You Only Need 139 True Fans

139 fansHere’s an interesting thought…

If you get only three new clients per week, your income would be over $50,000 per year!

I find that therapists, who don’t know a lot about marketing, get overwhelmed by the prospect of growing their practices. There are so many options, so much to do, and so much work involved that they just want to lie down and have a nap.

But when you break things down, you’ll find it’s not that difficult to have a successful practice. All you need is to do is develop 139 true fans this year to cross that $50k sales mark. That’s only 2.76 new fans per week (and that’s taking into consideration time for your vacation each year).

By true fan I mean someone who will come to see you at least every two months and pay you $60 per visit. That’s not asking for much. That’s not a fanatical fan by any means, just a true loyal fan that loves your work enough to come in on a somewhat regular schedule (if you consider a massage every two months regular). Of course, in developing diehard fans who will supply you with a comfortable living, you’ll also be attracting and surrounding yourself with lesser fans who will get massage from you on an occasional basis.

So can you do that? Can you get three new clients a week?

For sure you’d have time. At the $50,000 sales mark you’re doing less than 17 hours of massage per week, so you have at least 20 hour per week to both engage with potential fans through your various marketing efforts and to turn them into true fans by building your relationship with them. So lack of time is not an issue.

Is money holding you back? There are lots of ways to attract new clients that require no money outlay whatsoever. These strategies may take some time to implement, but we’ve already established that you have 20 hours of free time for this kind of thing.

If you are not getting your three new clients a week, what’s standing in your way?

It’s not time. It’s not money. So it’s got to be know how. You need to learn some simple, effective, low or no-cost ways of creating and nurturing fans.

At BodyworkBiz, I’ve provided thousands of massage therapists and bodyworkers just like you the tools you need to bring in clients and develop a successful business. And as a result, therapists who have been barely surviving are now thriving. Check out this recent case study on my blog.

I want to invite you to check out two programs available on the BodyworkBiz site and use the coupon code “FANS” to get 20% off either of them (or both if you like). Just enter FANS in the coupon code box when you check out.

60 Clients in 60 Days: If you need a quick infusion of clients into your business, then try this program. This course outlines one technique that is guaranteed to work. (And if it doesn’t, I’ll refund everything you’ve paid.) It couldn’t get any simpler. All you have to do is follow the exact steps I outline for you week by week. See what others have to say and get complete info here:

Fill Your Practice 101 is a e-course that gives a long term strategic approach to building a thriving business. It contains dozens of simple techniques for getting new clients, getting clients to visit more often and getting clients to spend more on each visit. Get all the details here:

Massage is soul-satisfying work and I know you can make more than a comfortable living doing the work you love.

Enter FANS in the coupon code box when you check out to get 20% off when you order one or both of these programs. This offer will expire on November 18th. Take advantage of this offer now and start finding your 139 true fans.

 Picture courtesy of

e-Marketing for Massage Professionals e-Couse…

It’s been years in the making and it’s coming this Monday…
It’s the no-hype, totally practical, step-by-step guide to building your practice using the Internet…
…the e-Marketing for Massage Professionals e-Couse!
The Internet is one of the largest untapped resources for building your massage practice. The world is online and they are using the web to find massage professionals in their neighborhoods. Are they going to find you?
This comprehensive program cuts through the hype and provides you with practical, step-by-step guidelines for using the Web to build your massage business. Surprisingly most of the tools that are available to you are low-cost or no-cost.


My gift to you…

This is one of the most substantial courses I ever created. Like the other 101 courses at BodyworkBiz this one has 101 lessons delivered over a five month period.

If you haven’t purchased one of these courses from the site before, I’d like to send you the first week of lessons as a gift. So starting Monday you’ll get a daily email from me at no cost. These will be the actual course lessons.

If you like what you see and you can see its value for your practice, you can simply sign up for the program while it’s half price. If not, then that’s fine, enjoy the first week of class.

In this 101-day course you’ll discover…

  • How to get your website ranked highly be all the search engines
  • The fastest and easiest way to rank at the top of Google search results
  • How to use Facebook and other sites you already visit regularly to get new clients
  • Ways to ramp your word-of-mouth marketing up to warp speed
  • Why you absolutely need to start making videos
  • Completely legitimate ways that Internet marketers use to have links to their site syndicated across the Internet
  • What to do when you get a negative review on an online review site
  • The most effective place to advertise online
  • And much more. That’s just breaking the surface…

But web marketing seems too complicated, doesn’t it? Not anymore.

Even if you don’t know a bit from a byte or an FTP from a KFC, this course will make the process of getting clients through the web as simple as 1, 2, 3.

I’ll take you step-by-step through the whole process. We’ll make using the Internet to grow your business practical, doable and inexpensive. The course is hype-free and provides no-nonsense strategies that work.

And best of all, it’s…

  • Surprisingly easy
  • Low or no cost
  • Simple to maintain
  • Fun to do
  • Can be mostly automated
  • And will boost your massage income dramatically

Why listen to me?

There are lots (and I mean lots) of people who claim to be Internet marketing experts. They may be well intentioned, but more often than not provide outdated and ineffective ideas based on their limited experience. With me, you have the real deal.

I’ve written over 100 top-ranking websites for massage professionals. I have tested dozens of strategies on these sites and have tracked the results, so I know what truly works in the real world.

I’m also the developer behind Massage Therapy Radio and the World Massage Conference, which is the largest event in the history of massage with about 12,000 paid attendees last year. I pioneered online education in the massage industry with and have written and optimized sites for companies ranging from educators and consultants to software and restaurants. You can be sure you are getting information that is not only relevant and highly effective, but that is also presented in a fun, easy to understand way.

Here’s the scoop…

This E-Marketing Made Easy e-course will be released on October 18th, 2010. Like the other 101-Day courses on this site, lessons will be delivered by email from Monday to Friday each week for approximately five months.

Each lesson is bite-sized and is designed to be read over your morning coffee. The action steps are simply laid out and easy to do. You can pause the lesson delivery at anytime and pick up at a time that’s convenient for you. All lessons will be archived online for your reference for one full year.

I’m also adding dozens of videos to this course to supplement the written lessons, so you can look over my shoulder, so to speak, and see exactly what I’m seeing on my computer screen.

Help is only a keystroke away

When you are entering an area that is unfamiliar questions often come up that aren’t covered in the course. I’m here to help you through all the bumps. I’ve set up a special discussion list on Facebook where you’ll be able to ask me any questions you have.

I’ll respond to all your questions personally. Purchasing an e-course is not like buying a book. You’ll basically have a full time consultant at your fingertips for a full year. Ask any questions you like, I’m happy to answer them all.

And a bonus…

If you register now as part of my “pilot” group, you’ll have access to a series of webinars that I’ve arranged for you throughout the next five months. These are optional, but will enhance your understanding of the material and will allow you to have any questions answered. Each call will involve a short summary of the concepts and strategies covered in the course followed by a Q and A session where you can ask me any question personally. I’ll be your personal Internet concierge for five months.

The course will be priced at $99 when it officially releases. You can get it right now for a special launch price of just $47. You can click the button below to order now…

..or simply do nothing and enjoy the first week on me.

I’m super excited and hope you’ll join me in the program.

All the best,

Eric Brown, Director