If you’ve watched TV or been online over these past couple months, I’m sure you’re aware of the Al Gore massage scandal. A massage therapist came forward with allegations that the ex-presidential candidate acted like a “sex crazed poodle” when she did an outcall at his hotel.
The scandal didn’t stop there. The massage community became outraged when hosts of the popular TV show The View made derogatory remarks about massage and its reputation when discussing the issue and began a massive campaign to get the TV network to issue a public apology.
What’s this got to do with your business?
Having helped tens of thousands of massage therapists grow their business, I immediately thought of the ways in which you could leverage this massive amount of media coverage to promote your own massage practice.
It’s created a perfect opportunity for you to educate the people in your community about the issues and at the same time raise your profile, become known as the “massage expert” in your community and get new customers knocking on your door.
It inspired me to create a whole new e-course called Press Release Profits to help you benefit, not just from the Al Gore scandal, but from ongoing media coverage.
Click here to get more info on the new Press Release Profits e-course
How do you do that?
By launching your own mini press campaign in your community.
It’s easier than you could possibly imagine.
In Toronto (a large city of over 2 million) I was able to get coverage for my massage practice in three daily papers and one financial paper (including a half page feature story). I also got a radio interview, multiple appearances on two local TV stations, and a prime time spot on national television.
If I can do it, you can do it.
And remember, these are stories about your company. They are not ads. People read and believe stories. They don’t look on them with suspicion as they do with advertising.
You can’t BUY exposure like that!
Why you need to start a press release campaign…
Getting exposure in the press has so many advantages over traditional advertising:
It’s Affordable: Getting attention in the press puts your small company on a level playing field with big businesses. They may have more advertising dollars…but you can create newsworthy stories to get the exposure you need for your massage practice.
You Can’t Buy Exposure Like This: People are naturally suspicious of ads, but will take a story represented in the media as an endorsement of your business. You can get full front page billing or be featured on a talk show for 10 minutes or even more. The media will not sell you spots like this.
Create Brand Recognition & Loyalty: Your existing clients will love knowing that they are seeing a local celebrity and you can be sure they are telling their friends about it. Other prospective clients will see your name or your company name and this lends great credibility that supports every other marketing activity you do.
Explore Lucrative Niche Markets: It’s not even necessary to get published in large publications to benefit. Send your press release to niche publications, associations and groups that reach your specific market. It’s an ideal way to reach exactly the people you want to reach.
More Free Traffic from Search Engines: The Internet is an integral part of your press release campaign. You can actually create online press releases designed to give you free traffic from search engines…and it’s really simple to do.
And it doesn’t have to take a lot of time to get your press release campaign going. You’d be surprised how easy it is.
A few hours work can lead to substantial visibility for your practice and new clients at your doorstep. And I’ll show you exactly how to do it in the Press Release Profits e-course.
You can get the program for half price during the launch of this brand new e-course. This comprehensive course will sell for $49 next month, but for a short time you can get it for only $24.50. That’s less than the cost of a half our massage. It’s an investment that will pay for itself many times over. Get your hands on the program today…
Take care,
Eric Brown, Director
PS There are a bunch of additional special bonuses for registrants of this course:
- A special teleclass where I’ll review the material with you and answer any questions you have (details will be announced shortly)
- An abbreviated audio version of the course that you can download and listen to on the go
- A special Press Release Generator online tool that you can use to create and format a compelling press release
- Lots of examples of massage press releases that you can use as idea generators for your own practice
I’ve basically put together everything you could possibly need to have a successful media campaign. So take advantage now while it’s half price.