My son Seth and I participated in the Campaign for Free Hugs Day just over a month ago. If I would have been a little quicker on the draw I may have come up with this idea…
We spend on average, four hours watching tv each day. What would happen if we as massage professionals reinvested that time?
What if we were to do free half hour massages with that time each week? That would be 8 massages for each of us.
It’s estimated that there are about 300,000 massage therapists and bodyworkers in North America. So collectively we could do 2,400,000 massages every day with that time that we would normally waste on TV.
Would that make a difference in our practice?
Would that make a difference in people’s lives?
Would that have an impact on our society?
Share your thoughts below…
I’m keeping the video marketing webinar replay available for a couple more days. You can find the link to it on my blog which you’ll find here:
You’ll also find links to a dozen or more online resources, many free or low cost, to help you get found on the top of Google using this strategy.
Here’s an interesting update…
Since I did the webinar last week, things have got even better for Concord Massage Therapist, Lisa Wisen. One of the videos that I uploaded as part of this demonstration was ranked in the number one spot in Google.
Yesterday, I did a search for “massage concord” and I see that two instances of the video are now appearing as thumbnails on the first page of Google. That’s fantastic!
It now looks like this…
These are some of the most clicked links on a search results page and Lisa will definitely benefit from that exposure.
If you want to get found on the first page of Google using short, easy to make videos, watch the webinar replay now.
Another free resource…
How Do I Get My Local Business Website Found By LOCAL Customers?
Google wants to help you get found in search results. That’s why they’ve created the GOOGLE LOCAL portion of their search marketing business and are investing heavily into the local search market.
You can get local visitors to your site, but that you can dominate your local competition in the search engines. I’ve given shared various strategies with you in the past regarding this and the video marketing approach is a powerful one.
David Frey who hosted the Referral Masters Telesummit earlier this year is doing another telesummit on web marketing and he has as a guest a local search marketing expert named Brian Combs who will be sharing his strategies such as:
* How you can dominate your local search engine traffic with 3 simple tweaks to your website
* The key factors to getting your listing on Google Local
* A tried-and-true strategy to getting your business in front of your local consumers overnight
This is basic stuff for me, but it may be very eye-opening for you. You can listen to the broadcast for free today only: “How Local Businesses Can Dominate Their Local Web Listings And Be Found By Their Most Wanted Clients Through Simple But Extremely Powerful Search Engine Optimization Tactics”
Here’s another tip from one of the Massage Marketing Tips subscribers…
This summer my business partner and I started a relationship with the American Cancer Society (ACS) that has been very rewarding, both personally and financially. Having both lost loved ones to cancer, we wanted to do something to help support this organization. We made a $300 financial contribution, donated ten gift certificates, and offered complimentary table and/or chair massages at their Big Babe Championship golf outing. We also go to the ACS’s local office once a month to work on the office staff.
In return, the ACS allowed us to distribute our brochures in “goodie bags”, included us in their sponsor publications, and opened the door for us to network with other organizations and corporate sponsors.
So far, two of the ten gift certificates have been redeemed and both recipients have indicated that they will rebook with us. In addition, we have gained 11 new paying clients who have already spent more than $1500 on our services within the last three months.
Our experience clearly demonstrates that when you give to others, you get back much more in return.
Generously contributed by: Anonymous
This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.
Massage Marketing Tips Newsletter, March 26, 2010
Working with charities can be a fantastic way to build your business quickly and is a true a win-win situation for everyone.
There are so many ways to work with charities. I’ve given five ideas below to stimulate your thinking.
If you have worked with charities to get new clients, I’d love to hear your story.
Go to the comments section below and tell me what’s worked for you.
Weebly website creator:
Free video tutorials:
I’ve been preaching the importance of having a website for years. It is such an important part of owning a business that I just don’t understand why everyone doesn’t make this the first thing they do after opening their massage practice.
Even as I’m writing this I’m physically shaking my head in disbelief at all thel massage therapists don’t have a website of their own.
The most common objections I hear are that it costs too much money and that it’s too complicated.
Now, there are no more excuses.
Weebly is – hands down – the simplest way to build a website. I love it!!
It’s perfect for the cheap and technically inept.
Massage Marketing Tips Newsletter This Week:
Lots of Free Stuff for Your Massage Practice…
I don’t know if you got my note last week, but I don’t want you to miss out on the Referral Masters presentations this week along with other free resources I’m offering…
First priority: Become a Referral Master Get over to the free Referral Masters Telesummit right now. Each day this week, there will be three leading authorities with information-packed online presentations on generating referrals to build your business.
You have the chance to listen to all 15 presentations at no cost. But if you don’t listen to them on the day they are scheduled, you’ll miss them. They are broadcasting today’s presentations right now and if you get in there before the end of the day, you can still catch the day’s speakers.
So get your complimentary admission right now, so you can check out the rooster and set aside time for the experts that you really want to hear. I don’t normally recommend other people, but I’m attending myself, I know David and I’m confident this will be a fantastic event.
I’m sure referrals make up 80% to 90% of all your new business, so why wouldn’t you want to find out how to really optimize that source of new clients?
And if you know other small business owners, in particular service professionals, let them know too. They’ll find it invaluable. Forward this email or post the link to Facebook.
And there are even more free resources: After you register your spot for the Referral Masters Telesummit, here’s another link you need to check out…
Free Pregnancy Massage Book
You’ll find all finds of interesting and free resources in this blog over the coming months. In particular, I’ve just posted a link for a great pregnancy massage book. It’s well researched, is fully illustrated and is yours at no cost.
Whitney Lowe Presentation: The Value of Orthopedic Assessment to Enhance Your Practice
This free online pre-conference presentation comes from the World Massage Conference.
Whitney is a legend in the massage industry and he’s a fantastic presenter. You’ll be able to ask him any questions you have about assessment and you’ll be able to chat with him personally via the chat room immediately following the presentation.
After the presentation, they’ll also be broadcasting video form Whtitney’s latest DVD and you’ll be able to see all the tests he’s talking about clearly demonstrated for you.
Save yourself a spot for March 24th at 9pm EST:
You definitely don’t want to miss that one.
That’s not all! Other resources of interest…
Interview with Tony Robbins Sales Manager (Free transcript)
Also on my blog, I’ve released an interview I did with Tony Robbins’ Sales Manager Debra Russell. Tony Robbins is probably the most famous person in the Personal Development field.If you haven’t heard his name, you must come out from under your rock occasionally.
Debra Russell, who was a hairdresser at the time, become Tony’s Sales Manager of live events and broke all previous records for his company. And she did this even though she HATED selling.
I think her views on selling will have a huge impact on the way you interact with clients and give you a whole new mindset on growing your practice.
I’ve done lots of interviews over the years and this is still my favorite.
Really Cool (and Extremely) Useful Web Resources
Lastly, look out for this series that I’m publishing to the blog. It was originally going to be sold as a paid e-course, but I thought I give all my subscribers as a gift.
Having put together BodyworkBiz, Massage Therapy Radio, World Massage Conference and over 100 other massage websites…
…I have a resource for pretty much anything you could possibly want to do online.
And most of them are free or low cost. So I’m going to be featuring a new one each week.
Read about it here:
A wee favor…
I have a small favor to ask you: If you appreciate these resources that I’m providing, please let others know. At the bottom of each page on my blog you’ll see a little “Share this Post” box.
Please bookmark the pages you like, post the links to your Facebook page, Tweet your followers or email the link to a friend. Just click that little “Share this Post” box and the process is super simple.
I’d like to have as many people as possible take advantage of these resources and I need your help to let other massage professionals know.
Thanks so much for being a subscriber and taking the time to read my notes.
Again, priority right now is to get registered for the free Referral Masters Telesummit.
If you don’t get there now, you’ll miss today’s experts…
All the best,
Eric Brown, Grand Massage Poobah
V Click the little box below to share this with your friends and colleagues
I want to let you know about a free online event that is happening March 15th to the 19th.
As you probably know, I created BodyworkBiz and I’m one of the originators of the World Massage Conference, the largest event in the history of massage. So I’m a big fan of online education.
When you can get training from some of the top business experts in the world for free, it’s even better. And that’s exactly what my friend and mentor David Frey is doing with the…
Referrals Masters Telesummit!
He’s brought together 15 of the world’s top referral experts who will reveal their best kept referral secrets.
You can register to hear all 15 experts at no cost! I registered last night and am really looking forward to an information-packed week of interviews.
You can register for free here:
Seriously… why wouldn’t you register?
There’s no catch to the offer. I’ve attended a number of David’s events in the past and I can say from personal experience that they contain good, solid information that you can use immediately.
We all know the importance of generating referrals. It’s probably the source of 80% or more of your new business, so this is important stuff. These resources are available, so make use of them.
Again, here’s where you can register at no cost:
I hear from therapists all the time who tell me that their websites are a waste of time; that it doesn’t get them new clients.
I believe them!
Given the way most websites are developed, they are pretty much useless. Does that mean you should avoid getting a website?
Absolutely not! In fact, a website is an absolute necessity.
If you want to be considered a serious business, you MUST have a website.
The “failure” of therapists’ sites is not because of the Internet per se. It’s simply the result of poor website design and marketing.
You can’t expect to put up a Yellow Pages ad with your name, telephone number and a message that says: “Welcome to my Yellow Page ad” and expect people to start calling you. But somehow that’s the expectation people have when putting up a website.
Here are five common errors I see with many of the massage therapy websites, a few tips for avoiding these mistakes and some resources if you want to really make your website work for your practice…