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Free eBook: Facebook Marketing in 20 Minutes a Week

A beginner’s guide for those who don’t have time to waste on Facebook With over a billion people on Facebook you know it’s important for your business. But if you may not be interested in learning everything there is to know about Facebook. And even if you did you likely don’t have hours of free …

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Updates in the Professional Misconduct Investigation

I was surprised last September when I received an investigation report from our provincial regulatory body, the College of Massage Therapists of Ontario. I was being investigated for  professional misconduct. Quite ironic given that I was involved in helping write the Standards of Practice when we became licensed as a profession under the RHPA in the early …

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Testimonials that Work

Because this month’s Marketing Tips newsletter is quite long (lots of meaty information), I’ll dispense with my usual preamble. Please print out this email, pour yourself a beverage and grab a pen to highlight important concepts and to jot down some ideas. On the sofa yet? Let’s begin… I often suggest that massage therapist use testimonials throughout …

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How Could Eric Do This?

I’ve come under some criticism by a handful of massage therapists in a couple of threads this year in the Facebook Group for the Registered Massage Therapist Association of Ontario. I appreciate their concerns and welcome the dialogue. I would hope however, that the conversation stops being a personal attack and becomes a professional one …

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