Reactivate Your Clients

It doesn’t matter how much you use mail, email or the phone to stay in touch, eventually clients will fall out of the loop and you’ll lose touch. Are these clients a write-off? Far from it. Right now, most of the therapists reading this lesson are sitting on a largely untapped asset – inactive clients. If you …

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Free Facebook Advertising Tutorials

“How do I get new clients?” That’s the number one question on pretty much every massage therapist’s mind. There are dozens and dozens of ways to get new clients. The problem is to choosing the most effective strategies, that is the strategies that get new clients in your door without costing you a ridiculous amount of money or …

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Here’s What’s Happened at BodyworkBiz (week of December 14th)

Thanks for the well wishes over these past two weeks. It’s been a month of reflection as my official career as a massage therapist ends December 31st. I’ve been posting on the blog regularly and I thought I’d just send you a list of recent posts so you can decide what you want to look …

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Facebook “Reach” Is Reaching New Lows

This is the news from Inc.com: “A few weeks ago, Facebook announced that as of January, organic reach for businesses trying to promote themselves on the platform will approach zero. In other words, Facebook has made it clear that in order to reach your customers, fans, and anyone else who has “liked” your business on its platform, …

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Repurposing (or How to Make One Thing Do Many Things)

In the old days (like ten years ago), marketing used to be so much simpler. The ways of getting your marketing message out to people in your community was limited. With the advent of high speed internet access all of that has changed. People consume information in a thousand different ways. Now instead of simply …

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