Facts, Figures and Research

My Facebook Page Sucks

Well, this is embarrassing! I’m supposed to be the king (actually the Grand Massage Poobah) of massage marketing and an expert on social media. I hold the record for the most registrants for a massage webinar, which just happened to be about Facebook marketing. But.. I’ve let things slide. With all the changes that happened on …

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Can Google Adwords Triple the Visits to Your Massage Website?

If you’re website isn’t showing up on the first page of Google, then you might want to consider using Google Adwords. A meta-analysis of 390 “Search Ads Pause” studies showed that on average, sites tripled their traffic coming from the Google search engine if their site did not appear on the first page in organic …

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Can chair massage replace psychotherapy?

Stand aside, Dr Freud… It looks like the massage chair will be replacing the psychotherapist’s couch. One of the most significant massage studies conducted in the past decade has been a meta-analysis of existing research to determine the true benefits of massage. They broadly defined massage therapy as the “the manual manipulation of soft tissue …

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Online ratings and reviews are important

Here is some compiled stats by Bazaar Voice. Check out this post for some mind-blowing facts and figures… 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor “Consumer Shopping Habits Survey”, August 2010) High product rating will increase likelihood of purchase for 55% of consumers. (eConsultancy, July 2010) Availability of product ratings was a factor for 59% of …

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