Products and Services

I Can’t Put an Expiry Date on My Gift Certificates

One of my favorite ways to build a practice is through gift certificates. Gift certificates are referrals… that are paid! It was the number one way I’ve used to bring new clients through the door. If you want some fantastic ideas for selling gift certificates through the holiday season (or anytime really), you can read …

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How much should you pay to have a ____ designed?

Here’s a question that I often get asked and that I often ask myself: How much should I pay to have a ________ designed? You fill in the blank: business card, logo, website, graphic, etc. I have someone that does design for me on staff full time now, but in the past I would go online when I need …

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My Facebook Page Sucks

Well, this is embarrassing! I’m supposed to be the king (actually the Grand Massage Poobah) of massage marketing and an expert on social media. I hold the record for the most registrants for a massage webinar, which just happened to be about Facebook marketing. But.. I’ve let things slide. With all the changes that happened on …

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The New Facebook Marketing

Special announcement: Free Facebook Marketing webinar with expert Amy Porter. To register for free, go to: http://www2.onlinemeetingnow.com/register/?id=d0d3ae285a Please share with your friends –> If you want to grow your business, you have to be visible. You need to go where the crowds are. Even the biggest billboard in the desert is not going to bring clients …

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Time for Your Massage Gift Certificate Promotion

I’d highly suggest you do a special gift certificate promotion at least once a year. Here is one that I used every December to sell hundreds of gift certificates. I’ve heard of a number of therapists using a similar type of strategy technique with some phenomenal results. Around holiday time I send each client a …

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Haiku Deck Forces You to Create Better Presentations

At World Massage Conference we feature webinars from about 50 presenters each year. These are some of the most respected educators in the industry, some of the most innovative thinkers and the people that move the profession forward. Along with the presenters comes their PowerPoint presentations. And over the years, we’ve seen it all over …

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