Share Your Website on Facebook

How can you get customers and Friends to share your company website on Facebook even if you don’t have a Facebook account?

It’s simple!

Just send an email to your clients and friends and let them know that you’d like to let more people know about your business and ask them as a favor to share your site on Facebook.

Then give them this link to click:

http://www.facebook.com/share.php?u=XXX

Be sure to replace the XXX with the URL of your website or a specific page of your website, i.e. http://bodyworkbiz.com/web.php. So your link will look like this:

http://www.facebook.com/share.php?u=http://bodyworkbiz.com/newsletter.php

Click the link to see what happens. And if you want to follow the process through and share it you’ll see how it gets posted to your Facebook Profile (and I would be eternally grateful for you sharing with others.)

You can also put a share button directly on your web site. Use the image in this blog post and simply link it to the share URL that you’ve created.

Click this share button to see how I’ve linked it to my Facebook Page instead of my website…

It’s likely that most of your clients are already on Facebook.  Why not get those happy clients to spread the word for you and refer you to others?

If you like this idea, click one of the sharing buttons below and share with your friends…

Adding links to your YouTube video

YouTube has a great annotation feature that allows you to link to other YouTube videos, but how do you create a link that takes the viewer to a site beyond YouTube.

There are a number of online tools that allow you to do this. One free and easy to use tool is LinkedTube. By filling in a few fields you can add a link to your website right on your video.

This only works for videos that you embed on your site, however, and doesn’t work on videos played on YouTube directly.

Here’s a short tutorial and example of how this works:

http://howontheweb.com/how-to-make-links-in-your-youtube-videos/

If you like this tip, please click the Like button below.

Free Facebook Resources

In case you missed the news, Facebook is big. I mean really big. It now has over 500 million members. If it were a country it would be the third largest on earth after China and India. And it grows at an estimated rate of 600,000 users per DAY!

Should you be using Facebook?

Heck, ya! If you want to be where your clients and potential clients are hanging out.

It’s likely that 80 to 90 percent of your clients have accounts and half of them log into their account on a regular basis.

Want to know how to use Facebook for you business?

I have some free and paid resources to help you out, including some upcoming webinars. Keep your eyes on your inbox for notification of these.

Where do you start? By setting up a profile page. Here’s a guide to setting up your page the right way:

http://eric.bodyworkbiz.com/2010/09/create-an-outstanding-facebook-profile-page

But isn’t privacy an issue? Not really. At least not if you know how to control privacy settings on Facebook. You have control over who sees every piece of information you post. It’s simple, but Facebook doesn’t necessarily make the process obvious. Here’s a short how to guide for protecting your privacy on Facebook:

http://eric.bodyworkbiz.com/2011/01/setting-your-facebook-privacy-levels/

How do I…? You may have lots of questions about Facebook like how to set up an account, how to create your profile, whether or not you should create a Group Page or Fan Page, how to use the advertising features on Facebook, how to get Friends and more. Well if you have questions, I have answers. I’ve purchased rights to a series of 28 videos produced by my friend Matthew. They are all short videos and answer pretty much any question you have about Facebook. Perfect if you are a visual learner. They are free to access right now, but I’ll be taking them down and putting them in the vault soon.

http://bodyworkbiz.com/facebookvideos

Lastly, you really should get the e-Marketing for Massage Professionals 101 e-course. It’s a comprehensive online course that shows you how to use the web to build your practice. It covers pretty much every aspect of using the web as a marketing tool, including large sections devoted to Facebook. As a BodyworkBiz subscriber you can get it for half price for a limited time. This is not posted anywhere publicly. To get the discount simply enter the code RTTM in the Coupon Code box and click the apply button when you check out and 50% will be deducted from the price. Get your hands on it now:

http://www.bodyworkbiz.com/web.php

All the best,

Eric Brown, Grand Massage Poobah
www.bodyworkbiz.com

PS The 60 Clients in 60 Days e-course will be on sale for one more week only. If you want to build your practice fast and stop worrying about whether you will be able to pay your bills at the end of the day, this is the program for you. Get it right now while you have the chance:

http://www.bodyworkbiz.com/60days.php

If you think these resources are useful, please click the Like button below or the Share button to share with friends.

A fantastic online service…

Here’s a free online service called DropBox that I’ve been using for more than six months now. I love it.

If you work on files from multiple computers you definitely need to look at this. You won’t have to carry files around with you on a USB drive or email the files to yourself. I can’t tell you the frustration that has saved me.

Do you have your files backed up? You can use this service to back up all the important files on your hard drive. It saves the files off-site, so if something happens to your computer (it gets stolen or just crashes), you can easily retrieve all your files. As you make changes to any files, the changes are updated automatically off-site. You’ll never have to remember to backup again. It will just happen automatically for you.

Oh yes, one other thing. I use it to share files, like photos. Just upload the files you want to share and give the person permission to access. You can choose exactly what folders you want to share and who you share them with.

It’s a simple installation and you can be using it within minutes.

Did I mention it’s free?

You can get more info (watch the video) or subscribe to the service here: http://db.tt/Uuu58Vk

There are a number of online tools that I use regularly (most are free) and I’ll share more of them with you over the coming weeks.

Do you have a favorite online service or tool that you like to use? Post it below in the comments section.

Setting your Facebook privacy levels

One of the biggest concerns that people have in using Facebook revolve around privacy. But as you’ll see today, if you make proper use of Facebook’s privacy settings, it’s really not a big concern. It’s relatively easy to set your Privacy Settings, so that only the right people can find you and access your information.

Who are the “right” people? Basically, anyone whom you specifically want to find you: Especially (since you’re a business) customers and potential customers.

Follow these simple steps and you’ll take care of the biggest security “leaks” – even if you really do want everyone to see everything!

Step One: Go up to the word “Account” in the blue menu bar at the top of the page (Right Top Corner). Click on it, and a menu will drop down…

Step Two: Select “Privacy Settings” from that drop-down menu. You will be taken to a new page.

Don’t waste time here: Go straight down to the small blue words “Customize settings” (circled in orange here) and click on that link. You’ll be taken to another new page…

Each one of the buttons with the little lock symbols has a drop-down menu, as you can see by the little downward arrows beside the words they contain. Possible settings offered by the drop-downs are:

Step Three: Before you touch any of these buttons, however, go straight down to the end of the “Things I share” section. You’ll see it is enabled (checked) by default.

This means people can identify the precise geographic location you’re typing from. Unless you’re on a World Tour and you want to update your fans on your physical progress, you’ll most likely want to disable that by unchecking the “Enable” box.

What’s the danger of leaving it enabled? Well, it then displays your profile thumbnail photo while pinpointing you on an actual map!

To learn more (and decide whether or not you want to be geo-targeted in real time), check out the Facebook Places section on Facebook.

Step Four: Go back to the top and (using the drop-down options) select the settings you prefer for each section. There is no “wrong or right” for these selections – just what works for your degree of comfort, taking into account how accessible you want to be to the general public. (If you’re a business, the less restricted your settings, the better – but you’ll definitely want strictly control information that is:

  • Strictly personal
  • Irrelevant to your niche
  • Uninteresting to your niche

There are four levels of access with increasing levels of restriction: Everyone, Friends of Friends, and Friends Only. You’ll notice there is a fourth category in the drop-down options – “Customize”. This category allows you to post to specific groups or individuals on a one-time, post-by-post basis.

“Customize” overrides your default post settings.

Note that (depending on other settings) people outside your specs may still see your post, if you allow them to see your Wall (news feed). It’s always best to assume that nothing is ever private, once it’s posted on the net! But “Customized” specific settings ought to block all but the most determined seeker from seeing things you don’t want them to see.

If you have an existing account with photo albums, then you will definitely want to take a minute to click this link that you’ll see part way down the page…

Don’t forget about this when you’re uploading photographs in future. It can be really useful if you don’t want Joe Public to see the million-and-one baby photos you’re uploading for your mother to pour over.

What you need to hide from “Everyone” (recommended):

  • Your birth date (or birth year, at the very least)
  • Photos you are “tagged” in
  • Your home address
  • Your home phone
  • Mobile phone

One setting you’ll need to remember to customize on each Friends Lists (as well as generally): The “Photos and videos I’m tagged in” section. Set it to be viewed by “Only Me” if you don’t want your list members seeing baby photos or embarrassing photos of you in your P. J.’s on Christmas morning. Mind, this doesn’t solve the problem of other people tagging you in their own photos, so don’t wear any lampshades and do Karaoke drunk unless it’s for a publicity opp. (You should receive an email saying you’ve been tagged, if someone else does that.)

If you don’t want photos to become public, at least set “Photos and videos I’m tagged in” to “Friends Only”. Remember, this does not mean your photos won’t be seen – just ones where someone has “tagged” you – attached your name to an image.

Okay! Congratulations! You’ve now finished setting your basic privacy settings.

For more information on using Facebook for your business, check out the e-Marketing for Massage Professionals ecourse. Because you are reading this blog post, you can get it at 50% off until February 15th by using discount code RTTM. When checking out, simply type RTTM in the discount code box and click the apply button.

\/ Please click the like button below.

YouTube IS Social

Most people think of YouTube as a video sharing site, but in actuality it can be classified as a social networking site.

As of October 28th, 2010, 1 billion people have subscribed to various YouTube channels!!

For those of your who aren’t familiar with subscriptions on YouTube, they are the same as Friends in Facebook or Followers in Twitter.

I’ve been preaching the value of incorporating video marketing into your practice for some time now. It’s a powerful and untapped opportunity.

If you have an existing channel, make it easy for people to subscribe. cut and paste this widget code into your website:

<iframe id=”fr” src=”http://www.youtube.com/subscribe_widget?p=bodyworkbiz” style=”overflow: hidden; height: 105px; width: 300px; border: 0;” scrolling=”no” frameBorder=”0″></iframe>

Just replace the [add YouTube Username here] with your own channel username. When you do you get something that looks like the image you see above. You can see it in action on my son’s site at http://www.seththechef.com.

My son Seth has received thousands of visits from people in over 50 countries since he built the site earlier this year (he was only ten!) He did it all himself with a little advice from Dad and by using YouTube as a marketing tool.

Video Marketing is just one of the many topics I’ll be covering in the BodyworkBiz e-Marketing for Massage Professionals e-Course. Sign up today to learn how to market your practice online. Get more info here:

http://www.bodyworkbiz.com/web.php

e-Marketing for Massage Professionals e-Couse…

It’s been years in the making and it’s coming this Monday…
 
It’s the no-hype, totally practical, step-by-step guide to building your practice using the Internet…
 
…the e-Marketing for Massage Professionals e-Couse!
 
The Internet is one of the largest untapped resources for building your massage practice. The world is online and they are using the web to find massage professionals in their neighborhoods. Are they going to find you?
 
This comprehensive program cuts through the hype and provides you with practical, step-by-step guidelines for using the Web to build your massage business. Surprisingly most of the tools that are available to you are low-cost or no-cost.

 

My gift to you…

This is one of the most substantial courses I ever created. Like the other 101 courses at BodyworkBiz this one has 101 lessons delivered over a five month period.

If you haven’t purchased one of these courses from the site before, I’d like to send you the first week of lessons as a gift. So starting Monday you’ll get a daily email from me at no cost. These will be the actual course lessons.

If you like what you see and you can see its value for your practice, you can simply sign up for the program while it’s half price. If not, then that’s fine, enjoy the first week of class.

In this 101-day course you’ll discover…

  • How to get your website ranked highly be all the search engines
  • The fastest and easiest way to rank at the top of Google search results
  • How to use Facebook and other sites you already visit regularly to get new clients
  • Ways to ramp your word-of-mouth marketing up to warp speed
  • Why you absolutely need to start making videos
  • Completely legitimate ways that Internet marketers use to have links to their site syndicated across the Internet
  • What to do when you get a negative review on an online review site
  • The most effective place to advertise online
  • And much more. That’s just breaking the surface…

But web marketing seems too complicated, doesn’t it? Not anymore.

Even if you don’t know a bit from a byte or an FTP from a KFC, this course will make the process of getting clients through the web as simple as 1, 2, 3.

I’ll take you step-by-step through the whole process. We’ll make using the Internet to grow your business practical, doable and inexpensive. The course is hype-free and provides no-nonsense strategies that work.

And best of all, it’s…

  • Surprisingly easy
  • Low or no cost
  • Simple to maintain
  • Fun to do
  • Can be mostly automated
  • And will boost your massage income dramatically

Why listen to me?

There are lots (and I mean lots) of people who claim to be Internet marketing experts. They may be well intentioned, but more often than not provide outdated and ineffective ideas based on their limited experience. With me, you have the real deal.

I’ve written over 100 top-ranking websites for massage professionals. I have tested dozens of strategies on these sites and have tracked the results, so I know what truly works in the real world.

I’m also the developer behind Massage Therapy Radio and the World Massage Conference, which is the largest event in the history of massage with about 12,000 paid attendees last year. I pioneered online education in the massage industry with BodyworkBiz.com and have written and optimized sites for companies ranging from educators and consultants to software and restaurants. You can be sure you are getting information that is not only relevant and highly effective, but that is also presented in a fun, easy to understand way.

Here’s the scoop…

This E-Marketing Made Easy e-course will be released on October 18th, 2010. Like the other 101-Day courses on this site, lessons will be delivered by email from Monday to Friday each week for approximately five months.

Each lesson is bite-sized and is designed to be read over your morning coffee. The action steps are simply laid out and easy to do. You can pause the lesson delivery at anytime and pick up at a time that’s convenient for you. All lessons will be archived online for your reference for one full year.

I’m also adding dozens of videos to this course to supplement the written lessons, so you can look over my shoulder, so to speak, and see exactly what I’m seeing on my computer screen.

Help is only a keystroke away

When you are entering an area that is unfamiliar questions often come up that aren’t covered in the course. I’m here to help you through all the bumps. I’ve set up a special discussion list on Facebook where you’ll be able to ask me any questions you have.

I’ll respond to all your questions personally. Purchasing an e-course is not like buying a book. You’ll basically have a full time consultant at your fingertips for a full year. Ask any questions you like, I’m happy to answer them all.

And a bonus…

If you register now as part of my “pilot” group, you’ll have access to a series of webinars that I’ve arranged for you throughout the next five months. These are optional, but will enhance your understanding of the material and will allow you to have any questions answered. Each call will involve a short summary of the concepts and strategies covered in the course followed by a Q and A session where you can ask me any question personally. I’ll be your personal Internet concierge for five months.

The course will be priced at $99 when it officially releases. You can get it right now for a special launch price of just $47. You can click the button below to order now…

..or simply do nothing and enjoy the first week on me.

I’m super excited and hope you’ll join me in the program.

All the best,

Eric Brown, Director
www.bodyworkbiz.com

More Facebook Videos…

I’ve added seven more videos to the Facebook Marketing page that you’ll find here:

http://bodyworkbiz.com/facebookvideos

Shockingly, most people have no idea how easy  it is to build your business and get clients from social sites that you use every day… like Facebook.

If find yourself avoiding marketing, then why not build your business using social networking sites that you already enjoy using. In this engaging video series, look over our shoulder at our monitor while we take you by the hand and show you step-by-step everything you need to know about setting up and mastering Facebook as a fun and friendly marketing tool.

Don’t be intimidated by the phrase “Social Networking”. It is not hard to build your business using Facebook , as long as you know what you are doing. And I’ve made it super easy for you to learn the information you need. This online video course make setting up, building, and profiting from Facebook as simple as tying your shoes!

Click here to access the videos.

And if you enjoy them please click the Facebook Like button below and share them with your friends.

Create an Outstanding Facebook Profile Page

This will be the first of many posts on using social media to market your massage practice.

Have you thought about using Facebook to build your massage business? Now sure where to start?

Follow along with this series of tutorials that will show you how to get the most out of social media. Join the BodyworkBiz Group Page on Facebook for a great series of videos that illustrate some of the information below. And be sure to sign up for my Social Media Marketing webinar happening September 15th at 8pm EST (New York time). This is sponsored by the ABMP and registration is very limited, so sign up for FREE right now as my guest.

Your Facebook Profile Page

To start with you need to create a Facebook profile page. Go to www.facebook.com now to sign up for a free account. The process is quite simple and Facebook will lead you through the steps. If you already have an account, then open it up now and follow along.

Facebook’s Terms of Use require that you open up your account in your own name. That’s exactly what you should do. Don’t open up a profile with your business name. There are other ways to promote your business on Facebook beyond your profile and you don’t want to develop and promote your business on Facebook only to find your profile shut down for a violation of the Facebook terms.

Some people never want to share their Facebook profile with anyone but friends and family. I’d suggest using it for both personal connections and business connections. The potential of this medium is too huge to pass up. There are ways to adjust your privacy settings so that you have full control over who sees the various bits of content you post to Facebook.

Editing Your Profile

The first thing you need to do is edit your profile. Once you’re logged in notice that in the top right of the page there are three primary links: Home, Profile and Account.

Click the Home Page link and you’ll see a navigation bar in the left column with a list of links to various functions.

In the middle of the page you’ll see your News Feed. This is where you’ll see updates from your friends’ postings. This Home page is the page you see by default when you log into your account.

Click the Profile link and you’ll see that the page looks different. This is the page that your friends see when they land on your profile. You’ll see that the left hand column contains your picture and various bits of information about you. The middle of the page is the Wall where you post news about yourself. People can also write notes to you on your Wall. So it’s sort of like a public bulletin board that’s all about you.

Make sure you are on the Home page and go to the top left corner of the page (see illustration). Click the “Edit Profile” link and you’ll get a menu that looks like this:
This is how you edit your profile information. Go through each of those links and update the information as you see fit. Be sure to click the blue “Save Changes” button after you are finished editing each section. Bear in mind that you can restrict the display of this information to certain visitors only. This does not have to be on public display for the entire Facebook community. I’ll show you easy ways to manage access to visitors in my next post.

Here are some suggestions for editing each of the sections:

Basic Information: For security reasons select the “Show only month & day in my profile” from the drop down menu. Be sure to fill in the Bio section.

Profile Picture: Ideally, you want to have a clear headshot so that people can clearly identify you. Make sure it’s a recent shot. Yes, you probably looked better at 20, but you’re likely not recognizable. Keep your photo current. No dour faces and for the guys, no shirtless pics. Use a photo where you look relaxed and friendly.

Relationships: This is a personal preference. You can always restrict access to this info to friends only.

Likes and Interests: This is an interesting section. When you enter interests in here, Facebook will automatically connect you to pages and groups that share those interests. Others may find you based on those interests as well. So if you specialize in fibromyalgia for example, type that into the “Interests” box as a way of networking with people who are suffering from fibromyalgia and who could use your services.

Contact info: Be sure to enter your business website. If you don’t have a business website, get one. Here’s how you can create a website for free. If you are using Facebook for business contacts as well as personal contacts, be sure to put your business contact information here. Your close friends and family already know how to contact you.

A Few More Important Tweaks

Now that you have your profile edited, let’s go to your Profile Page and make a few more small edits to help people find out more about you and your business.

You’ll see a small box below your profile picture. This is for a mini-bio. Click the little pencil icon in the top corner of the box to edit. Tell people a little bit about yourself. Because you’ll be using the profile page to let people know about your massage services, mention your services briefly, mention your work location or even invite people to drop you a note to arrange a massage appointment.

Just under the bio box, you’ll see a section labelled “Information”. Click the little pencil icon to edit that section. Be sure to click the website box so that an active link to your site will display here. You may also want to put your hometown here so that people who stumble upon your profile will know that you do massage in their area.

In our next post, we’ll look at creating your “Friends Lists”. This will help you control who sees what content in your account, determine who sees you in chat and helps you filter your “News Feed” posts. This is very important, so be sure to come back again and check it out. In future posts you’ll learn about setting your privacy levels, growing your network, creating business-specific pages and how to transform Facebook friends into paying clients.

Until then,

1) Join the BodyworkBiz Facebook Group

2) Sign up for the ABMP’s free Social Media Marketing webinar being held September 15th. There are only 1,000 seats available on their webinar platform and it will likely sell out. Reserve your spot for the webinar now.

Give away massage? You’ve got to be joking!

I’ve just finished reading a series of posts at indeed.com and the Massage and Bodywork Professionals forum on giving away free massage.

The topic always generates strong feelings. Some swear they would never give away massage even if their life depended on it. It diminishes their credibility, devalues their worth, and would only attract the freebie seekers.
Others have tried it and simply say it sucks; it’s never worth their time.

I love the idea of giving away free massage, BUT… it has to be done the right way:Your approach to giving away massage has to create a high-perceived value for your services and to get those people to want to rebook with you regularly.

I’ve tracked the actual results of dozens of therapists and bodyworkers in all types of settings and the bottom line is…

Done right it works!

Don’t trust me though. Actually listen to people who have used my approach from the 60 Clients in 60 Days program or read comments they’ve made both publicly and behind the scenes:

http://bodyworkbiz.com/60days-audio.php

http://bodyworkbiz.com/60days-results.php

http://bodyworkbiz.com/60days-progress.php

Here are just a couple…

“Last weekend, I went to a local event where I sold my homemade microwavable rice-filled heating pads. I sold 50 in 4 hours, did lots of one-on-one talking with people and gave a coupon to everybody who bought a heating pad (stapled a sample of Biofreeze to each coupon) also talked with them about the benefits of massage. From this promo, I got 15 new clients within a week – all upgraded and all rebooked!
DJT

“I’m definitely having fun here. When I trained we were told, “Never, ever, give away your services.” I did anyway over the years, but with a lot of guilt. Now I am just plain having fun doing it. Friday when the client came out he bought 6 gift certificates. Guess you can say I am just a Pleasure Piglet. Thank you for your guilt freeing program Eric.”
Debbie