This is Part 4 in a series of posts on getting your massage blog ranked in Google. You can read the other posts starting here.
It may come as a surprise that Google doesn’t rank your website, but it’s true…
Google and the other search engines don’t rank your website as a whole, but rather rank individual pages within your website, or in this case your blog.
So it may not always be the home page of your blog that shows up in search results. In fact, it will likely be a specific blog post that shows up in the results.
What does that mean to you? It means that you can increase your chances of catching Google’s eyes dramatically by creating a variety of pages on your site each with a different focus. It’s also important to have backlinks, not just to your home page, but to other site pages as well. Let me give you an example to make this more concrete…
If have one page that lists all modalities I use in my practice (including reflexology), It would be difficult for Google to consider that page important if someone went online and searched for “Dallas reflexology” because all modalities have equal billing.
However… if I create a page about “Dallas reflexology” and have other posts on my site that look at various facets of reflexology and reference my “Dallas reflexology” page with a link, then suddenly my page has a very clear focus for people searching for “Dallas reflexology”. Google sees that as being relevant information for searchers and will likely rank that page highly in the search results when someone types that term into the search box.
Now that you have an basic understanding how Google is going to rank your blog pages, start your list of terms that people are likely to type when looking for your services and every once and a while use one of those terms as the theme for a blog post.
Subscribe to the BodyworkBiz blog to get more posts like this sent directly to your inbox and save yourself the time of logging into this blog daily.