Free eBook: Facebook Marketing in 20 Minutes a Week

A beginner’s guide for those who don’t have time to waste on Facebook

With over a billion people on Facebook you know it’s important for your business. But if you may not be interested in learning everything there is to know about Facebook. And even if you did you likely don’t have hours of free time every day to be using it, especially when the payoff for your time seems so uncertain.

This no-nonsense guide will lead you through six things you must absolutely do to set up your Facebook Page and will outline a simple Facebook marketing strategy that you can do in only 20 minutes a week or less.

Claim a Free Bing Business Listing for Your Massage Practice

bing listingOne of the cheapest easiest ways to get your website seen is by creating a free business listing through the major search engines: Google Places and Bing Places for Business.

These listing almost always appear at the top of the organic search results (and immediately under the paid ads) as you see in the image at the top of this page.

Bing updated their interface this spring in an effort to better compete with Google. Whether or not you have a website, go here to either claim or create a listing (Note: It appears to be available for US businesses only at this time. Canadians may be able to sneak in the backdoor here. Let me know if this works):

https://www.bingplaces.com/

You’ll need to verify that you own the business, but once that’s done it only takes a few minutes to update your listing and get found when people are searching for local businesses like yours. When someone clicks for more details your listing will look something like this:

bing places

Here are a few suggestions for making your listing stand out and ensuring the best ranking possible:

Claim your listing: Even if it exists already (which it may), go through the verification process. It only takes a minute. As a side benefit, this will help the ranking of your website in the organic search results as well.

Fill it out completely: You can add things like business address, phone number, email, website, hours of operation, payment options, parking options, etc. Provide as much information as you can. The more, the better.

Categorize your business: Choose appropriate categories for your business to help your listing get found.

Add images and videos: Make your listing stand out by adding your logo, pictures (up to 10) and ideally videos (up to 5).

Post your social media links: Bing will allow you to enter your Facebook and Twitter pages and provides direct links for the searchers, so make sure to include these.

Please share this post with your friends by clicking one of the social buttons on the side of this page.

Free Chair Massage Marketing e-Course [video]

Here’s a video addendum to the latest Marketing Tips Newsletter.

You can get the free chair massage marketing e-course here: http://bodyworkbiz.com/eclasses.php#chair

And information about the chair massage workshop in Atlanta for the American Massage Conference is here: https://oneconcept.com/conference/amcc

And if you want to book a massage or business consultation with me at the conference, it’s yours for a donation (all proceeds will go to the Massage Therapy Foundation). Go to the Community Room and book a “Celebrity Massage” with me.: https://clients.mindbodyonline.com/ASP/home.asp?studioid=-33424

Your Free Massage Blog Guide

Massage Blog GuideI’ve taken up a challenge by Kelli Wise to write 31 blog posts in 31 days and I’d love for you to join me in the process. I’ll even up the ante by sending anyone who completes the challenge a “Blogging Bad Ass” trophy that you can put on your mantle.

I know most massage professionals, maybe even you, don’t have a clue as to where to start when it comes to blogs. Some people reading this may even be asking: “What’s a blog?”

So I’m compiling a variety of blog posts and articles into a “massage blog guide” to help you get started. We’ll be looking at how to set up your blog, how and what to write, and how to use your blog to get more clients. This will be a work in progress and I’ll add links as I write the posts.

The Challenge

The original challenge by Kelli Wise
How to win your “Blogging Bad Ass” trophy

Getting Started

What’s a blog?
A blog a lot like a website. What’s the difference?

Watch Eric Create a Blog in Five Minutes
I don’t know anything about creating blogs. It’s all way to complicated for me? If that’s how you feel then watch as I create a blog with one post in under five minutes. Follow along, pausing the video where needed and create your own blog right now so you can see how simple the technology really is.

Why Create a Massage Blog?
What’s the big deal? Why does everyone and their mother keep saying I need a blog?

Is It Essential to Have a Blog for Your Massage Business?
But seriously, with all the other things I could be doing online, is creating a blog really that important?

Creating Your Massage Blog
Okay, I’m sold on the idea of starting a blog. How on earth do I set one up when I don’t know an FTP from a KFC? What’s the easiest way to set this up?

Integrating a Blog Into Your Massage Website
Now I know the easiest way to create a blog, what if I want to make it part of my website?

Set Up Your Massage Blog On Your Website
I can see the benefits of integrating a blog into my website. Can you give me some more specific how to’s?

Getting Stuff Done Cheaply
I don’t want to do the technical stuff. Is there someone who can install the blog for me? What if I’m really cheap and don’t want to spend a lot of money doing this?

My Blog Recommendations
Now I’m not sure what to do. What would you recommend I do next? What would work best for a blog novice like myself?

Be Sure to Do This on Your Massage Blog
Is there anything in particular that I need to do in setting up my blog to make it more effective?

Creating Content

What Makes a Good Blog Post
What sets a good blog post apart from a mediocre one?

Writing Content for Your Massage Blog
What the heck am I going to write about? And how do I maintain a blog if I’m a lousy writer?

A 90 Minute Exercise for Planning Months of Blog Posts
Another perspective on coming up with content ideas and scheduling your posts.

More Writing Ideas for Your Massage Blog
Do you have any more simple ideas for helping me come up with ideas and content for my blog?

A Super Easy Way to Create Content for Your Blog
Where do I find the easy button? 

Guest Blogging
What is guest blogging and why would I do it?

Finding Free Images for Your Blog
Where can I get pictures to put in my posts? 

Checklist for Publishing Your Blog Post
What things do I have to remember to do before I press the Publish button?

Blogs as Websites

Turn Your Massage Blog Into a Website
Some people use blogs for their website. How do I do that?

Using WordPress as Your Website
And why is everyone suggesting WordPress?

Top 5 Reasons to Use WordPress as Your Business Website
Why should I use blog software to build my website? 

Great Example of a Massage Blog
Can you show me a real life example of this? 

Promoting Your Blog

How to Promote Your Massage Blog
Now that I have a blog, how do other people find out about it?

More on Promoting Your Massage Blog
Any other suggestions for getting the word out?

What’s an RSS Feed?
This weird symbol is on my blog. What is it?

Submitting Your Blog to Directories
What is the value of having my site listed in directories?

Getting Found in the Search Engines

Getting Your Blog Posts Ranked in Google – Part 1
How do I get found in Google?

Getting Ranked in Google – Part 2

Getting Ranked in Google – Part 3

Google Doesn’t Rank Websites – Part 4

More on Ranking Your Blog in the Search Engines

Commenting

The Value of Blog Commenting

Making Blog Comments Meaningful

Top Posts

Top 10 BodyworkBiz Blog Posts
Here’s number 10 to number 6 for the past year.

Top 5 BodyworkBiz Blog Posts
The countdown continues

Some Controversial BodyworkBiz Blog Posts

31 Posts in 31 days – A Midpoint Tour

Categories and Tags

Categories vs. Tags
What’s the difference between the two?

WordPress

WordPress.COM or WordPress.ORG
What’s the difference?

Themes – what are they?

What is a plugin?

Please share this guide by using one of the social bookmarking buttons you’ll see on this page. And subscribe to the BodyworkBiz Blog feed to get future blog posts coming straight to your inbox. Click here to subscribe now.

If you have any questions about blogging or would like to share your own experiences just post them below in the comments section. If you haven’t yet joined the 31 posts in 31 days challenge for a chance to win your blogging trophy, make sure to get started by August 15th.

Free Webinar: 7 Hidden Ways You Sabotage Your Business Success

I’m hosting a webinar on Tuesday, July 31 at 7:00 PM (Eastern) and I’d love for you to join me as my personal guest: “7 Hidden Ways You Sabotage Your Business Success”

Are you passionate about what you do but not producing the results or getting the satisfaction from your business that you want? It’s fascinating how we often get in our own way without even recognizing it. I know that many times in my own career I’ve felt like I was going one step forward and two steps back! You don’t have repeat my mistakes if you can make the important distinctions that Tina and I are going to discuss.

These distinctions are mentioned from time to time in my courses, but I’ve never focused specifically on these important elements. So I’ve invited business development maven Tina Dietz for a laser focused, 30 minute, jewel-packed, eyebrow raising call you don’t want to miss on the “Seven Hidden Ways You Sabotage Your Business Success”. Register now to reserve your seat.

http://www.bodyworkbiz.com/tinadietz

This particular webinar line has limited capacity, only 100 attendees, so it will fill up for sure. Register now and arrive five minutes early to get on the line.

http://www.bodyworkbiz.com/tinadietz

See you there,

Eric Brown, Director
www.bodyworkbiz.com

PS I first heard Tina Dietz speak as a presenter at the World Massage Conference and was impressed with her information and delivery, which is part of the reason I’ve invited her to do this presentation for you. I’ve only ever had a handful of guests at BodyworkBiz over the past 12 years, so this is kind of a unique event. If you want more info about Tina, visit her site at http://thisistinadietz.com/

Do me a favor and share this with your Friends. Thanks in advance!

Free Chair Massage Course

Free chair massage course

Click here for a free chair massage business course

Chair massage has always been a great passion of mine. Sure, some therapists see it as just a “back rub” and pooh pooh it. But it makes massage safe, convenient and accessible and is a perfect starting point for people who are a little uncomfortable with the idea of taking their clothes off for a stranger.

In that regard it’s a perfect entry point for consumers. They understand the benefits of massage first hand and get curious about other types of massage or longer sessions.

I was one of the very first doing chair massage in Canada. I was a pioneer in corporate massage and worked at most major financial institutions, banks, law firms, and a great number of hospitals, as well as top corporations including IBM, Dell, Levi Strauss, Kelloggs, Ernst & Young, AT&T, the Gap, Nintendo… and the list goes on and on.

I did marketing to corporations part-time while maintaining my two clinics, my private practice and a busy teaching schedule. I contracted out the massage work and made hundreds of thousands of dollars by selling the service to corporations across the country.

If you’ve always thought of chair massage as just a back rub, I want to change your mind.

So I’ve created a free Chair Massage Min-e-Class for you. It’s not a full blown course, but it will definitely open your mind to the possibilities and give you some great starting points for using chair massage to either build your private practice, as a supplement to your current income or to launch a stand alone chair massage business for yourself.

Get your free Chair Massage Min-e-Class here

Oh yes! Don’t forget to share this with your friends. Use one of the social sharing links to the left of this post.

A Google Photo Shoot for Free?

I’ve been a big fan of Googles Places because it’s one of the easiest ways to get your website at the top of Google.

Google wants to give small businesses top billing when customers search for products and services in their area. And they’ve taken another step forward by offering to do photo shoots of local businesses. This will be tested in a limited number of markets and will be expanded over time.

How much does it cost?

It’s free!

For more information go here:

http://maps.google.com/help/maps/businessphotos/

For a list of international cities that are eligible for this first round of photo shoots go here:

http://maps.google.com/help/maps/businessphotos/faq.html#q3

Free Webinar: Use Facebook to Build Your Practice

I want to invite you to join me for a free webinar on using Facebook to build your practice.

Topic: Using Facebook to Grow Your Massage Practice
When: Wed, Apr 20, 2011 8:00 PM – 9:00 PM Eastern Daylight Time (replay available)

Where: On your computer or phone
Cost: Free

How to register: Go to www1.gotomeeting.com/register/300416656 and enter your name and email and you’ll get access to the broadcast link

This webinar is sponsored by the ABMP, the largest massage association in the United States. It’s absolutely free, but you have to register now. If you can’t attend live, register anyway and we’ll provide you with a replay link.

The webinar I did on social media last fall was the highest attended business webinar ever. This Facebook webinar is a little narrower in scope so I’ll be able to give you even more effective and practical tips for using Facebook to grow your practice.

Here’s what you’ll learn:

• How to set up your Facebook profile and business page quickly and easily.
• How to manage your privacy settings to separate your personal and professional lives.
• Proven tips and tricks you can use to maximize your results.
• Determine if a Group or a Page is right for you and your practice.
• Use “strategic friending” to reach targeted groups of potential prospects and partners.
• Step by step instructions for building your Fan base fast.
• How to design and implement a Facebook ad campaign.
• How to promote your Facebook presence online as well as offline.
• Most importantly, how to convert your Facebook Friends and Fans into paying clients

It’s going to be super fast paced, but I’ll provide everyone on the live webinar with notes for reference.

Mark the date on your calendar and click here to register now:

www1.gotomeeting.com/register/300416656

What did previous webinar attendees think about the info?

Is it going to be worth your time? You betcha! Here are just a handful of the hundreds of comments I got after the last webinar…

Thank you! I really enjoyed the webinar, and can’t believe how much I learned! Can’t wait to use it – starting now!!!
Katie Van de Sandt

Thank you so very much for sharing your time and valuable information!
Robin Collins-Stephens

Thanks for your time Eric with Social Media Marketing. I have watched the videos to setup Facebook. I will be able to do it without my daughters help
Shirley Sweetnam

Thanks so much Eric – the webinar tonight had a lot of great info. Please do keep us all posting on other tricks.
Jim Neff

Yes! Thanks, Eric! Lots of good info tonight! VERY grateful. Namaste
Chris Arnold

Thank you Eric – for the webinar and for all you do for the massage industry! I’m looking forward to the WMC in November!
~Cindy Iwlew

Thanks so much!! the webinar was great!
Roxanne Eve

Great webinar! I found the background info and the specific tactics you gave to get started invaluable. Thank you so much for taking the time to do this.
Christy Gentry

Wonderful presentation, Eric! So much great information, thanks.
Katherine McFatridge

Eric it was simply fantastic! Thank you!
Anne E. Williams

Thank you so much Eric. It was wonderful, lots of good information.
Caton Tobey

How do I sign up for more of Eric’s classes?
Joanne Lang

Great webinar going on with Eric and ABMP. The visuals are cracking me up.
Linda Holtzman Byington

Thank you Eric. Awesome and useful webinar! 🙂
Lara Rininger

The date again is Wed, Apr 20, 2011 8:00 PM – 9:00 PM Eastern Daylight Time. On the registration form you can click the “Show time in my time zone” to find out what time we broadcast in your area.

It’s free so register now: www1.gotomeeting.com/register/300416656

See you there,

Eric Brown, Grand Massage Poohbah
www.bodyworkbiz.com

Create an Outstanding Facebook Profile Page

This will be the first of many posts on using social media to market your massage practice.

Have you thought about using Facebook to build your massage business? Now sure where to start?

Follow along with this series of tutorials that will show you how to get the most out of social media. Join the BodyworkBiz Group Page on Facebook for a great series of videos that illustrate some of the information below. And be sure to sign up for my Social Media Marketing webinar happening September 15th at 8pm EST (New York time). This is sponsored by the ABMP and registration is very limited, so sign up for FREE right now as my guest.

Your Facebook Profile Page

To start with you need to create a Facebook profile page. Go to www.facebook.com now to sign up for a free account. The process is quite simple and Facebook will lead you through the steps. If you already have an account, then open it up now and follow along.

Facebook’s Terms of Use require that you open up your account in your own name. That’s exactly what you should do. Don’t open up a profile with your business name. There are other ways to promote your business on Facebook beyond your profile and you don’t want to develop and promote your business on Facebook only to find your profile shut down for a violation of the Facebook terms.

Some people never want to share their Facebook profile with anyone but friends and family. I’d suggest using it for both personal connections and business connections. The potential of this medium is too huge to pass up. There are ways to adjust your privacy settings so that you have full control over who sees the various bits of content you post to Facebook.

Editing Your Profile

The first thing you need to do is edit your profile. Once you’re logged in notice that in the top right of the page there are three primary links: Home, Profile and Account.

Click the Home Page link and you’ll see a navigation bar in the left column with a list of links to various functions.

In the middle of the page you’ll see your News Feed. This is where you’ll see updates from your friends’ postings. This Home page is the page you see by default when you log into your account.

Click the Profile link and you’ll see that the page looks different. This is the page that your friends see when they land on your profile. You’ll see that the left hand column contains your picture and various bits of information about you. The middle of the page is the Wall where you post news about yourself. People can also write notes to you on your Wall. So it’s sort of like a public bulletin board that’s all about you.

Make sure you are on the Home page and go to the top left corner of the page (see illustration). Click the “Edit Profile” link and you’ll get a menu that looks like this:
This is how you edit your profile information. Go through each of those links and update the information as you see fit. Be sure to click the blue “Save Changes” button after you are finished editing each section. Bear in mind that you can restrict the display of this information to certain visitors only. This does not have to be on public display for the entire Facebook community. I’ll show you easy ways to manage access to visitors in my next post.

Here are some suggestions for editing each of the sections:

Basic Information: For security reasons select the “Show only month & day in my profile” from the drop down menu. Be sure to fill in the Bio section.

Profile Picture: Ideally, you want to have a clear headshot so that people can clearly identify you. Make sure it’s a recent shot. Yes, you probably looked better at 20, but you’re likely not recognizable. Keep your photo current. No dour faces and for the guys, no shirtless pics. Use a photo where you look relaxed and friendly.

Relationships: This is a personal preference. You can always restrict access to this info to friends only.

Likes and Interests: This is an interesting section. When you enter interests in here, Facebook will automatically connect you to pages and groups that share those interests. Others may find you based on those interests as well. So if you specialize in fibromyalgia for example, type that into the “Interests” box as a way of networking with people who are suffering from fibromyalgia and who could use your services.

Contact info: Be sure to enter your business website. If you don’t have a business website, get one. Here’s how you can create a website for free. If you are using Facebook for business contacts as well as personal contacts, be sure to put your business contact information here. Your close friends and family already know how to contact you.

A Few More Important Tweaks

Now that you have your profile edited, let’s go to your Profile Page and make a few more small edits to help people find out more about you and your business.

You’ll see a small box below your profile picture. This is for a mini-bio. Click the little pencil icon in the top corner of the box to edit. Tell people a little bit about yourself. Because you’ll be using the profile page to let people know about your massage services, mention your services briefly, mention your work location or even invite people to drop you a note to arrange a massage appointment.

Just under the bio box, you’ll see a section labelled “Information”. Click the little pencil icon to edit that section. Be sure to click the website box so that an active link to your site will display here. You may also want to put your hometown here so that people who stumble upon your profile will know that you do massage in their area.

In our next post, we’ll look at creating your “Friends Lists”. This will help you control who sees what content in your account, determine who sees you in chat and helps you filter your “News Feed” posts. This is very important, so be sure to come back again and check it out. In future posts you’ll learn about setting your privacy levels, growing your network, creating business-specific pages and how to transform Facebook friends into paying clients.

Until then,

1) Join the BodyworkBiz Facebook Group

2) Sign up for the ABMP’s free Social Media Marketing webinar being held September 15th. There are only 1,000 seats available on their webinar platform and it will likely sell out. Reserve your spot for the webinar now.