How much should you pay to have a ____ designed?

Here’s a question that I often get asked and that I often ask myself: How much should I pay to have a ________ designed? You fill in the blank: business card, logo, website, graphic, etc.

I have someone that does design for me on staff full time now, but in the past I would go online when I need something done like a logo and look around for prices and would find just a crazy range to choose from. I would be paralyzed wondering what options to choose and wondering what I would get for my money… because it’s like a haircut: you don’t really know until the damage is done.

Just recently however I came across a great blog post on Graphic Design: What’s a Good Designer Worth These Days?.

There are no definitive answers, but the author, a designer, gives some good practical advice and some general price ranges so at least you know you are in the ballpark.

The average hourly fee for a graphic designer according to a national Canadian survey is $73/hr for general graphic design  $83/hr for brand strategy (logos, identity pieces), and  $76/hr for web design.

What’s that translate to in terms of various types of design jobs? Here’s a summary from the author:

Logo design
Good range:$900 to $3,000
Bare minimum: $300 to $800

Business card design
Good range: $350 to $1500
Bare Minimum: $100

Brochure design
Good range: $400 to $1800
Bare Minimum: $200

Book cover design
Good range: $500 to $2500
Bare Minimum: $200

Website design
Good range: $1000 to $10,000+
Bare Minimum: $400


Bookmarks: The Better Business Cards?

Here’s another tip from one of the Massage Marketing Tips subscribers…

Of course I have the usual business card. But I also have an expanded business card of sorts, which also doubles as a bookmark. Actually, I have 4 of them, which cut out nicely from a standard 8.5×11 sheet of paper.

On these, I show photos featuring different aspects of massage: De-stressing, Pain Relieving, Revitalizing and one for Thai Massage. I offer a few sentences about each, along with a book recommendation. Also, there’s contact information and a small headshot of myself.

I’ve placed these at local bookstores, the New Age bookstore, health food stores, etc. So, prospective new clients get more than the usual business card. The bookmarks have the potential for keeping my name and the idea of massage therapy a little more visible to them than a card would.

I also use the bookmarks as envelope stuffers when mailing things to clients, and enclose them in gift certificate packages, especially if the recipient is new to massage. Lately, I mostly have used them as a little giveaway reminder for my clients. They appreciate it and can make use of the bookmarks. A client or two have even copied the idea for their own businesses.

I got four phone calls as a direct result of the bookmarks, and those people all picked up the bookmarks at the same location. So I got some valuable information about the location of potential clients.

Interestingly, all four people wanted to book Thai massage sessions; I mean, they were ready to book immediately! No one called referring to the pain relief, relaxation or sports massages mentioned on the other three bookmarks. So I got some valuable feedback on what people wanted and that feedback surprised me!

Generously contributed by: Paul Rybarczyk, LMT

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Bulletin Boards: An Effective Way To Advertise For Free

Here’s another tip from one of the Massage Marketing Tips subscribers…

I keep coupons and business cards on the bulletin boards in all of the local health food and natural grocery stores. I do the same in coffee shops, as well as the hospital and clinic employee mail or lounge areas.

This does not cost anything and I get a number of calls from this each week. This method represents about 40% of my new clients!

Just be sure to check these areas every week or so to replenish your cards and ads.

Generously contributed by: Mary Axelrod, Certified Reflexologist

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.