Case Study: Facebook Promoted Posts Work

As much as I have a love-hate relationship with Facebook, it can be effective. Two weeks ago I mentioned in a BodyworkBiz blog post that Facebook can no longer be considered a “free” way to promote your business.

I also said that you shouldn’t give up on it because it can provide some of the most effective paid advertising that you can do.

As proof, check this out: I ran what’s called a “Promoted Post” for World Massage Conference for five days…

To sum up the results:

  • Over 100,000 therapists saw the Post
  • 1,458 people Liked the Post
  • 524 people Shared it with their friends without any promotion or incentives!

And this was just for five days!

Moreover, we had a huge audience for the broadcast, maxed out our chat room and of course, lots of massage therapists took advantage of our special pre-launch offer for the 2014 conference.

I’ve been using paid ads on Facebook for years and they do work. I’ll tell you more about using these for your practice in future Marketing Tips newsletters and give you specific how to’s. So keep your eyes on your inbox over the coming weeks.

Do you want to see that presentation?

The “Introduction to Kinesiology Taping” presentation was superb. It’s one of the new video presentations that I shot specifically for World Massage Conference.

Normally, replays of these Encore presentations are only available for paid conference participants, but we decided to make this available for everyone at no cost… but just for the day. It will come off the site on Thursday morning when I get back to my desk to launch the 2014 conference site.

It’s available for 24 hours only, so login now.

Log in here: http://worldmassageconference.com

Use your email and password to log in. Or in the odd event that you do not have a World Massage Conference account you can set up a free account here so you can watch this special presentation.

Once logged in, click the “Broadcast Room” button at the top of the page to watch the “Introduction to Kinesiology Taping” presentation featuring Drew Freedman.

While you’re on the site…

Be sure to sign up for the 2014 conference today. You’ll only see links to purchase once you’re logged in. All the details are inside, but I can assure you now that you’ll never get better value for your massage education. (Watch this video for more details.) You get some of the best education in the world at a price that anyone can afford. It only makes sense to sign up and it’s one of the reasons the World Massage Conference has been the largest event in the history of massage for seven years in a row. Imitators can say they’re the best, but massage therapists like you have clearly shown which event they prefer by making World Massage Conference their yearly destination. So login now to register for 2014.

Enjoy the replay and I’ll see you online at the 2014 conference,

Eric Brown, Grand Massage Poobah
http://www.bodyworkbiz.com

 

Can Google Adwords Triple the Visits to Your Massage Website?

If you’re website isn’t showing up on the first page of Google, then you might want to consider using Google Adwords. A meta-analysis of 390 “Search Ads Pause” studies showed that on average, sites tripled their traffic coming from the Google search engine if their site did not appear on the first page in organic search results by using Google Adwords.

A meta-analysis takes a look a all studies around a particular topic and combines the results from all to get a more accurate picture than by looking at any one study in isolation. Like this meta-analysis of massage studies.

The study goes on to show that even with a top number one or two organic search result, 50% of the clicks to your site will disappear if you remove your ad.

Online pay per click (PPC) advertising, like Google Adwords or Facebook Ads, is seldom used by massage therapists. Given the results of this meta-analysis, maybe it’s time to make use of this type of advertising.

A Google Photo Shoot for Free?

I’ve been a big fan of Googles Places because it’s one of the easiest ways to get your website at the top of Google.

Google wants to give small businesses top billing when customers search for products and services in their area. And they’ve taken another step forward by offering to do photo shoots of local businesses. This will be tested in a limited number of markets and will be expanded over time.

How much does it cost?

It’s free!

For more information go here:

http://maps.google.com/help/maps/businessphotos/

For a list of international cities that are eligible for this first round of photo shoots go here:

http://maps.google.com/help/maps/businessphotos/faq.html#q3