One of the humblest and simplest tools on the web can also be the most powerful. In the glitter and glitz of putting together a website, SEO and social networking, this powerful device is almost always overlooked.
Is email dead?
- Casual surfing
- Online shopping
- Searching for information
- Checking out your friends activity on social media
- Reviewing “bookmarked” sites
- Picking up your email
If you are like 99% of people on the web, one of the first things you’ll do when you go online is…
…check your mailbox.
They say that email is dead. But how are “they” getting that message out to people? Through email!
What do you need to sign up for a social media account? An email!
Where do you get notifications of activity on social media sites? In your email!
What is the web application that is used by more people than all others? You guessed it: Email!
So when marketing on the Net, doesn’t it make sense to go where people are? In their inboxes.
You want to be accessible in the search engines when people are searching massage services specifically. But the truth is very few people will call you up to book an appointment immediately after seeing your website.
They may be well intentioned. But…
- Maybe they’re a little nervous about seeing you and want to think about it for a while
- Maybe it’s after hours and they can’t call you
- Maybe they have doubts as to whether or not you can help them
- Maybe they bookmark your site with the idea that they’ll look at it later
Whatever the reason, even the most interested viewers will likely click out of your site, never to return.
What’s a massage girl (or guy) to do?
It should appear obvious…
Get permission to send them an email.
Start sending emails…
Although your website visitors may not go as far as booking an appointment, they may be quite willing to give you their email address. And the difference between those two things is as big as asking them to marry you as opposed to asking them on a date.
Interestingly, you’ll find that anywhere from 5% to 30% of site visitors will give you their email address if you ask in the right way.
Once they give you permission to send them an email, you can visit them on a regular basis. You can drop into their inbox to:
- Remind them that you are there for them
- Educate them as to how you can help them and the people they know
- Motivate them to take that next step of booking an appointment so that they can benefit from your services
Over time, you’ll find that a certain number of these people will come in to see you. That means that more people benefit from your skills. It also means more money in your bank account.
How much more money?
How about $28.60 for each subscriber every year!
Email subscribers = Money
That’s right. If you start developing an email list you can make $28.60 for every subscriber you have, year after year.
Where did I get that number? I didn’t pull it out of my butt. I got that number from a massage therapist who generously shared actual sales numbers from his practice with me. I’ll share the whole story with you next week, so look out for it.
Where are you going to look for it?
That’s right! In an email!!
See you next week,
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