaces.com/

You’ll need to verify that you own the business, but once that’s done it only takes a few minutes to update your listing and get found when people are searching for local businesses like yours. When someone clicks for more details your listing will look something like this:

bing places

Here are a few suggestions for making your listing stand out and ensuring the best ranking possible:

Claim your listing: Even if it exists already (which it may), go through the verification process. It only takes a minute. As a side benefit, this will help the ranking of your website in the organic search results as well.

Fill it out completely: You can add things like business address, phone number, email, website, hours of operation, payment options, parking options, etc. Provide as much information as you can. The more, the better.

Categorize your business: Choose appropriate categories for your business to help your listing get found.

Add images and videos: Make your listing stand out by adding your logo, pictures (up to 10) and ideally videos (up to 5).

Post your social media links: Bing will allow you to enter your Facebook and Twitter pages and provides direct links for the searchers, so make sure to include these.

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Getting Ranked in Google – Part 2

Be sure to read Part 1 before reading today’s post.

Part of getting a top ranking page in Google is providing content related to what searchers are looking for. This on-page stuff is responsible for 20% to 30% of your ranking. So it’s extremely important that the content is relevant to a searcher’s query.

I’ve talked about “search intent” in an earlier post. Providing valuable information and viewpoints is an excellent way to showcase your expertise. Ideally, however, you want to connect with people who are wanting to purchase massage, so at least some of your pages should have commercial intent. That is, you want people who are looking to spend their money on massage to find you.

So if you are a massage therapist in Dallas, what are searchers in Dallas going to be typing into the search box when they want a massage?

You don’t need to be a genius to figure out that they will likely type “massage Dallas”or if they are an informed consumer, “massage therapy Dallas” into the Google search box.

So at least some of your blog pages should have “Dallas massage” or “Dallas massage therapy” as a topic or theme.

What else might they type into the search box that has commercial intent?

How about “massage therapist Dallas” (title search) or “reflexology Dallas” (modality or service type search) or “massage downtown Dallas” or “hotel massage Dallas” (location-specific searches)?

So compile a list of some of the most likely search terms and create a blog post using those words as the theme of your post. Try to use them in the post title, headline, and once or twice in the body of the post.

For example, you may want to have a separate page with some information on each modality you offer (Dallas reflexology, Dallas facials). Again, Google will see each of these pages as being very much related to the searcher’s request when they type in those particular terms into the search box and will rank that specific page high in the search results when someone has a specific need they are looking to fill.

Matching words in your blog post with search terms is extremely important. If you type the words “massage and sleep disorders” into Google, you’re likely to see this page of the ABCs of Massage Therapy blog in the first page of search results because it was optimized for that term. Type in “massage and insomnia” and it’s unlikely to show up.

In terms of getting ranked at the top of Google, it doesn’t really matter to Google that your site looks beautiful. What matters most is that your site is relevant to what the searcher is looking for.

So it’s our job that we help Google identify what you do and how you can help the searchers who use their search engine. That’s what makes our website super sexy in Google’s eyes and is the basis of Search Engine Optimization for you blog.

This is the second of four posts on optimizing your massage blog for Google. Subscribe to the BodyworkBiz blog to get new posts sent to your inbox automatically.

An update on Video Marketing Webinar

I’m keeping the video marketing webinar replay available for a couple more days. You can find the link to it on my blog which you’ll find here:

Video marketing webinar replay

You’ll also find links to a dozen or more online resources, many free or low cost, to help you get found on the top of Google using this strategy.

Here’s an interesting update…

Since I did the webinar last week, things have got even better for Concord Massage Therapist, Lisa Wisen. One of the videos that I uploaded as part of this demonstration was ranked in the number one spot in Google.

Yesterday, I did a search for “massage concord” and I see that two instances of the video are now appearing as thumbnails on the first page of Google. That’s fantastic!

It now looks like this…

These are some of the most clicked links on a search results page and Lisa will definitely benefit from that exposure.

If you want to get found on the first page of Google using short, easy to make videos, watch the webinar replay now.

Another free resource…

How Do I Get My Local Business Website Found By LOCAL Customers?

Google wants to help you get found in search results. That’s why they’ve created the GOOGLE LOCAL portion of their search marketing business and are investing heavily into the local search market.

You can get local visitors to your site, but that you can dominate your local competition in the search engines. I’ve given shared various strategies with you in the past regarding this and the video marketing approach is a powerful one.

David Frey who hosted the Referral Masters Telesummit earlier this year is doing another telesummit on web marketing and he has as a guest a local search marketing expert named Brian Combs who will be sharing his strategies such as:

* How you can dominate your local search engine traffic with 3 simple tweaks to your website
* The key factors to getting your listing on Google Local
* A tried-and-true strategy to getting your business in front of your local consumers overnight

This is basic stuff for me, but it may be very eye-opening for you. You can listen to the broadcast for free today only: “How Local Businesses Can Dominate Their Local Web Listings And Be Found By Their Most Wanted Clients Through Simple But Extremely Powerful Search Engine Optimization Tactics”

Register at…

http://tinyurl.com/free-web-telesummit

First Page Listing with Google Local Business Center

http://maps.google.com/localbusinesscenter

You’ll want to read about this tool for sure because I’m going to show you the easiest way to get found at the top of Google search results even if you don’t have a website… and it’s even free!

I’ve been preaching it for years, but the message becomes more important with each passing month.

The web is replacing traditional advertising media, in particular the Yellow Pages which so many massage practices have relied on in the past.

People are now turning to the Internet to find local products and services… including massage!

Google recognized this trend years ago and has invested hundreds of millions of dollars in local search technology. They want to make sure that they have all local businesses listed in their system so they can provide searchers with the best possible results.

And Google makes it incredibly easy for you to get found by people who are looking for massage in your neighborhood by offering you a free local business listing that gets displayed at the top of their search results.

You can list as much or little information as you want including: your address, hours of operation, payment methods, photos of your storefront or products and even videos. It’s easy and you don’t need a website of your own. (And did I mention that they do this for free?)

How do you get your listing?

It’s easy. Just go to:

http://maps.google.com/localbusinesscenter

If you don’t already have a Google account, you can set one up for free. Then you basically fill in the blanks.

You’ll need to be verified by Google to ensure that you really are the business owner. If you are sitting by your business phone, they can do this right away. Otherwise they’ll send a postcard to the address provided to make sure that you are legit.

I could give you all the details of setting up your listing, but Google has a great video that you can view here:

http://www.youtube.com/watch?v=lviDz8fUMTE

One feature that you should absolutely make use of is the coupon feature. Google allows you to create a coupon and will display it prominently near Google Maps. This feature is hardly ever used by businesses, so it’s your chance to be the first on the scene and make an impression. Like your listing, it only takes a couple of minutes to complete.

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