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“How do I get new clients?”

That’s the number one question on pretty much every massage therapist’s mind.

There are dozens and dozens of ways to get new clients. The problem is to choosing the most effective strategies, that is the strategies that get new clients in your door without costing you a ridiculous amount of money or time.

I’ve been a big proponent of the “Give to Get” strategy for ages because it’s super simple and has dramatically transformed […] Continue Reading…

A Little Post-Holiday Gift from Erik and Eric…

One of my favorite educators is Erik Dalton. He’s has a really big brain and every time I listen to his webinars or read something he’s written I always learn something new. His materials are always beautifully produced and his webinars always engaging. As a little holiday gift, I invite you to view this fascinating webinar, “The 42 Pound Head”. I’m making it available to you with Erik’s kind permission.

Also be sure to download […] Continue Reading…

Eric Brown 2014: Year in Review

Every year I like to take a look back and reflect on everything that’s happened (2013 2012). I can’t say it was the most productive year I’ve ever had. In fact, I produced very little (relatively speaking).  I’ll call it a year of reflection and change; a year of endings and beginnings.

After ending a long-term and long distance relationship at the end of last year I felt that I needed to get rooted back in […] Continue Reading…

Am I a Name Dropper?

I’ve consulted with some of the biggest names and organizations in the massage industry. You’ve probably never heard me mention any names because I’m not a name dropper. I don’t feel a need to piggyback on their status or credibility and I respect their privacy. But I’m going to name drop today simply because this person went all public on me.

When Erik Dalton heard when I was retiring BodyworkBiz he offered to send a note […] Continue Reading…

Here’s What’s Happened at BodyworkBiz (week of December 14th)

Thanks for the well wishes over these past two weeks. It’s been a month of reflection as my official career as a massage therapist ends December 31st. I’ve been posting on the blog regularly and I thought I’d just send you a list of recent posts so you can decide what you want to look at:
The BIG BodyworkBiz Retirement Sale – Time Sensitive
Of course, this is the big news: BodyworkBiz will be closing its […] Continue Reading…

Facebook “Reach” Is Reaching New Lows

This is the news from Inc.com:
“A few weeks ago, Facebook announced that as of January, organic reach for businesses trying to promote themselves on the platform will approach zero. In other words, Facebook has made it clear that in order to reach your customers, fans, and anyone else who has “liked” your business on its platform, you’ll have to pay for Facebook ads. “Organic reach” of content from brands and small businesses will fall to less […] Continue Reading…

Repurposing (or How to Make One Thing Do Many Things)

In the old days (like ten years ago), marketing used to be so much simpler. The ways of getting your marketing message out to people in your community was limited. With the advent of high speed internet access all of that has changed.

People consume information in a thousand different ways. Now instead of simply putting something out in print, you need address the multitude of ways that people access information and find your business.

There […] Continue Reading…

A Plea to Help Your Fellow Therapists (or Yourself)…

Here’s why I started BodyworkBiz as a passion project more than 15 years ago (see image below). This was just too painful for me to see over and over. 

Although many therapists are doing well in their practice, most struggle. And the sad thing is that they don’t have to. The market demand is there. They just need the right information and resources to market their practices effectively.

If you know of any therapist who is […] Continue Reading…

How Do You Respond to Praise?

This has been an interesting month as I’ve announced the closing of BodyworkBiz. I have a following of detractors, but I also have a following of people who appreciate the work I do. And many of the later have been contacting me or posting here in the blog or Facebook thanking me for my contributions to their practice and the profession.

It feels a little uncomfortable for me and not just because the sentiments sound […] Continue Reading…

Why I’m Quitting Massage…

As BodyworkBiz is winding down and coming to a close I’ve been reflecting a lot on the process of change.

I’ve gotten to know a lot of the “big names” in massage over the years. Some as acquaintances, some as clients, and many as friends. And when I announced the closing of BodyworkBiz they were a little shocked and concerned. This week I received calls from about a half dozen people wondering what exactly was […] Continue Reading…