Free Facebook Advertising Tutorials

“How do I get new clients?”

That’s the number one question on pretty much every massage therapist’s mind.

There are dozens and dozens of ways to get new clients. The problem is to choosing the most effective strategies, that is the strategies that get new clients in your door without costing you a ridiculous amount of money or time.

I’ve been a big proponent of the “Give to Get” strategy for ages because it’s super simple and has dramatically transformed the lives of so many BodyworkBiz subscribers over the years. If you want a refresher or aren’t familiar with the concept, attend my free World Massage Conference webinar “60 Clients in 60 Days” on Tuesday, March 24th at 9pm ET. On that broadcast I’ll also tell you how you can get the “60 Clients in 60 Days” book for only 99 cents. (Yes, it’s taken longer than I expected. Sorry about that.)

Is there anything else that works? Traditional advertising is pretty much dead, but some types on online advertising, like Facebook ads, can be extremely effective. You can take a look at this case study as an example.

There are a lot of great things about advertising on Facebook. A couple in particular:

  1. It’s “Pay per Click” advertising. You only pay when someone clicks on your ad, so you are really only paying for results.
  2. You can target who the ad is seen by with incredible granularity. For example, I could run a ad that is only seen by married female runners between the ages of 25 and 50 who live within a 5 mile radius of my clinic.
  3. It’s easy to do. You basically fill in a four-step form to create your ad.

How do you do it? I’ve created videos about this that are available for the people that have purchased the Retirement Sale package, but these were just an overview.

For some easy to understand, but comprehensive tutorials, check out this course:

fbadsystemThis course is free. No catches. You don’t even have to sign up or give up your email address. It involves about four hours of video training, so I would suggest you set aside two full mornings and go through the entire course. As you watch the videos, open up your Facebook account and set up a couple test ads for yourself.

I would suggest you set up a page on your website with a special offer (this is called a landing page) that you send people to from your ad. Run an ad for a week. Keep your ad spend low: Maybe $20 to $50 total. Then track your results to determine your return on investment. For example, let’s assume that your average client purchases $500 of massage over their buying lifetime with you. If you spend $50 and get one new client then your return on investment is 10:1 ($500:$50). That 1000% return on investment.

So set aside some time to try some ads over the next month and come back to this blog post to tell us about your results or tell us what happened in the BodyworkBiz Facebook group.

Case Study: Facebook Promoted Posts Work

As much as I have a love-hate relationship with Facebook, it can be effective. Two weeks ago I mentioned in a BodyworkBiz blog post that Facebook can no longer be considered a “free” way to promote your business.

I also said that you shouldn’t give up on it because it can provide some of the most effective paid advertising that you can do.

As proof, check this out: I ran what’s called a “Promoted Post” for World Massage Conference for five days…

To sum up the results:

  • Over 100,000 therapists saw the Post
  • 1,458 people Liked the Post
  • 524 people Shared it with their friends without any promotion or incentives!

And this was just for five days!

Moreover, we had a huge audience for the broadcast, maxed out our chat room and of course, lots of massage therapists took advantage of our special pre-launch offer for the 2014 conference.

I’ve been using paid ads on Facebook for years and they do work. I’ll tell you more about using these for your practice in future Marketing Tips newsletters and give you specific how to’s. So keep your eyes on your inbox over the coming weeks.

Do you want to see that presentation?

The “Introduction to Kinesiology Taping” presentation was superb. It’s one of the new video presentations that I shot specifically for World Massage Conference.

Normally, replays of these Encore presentations are only available for paid conference participants, but we decided to make this available for everyone at no cost… but just for the day. It will come off the site on Thursday morning when I get back to my desk to launch the 2014 conference site.

It’s available for 24 hours only, so login now.

Log in here:

Use your email and password to log in. Or in the odd event that you do not have a World Massage Conference account you can set up a free account here so you can watch this special presentation.

Once logged in, click the “Broadcast Room” button at the top of the page to watch the “Introduction to Kinesiology Taping” presentation featuring Drew Freedman.

While you’re on the site…

Be sure to sign up for the 2014 conference today. You’ll only see links to purchase once you’re logged in. All the details are inside, but I can assure you now that you’ll never get better value for your massage education. (Watch this video for more details.) You get some of the best education in the world at a price that anyone can afford. It only makes sense to sign up and it’s one of the reasons the World Massage Conference has been the largest event in the history of massage for seven years in a row. Imitators can say they’re the best, but massage therapists like you have clearly shown which event they prefer by making World Massage Conference their yearly destination. So login now to register for 2014.

Enjoy the replay and I’ll see you online at the 2014 conference,

Eric Brown, Grand Massage Poobah


Facebook Changes News Feed

Today Facebook unveiled more changes to the site. This time it’s the News Feed. That’s the page you land on when you first log in that contains Posts from your Friends and Pages you follow.

Facebook doesn’t say exactly how the changes are going to impact business Pages, but at first glance it’s not good. Users will have the ability to choose more specifically what they want to see in their News Feed and will be able to filter any Page Posts out of their feed.

It seems as though businesses will have to be more engaging, use more visually interesting content and post more frequently to be seen. Once again, Facebook is forcing business users to move to paid advertising to get seen on the site.

For screenshots and a comprehensive look at some of the changes see this article:

If you’ve been following this blog you know I’ve never been a big fan of Facebook. Maintaining some presence on Facebook is important, but it is becoming increasingly difficult to justify and significant investment of your time on Facebook. Paid advertising options have become the most cost-effective way of leveraging this social media giant.

Facebook sending your visitors to competitors?

In related news I recently stumbled across another change on a Friend’s business Page. This seems to have received little attention, but could be devastating to your Facebook Page. Facebook may just be testing this in a limited way at this point because it does not appear on all Pages.

If this rolls out, when someone visits your Page they will be shown a strip of suggested Pages that are related to yours. It looks like this:

So essentially you as a business owner work your petutie off or pay for advertising to get your Page found and Facebook invites your visitor to check out other Pages of possible interest. Some of these could even be Pages of competing businesses as you can see from the screen shot above! You do the work to get the visitor on your Page so they can visit your competitors Page. I can only shake my head in disbelief.

My Favorite Commercial of 2012

This past summer Samsung launched its superb Galaxy III phone just three months prior to the launch of iPhone 5. But how do you get heard above that roar?

See how they did it in this fantastic ad that they launched on YouTube (the 52 second mark makes me chuckle every time)…

Pure brilliance! It’s funny and smart. They don’t play the cool branding game. Consumers like cool, but Samsung chose to focus on meaningful feature differentiation. Why fight the competition on their own turf. Instead they deftly take down their (nameless) competitor by simply pointing out the real benefits that put them head and shoulders above that nameless other brand.

The results: A better product and more meaningful marketing messages helped Samsung more than double iPhone sales in the latest quarter.

The message translates to massage practices as well: Don’t sweat the small stuff. Work at being superb. Focus on the meaningful differences that provide true benefits for your clients and be sure to communicate those regularly to both your clients and prospective clients.

Bulletin Boards: An Effective Way To Advertise For Free

Here’s another tip from one of the Massage Marketing Tips subscribers…

I keep coupons and business cards on the bulletin boards in all of the local health food and natural grocery stores. I do the same in coffee shops, as well as the hospital and clinic employee mail or lounge areas.

This does not cost anything and I get a number of calls from this each week. This method represents about 40% of my new clients!

Just be sure to check these areas every week or so to replenish your cards and ads.

Generously contributed by: Mary Axelrod, Certified Reflexologist

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.