Simple Tips You Can Use Now for Getting the Most Out of Social Media

You may be the kind of person that uses social media in a very quiet way. You’re content to use one or two networks to keep in contact with your friends and family.

However, it’s important to establish a professional presence on social networks as well. People live on these networks. Not only do they socialize, but they use these networks to research products and services, to solicit opinions and reviews and to buy stuff.

If you’re not using social media for your massage business then you are missing out on a terrific opportunity to connect with people and get more clients under your hands.

I don’t believe you have to spend a lot of time on social media sites like Facebook to be effective and over the next couple weeks I’ll share some simple, quick, easy to implement social media tips with you in this blog, on the BodyworkBiz Facebook Page and in the BodyworkBiz newsletter.

Let’s get started with tip number one…

Tip 1: Create Profiles on Major Social Media Sites

Even if you are not active on social media sites, it’s extremely valuable to have a complete profile set up. Why? Because people will be looking for you and your business on these sites and they expect to find you. If they can’t find you easily, then they’ll look for someone else.

I would suggest at the very minimum setting up complete profiles on each of the following social media sites:

Through the month of April I’ll be providing BodyworkBiz fans a range of simple tips that are easy to implement and that take very little time to do. Be sure to Like BodyworkBiz on Facebook and subscribe to the Marketing Tips Newsletter to get these tips.

Stop giving referrals

What?! Stop giving referrals?!

Okay. Maybe that’s a strong statement, but in today’s newsletter I want to introduce you to a much more powerful way of giving referrals.

Maybe we’ll call it Referrals 2.0.

It’s a much more active powerful way to connect people compared to the way most people make referrals and it really doesn’t take that much more effort. Just a little awareness and a change in approach.

Referrals vs. Introductions

As a massage professional I’m sure you make referrals to other professionals in your community all the time, however…

…for even more impact add the power of a Personal Introduction.

A referral is not a personal introduction. A referral is typically a suggestion: “If you are doing that event, I would suggest that you call Nicki at City Flower Shoppe to help with the floral arrangements. Let her know I sent you.” Or, “I’d recommend you see Dr Karen, my chiropractor. She could really help with your neck problem. Let me give you her number.”

A personal introduction is much more than a suggestion:

  • A personal introduction connects people in a powerful way.
  • A personal introduction puts you clearly at the center of the dialogue.
  • A personal introduction demonstrates to both parties that you really care about your relationships with them.
  • A personal introduction creates a sense of reciprocity from the people you are introducing and greatly increases the chances of getting referrals in return.

You can make personal introductions any time you see the opportunity. You may make an introduction at a social event or a business event. But don’t wait passively for the opportunity to arise spontaneously. Be proactive and actively look for opportunities to help people in your network by making introductions.

Although introductions are much easier to do in person, getting the right people together in real life is seldom going to happen. So you need to initiate the dialogue.

Here’s how to do it…

  1. Send out an email and copy both parties. Send an email, even if you’ve already made a referral in person when your client was at your office.
  2. Be sure to talk about what they each do. Say something like, “Nicki, I wanted to drop you a note to introduce you to Dr Karen Green, the owner of Community Chiropractic. I’ve mentioned her name a couple times in the past. Karen has been my chiropractor for over 5 years now. Karen, Nicki owns City Flower Shoppe and she makes these amazing flower arrangements for all kinds of events.”
  3. Next, tell them why you think they might find value in knowing each other. “I thought I should introduce the two of you. Karen, you’ve always taken exceptional care of my existing clients and I thought you could help Nicki. I was mentioning to Nicki that she could benefit from a series of adjustments to compliment the work I’m doing with her right now.”
  4. Let them know it is up to them to move forward. Now that you’ve made the introduction and suggested how they might work together, your part is done. “Nicki, I’ll leave it in your hands to follow up with Karen. I know you’ll be in excellent hands.”

This approach can certainly extend beyond referring clients to other health care professionals. Maybe you want to connect Nicki, who does floral, with another client or friend who is a wedding planner to find out if there is some synergy and whether they may be able to joint venture. The key point to take away is that you are helping people by providing an opportunity for them to connect and possibly benefit from what each one has to offer.

And although I’ve used the example of sending a personal introduction email because it’s more real or powerful than simply giving a referral, never pass up any opportunity to connect people. For example, be sure to use personal introductions at any in-person event.

This is especially great if you can circulate the room with a friend who can provide personal introductions and toot your horn while you do the same for them.

It’s certainly a lot easier than going on and on about yourself and it’s a much more powerful way to make a lasting impression. You’ll find that people you introduce like this truly appreciate your efforts and are happy to reciprocate by sending referrals your way!

This Week’s Featured Resources:

1. How to Get Non-Stop Referrals….

You know that networking is a powerful practice building tool, but the truth is networking is just not a lot of fun. You have to attend all those business functions and do all that mingling with groups of strangers. Hours and hours of smiley-facing, hand shaking, and small talk is enough to make you want to crawl in a hole.

But networking is a highly effective way to generate streams of referrals. So how do you do it without all the time and social discomfort that’s involved?

Discover the Secret to Non-Stop Referrals

2. LinkedInfluence

The Non-Stop Referrals e-course from BodyworkBiz is highly effective method for putting yourself at the hub of a network. The same strategy can easily be easily implemented by using one of the  most untapped social media networks: LinkedIn.

I’d highly suggest registering for Lewis Howe’s new course: LinkedInfluence. It’s certainly changed the way I think about social networking and it comes highly recommended.

Get the LinkedInfluence Course

 

What social media site do people hate most?

Facebook is the largest social media site and is expected to reach 1,000,000,000 users later this year. (That’s a lot of zero’s.)

People love it, right?

Wrong!

According to a survey of over 70,000 US consumers, Facebook is the least liked social media site on the web. It came in last place in satisfaction scores.

As you can probably guess from looking through this blog, I’ve always had a love/hate relationship with Facebook. Although I’ve been teaching massage therapists how to benefit from Facebook, I’ve always stated that I think there is much more untapped potential in LinkedIn as a business building site.

I’ll be the first to admit, that LinkedIn is not really exciting. There are no pictures of cute cats  or monkeys peeing on one another. But..

With 170 million members, mostly professionals and the wealthiest demographic of any social media site, it can’t be ignored. And it’s growing fast.

Repeat after me… bing, bing, bing, bing, bing, bing… that’s the sound of people joining LinkedIn: Two people per second. That’s the sound of opportunity.

Don’t ignore LinkedIn as a practice building tool. There is gold in them thar hills.

I took Lewis Howes’ LinkedInfluence course last spring and I loved it. It is a simple and practical guide to using LinkedIn to get new clients. Since I took that course, the number of LinkedIn users has doubled to about 170 million. That’s huge!

Just today I learned that he’s updated version the course: LinkedInfluence 2.0. I would highly suggest you get your hands on it and simply follow along with the short video lessons.

Check out the newly released LinkedIn course here

Watch the short video on that page. He hasn’t updated it since last May, but I’m sure he’ll be changing it any day as the updated course is announced publicly.

He will definitely be offering some webinars on LinkedIn over the next few weeks and I’ll notify you of them. But why wait, just pick up the course now. Stop wasting so much time on Facebook and get on the social networking site that has the greatest potential to grow your business.

You’re one of the first to know about this, so pick it up now. It’s well worth the small investment.