Listen To Your Clients’ Needs

Here’s another tip from one of the Massage Marketing Tips subscribers…

One of the biggest “turn-offs” I’ve found is the practitioner not listening to my responses during the intake interview.

New to the business, I’ve been trying a variety of practitioners over the past few months – checking out different styles, as well as for my own body’s benefit – and I’m surprised that about 50% of the time I don’t have my clearly stated desires addressed. I’d never rebook an appointment with them.

What I take away from this, and have had reflected back to me from my clients, is that if the practitioner truly listens to what the client is saying (both verbally and non-verbally) and takes that into consideration for the session, the chances of retaining that client over time dramatically increases.

This may seem like a “no-brainer”, but like I said I was amazed at how often my requests were not even heeded. Take the time to listen to your client. It will be well worth it for both of you.

Generously contributed by: Amy Pattee Colvin, Seattle, WA

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Be Sure Their Needs Are Met

Here’s another tip from one of the Massage Marketing Tips subscribers…

A great idea came my way from a friend of mine who is a great massage therapist. About 5 minutes before the session is to end she asks whether there was anything that she had missed or that she needed to focus on for the last few minutes of the session.

Try it and see! People are often hesitant to speak up even when their needs are not met. This gives them permission to mention something that you had missed, didn’t spend enough time on or something that they had not requested earlier in the session!

Generously contributed by: Belinda Pyle, RMT

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Building Credibility With Current Clients

Here’s another tip from one of the Massage Marketing Tips subscribers…

I currently have an ongoing binder with all the things that I have done in the past. It is my personal portfolio, if you like, of articles I have written in newspapers and pictures of myself in newspapers, whether it’s from an event or an advertisement I have done. The binder also contains thank-you letters that I’ve received from corporations where I have done presentations, along with cards and emails from existing clients. So my clients have the opportunity to see what I am about.

When I introduced hot stone massage, I had the clients write a comment about their first experience so it too could be included in my ongoing book. The book is accessible to my clients. It’s in my massage room, on a table for them to read.

Generously contributed by: Elaine McArthur RMT

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.