How much should you pay to have a ____ designed?

Here’s a question that I often get asked and that I often ask myself: How much should I pay to have a ________ designed? You fill in the blank: business card, logo, website, graphic, etc.

I have someone that does design for me on staff full time now, but in the past I would go online when I need something done like a logo and look around for prices and would find just a crazy range to choose from. I would be paralyzed wondering what options to choose and wondering what I would get for my money… because it’s like a haircut: you don’t really know until the damage is done.

Just recently however I came across a great blog post on Graphic Design: What’s a Good Designer Worth These Days?.

There are no definitive answers, but the author, a designer, gives some good practical advice and some general price ranges so at least you know you are in the ballpark.

The average hourly fee for a graphic designer according to a national Canadian survey is $73/hr for general graphic design  $83/hr for brand strategy (logos, identity pieces), and  $76/hr for web design.

What’s that translate to in terms of various types of design jobs? Here’s a summary from the author:

Logo design
Good range:$900 to $3,000
Bare minimum: $300 to $800

Business card design
Good range: $350 to $1500
Bare Minimum: $100

Brochure design
Good range: $400 to $1800
Bare Minimum: $200

Book cover design
Good range: $500 to $2500
Bare Minimum: $200

Website design
Good range: $1000 to $10,000+
Bare Minimum: $400