The BIG BodyworkBiz Retirement Sale – Time Sensitive

BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away.

Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

You’ll have online access to all these resources for at least one full year (and I may extend that even further). Much of the material can be downloaded and you can get email delivery of many of the e-courses.

Just a caveat: I’m resurrecting a few courses that I’ve taken off the site previously and I haven’t updated them. So you’re getting them as is. You may come across some broken links, missing images, etc. that I won’t be fixing at this point. Also with a 90%+ discount, I won’t be offering my usual money back guarantees.

So scroll through the page and check out everything you’ll get for just $199. And take action quickly. This offer expires December 31, 2014. We’re all savvy enough to know that leaving it ’til later usually means never. And you don’t want to be kicking yourself for missing this opportunity. Enjoy!

Fill Your Massage Practice 101 (ecourse)

Filling a massage practice is the number one priority among new and veteran professionals alike. It doesn’t have to be difficult or stressful. We guarantee that you’ll fill your practice with these uncomplicated, simple to understand, easy to implement ideas that tell you exactly what you need to do to develop a flourishing practice.

More Information…

Registration Fee: Only $99.00

60 Clients in 60 Days (ECOURSE)

How long does it take to fill your massage practice? You’re about to find out in this groundbreaking program. This group consulting program is designed for massage therapists who want to see dramatic growth in their practice – we’re aiming for 60 new clients in 60 days! It’s specifically for therapists with time on their hands, but little money for marketing.

More Information…

Live Version: $299.00 (Not available)

Web Version: ONLY $99.50

Chair Massage Marketing 101 (ECOURSE)

A comprehensive step-by-step guide to building a successful chair massage business. Learn everything there is to know about chair massage, from choosing a chair and getting training, to getting into the boardrooms and moving clients into your clinic. When it comes to marketing chair massage, this is the most comprehensive course on the planet.

More Information…

Registration Fee: Only $99.00

5-Day Chair Massage Business (ECOURSE)

This is for you if you are interested in chair massage, but don’t want to take the time to do the 101 Day Chair Massage Marketing course. It will give you the mile high view of entering this market along with lots of great “just tell me what to do” information.

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Registration Fee: $49

Teach Massage Workshops (ECOURSE)

Follow the 25-steps and within a week, you’ll have a solid action plan in place to design, market, organize, teach and profit from your own massage workshops.

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Registration Fee: Only $49.00

Massage Class in a Box (Presentation Kit)

In this comprehensive presentation kit, you’ll find everything you need to market and teach a practical massage class that everybody can enjoy. You’ll get valuable marketing information and advertisements, class outlines, teaching strategies, teaching notes for techniques, illustrated class handouts that you can copy for the participants and more. The only thing we couldn’t fit in this package was the classroom.

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Registration Fee: Only $99.00

260 Extremely Practical Ways to Fill Your Massage Practice

Need more clients? How would you like to have the most practical and most effective techniques for filling your massage or bodywork practice instantly at your fingertips? You’ll find it here. 260 of the best marketing and practice-building ideas compiled from successful massage professionals across the world. Use just a couple of these proven “secrets” and watch your practice grow.

More Information…

Registration Fee: Only $99.00

Another 260 Practical Ways to Fill Your Massage Practice

Here’s the follow up to the “260 Tip” program: A massive encyclopedic reference of the most effective marketing and business building resources that has ever existed on planet earth. 260 lessons compiled from tips and suggestions from the over 10,000 BodyworkBiz Marketing Tips subscribers.

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Registration Fee: Only $99.00

Press Release Profits (ECOURSE)

Discover how to get powerful free publicity for your massage practice that’s more believable and profitable than any advertising you can buy at any price. Use the power of the press to increase your visibility, establish yourself as the expert in your community and get new customers knocking on your door.

More information…

Registration fee: $49

Non-Stop Referral Marketing: Word Of Mouth Marketing On Steroids (ECOURSE)

How would you like to have 100 of the best business professionals in your community telling everyone and their uncle about your wonderful massage skills and suggesting that they book an appointment with you now? Then you must try Non-Stop Referral Marketing.

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Registration Fee: Only $49.00

Article Marketing (ECOURSE)

Writing is one of the most effective marketing strategies for massage professionals, but is little understood and seldom used. Get a jump on the competition by writing articles to market and grow your practice. This package includes a comprehensive e-course on article marketing, “Article Marketing for Massage Professionals” e-book, online article submission software (which sells for as much as $99 on other websites), as well as a bonus Teleclass recording and transcript.

More Information…

Registration Fee: ONLY $99.00

Sell Massage Gift Certificates (ECOURSE)

This comprehensive course will teach you the secrets to selling hundreds of gift certificates each year. Learn how to get your clients and other business to give you money for the privilege of sending people to you and literally add thousands of dollars to your income each year.

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Registration Fee: Only $39.00

E-Marketing Made Easy 101 (ECOURSE)

Welcome to the new millennium – a decade late! Get on board the Internet and use one of the most potentially effective and most highly underutilized tools for building your massage business. It’s all made ridiculously simple in this plain English, “just tell me what to do” program.

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Special limited time sales price ONLY $99.00

Web Marketing MBA (ECOURSE)

Your potential customers are now online and about 80% of them are looking for local services like massage therapy online. It is absolutely vital that you learn to leverage the web to get new clients or you may find your practice struggling in the years ahead. The Web Marketing MBA program is presented in a super simple “view it and do it” format and is designed to get you into the 21st century. This course consists of ten live interactive sessions where you’ll literally look over my shoulder as I lead you through implementing the most effective strategies for getting new clients online.

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Registration Fee: $500

Complete Common Cents (ECOURSE)

Heading For Financial Disaster? Don’t Get Mad, Get Smart! If you are ready to take control of your finances, follow along through this comprehensive personal financial management program. Includes checklists and worksheets. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Client Educational Newsletters for Your Massage Business

A client education newsletter is a powerful practice-building tool. Now you can have high quality newsletters customized with your personal information within seconds at just a small fraction of the cost of producing it yourself. You have “private label rights” to the content and the illustrations which means you can use the newsletter content for articles, blog posts, email newsletters, educational handouts and more.

More Information…

Priced at $228

Special limited time sales price ONLY $99.00

LinkedIn for Business (ECOURSE)

LinkedIn can be the perfect marketing tool for massage professionals – if you know what you’re doing. Most people just waste time on LinkedIn – browsing randomly and sending out odd connection requests. You can do so much more, and in this course by my friend Matt Bush you’ll get a solid grounding in how to make LinkedIn work for you. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Relax To the Max Guide To Chair Massage Techniques DVD Set: Vol 1 And Vol 2

In these chair massage technique videos, you’ll discover that chair massage does not need to be hard on your body. You’ll find out how to use your body in an efficient way, maximizing leverage and your body weight, while minimizing stress to your back and your thumbs. Learn dozens of techniques in what is arguably, the most comprehensive instructional videos you’ll find anywhere.

You’ll lean:

  • The 8 essential principles of effective body use
  • A variety of effective, easy-to-perform techniques for the back, neck, shoulders and arms
  • A 15-minute market-tested routine for use in corporate environments
  • Detailed instructions on setting up your massage chair for maximum comfort
  • The “fainting phenomenon” that is unique to chair massage and how to prevent it from happening to your customers
  • How to use your body for maximum effectiveness without stress to your hands or back
  • Dozens of effective easy to perform techniques for the back, neck, shoulders and arms
  • A complete series of lower body techniques performed right in the chair
  • How to perform stretches for tight muscles with your customer seated in the chair
  • Guidelines for customizing your chair massage, whether you are doing a two-minute sample or a one-hour full body massage

 

More Information…

Two disc DVD set: ONLY $89.97 – Save $10 over buying the DVDs separately. Note: This Retirement Sale includes online streaming videos and not DVDs.

Massage Anytime Anywhere DVD

Learn 42 incredibly practical techniques that can literally be done anytime, anywhere. All techniques are done over the clothing and the only equipment required is a standard chair and your hands. They are easy to learn and very relaxing. After going through this DVD you’ll be able to do anything from a three-minute neck rub to a one-hour full body massage.

More Information…

Price: ONLY $29.97. Note: This Retirement Sale includes online streaming videos and not DVDs.

International Chair Massage Conference (Videos)

This four DVD set of the two-day International Chair Massge Conference 2005 gives you the feeling of being there. This visual reference will also give you a better sense of what the presenters are talking about in sessions on body mechanics, stone massage and handling fainting episodes.

More Information…

DVD Set of 4: ONLY $199.00. Note: This Retirement Sale includes online streaming videos and not DVDs.

Facebook: Friends with Benefits (webinar)

It seems like almost everyone is on Facebook. The media is touting it as the greatest way to promote your business ever. But how do you do that, especially as a massage professional? Eric Brown will cut through the hype and give you simple truth behind using Facebook to grow your practice: From managing your privacy to turning your Facebook Friends into paying clients. Whether you are just thinking of setting up your account or are an experienced Facebook junkie, youll come away with valuable tips you can put into action today.

Price: ONLY $20

60 Clients In 60 Days (webinar)

How long does it take to build a successful practice? One year? Three years? Forget the myth that it takes a long time to build a practice and follow this proven step-by-step strategy to get 60 Clients in 60 Days. If you find yourself struggling in your practice, with little money to invest, and with more time on your hands than clients under your hands, then you must take the time to attend this eye opening presentation. It’s a perfect practice-building solution for practitioners who hate marketing and maybe even lack confidence in their skills, but who aren’t afraid to work hard.

Price: ONLY $20

Three Rs for Increasing Your Practice Income (webinar)

Discover specific and actionable strategies to ensure that your practice stays busy and prosperous in this engaging round table discussion. Just like the three Rs you learned in school, there are three Rs for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income. This round table discussion will feature, oddly enough, four Bs; Four renowned massage marketing experts, all unrelated, who just coincidentally all have Brown as a last name: Eric Brown, Todd Brown, Felicia Brown and Elizabeth Fletcher-Brown. [Eric’s note: This one of my favorite panel discussions ever.]

Price: ONLY $20

Good Ethics Is Good Business (webinar)

Of course you’re a model of ethical behavior! Or are you? Because we generally view ourselves as good people, we don’t always take the time to view our behaviors through the critical lens of ethical behavior. As a result we may not recognize the small things we do that cause our clients to feel discomfort or mistrust. And these little things affect not only our own business, but also those of other therapists. Engage in a little personal exploration in this interactive presentation which focuses on creating positive therapeutic relationships so that you can create higher levels of client trust and loyalty, better treatment outcomes, and more referrals.

Price: ONLY $20

EBOOKS

Magnetic Marketing (ebook)

Discover the how a humble little magnet can be a marketing powerhouse.

Using Client Education Newsletters to Grow Your Practice (ebook)

Everyone says that education is vitally important in growing a practice, but how do you do it. Find out in this information packed ebook.

Pregnancy Massage (illustrated ebook)

The BodyworkBiz Guide to Pregnancy Massage is a concise, but comprehensive reference guide for any massage professional who plans to work with pregnant clients whether it’s during pregnancy, labor or in the immediate postpartum period.

More info…

Endless Referrals (ebook)

I’ve contributed to this book by Mickey Wong and got distribution rights to share. Mickey’s an entertaining writer and offers a great guide to getting referrals through joint ventures. Sold on Mickey’s site for about US$29.

More info…

Press Release Power Guide (ebook)

It’s a solid little guidebook that covers all the basics around press releases and is written by someone that actually knows what they are talking about. Sold on Amazon for $18.99

More info…

Vomit Your Brain Onto Paper

thought vomit with textI call it “thought vomit”.

My mind is very active and I’m sure yours is too. I have all these thoughts that roll around in my head. And if I listen to my thoughts, I find that they are often the same things going around and around and around like a “thought carousel”.

All these ideas and thoughts that are spinning in my head make it difficult to focus and give attention to the things I need to get done now.

I’ve found that the easiest way to clear my mind is to simply throw the ideas down on paper. I don’t worry about organizing the ideas or whether they make sense or whether they have any value. I just get them out of my body as quickly as possible as thought vomit.

Once they’re out I feel so much better. My mind is so much clearer and I can once again focus more sharply on the task at hand.

I have dozens and dozens of thought vomit notebooks. Sometimes there are some ideas that are worth pursuing. These ideas may turn into a business concept, a marketing initiative, a course, or maybe a blog post. Sometimes it’s all just a bunch of nonsense, but in any case it frees my mind to be productive.

Listen to your own mind. Do you hear the same things repeating themselves over and over? Do you feel too distracted to really focus on the work at hand? Then grab a piece of paper. Set aside 15 minutes (timer optional) and just get it all out on paper and see what that does for you.

Tell me about the experience in the comments below or in the Facebook Group set up for this challenge.

What’s a Pomodoro and Why Would You Do One?

Pomodoro

spacer

I came across this technique when doing a Google search to find out how to do an Ignite presentation. You can get the details here:

https://m.youtube.com/watch?v=cH-z5kmVhzU

In the past when I had to do large tasks or tasks that I didn’t really want to do, I’d find all kinds of ways of procrastinating or finding distractions to pull me away. Now I do a Pomodoro.

I set a timer for 25 minutes and make a commitment to focus entirely on that task. Then when the timer goes off I reward myself with a five minute break to do whatever I want, whether that’s going on Facebook, having a snack or doing some stretching.

Knowing that there is a time limit makes the task finite and doable. If I want to continue that task, I’ll do another Pomodoro and will continue like that until it’s done.

Now I do it for everything and I even do it with my boy. Instead of asking him to clean his room and hope it happens, I set a timer for 25 minutes and tell him he has to keep finding things to clean or organize in his room until the buzzer goes off. It’s an achievable task and instead of an overwhelming concept of cleaning; it’s a short job (and almost a fun challenge) that has a specific end point. It gets done.

Over this next week, when you find yourself procrastinating, do a Pomodoro and then come back here to let me know how that works for you.

Join the 30-Day Productivity Challenge – It’s Free

End 2014 with a bang!

Each day, Monday to Friday, throughout September – that’s a whole 30 days –  I’ll be sending you an idea as to how you can maximize your productivity and effectiveness. I’ll challenge you to integrate that strategy into your daily routine. Do what you want with these strategies, but the more you adopt, the more you’ll accomplish your business an personal life.

More info here: bit.ly/bbiz30day

Join the 30 Day Challenge and you’ll learn:

  • A simple way to add 13.6 years to your life in an instant (seriously!)
  • Why it’s important to be unrealistic
  • What’s a Pomodoro and how to do one
  • Why you shouldn’t exercise too much
  • How Michel Lotito ate a plane and what you can learn from this incredible feat
  • Why you need to adopt a ‘minimal choice” lifestyle
  • How to create a complete business plan in less than two hours
  • Why you should vomit your brain onto paper regularly (ew!)
  • And a whole lot…

Sign up here for free and let’s have some fun:

bit.ly/bbiz30day

 

Conversation Advice When Networking…

people talking

“When you are at a party and are thrust into conversation with someone, see how long you can hold off before talking about what they do for a living. And when that painful lull arrives, be the master of it. I have come to revel in that agonizing first pause, because I know that I can push a conversation through. Just ask the other person what they do, and right after they tell you, say: “Wow. That sounds hard.”

“Because nearly everyone in the world believes their job to be difficult. I once went to a party and met a very beautiful woman whose job was to help celebrities wear Harry Winston jewelry. I could tell that she was disappointed to be introduced to this rumpled giant in an off-brand shirt, but when I told her that her job sounded difficult to me she brightened and spoke for 30 straight minutes about sapphires and Jessica Simpson. She kept touching me as she talked. I forgave her for that. I didn’t reveal a single detail about myself, including my name. Eventually someone pulled me back into the party. The celebrity jewelry coordinator smiled and grabbed my hand and said, “I like you!” She seemed so relieved to have unburdened herself. I counted it as a great accomplishment. Maybe a hundred times since I’ve said, “wow, that sounds hard” to a stranger, always to great effect. I stay home with my kids and have no life left to me, so take this party trick, my gift to you.”

— Paul Ford, “How to Be Polite

What Color Is Your Massage Practice?

People definitely have a reaction to color and this can affect the way they perceive or feel about your massage practice. Here’s an interesting infographic that I thought was one of the best summaries on using color.

What about your practice? Do you associate a particular color with your business? Why did you choose to go with that color?

True-Colors-InfographicSource: http://www.marketo.com/infographics/true-colors-what-your-brand-colors-say-about-your-business-infographic/

 

Before and After: Educated Heart Website Makeover

Your website represents you and your practice. If your website looks bad, you will be judged accordingly. Visitors will think that your service is  cheap, outdated, disorganized or unprofessional. I know that seems so superficial, but that’s the way it works.  Massage is intangible after all. So people can only judge you by the tangible things that surround you, like your website. 

Recently, I recreated Laura Allen’s Educated Heart website.

The Educated Heart is a fantastic book and in my opinion has one of the best (and most readable) approaches to the topic of ethics. It was originally written by Nina McIntosh, but taken over by Laura Allen when Nina passed away.

Take a look at her original site. At a glance, what are you initial impressions? Is this book a credible book on the topic of ethics? Does it look unique? Is the book engaging and easy to read? How knowledgeable is the author? Does this website inspire confidence that the author knows what she’s talking about? Is it even clear at first glance that the site is promoting a book?

Here’s the “before”…

Educated Heart Website Before 1

Your impression is likely that this book is nothing special. Probably written by a lonely person in their basement. And if you go into the site it gets worse..

Educated Heart Website Before 2

The disorder and lack of attention to detail (even look at the frames around the images) indicates that this is not a professional book that deserves my attention. If the writing or thoughts in the book are half as cluttered as this page, there is no way I’m picking it up.

Laura, of course, inherited this existing site and was very aware of the issues. I love the book that Nina’s written and felt it deserved to be showcased better, so I offered to help Laura recreate the site. Here’s the “after”:

Educated Heart Website After 1

Educated Heart Website After 2

With this makeover, it’s clear that the site is about a book. The professional look of the site immediately changes your perception about the quality of the book and the value of the information it contains. The book in this new site is credible and deserves your attention.

I didn’t take a before shot on mobile, but it was unreadable. Now when anyone accesses the site from a smart phone or tablet, the site detects whatever device they are using and shows a mobile-friendly version of the site that displays beautifully.

I’ve created well over 100 websites for massage therapists, as well as sites for software developers, educators, restaurants, industrial manufacturers, consultants and more.

Would you like me to know some of the elements that go into making an effective massage website – one that works to get more clients through your doors? If so, Like or Share this page. Or if you have specific questions or topic areas you’d like to know more about, post them in the comments section below. If I see that there’s enough interest, I’ll share what I know about making your website work for your massage practice through this blog.

Thanks to Laura Allen for allowing me to share this makeover with you.

And because I know some people will ask… I’m sorry to say that I no longer create simple sites for massage therapists, but if you have a bigger web project you need help with, feel free to contact me and we can chat.

This post can now be found at: http://upsidebrown.net/before-and-after-educated-heart-website-makeover/

Three Things Massage Therapists Can Learn from the First Kiss Video…

I love this video that perfectly captures the awkwardness of a first kiss…

Just to be clear. This video was produced by a clothing company and some of the people in the video are wearing the company’s clothing. It wasn’t meant to be an advertisement in the traditional sense. (A little background check and you’ll find that the company has produced a number of short films.) It wasn’t meant to be a viral video. That just happened as a result of the authentic emotions the video evoked in viewers.

But back to us as massage professionals… How can we apply the success of this video to our marketing efforts? What can we learn from a kissing video?

1. Use emotion

With 47 million views in just four days you know that this is powerful stuff. Why? Because people connected emotionally with the characters in this video. We have to recognize that to connect with people or to be memorable, there has to be an emotional response from your potential client. The simplest way to accomplish this is to focus your attention on outcomes, not processes. You can do this visually or in words. For example, if you are a spa therapist instead of showing gunk all over someone’s face during a facial, show an image of how happy that individual feel afterwards. If you are writing your website copy, don’t talk about massage being the manipulation of the soft tissues of the body. Instead, tell them how good they’ll feel and the things they’ll be able to do after having had massage. It’s been said a million times: Every buying decision is an emotional decision. People use reasoning and logic to justify the purchase only after the decision is already made.

2. Be positive

While there is certainly a lot of fear-based marketing in play (and fear can can play an important role with some products or services), to really impact people you want to make them feel good, not bad. Like this video, you want to focus on possibilities rather than limitations. Unlike “evidenced-based” practitioners who continually draw our attention to all the things that massage can’t do, be a beacon of light and focus on the things that massage can do, especially as you tie those outcomes to emotion (re-read point number 1).

3. Keep it simple

Wren is not a clothing powerhouse. You’ve probably never heard of them. The total budget for this video production was $1,200. The participants were friends of the producer. They volunteered as a favor and weren’t paid. (She’s in the entertainment biz, so yes, some of her friends are actors and musicians). There was no elaborate set up. Just people in front of a blank wall. Bottom line: Great marketing does not have to be complicated or expensive. It just has to resonate with the potential client.

When you see something that affects people in such a powerful way, it’s important that you look for the lessons you can learn before you decide to tear it apart, dis it, and toss it in the trash. Be on the lookout for these little jewels and dig around and find out how you might be able to use the lessons learned in your business.