The most influential person in my 24 year career…

In over two decades in the massage profession I’ve met a lot of fascinating people who have shared their thoughts, ideas and visions about the future of massage.

Through BodyworkBiz and my role as an educator, I’ve spoken with thousands of in the trenches massage therapists. Through Massage Therapy Radio and World Massage Conference I’ve discussed issues with hundreds of the industries brightest minds, including noted authors, educators and practitioners. My virtual “Rolodex” contains the contact information for the CEOs and Presidents of pretty much every major international massage organization.

Words cannot express how deeply appreciative I am for their incredible openness, sharing and generosity.

Yet, if someone were to ask me who has had the most impact on my professional life, there’s always one person who comes immediately to mind, without a moment’s hesitation.

This person has forever changed the way I think about massage and has put my career on a trajectory I could not have possibly imagined as I walked out of massage school with certificate in hand.

He ranks high on my top ten list of people who have made and indelible impact on the direction of profession through its incredible growth over the past 30 years.

The first time I heard him speak, however, he pissed me off. As an extremely well educated massage professional with a love for the advancement of massage therapy I thought his message was insulting and off-putting. It went against everything I was taught or thought about massage. I was hopping mad!

I guess that’s what naturally happens when your entrenched beliefs collide headfirst into reality.

Whether we recognize it or not, over these past 30+ years we have entered the profession in a particular historical context. It’s a context that has us collectively investing in a particular paradigm about the profession that is anything but well informed or holistic. And this person’s visionary message is disturbing because it goes against many of our ingrained ideas about massage, who we are as massage therapists, and the future of massage.

In fact, I’m currently under investigation by my regulatory body for professional misconduct as a result of paraphrasing his thoughts on my website and have been issued what amounts to a gag order.

Who is this person and what did he say that so dramatically compelled me to make a complete 180 in my professional life?

Sign up for this free broadcast that I’m hosting on Tuesday night and find out:

http://tinyurl.com/hear-erics-idol

Free Chair Massage Marketing e-Course [video]

Here’s a video addendum to the latest Marketing Tips Newsletter.

You can get the free chair massage marketing e-course here: http://bodyworkbiz.com/eclasses.php#chair

And information about the chair massage workshop in Atlanta for the American Massage Conference is here: https://oneconcept.com/conference/amcc

And if you want to book a massage or business consultation with me at the conference, it’s yours for a donation (all proceeds will go to the Massage Therapy Foundation). Go to the Community Room and book a “Celebrity Massage” with me.: https://clients.mindbodyonline.com/ASP/home.asp?studioid=-33424

BodyworkBiz Update: Free Chair Massage Business e-Course and Other Happenings

Free Chair Massage e-Course

There are lots of little gems at BodyworkBiz.com that go unnoticed. One of these is the free Chair Massage Marketing Min-e-Class. It’s delivered to your inbox over five days. It is a meaty little course for anyone wanting to get started in chair massage or wanting to be more successful with chair massage.

Sign up for free here:

http://bodyworkbiz.com/eclasses.php#chair

Many people don’t know this, but I pioneered chair massage in Canada starting in the early 90s. I’ve had some of the biggest companies in the country as clients including IBM, Dell, Ernst & Young, American Express, AT&T, Chapters, the Gap, Levi Strauss, and Kelloggs, just to name a few. I’ve had contracts at every major bank, financial institution, and law firm, as well as almost every hospital in my area. And I’ve been featured on national TV, national press, and have received lots of regional PR in every medium. Without tooting my horn, I’d have to say there are not many people in the world that know as much about chair massage as I do and I love to share my knowledge. Get the free marketing course here:

http://bodyworkbiz.com/eclasses.php#chair

Eric Brown Featured at the American Massage Conference in Atlanta

I’m going to be a featured speaker at the American Massage Conference, which is happening in Atlanta, May 17th to 19th and I’d love for you to join me.

I’ll be doing a short presentation on the unique “Fainting Phenomenon” that often happens with chair massage. People sometimes faint while getting chair massage and most practitioners are unaware of this risk. I’ll outline the mechanisms by which this occurs and will teach you how to make sure it never happens to you.

I’ll also be doing a one-day chair massage techniques course for massage professionals on Saturday, May 18th. The cost is $310 and that fee includes an NRG Massage Chair that you can take home with you! If you have purchased the OneConcept Pass, the cost of the workshop is only $150.

The American Massage Conference is one of the largest conferences in the USA and offers exceptional value. The caliber of presenters is top-notch and the scheduled social activities are a ton of fun.

For more information or to register, go to:

https://oneconcept.com/conference/amcc

I’m also doing chair massage for participants in the OneConcept Community Room at the American Massage Conference on Sunday morning. I’m doing massage for donations and 100% of the money collected will go to the Massage Therapy Foundation. If you want a massage from the Grand Massage Poobah, this is your chance. If you want a business consultation, book a time slot for massage and we can talk instead. Or you can talk while getting your massage. It’s your time and you can use it however you like. You can schedule your appointment online. I don’t see my name up there yet, but I think they may place me under the “celebrity massage” category. I’m not sure if I would consider myself a celebrity, but my mom is a fan.

I hope to see you in Atlanta at the conference. If you see me wandering around, stop me and say hello. And enjoy the free min-e-class.

Take care,

Eric Brown
www.bodyworkbiz.com

 

Free Chair Massage Course

Free chair massage course

Click here for a free chair massage business course

Chair massage has always been a great passion of mine. Sure, some therapists see it as just a “back rub” and pooh pooh it. But it makes massage safe, convenient and accessible and is a perfect starting point for people who are a little uncomfortable with the idea of taking their clothes off for a stranger.

In that regard it’s a perfect entry point for consumers. They understand the benefits of massage first hand and get curious about other types of massage or longer sessions.

I was one of the very first doing chair massage in Canada. I was a pioneer in corporate massage and worked at most major financial institutions, banks, law firms, and a great number of hospitals, as well as top corporations including IBM, Dell, Levi Strauss, Kelloggs, Ernst & Young, AT&T, the Gap, Nintendo… and the list goes on and on.

I did marketing to corporations part-time while maintaining my two clinics, my private practice and a busy teaching schedule. I contracted out the massage work and made hundreds of thousands of dollars by selling the service to corporations across the country.

If you’ve always thought of chair massage as just a back rub, I want to change your mind.

So I’ve created a free Chair Massage Min-e-Class for you. It’s not a full blown course, but it will definitely open your mind to the possibilities and give you some great starting points for using chair massage to either build your private practice, as a supplement to your current income or to launch a stand alone chair massage business for yourself.

Get your free Chair Massage Min-e-Class here

Oh yes! Don’t forget to share this with your friends. Use one of the social sharing links to the left of this post.

Chair Massage at Banks

I wrote/edited about 100 pages yesterday for a Chair Massage textbook I’m working on. It should be the definitive guide. In the process, I came across a lot of practitioner stories in the archives. If you want to tell me about your chair massage business feel free to post a reply below.

Here’s one from a woman who was working fulltime at another job at the time and who was looking to transition into a chair massage career:

“I have been doing chair massage part time, as I’m still working full time for another two years or so. To date, I have been working mostly in banks, and that is going extremely well. Many have evening hours and are open Saturdays, which minimizes the amount of time I have to take off work.

They have all paid for the employees’ massages. It’s a non-issue. All the massages at the banks have been 15 minutes/$15. Usually I meet with the branch manager or manager of financial services/customer service.

When I’m finished at each location, I ask for one or two contact names for other branches. I follow up with those, saying so and so gave me your name, and essentially I’m in.

Most banks have “greeters”. They have proven to be the best people to do the reminder calls the day I’m there. That keeps everything on track. I offer the option of music with the massage, which 98% want. I designed and used a brief evaluation form last year. I now have the feedback I was looking for, so am no longer using it, at least not as long as I’m in the banks. I always left copies of the evaluations with my contact.

Regarding benefits, we always say offering massage makes the employer look good, shows that they appreciate their staff, etc. I can’t tell you how many times people said this, in some way or other, either on the evaluation or directly to me. I make sure to use that as a key “selling point”, in addition to the fact that people feel more relaxed, energized etc.

There’s no question that having a target market, as you always advise, has definite benefits. It makes it so much easier to go from one location to another and your credibility builds up quickly. To date I have not attempted to organize regular, repeat visits to each branch. For me, part of the fun/challenge is the promotion/marketing (I know that’s quite the opposite of many), so I really enjoy making new contacts and going to different locations. I recently called all the branches I went to a year ago, and there will be a few repeats this winter.

This is funny! As I’m writing to you, one just called. We’re all set up for post RRSP season, St. Patrick’s Day and the first day of spring. Last year she had me in on Valentines Day, provided lunch for everyone and decorated the place all in red, hearts, etc., so I know she likes “theme” dates.

The only promotional pieces I use are my business card, your list of companies that have had on-site massage (I’d love your most recent copy, if one exists) and benefits of chair massage (from binder). I also leave them a sample memo put together by one branch and a sign up form. They appreciate these resources. It’s one less thing they have to think about preparing. I am putting together a one-page descriptor, but for my needs to date, the above has been sufficient. In addition, I have given friends massages for birthdays, special occasions, etc.”

All the best,
Barbara Hollander

Massage at Google

I was surprised to see Google at an AMTA Convention for no other reason than to give out yo yo’s and promote their fantastic on-site massage program. Here’s what one of the Google employees had to say on her blog:

If you still think that Google is not a suitable company for you, then you should know that all the search giant’s employees are even receiving a massage every time they need one. Of course, the Mountain View company has experienced therapist hired especially for massages but, as Reza Behforooz, Massage expert and Software Engineer said, it’s hard to find a specialist that really deserves to work at the Googleplex.

“Getting a massage at work is a favorite perk among Googlers. As with anyone we hire, our massage therapists have to go through an interview process…but the actual interviews are a little unique. We ask the therapists to do what they do best — give massages,” the Google employee said.

As you might know, Google was named as the best company in the world to work for because it offers high salaries and several bonuses such as 20 percent of the work time for individual projects. For example, these are the benefits mentioned on Google’s website: ski trip, company movie day, summer picnic, Halloween & holiday party, health fair, quarterly group offsites, credit union, sauna, roller hockey, outdoor volleyball court, discounts for products and local attractions.

Obviously, the Googleplex is an amazing place for the employees, encouraging them to design powerful solutions. However, a job at Google can be a little bit stressful, so most of the employees might need a relaxing massage to help them create the same efficient tools.

“And as Googlers, it is our duty to help with the hard task of receiving table or chair massages as part the interviews. Though we do have to write detailed feedback about the massage, just like any other interview, in this interview, all I had to do was close my eyes and relax. Who knew interviewing could be so easy!” the Google employee added.