There’s no excuse for not getting this…

 You can get absolutely everything and you choose the price.


You can get absolutely everything and you choose the price.

You can get every e-course, video, webinars, e-books, teaching kit, client education newsletter, etc. that has ever been produced at BodyworkBiz.

How much does it all cost?

You decide!

Just type in the price you can afford and it’s all yours – it’s well over two thousand dollars of practice building courses and resources!

Click here to get it all now at whatever price you choose

Why am I doing this when other people have already paid between $199 and $499 for this Retirement Package?

  1. My shopping cart service expires August 19th and I have no reason to renew it.
  2. This package will no longer be available to purchase after the shopping cart is gone and it’s a shame.
  3. Every massage therapist in the world should have access to these resources despite their financial situation.
  4. If every therapist utilized even some of the resources in the package they could likely double their business. Imagine the number of lives we could touch if that were the case.
  5. This removes all excuses you may have for not having a profitable and soul-satisfying practice.

Click here to get it all now at whatever price you can afford

This is a “pay what you can” offer, not a “take advantage of the situation” offer. I believe that you’ll be fair in entering the price. If you can afford $100 or $200, I trust that’s what you’ll pay for what amounts to over $2,000 in resources. If you are in dire financial curcumstances and can only afford $20 or $50, that’s fine too.

As a reference point, the average cost of cable TV in the USA is $64.61 per month or $772.92 per year. Even Netflix at $7.99 per month is $95.98 annually. If you can afford to pay that for entertainment, certainly it would be wise to invest more in your career and your future.

Please take action before this opportunity is gone and don’t keep it a secret. Click one of the share buttons on this page to let your colleagues know.

The BIG BodyworkBiz Retirement Sale – Time Sensitive

BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away.

Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

You’ll have online access to all these resources for at least one full year (and I may extend that even further). Much of the material can be downloaded and you can get email delivery of many of the e-courses.

Just a caveat: I’m resurrecting a few courses that I’ve taken off the site previously and I haven’t updated them. So you’re getting them as is. You may come across some broken links, missing images, etc. that I won’t be fixing at this point. Also with a 90%+ discount, I won’t be offering my usual money back guarantees.

So scroll through the page and check out everything you’ll get for just $199. And take action quickly. This offer expires December 31, 2014. We’re all savvy enough to know that leaving it ’til later usually means never. And you don’t want to be kicking yourself for missing this opportunity. Enjoy!

Fill Your Massage Practice 101 (ecourse)

Filling a massage practice is the number one priority among new and veteran professionals alike. It doesn’t have to be difficult or stressful. We guarantee that you’ll fill your practice with these uncomplicated, simple to understand, easy to implement ideas that tell you exactly what you need to do to develop a flourishing practice.

More Information…

Registration Fee: Only $99.00

60 Clients in 60 Days (ECOURSE)

How long does it take to fill your massage practice? You’re about to find out in this groundbreaking program. This group consulting program is designed for massage therapists who want to see dramatic growth in their practice – we’re aiming for 60 new clients in 60 days! It’s specifically for therapists with time on their hands, but little money for marketing.

More Information…

Live Version: $299.00 (Not available)

Web Version: ONLY $99.50

Chair Massage Marketing 101 (ECOURSE)

A comprehensive step-by-step guide to building a successful chair massage business. Learn everything there is to know about chair massage, from choosing a chair and getting training, to getting into the boardrooms and moving clients into your clinic. When it comes to marketing chair massage, this is the most comprehensive course on the planet.

More Information…

Registration Fee: Only $99.00

5-Day Chair Massage Business (ECOURSE)

This is for you if you are interested in chair massage, but don’t want to take the time to do the 101 Day Chair Massage Marketing course. It will give you the mile high view of entering this market along with lots of great “just tell me what to do” information.

More Information…

Registration Fee: $49

Teach Massage Workshops (ECOURSE)

Follow the 25-steps and within a week, you’ll have a solid action plan in place to design, market, organize, teach and profit from your own massage workshops.

More Information…

Registration Fee: Only $49.00

Massage Class in a Box (Presentation Kit)

In this comprehensive presentation kit, you’ll find everything you need to market and teach a practical massage class that everybody can enjoy. You’ll get valuable marketing information and advertisements, class outlines, teaching strategies, teaching notes for techniques, illustrated class handouts that you can copy for the participants and more. The only thing we couldn’t fit in this package was the classroom.

More Information…

Registration Fee: Only $99.00

260 Extremely Practical Ways to Fill Your Massage Practice

Need more clients? How would you like to have the most practical and most effective techniques for filling your massage or bodywork practice instantly at your fingertips? You’ll find it here. 260 of the best marketing and practice-building ideas compiled from successful massage professionals across the world. Use just a couple of these proven “secrets” and watch your practice grow.

More Information…

Registration Fee: Only $99.00

Another 260 Practical Ways to Fill Your Massage Practice

Here’s the follow up to the “260 Tip” program: A massive encyclopedic reference of the most effective marketing and business building resources that has ever existed on planet earth. 260 lessons compiled from tips and suggestions from the over 10,000 BodyworkBiz Marketing Tips subscribers.

More Information...

Registration Fee: Only $99.00

Press Release Profits (ECOURSE)

Discover how to get powerful free publicity for your massage practice that’s more believable and profitable than any advertising you can buy at any price. Use the power of the press to increase your visibility, establish yourself as the expert in your community and get new customers knocking on your door.

More information…

Registration fee: $49

Non-Stop Referral Marketing: Word Of Mouth Marketing On Steroids (ECOURSE)

How would you like to have 100 of the best business professionals in your community telling everyone and their uncle about your wonderful massage skills and suggesting that they book an appointment with you now? Then you must try Non-Stop Referral Marketing.

More Information…

Registration Fee: Only $49.00

Article Marketing (ECOURSE)

Writing is one of the most effective marketing strategies for massage professionals, but is little understood and seldom used. Get a jump on the competition by writing articles to market and grow your practice. This package includes a comprehensive e-course on article marketing, “Article Marketing for Massage Professionals” e-book, online article submission software (which sells for as much as $99 on other websites), as well as a bonus Teleclass recording and transcript.

More Information…

Registration Fee: ONLY $99.00

Sell Massage Gift Certificates (ECOURSE)

This comprehensive course will teach you the secrets to selling hundreds of gift certificates each year. Learn how to get your clients and other business to give you money for the privilege of sending people to you and literally add thousands of dollars to your income each year.

More Information…

Registration Fee: Only $39.00

E-Marketing Made Easy 101 (ECOURSE)

Welcome to the new millennium – a decade late! Get on board the Internet and use one of the most potentially effective and most highly underutilized tools for building your massage business. It’s all made ridiculously simple in this plain English, “just tell me what to do” program.

More Information…

Special limited time sales price ONLY $99.00

Web Marketing MBA (ECOURSE)

Your potential customers are now online and about 80% of them are looking for local services like massage therapy online. It is absolutely vital that you learn to leverage the web to get new clients or you may find your practice struggling in the years ahead. The Web Marketing MBA program is presented in a super simple “view it and do it” format and is designed to get you into the 21st century. This course consists of ten live interactive sessions where you’ll literally look over my shoulder as I lead you through implementing the most effective strategies for getting new clients online.

More Information…

Registration Fee: $500

Complete Common Cents (ECOURSE)

Heading For Financial Disaster? Don’t Get Mad, Get Smart! If you are ready to take control of your finances, follow along through this comprehensive personal financial management program. Includes checklists and worksheets. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Client Educational Newsletters for Your Massage Business

A client education newsletter is a powerful practice-building tool. Now you can have high quality newsletters customized with your personal information within seconds at just a small fraction of the cost of producing it yourself. You have “private label rights” to the content and the illustrations which means you can use the newsletter content for articles, blog posts, email newsletters, educational handouts and more.

More Information…

Priced at $228

Special limited time sales price ONLY $99.00

LinkedIn for Business (ECOURSE)

LinkedIn can be the perfect marketing tool for massage professionals – if you know what you’re doing. Most people just waste time on LinkedIn – browsing randomly and sending out odd connection requests. You can do so much more, and in this course by my friend Matt Bush you’ll get a solid grounding in how to make LinkedIn work for you. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Relax To the Max Guide To Chair Massage Techniques DVD Set: Vol 1 And Vol 2

In these chair massage technique videos, you’ll discover that chair massage does not need to be hard on your body. You’ll find out how to use your body in an efficient way, maximizing leverage and your body weight, while minimizing stress to your back and your thumbs. Learn dozens of techniques in what is arguably, the most comprehensive instructional videos you’ll find anywhere.

You’ll lean:

  • The 8 essential principles of effective body use
  • A variety of effective, easy-to-perform techniques for the back, neck, shoulders and arms
  • A 15-minute market-tested routine for use in corporate environments
  • Detailed instructions on setting up your massage chair for maximum comfort
  • The “fainting phenomenon” that is unique to chair massage and how to prevent it from happening to your customers
  • How to use your body for maximum effectiveness without stress to your hands or back
  • Dozens of effective easy to perform techniques for the back, neck, shoulders and arms
  • A complete series of lower body techniques performed right in the chair
  • How to perform stretches for tight muscles with your customer seated in the chair
  • Guidelines for customizing your chair massage, whether you are doing a two-minute sample or a one-hour full body massage

 

More Information…

Two disc DVD set: ONLY $89.97 – Save $10 over buying the DVDs separately. Note: This Retirement Sale includes online streaming videos and not DVDs.

Massage Anytime Anywhere DVD

Learn 42 incredibly practical techniques that can literally be done anytime, anywhere. All techniques are done over the clothing and the only equipment required is a standard chair and your hands. They are easy to learn and very relaxing. After going through this DVD you’ll be able to do anything from a three-minute neck rub to a one-hour full body massage.

More Information…

Price: ONLY $29.97. Note: This Retirement Sale includes online streaming videos and not DVDs.

International Chair Massage Conference (Videos)

This four DVD set of the two-day International Chair Massge Conference 2005 gives you the feeling of being there. This visual reference will also give you a better sense of what the presenters are talking about in sessions on body mechanics, stone massage and handling fainting episodes.

More Information…

DVD Set of 4: ONLY $199.00. Note: This Retirement Sale includes online streaming videos and not DVDs.

Facebook: Friends with Benefits (webinar)

It seems like almost everyone is on Facebook. The media is touting it as the greatest way to promote your business ever. But how do you do that, especially as a massage professional? Eric Brown will cut through the hype and give you simple truth behind using Facebook to grow your practice: From managing your privacy to turning your Facebook Friends into paying clients. Whether you are just thinking of setting up your account or are an experienced Facebook junkie, youll come away with valuable tips you can put into action today.

Price: ONLY $20

60 Clients In 60 Days (webinar)

How long does it take to build a successful practice? One year? Three years? Forget the myth that it takes a long time to build a practice and follow this proven step-by-step strategy to get 60 Clients in 60 Days. If you find yourself struggling in your practice, with little money to invest, and with more time on your hands than clients under your hands, then you must take the time to attend this eye opening presentation. It’s a perfect practice-building solution for practitioners who hate marketing and maybe even lack confidence in their skills, but who aren’t afraid to work hard.

Price: ONLY $20

Three Rs for Increasing Your Practice Income (webinar)

Discover specific and actionable strategies to ensure that your practice stays busy and prosperous in this engaging round table discussion. Just like the three Rs you learned in school, there are three Rs for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income. This round table discussion will feature, oddly enough, four Bs; Four renowned massage marketing experts, all unrelated, who just coincidentally all have Brown as a last name: Eric Brown, Todd Brown, Felicia Brown and Elizabeth Fletcher-Brown. [Eric’s note: This one of my favorite panel discussions ever.]

Price: ONLY $20

Good Ethics Is Good Business (webinar)

Of course you’re a model of ethical behavior! Or are you? Because we generally view ourselves as good people, we don’t always take the time to view our behaviors through the critical lens of ethical behavior. As a result we may not recognize the small things we do that cause our clients to feel discomfort or mistrust. And these little things affect not only our own business, but also those of other therapists. Engage in a little personal exploration in this interactive presentation which focuses on creating positive therapeutic relationships so that you can create higher levels of client trust and loyalty, better treatment outcomes, and more referrals.

Price: ONLY $20

EBOOKS

Magnetic Marketing (ebook)

Discover the how a humble little magnet can be a marketing powerhouse.

Using Client Education Newsletters to Grow Your Practice (ebook)

Everyone says that education is vitally important in growing a practice, but how do you do it. Find out in this information packed ebook.

Pregnancy Massage (illustrated ebook)

The BodyworkBiz Guide to Pregnancy Massage is a concise, but comprehensive reference guide for any massage professional who plans to work with pregnant clients whether it’s during pregnancy, labor or in the immediate postpartum period.

More info…

Endless Referrals (ebook)

I’ve contributed to this book by Mickey Wong and got distribution rights to share. Mickey’s an entertaining writer and offers a great guide to getting referrals through joint ventures. Sold on Mickey’s site for about US$29.

More info…

Press Release Power Guide (ebook)

It’s a solid little guidebook that covers all the basics around press releases and is written by someone that actually knows what they are talking about. Sold on Amazon for $18.99

More info…

A Little Mother’s Day Gift (even if you’re not a mother)…

A little gift for you to use in your practice…

Mother’s Day is just around the corner – May 11th to be exact. If you haven’t already launched your Mother’s Day campaign, it’s still not too late to pick up some sales through gift certificate sales. This could be the biggest gift certificate sales day for you this year, second only to Christmas perhaps.

There are lots of ways to leverage holidays like this. Because it’s a little last minute, I’d suggest that you use the following strategy to benefit from some last minute certificate sales.

Below you’ll find a download link to a free poster you can print up. This is one of the many seasonal posters included in the Sell Gift Certificates e-course.

Make copies and post this poster in two places in particular:

1)      Just inside your treatment room, either on or beside the door

2)      Prominently displayed on your reception desk

I’d also suggest that you display some samples of your actual gift certificates for them to see as well. The better the gift certificates look, the more you’ll sell. So don’t cheap out! Buy large full color certificates.

This poster is the last thing that they will see as they leave your treatment room. They feel fantastic after their massage and are in a hyper-appreciative state. Seeing the poster reminds them that they should be doing something nice for their mothers. As they are pulling out their wallet at the reception desk, they are reminded again by the second poster to buy massage as a gift. When surrounded by these triggers, the chances are that a significant number of your clients will purchase one.

You’ll bump up your sales even more if you are active in reminding them. Just ask, “Mother’s Day is coming up May 11th. Would you like to get a gift certificate for a special mom in your life?”

That’s all there is to it. So…

What are you waiting for? Download the poster now and post it up in your treatment room.

http://bodyworkbiz.com/ezine/downloads/mothersdayposter.pdf

If you’ve purchased the Sell Gift Certificates e-course, you’ll find this poster available for download in the course area along with many other seasonal posters that you can use throughout the year. Check it out.

http://bodyworkbiz.com/massage-gift-certificates.php

All the best,

Eric Brown, Director
http://www.bodyworkbiz.com

Join Me for the Free “What Clients Never Tell You” Webinar Tonight…

encorenevertellWhat is it that clients aren’t telling you?

You don’t know unless….

…you have someone interviewing them after they leave your office. And that’s exactly what ABMP educator, Cindy Williams has done. She’ll be sharing the video she captured along with her thoughts on how this information can help you be more successful in a free webinar at World Massage Conference that’s happening tonight.

She be joined by fellow ABMP’s chief webinar officer (I gave him that title) Brian Halterman for this live business presentation and I’d like you to join me. No strings or catches. Just great information about making your practice more successful.

Sign up for free here:

http://www.worldmassageconference.com/encore

It starts at 9 pm ET tonight (click here for the time in your city).

The live broadcast is free so make sure you get on the line 10 minutes before the event starts. Replays are available only for paid conference participants.

See you there!

Where to Get Free Images for Your Blog

Where can you get great looking images for your blog for free? Getty Images has just made available about 35 million images in its collection for use on blogs.

Getty Images is known for super high quality images, but the cost of these are through the roof. You’d be hard pressed to find an image you can license from them for less than $1000 bucks. It also has an extensive collection of celebrity images, which are typically hard to find to post legally.

How to get these Getty images?

1. Go to www.gettyimages.com/Creative/Frontdoor/embed

2. Type words related to the type of picture you’d like in the search box.

3. Find an image you like and hoover over it.

4. If the image is available to embed on your blog you’ll see a little embed icon. Click on that icon.

free-getty-images

5. Select the code (ctrl + a) and copy it (ctrl + c).

3-7-2014 12-58-25 AM6. Paste the embed code into your blog (ctrl + v). Different blogs have different ways of doing this. In WordPress, you can simply choose the “Text” tab and paste the image where you want it to appear.

free-getty-images-for-blogAnd that’s it! You have a beautiful free image in your blog.

There are some drawbacks to using these images rather than using original images or purchasing royalty free images.

You’ll see that the image has attribution to Getty Images and may have some links to share or embed the image, just like the Getty Image at the top of this page. And if the image is clicked, it goes to the Getty Images site. As well, even though there are currently no ads on these images, but the terms and conditions say that they do have the right to post ads under the images and that may or may not happen in the future.

If you can live with those conditions, then you have a great looking image in your post. If not, then it’s better to purchase an image you need from a stock photo site like iStockPhotos or use Creative Commons images with attribution.

Where else could you get a free image like this? (From the Hulton Archive)

A Free Email Service for Massage Therapists

tinyletterlogoIf you are like 99% of people on the web, one of the first things you’ll do when you go online is…

…check your inbox.

So when marketing on the Net, doesn’t it make sense to go where people are? In their inboxes.

Some people say that email is dead, but the reality is that it’s still used by more people than social media. And although response and click-through rates may be down when compared to five years ago, email still remains one of the most cost-effective ways to reach your customers.

Many massage therapists are looking for a simple low-cost way to develop a newsletter. MailChimp is a full featured service that you can use for free for up to 2,000 subscribers (more than adequate for most private practices). But these full featured services can be quite complicated.

The solution, TinyLetter!

It’s a cross between a full featured service like MailChimp or Constant Contact and your regular email account. It does pretty much everything you need an email service to do, including automatic subscribes and unsubscribes, but makes it super simple. And it’s absolutely free: No strings attached. Perfect for your average massage therapist.

Check it out here: http://tinyletter.com

If this post was useful, please share with your friends by using one of the social media sharing buttons on this page.

Do You Have the Right Kind of Facebook Page?

Some massage therapists have set up a Page for their business on Facebook, but have chosen the wrong type of Page. Ideally, if you have a physical location you want your Page to be a “Local Business” Page. This gives you special functionality on your Page that is specific to a “brick and mortar” business (as opposed to a Brands or Products).

You can see what kind of Page you have by going to your business Page and clicking the Edit Page link at the top of the page and then clicking Edit Settings.

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Then go to the Page Info tab and look at the Category. It should say “Local Business”. BodyworkBiz is not a local business because there is no physical location, so you won’t see that label on my BodyworkBiz Facebook Page:

9-2-2013 11-58-02 AM

If your category is not “Local Business”, simply click the Edit link to the right and choose the proper Page Category from the drop down menu and save your changes.

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Then be sure to fill out all the possible fields that Facebook gives you for your local business page. This will help visitors find the information they are looking for when they go to the About tab on your Page: Things like prices, parking, hours, directions, etc.

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If you’ve found this useful, please share with your Friends.

The Sales Funnel Unicorn

If you read about marketing at all you’ve no doubt heard about the “sales funnel”. The concept is basically this: You move people through a sales process. You create lots of awareness by spending money and time in advertising and PR. A certain number of people become interested, some of those people make an effort to explore their options, and eventually a few will become clients. So as people go through the funnel the numbers narrow until a few customers drip out the end.

sales-funnelThe dream of social media is that you don’t have to blast your message to get the word out. You tell a few people and they tell a few people and so on and so on until you have this huge number of engaged interested buyers. This doesn’t require a lot of money, but it’s extremely time consuming. This social media funnel is supposed to look like this:

dream-sales-funnelIt all good in theory, but the reality is that this is a bit of a social media unicorn. There is as much noise in social media as there is in advertising, so your message largely gets lost. And people don’t engage in social media with an eye to buying stuff. That’s not their intent. They are engaged in SOCIAL media to be social. They are not going to “advertise” for you. So the real social media sales funnel looks like this:

reality-social-media-sales-funnel

Yes, there will be people who “engage” with you: people who comment, share and like. But those actions have a very limited lifespan and the effect quickly peters out. What typically happens, and you have probably experienced this yourself, is that you do a lot of work encouraging interaction and don’t get many (if any) clients for your efforts.

I’m not saying that social media is useless. There are ways to maximize your use of social media, but you really need to be committed to doing it and doing it right. And you need to invest more than a little time in the process. Facebook is slowly removing the free benefits and pushing toward paid models for businesses, so you do need to make some financial investment as well.

Having a presence in social media is important, but it’s not all important. If you are not interested in going all out, my suggestion is to establish a presence and spend just a little time each week (20 minutes) and a little money to stay active in people’s minds.

Here’s a free guide to help you figure out the most essential things you can do on Facebook:

Facebook Marketing In Just 20 Minutes Per Week

Use the 80/20 rule and have the most impact possible for the least amount of time. The guide is free and I’ll host a webinar soon to further expand on these concepts. Be sure to sign up for the BodyworkBiz Massage Marketing Tips newsletter to get the announcement of this upcoming webinar.