Massage Business Superhero Summit… The Movie

Okay, so this isn’t really a movie, but if you’ve been hiding under a rock and haven’t heard of this online business summit which is happening Monday, October 20th, then you really need to watch this little video:

Here’s how to get started…

  1. Get your FREE ticket here:
    http://worldmassageconference.com/abmpbusinesssummit
  2. Print up the schedule here: http://worldmassageconference.com/schedule
  3. Grab your appointment book and make time to attend as many of the sessions as you can
  4. Invite your friends by sharing this video:
    https://www.facebook.com/video.php?v=10152316486677721

Then get ready to take your massage career or massage business to a whole new level

This message will not self-destruct in ten seconds. You can share it freely. Do your friends a favor. Click one of the social sharing buttons to the right of this page and tell them about it.

I’ll be looking at Business Lessons from the Superheros. Success leaves clues. The best way to become successful in your career or practice is to look at those who are already there. Closely examine what they do and simply model it in your own practice. Most often than not, you’ll find that it’s not strategies and tactics alone that make these massage professionals successful, but rather the way they think about their practice.

Join me as I look at 17 lessons we can learn from superhero massage therapists and see how many you practice in your business.

So few people have experienced firsthand the incredible benefits of massage and bodywork. It’s up to us to change the world, one massage at a time, and this groundbreaking event will give you the tools to do just that.

It all starts on Monday morning (Oct 20th). Don’t miss it! This online summit is absolutely free to attend, but you must save your spot:

http://worldmassageconference.com/abmpbusinesssummit

Case Study: Facebook Promoted Posts Work

As much as I have a love-hate relationship with Facebook, it can be effective. Two weeks ago I mentioned in a BodyworkBiz blog post that Facebook can no longer be considered a “free” way to promote your business.

I also said that you shouldn’t give up on it because it can provide some of the most effective paid advertising that you can do.

As proof, check this out: I ran what’s called a “Promoted Post” for World Massage Conference for five days…

To sum up the results:

  • Over 100,000 therapists saw the Post
  • 1,458 people Liked the Post
  • 524 people Shared it with their friends without any promotion or incentives!

And this was just for five days!

Moreover, we had a huge audience for the broadcast, maxed out our chat room and of course, lots of massage therapists took advantage of our special pre-launch offer for the 2014 conference.

I’ve been using paid ads on Facebook for years and they do work. I’ll tell you more about using these for your practice in future Marketing Tips newsletters and give you specific how to’s. So keep your eyes on your inbox over the coming weeks.

Do you want to see that presentation?

The “Introduction to Kinesiology Taping” presentation was superb. It’s one of the new video presentations that I shot specifically for World Massage Conference.

Normally, replays of these Encore presentations are only available for paid conference participants, but we decided to make this available for everyone at no cost… but just for the day. It will come off the site on Thursday morning when I get back to my desk to launch the 2014 conference site.

It’s available for 24 hours only, so login now.

Log in here: http://worldmassageconference.com

Use your email and password to log in. Or in the odd event that you do not have a World Massage Conference account you can set up a free account here so you can watch this special presentation.

Once logged in, click the “Broadcast Room” button at the top of the page to watch the “Introduction to Kinesiology Taping” presentation featuring Drew Freedman.

While you’re on the site…

Be sure to sign up for the 2014 conference today. You’ll only see links to purchase once you’re logged in. All the details are inside, but I can assure you now that you’ll never get better value for your massage education. (Watch this video for more details.) You get some of the best education in the world at a price that anyone can afford. It only makes sense to sign up and it’s one of the reasons the World Massage Conference has been the largest event in the history of massage for seven years in a row. Imitators can say they’re the best, but massage therapists like you have clearly shown which event they prefer by making World Massage Conference their yearly destination. So login now to register for 2014.

Enjoy the replay and I’ll see you online at the 2014 conference,

Eric Brown, Grand Massage Poobah
http://www.bodyworkbiz.com

 

The Core: Entry-Level Analysis Project Report

Notepad with eyeglasses and penThe Coalition of National Massage Therapy Organizations which includes seven of the largest massage organizations in the United States has just released a joint statement on the “The Core: Entry-Level Analysis Project Report”.

You can download the joint statement from the website here: http://www.elapmassage.org/

The actual report will be released on February 10th and I’m excited to see it.

The aim of the project was to define what an entry-level massage therapist must learn to provide safe and competent massage and to come up with the minimum number of hours required to teach those skills.

Until now, no one has ever defined what an entry level massage therapist does using research and defensible methodology. As a result education standards across states has been all over the map, both in terms of content areas and hours of training.

While this report is not the final word on what we do and what training we need, it certainly is the first real step forward in getting consensus and establishing agreed on standards. The fact that seven of the most prominent organizations, all with competing interests, were able to jointly support the process and endorse the final report is nothing less than a miracle. I think the leaders of those organizations deserve a pat on the back for bravely entering the process when the outcome could have ultimately be detrimental to all of them. Those organizations are:

  • Alliance for Massage Therapy Education (AFMTE)
  • American Massage Therapy Association (AMTA)
  • Associated Bodywork & Massage Professionals (ABMP)
  • Commission on Massage Therapy Accreditation (COMTA)
  • Federation of State Massage Therapy Boards (FSMTB)
  • Massage Therapy Foundation (MTF)
  • National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)

Also a big congratulations to the seven member work team headed by Anne Williams. There was an unimaginable amount of work involved in analyzing enormous data sets (including tens of thousands of job task analysis, surveys of therapists, educators, clinic owners, the public and other research data), translating that research into massage knowledge or skill areas, breaking down each of those into detailed learning objectives, and then analyzing thousands of points of feedback from massage professionals to ultimately determine the number of training hours required for an entry level therapist. The fact that the report was completed in just 21 months is unbelievable really. I thought it was way too ambitious, but they did it. I’m sure those seven people will be happy to have a life again. I’m also impressed with the innovative learning taxonomy that was created as a result of this project and that will likely serve all vocational schools moving into the future.

This project has been the topic of debate pretty much ever since it was started 21 months ago. It’s given bloggers and Facebook pundits lots of food for discussion, rants, and prognostications. There’s nothing people hate more than change and this report will definitely make people change the way they think about our role as massage professionals and the way we think about education. I expect to see a great deal of ranting in our profession over the coming month. The details contained in the report are somewhat incidental. I hope people see it for what it is: The next step forward in meaningful evolution of massage as a profession.

How To Get Physician Referrals…

DavidK_polaroidOne of my favorite educators is going to be presenting at the World Massage Conference on Sunday, November 17th at 6 pm ET (New York time) and will be sharing how to get more physician referrals.

Having just a few physicians actively referring to you can turn your struggling massage practice into a thriving one. And those clients will be sent to you from a person of authority, so they’ll likely  be more compliant than your average client and will see you regularly.

Are you interested in promoting your massage practice to physicians? Would you like some strategies for scheduling the meetings with doctors? Would it be helpful to know how long the meetings should last, what to bring, say and how to ask doctors for patient referrals? David is an actively practicing therapist and has been meeting with physicians since 1992. I’ve heard him teach many times and I know that he’ll share some powerful referral techniques you can apply immediately.

You can view this broadcast at the World Massage Conference on Sunday, November 17 at 6pm ET (New York time) and I’d highly recommend you be there to see it.

Registration for this unique online conference is half price for just a few days longer. You’ll have access to the live event that takes place on November 17th and 18th and if you register now you’ll get instant on-demand access to about 25 hours of recorded presentations from the spring 2013 event. David’s presentation alone is we’ll worth the price of admission.

Register today at http://worldmassageconference.com/ and I’ll see you at the show!

Canadian Touch Research Centre Announces the 2012 Ashley Montagu Award Winner

TRI-University of Miami researchOne of my favorite organizations is the Touch Research Institute at the University of Miami. Tiffany Field, the director of the Institute is responsible for a large body of research. The research focuses not only on “therapy”, but more broadly on the effects of touch with various populations. It’s so important that we as “touch ambassadors” recognize and support this very important work being done at the University of Miami.

Recently, Maria Hernadez Reif who has contributed a large amount of work to the Institute was awarded the Ashley Montegu Award. Props, Maria! The announcement is below…

The Canadian Touch Research Centre is proud to announce this year’s winner of the Ashley Montegu Award. Dr. Maria Hernandez Reif, Ph. D., director of the Pediatric Development Research (PDR) Laboratory, University of Alabama.

“Once again, we aim to highlight excellence and exceptional devotion to the advancement of touch in the world, by giving credit to the numerous achievements of Dr. Hernandez” says Daniel Turcotte, President of Canadian Touch Research Center, who established the Award in 2004.  “Dr. Maria Hernandez has been strongly contributing to touch encouragement in the Touch Research Institute, in Miami from 1998 to 2006’’, he added.

‘’I am touched beyond words at learning that I am the recipient of the prestigious Ashley Montagu Award! I don’t know what to say other than that I had a wonderful mentor in my dear friend and colleague, Dr. Tiffany Field. Tiffany taught me so much about the importance of understanding, studying and sharing knowledge about the wonderful sense of touch, the most human of our senses. I feel privileged to have been part of the important work that was conducted at the Touch Research Institute’’, said Dr. Hernandez.

The first Ashley Montagu Award was given during the 2nd edition of the International Symposium on the Science of Touch (ISST 2004) held in Montreal. Dr. Tiffany Field, from the renowned Touch Research Institute in Miami, received with great surprise and emotion the first Ashley Montagu Award.  The second recipient was M. Axelson of the Axelson Institute in Sweden, for his Peaceful touch project (2006); the third one to Dr. Dan Cherkins, Ph.D, of the renowned Group Health Center for Health Studies located in Seattle (2009) and t0 M. Leon Chaitow, D.O., ND. A (2010), for his exceptional contribution to the advancement of touch in the world.

News release: Montreal, Quebec – October 30th, 2013 

The Canadian Touch Research Center (CTRC) is the first in the country exclusively devoted to the advancement of massage therapy research.  It is also one of the first organizations of its kind in the world. The CTRC is affiliated with the Kiné-Concept Institute, a prominent Canadian private massage therapy school and one of the largest in America.

Who Holds the World Record for Most Webinar Attendees?

271-money-and-healing

Who holds the record for the most attendees at a live massage webinar?

It’s not me, I’m sad to say.

It’s Til Luchau! He had over 800 attendees listening to his last live broadcast for a reason: He’s entertaining, thought provoking and provides super practical advice for massage professionals.

He is doing a free pre-conference broadcast at World Massage Conference tomorrow evening and I want to invite you to join me.

It’s a business presentation on the topic of “Money and Healing: A Clash of Values”.

We know that people benefit from our work. We know what we offer as massage professionals has real value.

So why aren’t we all wealthy?

Join me online tomorrow night (Tuesday, November 5th) and we’ll find out together. Register free and get all the details here:

http://worldmassageconference.com/precon

See you there,

Eric Brown, Grand Massage Poobah
http://www.bodyworkbiz.com

P.S. This is a free event, so be sure to share with your friends.

ELAP: Ready for Review and Feedback

You may or may not know about it…

Seven of the top massage leadership groups in the United States have been meeting over these past couple years to determine how they could work together to better serve the industry.

One of their first initiatives was determining what an entry level therapist needs to know to practice safely and how many hours of schooling are required to learn those skills. It has been a massive project and yesterday they released details as well as a way to provide feedback to the work group.

This project called the Entry-Level Analysis Project (ELAP) (not a particularly sexy name) has the potential to radically change the massage profession in the United States and your input is important. This will be particularly important at this point in time for massage instructors and school administrators, but it has such wide ranging implications that everyone should contribute their feedback. Yes, that means you.

You can give feedback as well as find out more about the project, it’s history, it findings and implications here…

http://www.elapmassage.org/

From the site:

The Entry-Level Analysis Project (ELAP) is a research project that defines the minimum number of training hours necessary to acquire knowledge and skills essential for safe and competent practice as an entry-level massage therapist. The project was initiated through conversations between the Alliance for Massage Therapy Education, American Massage Therapy Association, Associated Bodywork & Massage Professionals, the Commission on Massage Therapy Accreditation, the Federation of State Massage Therapy Boards, the Massage Therapy Foundation, and the National Certification Board for Therapeutic Massage & Bodywork.

ELAP aims to obtain and use research data and analysis of findings from other massage profession projects to inform the creation of an entry-level curriculum map. The map will define the essential elements of an entry-level curriculum necessary for safe and competent practice in a massage career, as well as the number of hours deemed necessary to teach these learning objectives and outcomes. The project outputs will be used to inform the Federation of State Massage Therapy Boards (FSMTB) Model Practice Act designed to promote interstate portability of credentials in the massage profession. The recommendations of the ELAP project will be available to the massage profession as a resource to enhance consistency of entry-level curricula in massage and bodywork training programs.

The most influential person in my 24 year career…

In over two decades in the massage profession I’ve met a lot of fascinating people who have shared their thoughts, ideas and visions about the future of massage.

Through BodyworkBiz and my role as an educator, I’ve spoken with thousands of in the trenches massage therapists. Through Massage Therapy Radio and World Massage Conference I’ve discussed issues with hundreds of the industries brightest minds, including noted authors, educators and practitioners. My virtual “Rolodex” contains the contact information for the CEOs and Presidents of pretty much every major international massage organization.

Words cannot express how deeply appreciative I am for their incredible openness, sharing and generosity.

Yet, if someone were to ask me who has had the most impact on my professional life, there’s always one person who comes immediately to mind, without a moment’s hesitation.

This person has forever changed the way I think about massage and has put my career on a trajectory I could not have possibly imagined as I walked out of massage school with certificate in hand.

He ranks high on my top ten list of people who have made and indelible impact on the direction of profession through its incredible growth over the past 30 years.

The first time I heard him speak, however, he pissed me off. As an extremely well educated massage professional with a love for the advancement of massage therapy I thought his message was insulting and off-putting. It went against everything I was taught or thought about massage. I was hopping mad!

I guess that’s what naturally happens when your entrenched beliefs collide headfirst into reality.

Whether we recognize it or not, over these past 30+ years we have entered the profession in a particular historical context. It’s a context that has us collectively investing in a particular paradigm about the profession that is anything but well informed or holistic. And this person’s visionary message is disturbing because it goes against many of our ingrained ideas about massage, who we are as massage therapists, and the future of massage.

In fact, I’m currently under investigation by my regulatory body for professional misconduct as a result of paraphrasing his thoughts on my website and have been issued what amounts to a gag order.

Who is this person and what did he say that so dramatically compelled me to make a complete 180 in my professional life?

Sign up for this free broadcast that I’m hosting on Tuesday night and find out:

http://tinyurl.com/hear-erics-idol

“Claims Happen!” A webinar you can’t afford to miss…

Join me for a truly eye-opening presentation, which is free to attend tonight, Tuesday, May 21st at 9pm ET at World Massage Conference.

Get details or sign up to view this live broadcast for free here

Of course it could never happen to you. Or could it?

What really are the chances of being sued? Are the claims made against therapists legitimate or just a way to squeeze money out of unsuspecting practitioners? Can massage really hurt someone? What modality is most likely to result in a lawsuit? What type of occurrence is responsible for 50% of claims and is easily preventable? Does having more training decrease your chances of hurting someone? What’s the most unusual claim ever brought against a massage therapist?

I could not believe the answers to these questions when I first heard this presentation that was done by ABMP for the American Massage Conference. So I had to get them to present it for everyone at the World Massage Conference and you are invited to attend the live broadcast for free.

Kristin Coverly will take you on a fascinating tour of real claims data to uncover the answers to these questions and reveal the shocking truth about the risks of massage.

Being at the wrong end of a six-figure payout could be disastrous not only for your career, but for your life. Learn how to use these cautionary tales to safeguard your practice and take steps to prevent unnecessary claims. Find out about the various types of insurance you should have. And discover why your current policy may not cover you when something goes wrong.

You can’t afford to miss this presentation

If you are not already registered for the World Massage Conference already, register now. The World Massage Conference is the largest event in massage history and you don’t want to miss it. Register for the full event here.

If you are not a registrant you can view the live broadcast tonight only for free.

Sign up to view this important broadcast for free

Your Friends need to know about this. Please help spread the word by sharing on Facebook and Twitter. Click one of the sharing buttons on this page.

Join me for the 31 Day Facebook Challenge Starting Today

Welcome back to work. I hope you had a fantastic holiday. It’s time to get busy again and I’m jumping in head first. My Facebook Page sucks and I have to do something about it. So I’m giving myself 31 days (the month of January) to make it great, build a Fan base and use it to get more customers.

If you’d like to join me and learn how to make your own Facebook Page work for your practice, jump on board and have some fun.

I’ll personally be going through a Facebook marketing course by Amy Porterfield. I started yesterday and welcome you to join me for the month as I go through the process. If you want to get the FB Influence course for yourself you can purchase it here:

http://bit.ly/QOzOG7.

Think of this as a book club of sorts with the goal of actually implementing these marketing ideas rather than just reading about them. I’m going to systematically explore and implement the ideas in Amy’s course (probably with a few twists of my own). I’ll share the results of my tests and provide as much support as possible for those who want to follow along.

I don’t want to bombard you and the other BodyworkBiz subscribers with emails about Facebook because not everyone is really interested, so I’ve set up a Facebook Group to share information, my progress reports, as well as some instructional videos to help you through the various strategies.

You can join the Group for free here:

https://www.facebook.com/groups/456246884422657/

You don’t have to purchase the FBInfluence course to join the group and play along, but to get the most out of this experience I suggest you do. It’s only $97 bucks and well worth the investment. If you don’t want to purchase through the affiliate link on this page, go directly to the FBInfluence website.

Start 2013 on the right foot and take some action to grow your practice during what is typically a quiet time of the year. The action steps to take today:

I’ll meet you in the Facebook Group. Looking forward to our adventure together,

Eric Brown
www.bodyworkbiz.com

PS Please share this with your friends. Any business owner can benefit from this, not just massage therapists and anyone who wants to play is welcome to come along for the ride. It will be a fantastic learning experience.