Al Gore Massage Scandal

Wow! It certainly has got the attention of massage therapists. Hosts on the popular TV show “The View” made what many massage therapists consider inappropriate remarks about the profession. This is following allegations by a massage therapist that Al Gore made inappropriate sexual advances during a massage outcall for Gore at a hotel.

The YouTube content is blocked here in Canada, but you can view the segment on the ABC site here: Al Gore Massage Video.

The blogs are abuzz with discussion and a Facebook group started about 48 hours ago for the purpose of getting a public apology from the show. It already it has about 2,200 members. The group founder is requesting that massage therapists come together to sign a petition which can be viewed here:  http://tinyurl.com/2g86txv.

Massage Therapy Radio is hosting a special broadcast on the issue on July 15th. Sign up for notification of the broadcast and listen in to make your thoughts known.

I’ve been asked by a number of people to weigh in on the issue and I’ll use the words of Oscar Wilde who said, “There is only one thing worse than being talked about and that is NOT being talked about.”

That’s my take on the situation. Situations like this get people passionate about an issue and it makes stuff happen. If you feel compelled to write a letter to the View and its sponsors or sign the petition, then do it.

Being a marketing coach for massage professionals, I think it’s a fantastic opportunity to educate your community and develop your business. Start sending press releases to all your local media and stimulate some discussion as “the expert”. Here’s your chance to have an impact and make something happen.

Complaining or swearing at The View hosts doesn’t do anything. Either let it slide or take some action.

The other issue raised beyond the public view of massage is that of therapist safety, especially those who do outcalls. I was going to develop some resources around this years ago, but was flamed on discussion boards as a fear monger. Massage therapists are a high risk group for sexual assault and I think therapist safety needs to take a bigger place in the current discussion about the incident.  Massage therapists need to be better equipped to deal with these situations. Most therapists are just not adequately prepared when confronted with the very real dangers of our profession.

Please share your thoughts and comment below.

You Can’t Polish a Turd

“If it’s not working, you can’t polish a turd”
– Director Lee Unkrich of Monsters Inc. and Finding Nemo by Pixar, on the importance of having a strong storyline and characters. The technological  wizardry can’t save a bad movie.