Bringing Massage to the Clubs

Here’s another tip from one of the Massage Marketing Tips subscribers…

After working at a chiropractic clinic for a year I decided to go out on my own with my massage business. I knew business would be slow at first and that I would have to work hard to build up my client base.

What I noticed in my first couple of months was that I always got the best response (meaning the most appointments) by marketing with my hands. Nothing works to get people to schedule a massage like actually getting my hands on them and letting them experience my work.

One day, one of my clients who is a golfer mentioned to me that he wished I could be at his golf tournament that weekend to help loosen him up before he teed off. I asked him if other people at his country club might be interested in that as well. He believed they would be so he gave me the name and number of the club manager.

I called and introduced myself as a massage therapist who has had some experience working on golfers and I let him know I was interested in offering my services at the club that weekend for their tournament at no cost to the club. He jumped at the opportunity and had me set up right there on the green.

On the day of the tournament I had a sign reading “massage 1$ per minute”. The results were fantastic. I was busier than I could manage. I had my cards out and people were picking them up as they went by and wanting to schedule a massage for later that week. At the end of the day I made $400, had three massages scheduled and scheduled three more the following day. And even now three months after this first tournament I get phone calls from people I worked on there.

I had such great success at that first club that I decided to try other clubs in my area. Since I had already done it once I knew what to say and how to promote it. I’ve gotten at least three regular clients with each tournament I’ve done. Each tournament has been fun, different, and I’ve been able to get my hands on people to build my practice!

Generously contributed by: Anonymous contributor

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Building Credibility With Current Clients

Here’s another tip from one of the Massage Marketing Tips subscribers…

I currently have an ongoing binder with all the things that I have done in the past. It is my personal portfolio, if you like, of articles I have written in newspapers and pictures of myself in newspapers, whether it’s from an event or an advertisement I have done. The binder also contains thank-you letters that I’ve received from corporations where I have done presentations, along with cards and emails from existing clients. So my clients have the opportunity to see what I am about.

When I introduced hot stone massage, I had the clients write a comment about their first experience so it too could be included in my ongoing book. The book is accessible to my clients. It’s in my massage room, on a table for them to read.

Generously contributed by: Elaine McArthur RMT

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Bulletin Boards: An Effective Way To Advertise For Free

Here’s another tip from one of the Massage Marketing Tips subscribers…

I keep coupons and business cards on the bulletin boards in all of the local health food and natural grocery stores. I do the same in coffee shops, as well as the hospital and clinic employee mail or lounge areas.

This does not cost anything and I get a number of calls from this each week. This method represents about 40% of my new clients!

Just be sure to check these areas every week or so to replenish your cards and ads.

Generously contributed by: Mary Axelrod, Certified Reflexologist

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Call The Lawyers

Here’s another tip from one of the Massage Marketing Tips subscribers…

I have been in practice for three years and one the most successful actions I utilized was targeting a specific population.

I was keenly interested in and have a 75% patient load of MVA injuries, knowing full well our Public Auto Insurance provider has good rates for massage therapy benefits for non-fault injury claimants.

I researched and discovered that six lawyers in our area account for 85% of the MVA injury claims.

I put a presentation together with PowerPoint. It outlined relevant studies of the effects of massage therapy on MVA cervical and lumbar injuries. I invited those six lawyers to a dinner and presentation two months in advance. All of them accepted my invitation.

I now have approximately 80% of their clients as patients. And there have been a couple of side benefits: Those patients have really been responsible for a great deal of word of mouth advertising for my practice. Secondly, the doctors of these patients now specifically refer patients directly to my office.

Generously contributed by: Arminder Sidhu, RMT, Vancouver, Canada

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Charity Association: American Cancer Society

Here’s another tip from one of the Massage Marketing Tips subscribers…

This summer my business partner and I started a relationship with the American Cancer Society (ACS) that has been very rewarding, both personally and financially. Having both lost loved ones to cancer, we wanted to do something to help support this organization. We made a $300 financial contribution, donated ten gift certificates, and offered complimentary table and/or chair massages at their Big Babe Championship golf outing. We also go to the ACS’s local office once a month to work on the office staff.

In return, the ACS allowed us to distribute our brochures in “goodie bags”, included us in their sponsor publications, and opened the door for us to network with other organizations and corporate sponsors.

So far, two of the ten gift certificates have been redeemed and both recipients have indicated that they will rebook with us. In addition, we have gained 11 new paying clients who have already spent more than $1500 on our services within the last three months.

Our experience clearly demonstrates that when you give to others, you get back much more in return.

Generously contributed by: Anonymous

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Knock Them Off The Fence

Have you ever had a first time client tell you that they will call later to book an appointment and never end up calling back? Here’s a simple solution sent in by Nancy Olson of Aurora, Colorado…

“To get them to make an appointment right away, I tell them I will give them a special discount if they make the appointment before they leave. I tell my fence sitter that I am running a special this week. If they make an appointment before they leave, the charge for the next appointment will be only $45. It works every time. I find that it is important to call to confirm their appointment, as they tend to forget it.”

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

How To Get Free TV Advertising

Here’s another tip from one of the Massage Marketing Tips subscribers…

This involves a little planning with some of your fellow therapists. Works well if you work in a spa or hair salon setting. Contact about 3 to 5 spas/salons in different areas of your town. You will coordinate a contest that will then be presented to a local TV news station.

It is a contest for someone who deserves to be treated like a “Queen for a Day” with spa services at the various participating locations. The TV station airs the rules and tells the viewers to nominate someone whom they feel really deserves to receive complimentary spa services or a “spa-day”. They do this by writing a letter to the TV PO Box (address needs to be shown on TV). Contest should run about four weeks in advance.

The letters are then divided up by zip code and given to the participating salon/spas to read. Then each spa/salon selects the letter they feel is most deserving, contacts that person and tells them they’ve won because their friend or whoever nominated them.

But, what really makes this valuable is having the TV station come out to videotape the various spa services that will be given away at each of the spa/salons. It can just be a 60 second spot on TV, but if you can pull it off, you’ll get valuable TV air time for your massage practice, especially if you offer LaStone or something unique for the cameras.

I did this with a facialist, nail tech and hair stylist at the salon I worked at. And the TV station that filmed us aired the feature several times during the month. Each salon/spa got its own name mentioned on air. We all got an increase in paying customers who called and said they saw the TV spot. Local media outlets are always looking for creative and interesting angles on human interest stories, especially if it is for a good cause.

Generously contributed by: C. Smith, LMT

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.