This is my motivation…

Here’s why I do what I do…

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BodyworkBiz had always been a passion project for me and not a primary source of income. I’ve dedicated 26 years of my life to helping clients and helping therapists.

Unfortunately, not every therapist has enjoyed the soul-satisfying feeling of reaching and touching the lives of thousands of people like I have.

Here’s one last chance to get all my know-how. You decided the price. You decide what life transformation is worth to you.

There is no excuse for not being successful in your practice. Take advantage of this offer before it’s gone forever: http://bodyworkbiz.com/closingsale

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There’s no excuse for not getting this…

 You can get absolutely everything and you choose the price.


You can get absolutely everything and you choose the price.

You can get every e-course, video, webinars, e-books, teaching kit, client education newsletter, etc. that has ever been produced at BodyworkBiz.

How much does it all cost?

You decide!

Just type in the price you can afford and it’s all yours – it’s well over two thousand dollars of practice building courses and resources!

Click here to get it all now at whatever price you choose

Why am I doing this when other people have already paid between $199 and $499 for this Retirement Package?

  1. My shopping cart service expires August 19th and I have no reason to renew it.
  2. This package will no longer be available to purchase after the shopping cart is gone and it’s a shame.
  3. Every massage therapist in the world should have access to these resources despite their financial situation.
  4. If every therapist utilized even some of the resources in the package they could likely double their business. Imagine the number of lives we could touch if that were the case.
  5. This removes all excuses you may have for not having a profitable and soul-satisfying practice.

Click here to get it all now at whatever price you can afford

This is a “pay what you can” offer, not a “take advantage of the situation” offer. I believe that you’ll be fair in entering the price. If you can afford $100 or $200, I trust that’s what you’ll pay for what amounts to over $2,000 in resources. If you are in dire financial curcumstances and can only afford $20 or $50, that’s fine too.

As a reference point, the average cost of cable TV in the USA is $64.61 per month or $772.92 per year. Even Netflix at $7.99 per month is $95.98 annually. If you can afford to pay that for entertainment, certainly it would be wise to invest more in your career and your future.

Please take action before this opportunity is gone and don’t keep it a secret. Click one of the share buttons on this page to let your colleagues know.

What would you do in this situation?

wouldyouhelpImagine that you are closing your massage office for good as you get ready to embark on a new career. You are finishing up paperwork in your clinic when someone knocks on your door desperately in need of help. They outline their issue and you know you can really help them. Do you say:

1) “Too bad! You should have seen me months ago!”

or

2) “Yes, let me set up my table and I’ll take care of you before I leave.”

Seriously, how would you respond?

This week I find myself in that situation and I chose response #2. Of course if I can help someone I will. Why wouldn’t I?

In my case, I have therapists knocking on my door asking for help:

  • “Can I get access to any of your courses? I am getting close to opening my own practice and don’t know where to start.”
  • “I just moved to Germany and have only one client so far.”
  • “I’ve gone from being single and financially stable my entire life to supporting my boyfriend (who is back in school) and his four year old son since they were completely flooded out of their apartment.”
  • “I didn’t have the money to make any purchases when you offered it before.”

If I can help them before I’m gone, why not? Wouldn’t you do the same?

I’m closing shop at BodyworkBiz, but I still have a responsibility to my existing customers. As much as I’m ready to move on, I’ve promised therapists that they will continue to have access to BodyworkBiz resources until June 30, 2016. That’s why my retirement from the profession has been a process and not an event. I’m not going to disappear and leave people hanging. I’m not that kind of person.

This month my shopping cart service that processes purchases on my site comes to the end of its subscription period. I’m not renewing it. This is the equivalent of locking the doors for good, but I want to help those therapists that need help as zero hour approaches. So I’m giving everyone a final chance to pick up the entire package of resources at BodyworkBiz before the purchase links are deactivated.

You can get pretty much every resource ever produced at BodyworkBiz: From client education newsletters and technique videos, to courses and teaching kits.

How much?

Whatever you are able to pay. You tell me what you can afford and that’s the price you pay. No questions asked.

I’m going to suggest $199, but you can pay $100, $50, $20 or even nothing if you are truly destitute. You decide.

Some detractors think I’m some kind of scammer for making this package available one last time, but I’m not here for their approval.

I’m here for every therapist who wants to extend their reach, every therapist who wants to touch more lives in their community and every therapist who wants to improve their lives and the lives of those closest to them.

And I know those people are extremely grateful. I’ve already got notes like:

  • “Bless you!!! I would have bought this long ago if money weren’t so tight.”
  • “I don’t know how to thank you enough!”
  • “Thank you. Hopefully I will be making money soon and I will gladly pay you more.”
  • “Too good to miss out on a second time around.”

There is not one therapist who cannot benefit from the invaluable information and resources archived on the site, whether you own a clinic, are a sole practitioner or are contracted by someone else.

Please take advantage of this opportunity. There are only a few days left.

 

Get Found on the Top of Google Search Results

You can do all the search engine optimization that you want, but the easiest way for any local business, including your massage practice, to show up at the top of Google when people search for massage is to make sure you have claimed and completed your business listing in Google Maps.devices

Here’s what shows up for “Toronto massage“. Just type massage + your city in Google search and you’ll see how businesses listings show up at the top in your area. If there are no listings in your city, congratulations! Getting listed there will be a piece of cake.

It’s free to create this listing and it’s super simple, yet only 37% of business bother to claim their listing. Are you one of those people that still haven’t done this?

Once you claim your listing (I’ll show you how in a moment) be sure to fill it out completely. Not only are you more likely to show up at the top of Google search results, but businesses with complete listings are twice as likely to be seen as reputable by visitors. It also gives visitors all the info they need about your business at a glance, including location, hours, parking, fees, etc.

How do you claim your listing?

I’ve discussed the process many times in the past in my online courses, but you can just download this document from Google that outlines the whole process for you step-by-step. The links in this document are for United States businesses, but the process is the same for all.

If you are a non-American business, go to https://www.google.com/business and follow the instructions in the document. Again, it’s super simple.

To improve your chances of having your listing show up, fill out all the information. Include images and even videos if you have some. Then send an email with the link to your Google+ Page to your clients and ask them to review your business.

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Free Facebook Advertising Tutorials

“How do I get new clients?”

That’s the number one question on pretty much every massage therapist’s mind.

There are dozens and dozens of ways to get new clients. The problem is to choosing the most effective strategies, that is the strategies that get new clients in your door without costing you a ridiculous amount of money or time.

I’ve been a big proponent of the “Give to Get” strategy for ages because it’s super simple and has dramatically transformed the lives of so many BodyworkBiz subscribers over the years. If you want a refresher or aren’t familiar with the concept, attend my free World Massage Conference webinar “60 Clients in 60 Days” on Tuesday, March 24th at 9pm ET. On that broadcast I’ll also tell you how you can get the “60 Clients in 60 Days” book for only 99 cents. (Yes, it’s taken longer than I expected. Sorry about that.)

Is there anything else that works? Traditional advertising is pretty much dead, but some types on online advertising, like Facebook ads, can be extremely effective. You can take a look at this case study as an example.

There are a lot of great things about advertising on Facebook. A couple in particular:

  1. It’s “Pay per Click” advertising. You only pay when someone clicks on your ad, so you are really only paying for results.
  2. You can target who the ad is seen by with incredible granularity. For example, I could run a ad that is only seen by married female runners between the ages of 25 and 50 who live within a 5 mile radius of my clinic.
  3. It’s easy to do. You basically fill in a four-step form to create your ad.

How do you do it? I’ve created videos about this that are available for the people that have purchased the Retirement Sale package, but these were just an overview.

For some easy to understand, but comprehensive tutorials, check out this course: 

https://lptraining.leadpages.net/facebookadvertising/

fbadsystemThis course is free. No catches. You don’t even have to sign up or give up your email address. It involves about four hours of video training, so I would suggest you set aside two full mornings and go through the entire course. As you watch the videos, open up your Facebook account and set up a couple test ads for yourself.

I would suggest you set up a page on your website with a special offer (this is called a landing page) that you send people to from your ad. Run an ad for a week. Keep your ad spend low: Maybe $20 to $50 total. Then track your results to determine your return on investment. For example, let’s assume that your average client purchases $500 of massage over their buying lifetime with you. If you spend $50 and get one new client then your return on investment is 10:1 ($500:$50). That 1000% return on investment.

So set aside some time to try some ads over the next month and come back to this blog post to tell us about your results or tell us what happened in the BodyworkBiz Facebook group.

Eric Brown 2014: Year in Review

EricBrownEvery year I like to take a look back and reflect on everything that’s happened (2013 2012). I can’t say it was the most productive year I’ve ever had. In fact, I produced very little (relatively speaking).  I’ll call it a year of reflection and change; a year of endings and beginnings.

After ending a long-term and long distance relationship at the end of last year I felt that I needed to get rooted back in Toronto and focus on living fully in my community. Rather than adventure, I craved routine.

My house has always been a social house and being home I started taking couchsurfers again, from Germany, Portugal, Singapore, Canada and many from France. I had people living with me at various points during the year: My brother Glen, the lovely and talented Krittika Sharma who came from India to do her masters in business design, and a very delightful young Frenchman Jacques who is involved in nicotine research.

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I 10487192_10154828796020107_3402924123727355960_ngot a thorough introduction to the world of stand up comedy from Melissa Story who I absolutely fell in love with. I redesigned the Sex and the Single Parent website for her and her comedy partner Precious Chong (Tommy Chong’s daughter) and was featured in a Sex and the Single Massage Therapist podcast. Scandalous, I know. But not nearly as exciting as you might think. She has become known to my friends as “diarrhea girl” as they see her latest commercial broadcast every five minutes on national TV here in Canada. (Hey! It pays well and is better than being the face of yeast infection.)

World Massage Conference entered it’s 7th year of production. And what would World Massage Conference be without a hiccup? At the very beginning of the first day of our June conference my super reliable and super fast Internet went down. Unfazed, we hopped in a cab and did the broadcast from Goddess Marla’s apartment.

injured legI got sidelined from a kickboxing injury. I wish I could say I injured myself in dramatic fashion, but I pulled my calf muscle in the most uncool way possible. It was fascinating to see the blood slowly leak down into my foot from the strain at the top of my calf.

Family was a focus this year and I have an enormous extended family. I don’t even know all my cousins. I had a great time reconnecting at a mini family reunion.

My son Seth has clearly moved from his physical side (rock climbing champion) to explore his musical self and entered an arts school this fall. He was featured in a Walmart ad with his boy band, Sugar Rush.

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I got into the idea of challenges and spent the month of August going alcohol free. The next month I gave up cookies, ice cream and chocolate. I have to say that giving up chocolate was way harder than giving up alcohol. Then I lead a big group of almost 2,000 people in a 30 Day Productivity Challenge.

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It was a good thing I rested up in the summer because the fall was a crazy time. I started off the fall by actually taking a live workshop myself. I do online learning almost every day, but it’s been a while since I went to a live event as a participant where I could just sit back and enjoy the sessions. I ended up on stage doing ballet moves in front of a group of about 250 marketers from around the world. (I used to be a professional ballet dancer if you didn’t know already.)

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massage superhero - 250 wide - ONEThen came the Massage Business Superhero Summit,. This was a special World Massage Conference event dedicated to the business side of massage. It was offered free thanks to the generous sponsorship of ABMP and we had about 7,000 therapists register. We did not expect the turnout we got and our servers were pushed to the max. At least nothing exploded.

The WMC crew went to the American Massage Conference in San Deigo and the Canadian Massage Conference in Niagara Falls, both stellar events. Then we immediately launched the fall World Massage Conference program. It just keeps getting bigger and better.

1467279_10152756171256140_3297068614513205340_nIn the middle of it all, Liddle Kidz Foundation founder and massage star Tina Allen came to Toronto and hung out with me for a week or more before heading for Japan. Except for the fact that her voice is higher pitched that mine, we discovered just how much alike we are. She could be my twin. We went trampolining and I even got to hold her hand roller skating at the roller rink. (Sorry Shad!)

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The most significant moment of the year, however was deciding to exit the massage profession. I’ve been a massage therapist for over 26 years and it has become a big part of my identity… I am the Grand Massage Poobah after all (and have the hat to prove it!) So with a tear in my eye I put my notice of resignation into my regulatory body.

Along with resigning my massage license, I close the doors on BodyworkBiz on December 31st. This has been a hugely successful site offering online business courses and resources for massage therapists since 2000 (the dinosaur age in internet years). To the best of my knowledge, I was the first doing online education in any significant way in the massage profession. In the early years the site got more traffic than even the AMTA website. I love that I’ve been able to help so many therapists with building their practices and helping them touch the lives of more people in their communities in the 15 years of operation of that site.

If you’re reading this before December 31st, you can get pretty much everything I’ve produced at BodyworkBiz as part of my Retirement Sale and at just pennies on the dollar. Get it before it’s gone:

http://bodyworkbiz.com/closingsale

The reasons for leaving the profession are outlined on my blog. I’m healthy, I’m not financially destitute and I haven’t lost my mind. Just looking for new adventures and new ways to impact the world around me.

What’s next? I’m not exactly sure. Although I can say for sure that I’m NOT interested in MLM business opportunities (but thanks to the dozens of therapists who have invited me into their programs over the past month).

I have a unique set of skills and may move into publishing, video production or consulting for growing businesses. I’ve also been working on the outline for a unique immersion ESL video program which I think would be an invaluable resource for English language learners. Who knows?

I’ll continue to be a presence in the massage field over the next year as I continue to transition out. So expect to hear from me for a while longer and look for the release of several massage books in the coming months.

This will be my last year in review for the BodyworkBiz blog and before I go I want to thank you so much for your generous support throughout my 26 years in the profession and I wish you the very best for 2015!

Am I a Name Dropper?

I-was-talking-to-George...I’ve consulted with some of the biggest names and organizations in the massage industry. You’ve probably never heard me mention any names because I’m not a name dropper. I don’t feel a need to piggyback on their status or credibility and I respect their privacy. But I’m going to name drop today simply because this person went all public on me.

When Erik Dalton heard when I was retiring BodyworkBiz he offered to send a note to his rather large following to let them know and give them a chance to pick up my Retirement Sale package. I thought it was extremely generous and offered to compensate him, but he kindly refused. Here’s what he wrote in the note he sent to his network about our work together:

ErikD_polaroid“Over the years, I’ve been blessed to work with Eric Brown on several personal marketing projects. Of all the supposed SEO experts and marketing geniuses I’ve encountered, No One…and I mean No One, actually offers practical, clear-cut (insider) business advice like Eric. This guy can grow your business like no other folks!”
~Erik Dalton

Thank you Erik. That is very kind and generous of you.

BodyworkBiz closes it’s doors in just 10 days. But you still have a chance to get pretty much everything I’ve ever produced – every course, video, client education newsletter, presentation kit, webinar and ebook – as part of a special Retirement Sale package. Check out everything you get here:

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Here’s What’s Happened at BodyworkBiz (week of December 14th)

Thanks for the well wishes over these past two weeks. It’s been a month of reflection as my official career as a massage therapist ends December 31st. I’ve been posting on the blog regularly and I thought I’d just send you a list of recent posts so you can decide what you want to look at:

45372_463854011139_1599205_nThe BIG BodyworkBiz Retirement Sale – Time Sensitive

Of course, this is the big news: BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away. Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

http://eric.bodyworkbiz.com/2014/12/bodyworkbiz-retirement-sale/

2014-12-14_9-17-28A Plea to Help Your Fellow Therapists (or Yourself)…

I started BodyworkBiz as a “passion project” 15 years ago and never intended to make money with the site. After all, the browser had just come out five years earlier and I figured it would take another five years before any significant number of therapists started using the Internet. Take a look at this Facebook post that was made last week in one of the big massage groups (it’s shocking and sad, but not unexpected) and you’ll discover the reason why I started BodyworkBiz in the first place.

http://eric.bodyworkbiz.com/2014/12/a-plea-to-help-your-fellow-therapists/

praise2How Do You Respond to Praise?

This has been an interesting month as I’ve announced the closing of BodyworkBiz. I have a following of detractors, but I also have a following of people who appreciate the work I do. And many of the later have been contacting me or posting here in the blog or Facebook thanking me for my contributions to their practice and the profession. It feels a little uncomfortable for me and not just because the sentiments sound a little like a eulogy. (I’m not quite dead yet.) But I think this raises some questions in terms of how you respond when your clients thank you. Tell me what you think…

http://eric.bodyworkbiz.com/2014/12/how-do-you-respond-to-praise/

294724_f260Why I’m Really Quitting Massage…

I’m giving up my massage license and closing BodyworkBiz. It’s not a marketing ploy. It’s actually happening. Lots of rumors are circulating and I’m getting calls from old friends wondering if I’m dying or have just lost my mind. Here are my reasons for getting out of massage stated as simply as I know how. Check out the video of my son at the bottom of the post. I’m always surprised and amazed when he does that.

http://eric.bodyworkbiz.com/2014/12/why-im-quitting-massage/

2014-12-04_15-24-14Product Tours

Most therapists have had no idea as to the range of resources that have been available at BodyworkBiz over the years. So you know what you are getting when you purchase the Retirement Sale package, I’m doing short tours of some of the resources. I’ll produce a few more of these before the end of the month.

http://eric.bodyworkbiz.com/2014/12/why-isnt-your-website-showing-up-in-google/

http://eric.bodyworkbiz.com/2014/12/client-education-newsletters/

2014-12-17_15-21-45Repurposing (or How to Make One Thing Do Many Things)

People consume information in a thousand different ways. Now instead of simply publishing a print ad you need address the multitude of ways that people access information and find your business. For the small business owner, it’s hellish, but here’s one approach you can use to make the job easier. 

http://eric.bodyworkbiz.com/2014/12/repurposing/

BodyworkBiz is closing its doors December 31, 2014. Be sure to check out the BodyworkBiz Retirement Sale and pick up pretty much everything that has been produced on the site over the past 15 years – every course, client education newsletter, video, presentation kit, webinar and ebook – as part of a Retirement Sale package.

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Facebook “Reach” Is Reaching New Lows

last_nailThis is the news from Inc.com:

“A few weeks ago, Facebook announced that as of January, organic reach for businesses trying to promote themselves on the platform will approach zero. In other words, Facebook has made it clear that in order to reach your customers, fans, and anyone else who has “liked” your business on its platform, you’ll have to pay for Facebook ads. “Organic reach” of content from brands and small businesses will fall to less than 1 percent of all fans. Facebook Reachageddon, or the end of organic reach on Facebook, is looming, and soon.”

This means that posting to your Facebook Business Page to promote your practice is pretty much a complete waste of time. This has been a trend over the past couple years and this announcement is the sound of the last nail being nailed into the “free Facebook” coffin as we enter 2015.

What does that mean for you?

1. Keep your business Page

You should still have a Facebook “Fan” Page for your business. Make sure you choose the local business category when you set it up and fill out ALL the fields in the profile. This may be found for people searching for your business in both Facebook and on Google. Post to your business page occasionally so it’s not a ghost town, but don’t waste too much time on it.

2. Network using your personal Profile

I’ve often suggested that most therapists should be using their personal profiles for business networking. And I’ll continue to recommend that. To be clear, I’m not suggesting that you set up a personal profile with a business name. That’s against Facebook’s terms and conditions. I’m saying use your personal profile (the one you have set up for yourself already) as your networking tool on Facebook. When Google+ was released Facebook made a number of enhancements to catch up and one of these is the “Follow” button on your personal profile, which allows people to follow you without having to accept them as Friends. When someone makes a Friend request to you, they are automatically added as a Follower whether you accept the request or not and you can publish this Follow button in your site or blog. Make sure the Follow function is turned on in your profile.

3. Try using Groups

Facebook Groups are another alternative to Facebook Pages. Because they had a lot of useful functionality stripped out a few years ago, I wasn’t recommending them. In the past two years however, I’ve been experimenting with Groups (ex. 30 Day Challenge) and I’m totally back on board with Groups. What is great about Groups is that posts to the Group are likely to show up on people’s Timelines (this no longer happens with Pages). So you still have potential for viral growth which made Facebook so exciting in the past.

4. Explore Facebook Ads

Lastly, try advertising. Facebook offers the most targeted and cost-effective ad platform you’ll find anywhere. It’s not that difficult to do and allows you to deliver your ads (or posts) to exactly the group of people you want to reach. I’d suggest you create your ad through the Power Editor, but if that seems too intimidating, Facebook has made it very easy for you to advertise a post by simply clicking the little “Boost Post” button below your Page posts. See this case study.

BodyworkBiz is closing its doors December 31, 2014. Be sure to check out the BodyworkBiz Retirement Sale and pick up pretty much everything that has been produced on the site over the past 15 years – every course, client education newsletter, video, presentation kit, webinar and ebook – as part of a Retirement Sale package.

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A Plea to Help Your Fellow Therapists (or Yourself)…

Here’s why I started BodyworkBiz as a passion project more than 15 years ago (see image below). This was just too painful for me to see over and over. 

Although many therapists are doing well in their practice, most struggle. And the sad thing is that they don’t have to. The market demand is there. They just need the right information and resources to market their practices effectively.

If you know of any therapist who is frustrated with their income or who struggles in their practice, please send them here before these resources disappear: 

http://bodyworkbiz.com/closingsale

I know I have my detractors, but this is not a gimmick. So many therapists are struggling, disheartened, desperate and simply wasting their god-given talents. This is a sincere plea to help them.

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It really doesn’t have to be this way. Here’s the link to the Retirement Package. Check out everything you get:
http://bodyworkbiz.com/closingsale