Watch my new SkillShare email marketing course for free!

The BodyworkBiz site as you’ve come to know it will close down for good as of the end of June. If you’ve purchased the BodyworkBiz Retirement Package your access ends in June. I extended access from one year to two and a half years, but the site is aging and has to come down.

New Resources Available for You

If you’ve taken any of the courses, you know how practical and effective they are at bringing new clients into your practice and increasing your sales. So I hate to let these incredible resources simply get dusty and die.

So last year I produced 60 Clients in 60 Days as a book, which quickly became a number one bestseller on Amazon. And not too many months ago I quietly released Fill Your Practice 101 as a book as well. (Sorry I didn’t tell you about that one.) They are priced super low, so that anyone can afford them. So you should probably click over to Amazon now and pick them up.

My plan over this next year is to gradually publish all the BodyworkBiz classes and resources as books or video courses and make them available on public platforms like Amazon and SkillShare.

This first video course is free!

The first course I’m releasing is a video course, the “TinyLetter Guide: How to set up, design and send your first email newsletter in under and hour… for FREE!”

This is an updated version of the “watch and do” portion of the Email Marketing Lesson from the Web Marketing MBA program.

And you can get access to it for free if you like! I’ll tell you how in a minute.

I’ve always said that every therapist should be developing an email list and communicating regularly with their clients. It doesn’t matter if you have 30 clients or 3,000 clients. And I’m constantly shocked that almost no therapists do this.

I think part of the problem is that the idea of writing and producing an email newsletter is just too intimidating… and possibly expensive. Well four years ago, one of the largest commercial email providers, MailChimp, released a free service that made the whole process super simple. It’s not much more complicated than writing an email in Gmail or in whatever email program you use. At the same time it takes care of all the unpleasant tasks like managing subscribers, keeping archives, tracking replies, creating signup forms. All that yucky stuff is mostly invisible to you, so you can focus on what’s important: Developing a relationship with your clients.

So in this video course, which is about an hour long, I’ll take you through the process of setting up your own email newsletter. All you need to do is look over my shoulder and my screen and do what I do. Just pause the video when you need to to complete your task. In about an hour, we’ll:

  • Sign you up and configure your account
  • Create and customize your sign up form
  • Design your newsletter
  • Write the newsletter copy
  • Add five subscribers
  • And send your first newsletter

…all in about an hour!

And the email service is absolutely free!

No strings, no catches, no upsells, no advertising. The only limitation is that you can only have 5,000 subscribers. But, hey! If you have 5,000 subscribers you can probably afford to pay me to manage a paid email service for you.

How do you get it for free?

You can sign up to the TinyLetter newsletter service for free on your own anytime. But if you really want to make it happen, be absolutely sure to watch my video course. It’s hosted on SkillShare which is an online learning community with over 15,000 courses.

You need to sign up, but you can get the first month free by signing up through this link:

http://skl.sh/2qnpc5P

You’re under no obligation. You can cancel your subscription anytime within a month and pay nothing, but at just $8 per month for the annual plan, it’s worth it to sign up. I’ll be posting all my future video courses on this site and as a SkillShare subscriber, you’ll have access to all of them.

If you want to see the introduction to the course (it’s just my talking head), go here:

http://skl.sh/2qnpc5P

Keep your eye on your inbox over the next two weeks and I’ll provide you with additional information and resources around using email to build your practice.

 

2016 My Year in Review

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Yes, I’m petting an owl. More on that below.

This blog is a bit of a ghost town since I’ve closed down BodyworkBiz two years ago, but if you’re curious as to what’s happened to me over the past year, here’s what’s been going on.

My attention has shifted from the world of massage to the world of English. Almost two years ago I became CELTA certified as an English as a Second Language teacher. I knew absolutely nothing about English. Just like a fish that realizes he’s wet, I discovered I was swimming in a linguistic sea that I knew nothing about.

I started teaching my first class and was writing the conjugation of “to be” on the board:
I am
You are
He is

But I heard myself saying:
I yam
You wahre
He yiz

Weird sounds were coming out of my mouth. Why was I adding y’s and w’s to every sound? It was bizarre! When I told my fellow English teachers that they do Wit, slide80everyone said, “No Wi don’t!” It was my first clue that things are not as they seem when it comes to language instruction and learning.

Anyways, I’ve continued to devote a lot of my time to the development of a very unconventional online English as a second language learning program. It’s an enormous project, but I will start releasing some of it in 2017. Very exciting stuff.

I never thought I’d visit India, but in the name of love, spent two months living there in the spring. It  was my first time to a developing country and was truly a mind-shifting experience. It’s a country that personifies resourcefulness and the strength of the human spirit.

The thing I love about travelling is that your senses are on alert and even the most mundane things are new. When I spent a month in France last fall, I had a lot of fun blogging about the little cultural differences I was noticing each day. In the case of India, there was really nothing familiar that I could hook into. Everything was new and different. Each foray into the outside world was an adventure. It was difficult to take in the experience because my senses were constantly overwhelmed with the exotic sights, sounds, smells, tastes and way of being.

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I got my first Rickshaw ride (they call them “autos” here) and it was a harrowing experience. I can’t even begin to tell you what traffic is like here. It can only be experienced. The roads are filled with every sort of vehicle imaginable (trucks, cars, motorcycles, bikes, and thousands of rickshaws). Sidewalks are pretty much non-existent and where they do exist they are vendors stalls, homes, trash heaps, public urinals, cow parking and more. So everybody walks on the street. Throw in a smattering of cows, goats, chickens, and dogs (unbelievable numbers of street dogs) and you have the makings of complete chaos.

In a city of about 12 million people, there is not one stop sign. There are no such things as lanes. Where lane markings exist, they are simply regarded as decorations. Traffic lights are suggestions rather than absolutes. And everyone beeps their horns non-stop – everyone! I don’t understand what all the horn honking does except perhaps making you believe that it gives you some type of magical control over the hordes of moving things on the streets.

I worked for the two months I spent there. And I got the feeling for what it was like being an outsourced overseas worker. I sat pretty much right on the other side of the globe, so I would be up at 5:00 am to prepare for an North American evening broadcast and was working up to midnight on broadcasts that were happening the next morning. I had such a hard time getting my time zones right. Living a half day into the future was very confusing!

img-20160327-wa0004I feel eternally grateful for the opportunity to have had an India experience and thank Krittika Sharma for all her love and care.

Without travel, you can never return home. And on my return I had a whole new appreciation for the place I call home. My senses were awakened to all the things I loved about Canada. It was as if I was experiencing my country, my home, for the first time.

Courtyard at my home

img_20160221_092740075My son, who many of you have come to know through my courses and this blog (and through Seth the Chef) is growing up. He is now in his last year of high school and like me, is thinking about what he wants to do when he grows up. Here he is today with his step-sister.

I had some fun expanding my video skills. Here’s a little video I did of a flash mob. See if you can spot Marla Gold, World Massage Conference’s administrative goddess. And you’ll see my weaving in and out of the dancers, playing with one of my new gimbals.

97cb2b658f600051912656c5d00f9849I continue to extract myself from the massage profession. Slowly, but surely. I produced the ABMP Head & Neck Summit. About 17,000 massage professionals signed up for the event. And this was followed by a groundbreaking full day online workshop with Erik Dalton. Nothing like this had ever been done before in the profession, so it was very exciting. My hats off to ABMP for being willing to entertain such a crazy idea and push innovation in the profession.

img_20161114_181140541-1World Massage Conference ran its 9th annual conference. Next year will be the last year of my involvement. I came across this schedule (see image) from the 2009 show when we did almost 80 live presentations in the span of a week – all live streaming. Was I insane?!

I also attended the World Massage Festival this year to meet up with some old friends and meet some of my loyal BodyworkBiz fans.

With our inaugural issue's cover girl: Monica Pasinato-Forchielli.

With our inaugural issue’s cover girl: Monica Pasinato-Forchielli.

Oh ya, almost forgot… I served as Editor-in-Chief for Canadian RMT Magazine. My good friend Scott Dartnall always drags me into projects even if I’m kicking and screaming. So I was enlisted to help with the launch of a new Canadian magazine. We had super high level people contributing to the magazine including Tina Allen, James Waslaski, John Barnes, Til Luchau, Erik Dalton and so many more talented writers and educators. We got two issues out before the end of the year and each magazine was distributed to about 10,000 therapists free of charge. If you are interested in taking a look, I believe you can view it online and you should be able to find links on the magazine’s Facebook page.

One of my highlights of the fall was hanging out with a falconer for the day. She was the real deal with about 80 birds of prey. I got to fly some owls. (I have completely fallen in love with owls). And to finish the day, we took a hawk for a walk in the woods. He followed us through the trees and every once and a while I’d call him to come back to my arm. It was truly a day I’ll never forget.

Access to the BodyworkBiz site will close for good in 2017, but I’ll extend everyone’s access until June. I’ll publish some of the resources as books through 2017 so practitioners can continue to benefit from the information. Currently, 60 Clients in 60 Days and Fill Your Practice 101 (also in Kindle) are available on Amazon at discounted prices. You’ll have a short time to pick them up so you can add them to your library. You’ll still see my face around for one more year before I make my final exit.

I’ve been doing these posts for a number of years now (2012, 2013, 2014, 2015) and it’s a great exercise to reflect on what you’ve accomplished and learned over the previous year. Feel free to publish your own “Year in Review” and post it in the comments section below. I’d love to hear what you’re up to.

2015 My Year in Review

At the end of each year I take the time to reflect back, take stock of what’s happened and chart my direction for the future. This year has certainly been a year of shifts and changes, of closing old doors and opening new ones.

Last year I decided to take a leap and leave the massage profession by giving up my massage license. I wanted the departure to be quick, but it’s difficult to extricate myself out of a world that I’ve been deeply involved in for 26 years. The departure continues. BodyworkBiz is now closed, I’ve scaled down my involvement in World Massage Conference and have been actively looking for a buyer for Thermal Palms.

10355412_10152855063666140_3769942857196728562_oScreenshot_2015-03-25-08-42-11I always wanted to write a best seller and was sure that I could. So as proof of concept, I released 60 Clients in 60 Days on Amazon where it shot up to the number one spot like a bullet. Amazingly, I was able to write, edit, format, publish and get it to the number one spot in just two weeks! By the way, it’s still available on Amazon for just 99 cents! (And as I was writing this blog post and checking out the book on Amazon I see it got an average customer rating of 4.8 out of 5!. Hey, that’s better than the iPhone!)

With time on my hands I got more into French language. It’s my cultural background, but I’ve only ever been functional and never fluent in speaking. And as I explored courses and programs, I realized that language instruction sucks and I wanted to learn how it could be done better.

So I did an intensive ESL (English as a Second Language) instructor certification program to better understand conventional approaches to language learning. I absolutely loved the experience of being back in school again. But I’m not someone who loves convention and as you can see from the slide in this photo,  I took some unusual approaches to teaching that got me applause from the class, but failing marks from my trainer.

What do you want to do?

10676115_10152331452377011_6299336806907341220_nI discovered some unique and somewhat radical teaching approaches and came up with a crazy idea for an online ESL training program. This lead me to hanging out in cottage in July with Hollywood writer, Stephen Witkin, as we explored narrative for the project. (Oddly enough, although he lives in LA and he’s not someone I know, he has a picture of my ex-wife in an elephant suit hanging in his cottage. Don’t ask me to explain.) A fascinating process and fun times. What’s to come of all of this? I’ll let you know in 2016.

I crossed off one big item off my bucket list in September as I journeyed through France with only my knapsack and a desire to meet some cool people, speak French and eat great food.

I booked a AirBnB residence for only two nights on arrival. After that, I made up my itinerary from day to day, going wherever circumstances or curiosity took me. That lead me to lots of adventures including eating giant snails and pig cheeks, exploring catacombs, mushroom hunting, climbing sand dunes, singing the blues, sleeping in a medieval village, and hanging out (literally) at a nudist colony.  I kept a daily blog of the France trip for anyone who was interested in joining me on the journey.

It was back to work on my return to Toronto as my World Massage Conference partners Melanie Hayden and Scott Dartnall and I produced the ABMP Back Pain Summit, the largest event in the history of massage. We stopped promoting it when we got to 14,000 registrants as we were quite certain that our servers would explode. Over 7,000 people ended up attending the live event. It was awesome!

I never thought I would own a house. That just seemed too grown up for me. But I picked up a little place in my hometown. Although I have no plans to move out of Toronto for the immediate future, at least I’ll have a nice little home for retirement whenever that may happen. A big thanks to my mom and dad for the work they did on it.

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I crossed a second item off my bucket list this fall as I made a trip to the Big Apple with the lovely and talented Krittika Sharma. It’s crazy that I’ve never visited New York before.  Otherwise, I took most of the fall off, thoroughly enjoying my home and the people in my life.

The one thing that we can count on in our lives is change. As much as we would like to freeze our lives as a moment in time when things are good, that’s not the way life works. This year I’ve felt the pain of many losses, both professionally and personally. At the same time I’m thankful for the pillars that have remained unchanged and I’ve thoroughly delighted in the new people, experiences and opportunities that have filled the vacuum.

This may be the last post I do for this blog as I continue to migrate out of the massage profession. But feel free to keep in touch on Facebook, Google+, or Twitter where I’ll be sharing new projects, experiences and lessons learned in the years to come.

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A Little Post-Holiday Gift from Erik and Eric…

One of my favorite educators is Erik Dalton. He’s has a really big brain and every time I listen to his webinars or read something he’s written I always learn something new. His materials are always beautifully produced and his webinars always engaging. As a little holiday gift, I invite you to view this fascinating webinar, “The 42 Pound Head”. I’m making it available to you with Erik’s kind permission.

Click to download

Also be sure to download the accompanying 42-Pound Head poster.

Put this up in your treatment room as a talking point with your clients. Click this link or the image to download.

Erik is having a Christmas sale. Like me, he seldom if ever has offered discounts over the years, so this is a rare opportunity to get your hands on his exceptional training materials at a 20% discount. This applies to the Complete Dalton Library Bundle, as well as his Home-Study Bundle and the the DVD Bundle.

To get the discount on Erik Dalton’s site, use coupon code NL20 when checking out. 

More details on his site here: http://erikdalton.com/sale/

dalton

Eric Brown 2014: Year in Review

EricBrownEvery year I like to take a look back and reflect on everything that’s happened (2013 2012). I can’t say it was the most productive year I’ve ever had. In fact, I produced very little (relatively speaking).  I’ll call it a year of reflection and change; a year of endings and beginnings.

After ending a long-term and long distance relationship at the end of last year I felt that I needed to get rooted back in Toronto and focus on living fully in my community. Rather than adventure, I craved routine.

My house has always been a social house and being home I started taking couchsurfers again, from Germany, Portugal, Singapore, Canada and many from France. I had people living with me at various points during the year: My brother Glen, the lovely and talented Krittika Sharma who came from India to do her masters in business design, and a very delightful young Frenchman Jacques who is involved in nicotine research.

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I 10487192_10154828796020107_3402924123727355960_ngot a thorough introduction to the world of stand up comedy from Melissa Story who I absolutely fell in love with. I redesigned the Sex and the Single Parent website for her and her comedy partner Precious Chong (Tommy Chong’s daughter) and was featured in a Sex and the Single Massage Therapist podcast. Scandalous, I know. But not nearly as exciting as you might think. She has become known to my friends as “diarrhea girl” as they see her latest commercial broadcast every five minutes on national TV here in Canada. (Hey! It pays well and is better than being the face of yeast infection.)

World Massage Conference entered it’s 7th year of production. And what would World Massage Conference be without a hiccup? At the very beginning of the first day of our June conference my super reliable and super fast Internet went down. Unfazed, we hopped in a cab and did the broadcast from Goddess Marla’s apartment.

injured legI got sidelined from a kickboxing injury. I wish I could say I injured myself in dramatic fashion, but I pulled my calf muscle in the most uncool way possible. It was fascinating to see the blood slowly leak down into my foot from the strain at the top of my calf.

Family was a focus this year and I have an enormous extended family. I don’t even know all my cousins. I had a great time reconnecting at a mini family reunion.

My son Seth has clearly moved from his physical side (rock climbing champion) to explore his musical self and entered an arts school this fall. He was featured in a Walmart ad with his boy band, Sugar Rush.

2014-12-13_9-04-54

I got into the idea of challenges and spent the month of August going alcohol free. The next month I gave up cookies, ice cream and chocolate. I have to say that giving up chocolate was way harder than giving up alcohol. Then I lead a big group of almost 2,000 people in a 30 Day Productivity Challenge.

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It was a good thing I rested up in the summer because the fall was a crazy time. I started off the fall by actually taking a live workshop myself. I do online learning almost every day, but it’s been a while since I went to a live event as a participant where I could just sit back and enjoy the sessions. I ended up on stage doing ballet moves in front of a group of about 250 marketers from around the world. (I used to be a professional ballet dancer if you didn’t know already.)

eric ballet

massage superhero - 250 wide - ONEThen came the Massage Business Superhero Summit,. This was a special World Massage Conference event dedicated to the business side of massage. It was offered free thanks to the generous sponsorship of ABMP and we had about 7,000 therapists register. We did not expect the turnout we got and our servers were pushed to the max. At least nothing exploded.

The WMC crew went to the American Massage Conference in San Deigo and the Canadian Massage Conference in Niagara Falls, both stellar events. Then we immediately launched the fall World Massage Conference program. It just keeps getting bigger and better.

1467279_10152756171256140_3297068614513205340_nIn the middle of it all, Liddle Kidz Foundation founder and massage star Tina Allen came to Toronto and hung out with me for a week or more before heading for Japan. Except for the fact that her voice is higher pitched that mine, we discovered just how much alike we are. She could be my twin. We went trampolining and I even got to hold her hand roller skating at the roller rink. (Sorry Shad!)

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The most significant moment of the year, however was deciding to exit the massage profession. I’ve been a massage therapist for over 26 years and it has become a big part of my identity… I am the Grand Massage Poobah after all (and have the hat to prove it!) So with a tear in my eye I put my notice of resignation into my regulatory body.

Along with resigning my massage license, I close the doors on BodyworkBiz on December 31st. This has been a hugely successful site offering online business courses and resources for massage therapists since 2000 (the dinosaur age in internet years). To the best of my knowledge, I was the first doing online education in any significant way in the massage profession. In the early years the site got more traffic than even the AMTA website. I love that I’ve been able to help so many therapists with building their practices and helping them touch the lives of more people in their communities in the 15 years of operation of that site.

If you’re reading this before December 31st, you can get pretty much everything I’ve produced at BodyworkBiz as part of my Retirement Sale and at just pennies on the dollar. Get it before it’s gone:

http://bodyworkbiz.com/closingsale

The reasons for leaving the profession are outlined on my blog. I’m healthy, I’m not financially destitute and I haven’t lost my mind. Just looking for new adventures and new ways to impact the world around me.

What’s next? I’m not exactly sure. Although I can say for sure that I’m NOT interested in MLM business opportunities (but thanks to the dozens of therapists who have invited me into their programs over the past month).

I have a unique set of skills and may move into publishing, video production or consulting for growing businesses. I’ve also been working on the outline for a unique immersion ESL video program which I think would be an invaluable resource for English language learners. Who knows?

I’ll continue to be a presence in the massage field over the next year as I continue to transition out. So expect to hear from me for a while longer and look for the release of several massage books in the coming months.

This will be my last year in review for the BodyworkBiz blog and before I go I want to thank you so much for your generous support throughout my 26 years in the profession and I wish you the very best for 2015!

The BIG BodyworkBiz Retirement Sale – Time Sensitive

BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away.

Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

You’ll have online access to all these resources for at least one full year (and I may extend that even further). Much of the material can be downloaded and you can get email delivery of many of the e-courses.

Just a caveat: I’m resurrecting a few courses that I’ve taken off the site previously and I haven’t updated them. So you’re getting them as is. You may come across some broken links, missing images, etc. that I won’t be fixing at this point. Also with a 90%+ discount, I won’t be offering my usual money back guarantees.

So scroll through the page and check out everything you’ll get for just $199. And take action quickly. This offer expires December 31, 2014. We’re all savvy enough to know that leaving it ’til later usually means never. And you don’t want to be kicking yourself for missing this opportunity. Enjoy!

Fill Your Massage Practice 101 (ecourse)

Filling a massage practice is the number one priority among new and veteran professionals alike. It doesn’t have to be difficult or stressful. We guarantee that you’ll fill your practice with these uncomplicated, simple to understand, easy to implement ideas that tell you exactly what you need to do to develop a flourishing practice.

More Information…

Registration Fee: Only $99.00

60 Clients in 60 Days (ECOURSE)

How long does it take to fill your massage practice? You’re about to find out in this groundbreaking program. This group consulting program is designed for massage therapists who want to see dramatic growth in their practice – we’re aiming for 60 new clients in 60 days! It’s specifically for therapists with time on their hands, but little money for marketing.

More Information…

Live Version: $299.00 (Not available)

Web Version: ONLY $99.50

Chair Massage Marketing 101 (ECOURSE)

A comprehensive step-by-step guide to building a successful chair massage business. Learn everything there is to know about chair massage, from choosing a chair and getting training, to getting into the boardrooms and moving clients into your clinic. When it comes to marketing chair massage, this is the most comprehensive course on the planet.

More Information…

Registration Fee: Only $99.00

5-Day Chair Massage Business (ECOURSE)

This is for you if you are interested in chair massage, but don’t want to take the time to do the 101 Day Chair Massage Marketing course. It will give you the mile high view of entering this market along with lots of great “just tell me what to do” information.

More Information…

Registration Fee: $49

Teach Massage Workshops (ECOURSE)

Follow the 25-steps and within a week, you’ll have a solid action plan in place to design, market, organize, teach and profit from your own massage workshops.

More Information…

Registration Fee: Only $49.00

Massage Class in a Box (Presentation Kit)

In this comprehensive presentation kit, you’ll find everything you need to market and teach a practical massage class that everybody can enjoy. You’ll get valuable marketing information and advertisements, class outlines, teaching strategies, teaching notes for techniques, illustrated class handouts that you can copy for the participants and more. The only thing we couldn’t fit in this package was the classroom.

More Information…

Registration Fee: Only $99.00

260 Extremely Practical Ways to Fill Your Massage Practice

Need more clients? How would you like to have the most practical and most effective techniques for filling your massage or bodywork practice instantly at your fingertips? You’ll find it here. 260 of the best marketing and practice-building ideas compiled from successful massage professionals across the world. Use just a couple of these proven “secrets” and watch your practice grow.

More Information…

Registration Fee: Only $99.00

Another 260 Practical Ways to Fill Your Massage Practice

Here’s the follow up to the “260 Tip” program: A massive encyclopedic reference of the most effective marketing and business building resources that has ever existed on planet earth. 260 lessons compiled from tips and suggestions from the over 10,000 BodyworkBiz Marketing Tips subscribers.

More Information...

Registration Fee: Only $99.00

Press Release Profits (ECOURSE)

Discover how to get powerful free publicity for your massage practice that’s more believable and profitable than any advertising you can buy at any price. Use the power of the press to increase your visibility, establish yourself as the expert in your community and get new customers knocking on your door.

More information…

Registration fee: $49

Non-Stop Referral Marketing: Word Of Mouth Marketing On Steroids (ECOURSE)

How would you like to have 100 of the best business professionals in your community telling everyone and their uncle about your wonderful massage skills and suggesting that they book an appointment with you now? Then you must try Non-Stop Referral Marketing.

More Information…

Registration Fee: Only $49.00

Article Marketing (ECOURSE)

Writing is one of the most effective marketing strategies for massage professionals, but is little understood and seldom used. Get a jump on the competition by writing articles to market and grow your practice. This package includes a comprehensive e-course on article marketing, “Article Marketing for Massage Professionals” e-book, online article submission software (which sells for as much as $99 on other websites), as well as a bonus Teleclass recording and transcript.

More Information…

Registration Fee: ONLY $99.00

Sell Massage Gift Certificates (ECOURSE)

This comprehensive course will teach you the secrets to selling hundreds of gift certificates each year. Learn how to get your clients and other business to give you money for the privilege of sending people to you and literally add thousands of dollars to your income each year.

More Information…

Registration Fee: Only $39.00

E-Marketing Made Easy 101 (ECOURSE)

Welcome to the new millennium – a decade late! Get on board the Internet and use one of the most potentially effective and most highly underutilized tools for building your massage business. It’s all made ridiculously simple in this plain English, “just tell me what to do” program.

More Information…

Special limited time sales price ONLY $99.00

Web Marketing MBA (ECOURSE)

Your potential customers are now online and about 80% of them are looking for local services like massage therapy online. It is absolutely vital that you learn to leverage the web to get new clients or you may find your practice struggling in the years ahead. The Web Marketing MBA program is presented in a super simple “view it and do it” format and is designed to get you into the 21st century. This course consists of ten live interactive sessions where you’ll literally look over my shoulder as I lead you through implementing the most effective strategies for getting new clients online.

More Information…

Registration Fee: $500

Complete Common Cents (ECOURSE)

Heading For Financial Disaster? Don’t Get Mad, Get Smart! If you are ready to take control of your finances, follow along through this comprehensive personal financial management program. Includes checklists and worksheets. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Client Educational Newsletters for Your Massage Business

A client education newsletter is a powerful practice-building tool. Now you can have high quality newsletters customized with your personal information within seconds at just a small fraction of the cost of producing it yourself. You have “private label rights” to the content and the illustrations which means you can use the newsletter content for articles, blog posts, email newsletters, educational handouts and more.

More Information…

Priced at $228

Special limited time sales price ONLY $99.00

LinkedIn for Business (ECOURSE)

LinkedIn can be the perfect marketing tool for massage professionals – if you know what you’re doing. Most people just waste time on LinkedIn – browsing randomly and sending out odd connection requests. You can do so much more, and in this course by my friend Matt Bush you’ll get a solid grounding in how to make LinkedIn work for you. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Relax To the Max Guide To Chair Massage Techniques DVD Set: Vol 1 And Vol 2

In these chair massage technique videos, you’ll discover that chair massage does not need to be hard on your body. You’ll find out how to use your body in an efficient way, maximizing leverage and your body weight, while minimizing stress to your back and your thumbs. Learn dozens of techniques in what is arguably, the most comprehensive instructional videos you’ll find anywhere.

You’ll lean:

  • The 8 essential principles of effective body use
  • A variety of effective, easy-to-perform techniques for the back, neck, shoulders and arms
  • A 15-minute market-tested routine for use in corporate environments
  • Detailed instructions on setting up your massage chair for maximum comfort
  • The “fainting phenomenon” that is unique to chair massage and how to prevent it from happening to your customers
  • How to use your body for maximum effectiveness without stress to your hands or back
  • Dozens of effective easy to perform techniques for the back, neck, shoulders and arms
  • A complete series of lower body techniques performed right in the chair
  • How to perform stretches for tight muscles with your customer seated in the chair
  • Guidelines for customizing your chair massage, whether you are doing a two-minute sample or a one-hour full body massage

 

More Information…

Two disc DVD set: ONLY $89.97 – Save $10 over buying the DVDs separately. Note: This Retirement Sale includes online streaming videos and not DVDs.

Massage Anytime Anywhere DVD

Learn 42 incredibly practical techniques that can literally be done anytime, anywhere. All techniques are done over the clothing and the only equipment required is a standard chair and your hands. They are easy to learn and very relaxing. After going through this DVD you’ll be able to do anything from a three-minute neck rub to a one-hour full body massage.

More Information…

Price: ONLY $29.97. Note: This Retirement Sale includes online streaming videos and not DVDs.

International Chair Massage Conference (Videos)

This four DVD set of the two-day International Chair Massge Conference 2005 gives you the feeling of being there. This visual reference will also give you a better sense of what the presenters are talking about in sessions on body mechanics, stone massage and handling fainting episodes.

More Information…

DVD Set of 4: ONLY $199.00. Note: This Retirement Sale includes online streaming videos and not DVDs.

Facebook: Friends with Benefits (webinar)

It seems like almost everyone is on Facebook. The media is touting it as the greatest way to promote your business ever. But how do you do that, especially as a massage professional? Eric Brown will cut through the hype and give you simple truth behind using Facebook to grow your practice: From managing your privacy to turning your Facebook Friends into paying clients. Whether you are just thinking of setting up your account or are an experienced Facebook junkie, youll come away with valuable tips you can put into action today.

Price: ONLY $20

60 Clients In 60 Days (webinar)

How long does it take to build a successful practice? One year? Three years? Forget the myth that it takes a long time to build a practice and follow this proven step-by-step strategy to get 60 Clients in 60 Days. If you find yourself struggling in your practice, with little money to invest, and with more time on your hands than clients under your hands, then you must take the time to attend this eye opening presentation. It’s a perfect practice-building solution for practitioners who hate marketing and maybe even lack confidence in their skills, but who aren’t afraid to work hard.

Price: ONLY $20

Three Rs for Increasing Your Practice Income (webinar)

Discover specific and actionable strategies to ensure that your practice stays busy and prosperous in this engaging round table discussion. Just like the three Rs you learned in school, there are three Rs for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income. This round table discussion will feature, oddly enough, four Bs; Four renowned massage marketing experts, all unrelated, who just coincidentally all have Brown as a last name: Eric Brown, Todd Brown, Felicia Brown and Elizabeth Fletcher-Brown. [Eric’s note: This one of my favorite panel discussions ever.]

Price: ONLY $20

Good Ethics Is Good Business (webinar)

Of course you’re a model of ethical behavior! Or are you? Because we generally view ourselves as good people, we don’t always take the time to view our behaviors through the critical lens of ethical behavior. As a result we may not recognize the small things we do that cause our clients to feel discomfort or mistrust. And these little things affect not only our own business, but also those of other therapists. Engage in a little personal exploration in this interactive presentation which focuses on creating positive therapeutic relationships so that you can create higher levels of client trust and loyalty, better treatment outcomes, and more referrals.

Price: ONLY $20

EBOOKS

Magnetic Marketing (ebook)

Discover the how a humble little magnet can be a marketing powerhouse.

Using Client Education Newsletters to Grow Your Practice (ebook)

Everyone says that education is vitally important in growing a practice, but how do you do it. Find out in this information packed ebook.

Pregnancy Massage (illustrated ebook)

The BodyworkBiz Guide to Pregnancy Massage is a concise, but comprehensive reference guide for any massage professional who plans to work with pregnant clients whether it’s during pregnancy, labor or in the immediate postpartum period.

More info…

Endless Referrals (ebook)

I’ve contributed to this book by Mickey Wong and got distribution rights to share. Mickey’s an entertaining writer and offers a great guide to getting referrals through joint ventures. Sold on Mickey’s site for about US$29.

More info…

Press Release Power Guide (ebook)

It’s a solid little guidebook that covers all the basics around press releases and is written by someone that actually knows what they are talking about. Sold on Amazon for $18.99

More info…

Save Your Spot at the Massage Business Superhero Summit – Oct 20th

Sixteen massage business superheroes coming to your home or office October 20th to help you reach new heights in your massage career!

I’ve been chosen as one of those superheroes and I want you to don your cape and be my sidekick for this free full-day online business event specifically for massage therapists and bodyworkers.

Your mission, should you choose to accept it: Touch more lives! 

Here’s how to get started…

  1. Get your FREE ticket here:
    http://worldmassageconference.com/abmpbusinesssummit
  2. Print up the schedule here: http://worldmassageconference.com/schedule
  3. Grab your appointment book and make time to attend as many of the sessions as you can
  4. Invite your friends: https://www.facebook.com/events/1455119301437827/
  5. Fill out this survey and be eligible to win great prizes: http://goo.gl/ALIlrw

Then get ready to take your massage career or massage business to a whole new level

This message will not self-destruct in ten seconds. You can share it freely. Do your friends a favor. Click one of the social sharing buttons to the right of this page and tell them about it.

I’ll be looking at Business Lessons from the Superheros. Success leaves clues. The best way to become successful in your career or practice is to look at those who are already there. Closely examine what they do and simply model it in your own practice. Most often than not, you’ll find that it’s not strategies and tactics alone that make these massage professionals successful, but rather the way they think about their practice.

Join me as I look at 17 lessons we can learn from superhero massage therapists and see how many you practice in your business.

So few people have experienced firsthand the incredible benefits of massage and bodywork. It’s up to us to change the world, one massage at a time, and this groundbreaking event will give you the tools to do just that.

This online summit is absolutely free to attend, but you must save your spot:

http://worldmassageconference.com/abmpbusinesssummit

See you there!

Thanks to the fine folks at ABMP for sponsoring this online business event and making it free to the world. We love you!

Reflections on a Week of Productivity

To save you some time on Facebook, I’ve curated some of the comments and issues we’ve had come up on Facebook this first week of the productivity challenge:

Pomodoro is not a hairstyle

A lot of people like the idea of a Pomodoro (not to be confused with pompadour which is a hairstyle popularized by Elvis) and have started using it regularly.

Instead of using this as a tool to keep on track with productive activity, a number of participants have been using their timers to limit unproductive activity, i.e. set the timer to allow themselves only 15 minutes on Facebook.

This is not a Pomodoro. This is someone looking for attention.

This is not a Pomodoro. This is someone looking for attention.

Watching TV is not evil, but wasting your time mindlessly is bad

Many participants have already said “no” to TV and many have made a commitment to cut down viewing time.

Limiting both TV and social media has been good for a lot of people. For example, Kathy says, “Wanted to share that as Eric said I’m a teenager, not literally but at heart, with always needing to be plug into my phone and social media all the time. But this week I was able to put the phone down and walk away for hours on end. I was able to reconnect with my husband who thoroughly thanks you Eric for this week’s challenges.”

Although I asked everyone to unplug their TVs for the month, the real goal is to help you make a conscious decision of where and how you spend your time.

Leslie turned the word “zombie” into a verb when she reports that’s she “seriously can’t believe I wasted all that time before, just zombied out in front of a screen.” And she feels that “the “no TV” and “less FB” has helped a ton.”

Howard entirely got it and says, “TV was a habit which I have changed. I have reduced my viewing time significantly rather than have completely eliminated the ‘box’ However I only watch programs that I have decided in advance to watch instead of switching it on to view whatever is on. The freed up time is used both for working on my business but also my relationships with my wife & family.”

This is exactly the point of productivity:

Getting a ton of stuff done in less time so you have more time to do the stuff that’s important to you!

So watching TV isn’t necessarily a bad thing, but watching TV mindlessly is a waste of time that could be put towards the things that really matter to you. And if it’s important to watch the [insert your favorite sports team here] game or Dancing with the Stars, that’s fine. It’s been a conscious decision to focus on things that matter.

Ann had this insightful thought, “Each time I want to run away to the beach and forget about the tasks at hand I remind myself of the value of time well spent. The beach is the reward not the distraction.”

That’s an interesting way to frame and value activities that we think of as non-productive: Instead of making TV or Facebook a distraction to getting stuff done, you make it a reward for getting things done.

As Jill points out: “I always thought my TV time was wasted, but instead, it is a welcome down time to turn off my brain.”

Sometimes what matters most is not doing things, for example, taking time for self-reflection and renewal. Doing “nothing” can be very important and may be one of the most important activities we can make time for during the week. One of my favorite educators, Felicia Brown, put it like this:

“Here’s my big lesson: Productivity is good but I had to slow down over the weekend after pushing to do so much this week between this and my other challenge. So I guess what I am saying is that I have to remember time spent doing “nothing” is OK and that I don’t have to be “productive” for every single 15 minute block I am awake. I’ll probably forget this again tomorrow but it’s good to have that insight on a lazy Sunday!”

“Big Rock” dilemmas…

Jacqueline brings up an important issue: “Ok I’ve been thinking A LOT about the ” big” rock idea…My dilemma that I would like help w from the group is this: I feel like I have so many BIG rocks, priorities , that I need some strategy of which rocks to put in the jar first ,they ALL feel big:)!”

This issue that is mirrored in other comments as well, for example, Jill how has a similar dilemma: “I can’t seem to be consistent in the areas that are important (health, exercise), since I have to bounce from one “big rock” to another.”

Ellie proposed an approach to determining how to place your big rocks. She outlined several questions she uses to evaluate priorities from a book called Get It Done by Sam Bennett:

  1. Will you learn from and enjoy working on it?
  2. Will completing it make a difference in your life?
  3. Will it make a difference in the world?
  4. Does your soul ache to work on it?
  5. Ten years from now will it have mattered that you did it?

Lola had another very interesting question to ponder: “I know what my big rocks SHOULD be and they are tragically taking turns in my life. Are there times when the little things take priority for the short term or am I missing the point here?”

There is something called delayed gratification. Sometimes we need to suck it up in the short term to be able to enjoy the big rocks long term. So I guess the question is: How much short term pain for long term gain is acceptable? How do we avoid getting buried by sand as we put our big rocks into place?

I don’t have a 50 word solution. It’s a question I need to roll around in my own head. What are your thoughts?

Find a curator

Jenny asks, “Is there a way to get the information that is valuable on FB, without spending unnecessary time? I come across a lot of useful reports, research, articles etc. as well as discussions within a couple of the groups that I would hate to miss. But “coming across” them is by accident often while scrolling through lots of other stuff that I don’t need to see. Has anyone got any tips for making FB less of a time waster without losing the good aspects?”

You hit something on the head, Jenny: It’s the sense that we are going to miss something. It’s a driving force that keeps us glued to social media sites and TV. There is just such a huge volume of stuff that we start to feel that if we don’t keep an ever watchful eye, we’ll miss all the good bits.

Here’s my solution: The answer is to define what is valuable for you and instead of trying to find it yourself, find curators of information in the areas that you have interest.

Traditionally, a curator is the person that manages collections at a museum. They determine what has value and are involved with the interpretation of the collected materials.

Today, we have online content curators who evaluate information that’s available online, exhibit the most important bits and interpret it for you.

If someone wants to know about marketing a massage practice they turn to me because that’s what I eat, sleep and breathe every day.

I have my own curators. If I want to know anything about Facebook at any point in time, there are two people who I turn to specifically, Mari Smith and Amy Porterfield. That’s all they do every day of their lives and they understand it inside out. If I want a reasonable scientific perspective on the role of massage in treating injuries I turn to Paul Ingram of saveyourself.ca. If I want to know the latest in massage research I turn to Ruth Werner and Tiffany Field, etc. etc. etc.

I don’t need to look for bits of this information every day. I don’t need to pick up disparate threads to find the weave. These curators do the work for me and compile information in a way that’s easy to access and understand. So look for people who curate the information you’re interested in and connect with them instead of looking for fragments across the World Wide Web.

If you are not already signed up for the challenge, you can do so here:

Three Ways to Target Your Advertising

targeted-massage-advertisingThere are a thousand… no make that a million… ways to advertise your massage practice. But before you start advertising it’s important to understand exactly what you want to accomplish. In terms of outcome, there are three ways to target your advertising. Each one is increasingly effective and increasingly expensive.

1. Targeting for reach.

If you want to reach the broadest group of people you advertise for reach. This includes what we typically think of as “mass media”: Television, radio, newspapers and billboards. Your message goes out to a large number of people at a relatively low cost per impression, that is, a low cost for every set of eyeballs (or ears) that find your ad. But as you can guess, most people who see your ad are people who are not interested in what you are offering and who will likely never buy from you.

2. Targeting for demographics.

If you want to reach a certain group of people with certain characteristics, you’ll use media that targets demographics. These are typically niche publications (newspapers, magazines, newsletters) or websites. For example, if I want to reach people in the local community around my clinic, I may advertise in a community newspaper. Maybe I want to reach runners, pregnant women, HR professionals, or people who are HIV positive. There are resources that serve each of these populations and I can usually by advertising to get some exposure to these audiences. The cost per impression is higher, but you’re reaching more of the people who you want to reach.

3. Targeting for intent.

Lastly, I can target for intent. This is a newer form of advertising for which Google Adwords is a perfect example. If someone types “massage Toronto” into the Google search box, I can be relatively certain that they have the intent to get a massage in Toronto. If someone types, “headache relief” I can be pretty certain that they have a headache and are intending to find a solution for their problem. These people are most responsive to relevant advertising because they have “buying intent”, but you can expect to pay a lot more because these people, for the most part, have their wallets out already and are simply deciding to spend their money.

So when buying advertising, don’t just look at the total dollar figure, i.e. this cost $200 per month. Instead decide what your goals are and choose the most appropriate vehicle. Also be sure to track your response to each advertising vehicle, that is, the total sales you do as a result of a campaign. This will allow you to determine your return on investment for that medium and will allow you to focus on the ones that have the biggest payoff.

 

LinkedIn Resources

Facebook is making it increasingly difficult for businesses to network without paying to access users with ads. So my attention is increasingly turning to LinkedIn as the social networking site most likely to get you customers. It really is an untapped opportunity.

So I’m going to use this page to post various linked in resources as I come across them: Articles, videos, courses, and ebooks that can help you get the maximum benefit from this professional networking site.

A Quick Video Overview of LinkedIn (2 minutes)

LinkedInfluence

This online course by Lewis Howes really opened my eyes to the potential of LinkedIn as a business-building tool. I took the original course over a year ago. He’s completely updated it and it is likely the most comprehensive resource for using LinkedIn to your advantage. Lessons are bite-sized and cover pretty much every aspect of using the site. It’s more information than you’ll ever need, but you can pick and choose the segments that are most relevant to you.
Check out LinkedInfluence
(http://www.bodyworkbiz.com/linkedinfluence)

How to Get Ranked with LinkedIn

There will be over 5 billion searches done on LinkedIn in 2012. Most of these searches are for professionals like you. In addition, Google sees LinkedIn as an authority site and ranks both profiles and categories i.e. Miami massage therapists, high in the search engine results pages. How can you optimize your profile to show up in these searches?
NO LONGER AVAILABLE

Set Up Your LinkedIn Account the Right Way

Here’s an inexpensive little ebook (just $7 bucks) that takes new users through the process of opening an account and setting up a profile. It also introduces you to all the basic functions of the site, so you know how to navigate around and benefit from the site. It is written in a practical follow along style with lots of how to pictures, so have it open as you set up your profile and explore the site.
LinkedIn for Business Made Easy ebook