Massage as a University Program?

Erik Dalton courses now offered in UniversityThe profession has certainly come along way since I became a therapist in 1989. Indidana State University now offer a minor in Massage through their Department of Applied Medicine and Rehabilitation. They are using Erik Dalton’s myoskeletal alignment techniques as a basis of the curriculum. That a university it taking this one as a minor certainly shows how far mainstream massage is becoming.

The full story is here: https://www.massagemag.com/massage-program-succeeds-indiana-state-university-44243/​

2016 My Year in Review

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Yes, I’m petting an owl. More on that below.

This blog is a bit of a ghost town since I’ve closed down BodyworkBiz two years ago, but if you’re curious as to what’s happened to me over the past year, here’s what’s been going on.

My attention has shifted from the world of massage to the world of English. Almost two years ago I became CELTA certified as an English as a Second Language teacher. I knew absolutely nothing about English. Just like a fish that realizes he’s wet, I discovered I was swimming in a linguistic sea that I knew nothing about.

I started teaching my first class and was writing the conjugation of “to be” on the board:
I am
You are
He is

But I heard myself saying:
I yam
You wahre
He yiz

Weird sounds were coming out of my mouth. Why was I adding y’s and w’s to every sound? It was bizarre! When I told my fellow English teachers that they do Wit, slide80everyone said, “No Wi don’t!” It was my first clue that things are not as they seem when it comes to language instruction and learning.

Anyways, I’ve continued to devote a lot of my time to the development of a very unconventional online English as a second language learning program. It’s an enormous project, but I will start releasing some of it in 2017. Very exciting stuff.

I never thought I’d visit India, but in the name of love, spent two months living there in the spring. It  was my first time to a developing country and was truly a mind-shifting experience. It’s a country that personifies resourcefulness and the strength of the human spirit.

The thing I love about travelling is that your senses are on alert and even the most mundane things are new. When I spent a month in France last fall, I had a lot of fun blogging about the little cultural differences I was noticing each day. In the case of India, there was really nothing familiar that I could hook into. Everything was new and different. Each foray into the outside world was an adventure. It was difficult to take in the experience because my senses were constantly overwhelmed with the exotic sights, sounds, smells, tastes and way of being.

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I got my first Rickshaw ride (they call them “autos” here) and it was a harrowing experience. I can’t even begin to tell you what traffic is like here. It can only be experienced. The roads are filled with every sort of vehicle imaginable (trucks, cars, motorcycles, bikes, and thousands of rickshaws). Sidewalks are pretty much non-existent and where they do exist they are vendors stalls, homes, trash heaps, public urinals, cow parking and more. So everybody walks on the street. Throw in a smattering of cows, goats, chickens, and dogs (unbelievable numbers of street dogs) and you have the makings of complete chaos.

In a city of about 12 million people, there is not one stop sign. There are no such things as lanes. Where lane markings exist, they are simply regarded as decorations. Traffic lights are suggestions rather than absolutes. And everyone beeps their horns non-stop – everyone! I don’t understand what all the horn honking does except perhaps making you believe that it gives you some type of magical control over the hordes of moving things on the streets.

I worked for the two months I spent there. And I got the feeling for what it was like being an outsourced overseas worker. I sat pretty much right on the other side of the globe, so I would be up at 5:00 am to prepare for an North American evening broadcast and was working up to midnight on broadcasts that were happening the next morning. I had such a hard time getting my time zones right. Living a half day into the future was very confusing!

img-20160327-wa0004I feel eternally grateful for the opportunity to have had an India experience and thank Krittika Sharma for all her love and care.

Without travel, you can never return home. And on my return I had a whole new appreciation for the place I call home. My senses were awakened to all the things I loved about Canada. It was as if I was experiencing my country, my home, for the first time.

Courtyard at my home

img_20160221_092740075My son, who many of you have come to know through my courses and this blog (and through Seth the Chef) is growing up. He is now in his last year of high school and like me, is thinking about what he wants to do when he grows up. Here he is today with his step-sister.

I had some fun expanding my video skills. Here’s a little video I did of a flash mob. See if you can spot Marla Gold, World Massage Conference’s administrative goddess. And you’ll see my weaving in and out of the dancers, playing with one of my new gimbals.

97cb2b658f600051912656c5d00f9849I continue to extract myself from the massage profession. Slowly, but surely. I produced the ABMP Head & Neck Summit. About 17,000 massage professionals signed up for the event. And this was followed by a groundbreaking full day online workshop with Erik Dalton. Nothing like this had ever been done before in the profession, so it was very exciting. My hats off to ABMP for being willing to entertain such a crazy idea and push innovation in the profession.

img_20161114_181140541-1World Massage Conference ran its 9th annual conference. Next year will be the last year of my involvement. I came across this schedule (see image) from the 2009 show when we did almost 80 live presentations in the span of a week – all live streaming. Was I insane?!

I also attended the World Massage Festival this year to meet up with some old friends and meet some of my loyal BodyworkBiz fans.

With our inaugural issue's cover girl: Monica Pasinato-Forchielli.

With our inaugural issue’s cover girl: Monica Pasinato-Forchielli.

Oh ya, almost forgot… I served as Editor-in-Chief for Canadian RMT Magazine. My good friend Scott Dartnall always drags me into projects even if I’m kicking and screaming. So I was enlisted to help with the launch of a new Canadian magazine. We had super high level people contributing to the magazine including Tina Allen, James Waslaski, John Barnes, Til Luchau, Erik Dalton and so many more talented writers and educators. We got two issues out before the end of the year and each magazine was distributed to about 10,000 therapists free of charge. If you are interested in taking a look, I believe you can view it online and you should be able to find links on the magazine’s Facebook page.

One of my highlights of the fall was hanging out with a falconer for the day. She was the real deal with about 80 birds of prey. I got to fly some owls. (I have completely fallen in love with owls). And to finish the day, we took a hawk for a walk in the woods. He followed us through the trees and every once and a while I’d call him to come back to my arm. It was truly a day I’ll never forget.

Access to the BodyworkBiz site will close for good in 2017, but I’ll extend everyone’s access until June. I’ll publish some of the resources as books through 2017 so practitioners can continue to benefit from the information. Currently, 60 Clients in 60 Days and Fill Your Practice 101 (also in Kindle) are available on Amazon at discounted prices. You’ll have a short time to pick them up so you can add them to your library. You’ll still see my face around for one more year before I make my final exit.

I’ve been doing these posts for a number of years now (2012, 2013, 2014, 2015) and it’s a great exercise to reflect on what you’ve accomplished and learned over the previous year. Feel free to publish your own “Year in Review” and post it in the comments section below. I’d love to hear what you’re up to.

2015 My Year in Review

At the end of each year I take the time to reflect back, take stock of what’s happened and chart my direction for the future. This year has certainly been a year of shifts and changes, of closing old doors and opening new ones.

Last year I decided to take a leap and leave the massage profession by giving up my massage license. I wanted the departure to be quick, but it’s difficult to extricate myself out of a world that I’ve been deeply involved in for 26 years. The departure continues. BodyworkBiz is now closed, I’ve scaled down my involvement in World Massage Conference and have been actively looking for a buyer for Thermal Palms.

10355412_10152855063666140_3769942857196728562_oScreenshot_2015-03-25-08-42-11I always wanted to write a best seller and was sure that I could. So as proof of concept, I released 60 Clients in 60 Days on Amazon where it shot up to the number one spot like a bullet. Amazingly, I was able to write, edit, format, publish and get it to the number one spot in just two weeks! By the way, it’s still available on Amazon for just 99 cents! (And as I was writing this blog post and checking out the book on Amazon I see it got an average customer rating of 4.8 out of 5!. Hey, that’s better than the iPhone!)

With time on my hands I got more into French language. It’s my cultural background, but I’ve only ever been functional and never fluent in speaking. And as I explored courses and programs, I realized that language instruction sucks and I wanted to learn how it could be done better.

So I did an intensive ESL (English as a Second Language) instructor certification program to better understand conventional approaches to language learning. I absolutely loved the experience of being back in school again. But I’m not someone who loves convention and as you can see from the slide in this photo,  I took some unusual approaches to teaching that got me applause from the class, but failing marks from my trainer.

What do you want to do?

10676115_10152331452377011_6299336806907341220_nI discovered some unique and somewhat radical teaching approaches and came up with a crazy idea for an online ESL training program. This lead me to hanging out in cottage in July with Hollywood writer, Stephen Witkin, as we explored narrative for the project. (Oddly enough, although he lives in LA and he’s not someone I know, he has a picture of my ex-wife in an elephant suit hanging in his cottage. Don’t ask me to explain.) A fascinating process and fun times. What’s to come of all of this? I’ll let you know in 2016.

I crossed off one big item off my bucket list in September as I journeyed through France with only my knapsack and a desire to meet some cool people, speak French and eat great food.

I booked a AirBnB residence for only two nights on arrival. After that, I made up my itinerary from day to day, going wherever circumstances or curiosity took me. That lead me to lots of adventures including eating giant snails and pig cheeks, exploring catacombs, mushroom hunting, climbing sand dunes, singing the blues, sleeping in a medieval village, and hanging out (literally) at a nudist colony.  I kept a daily blog of the France trip for anyone who was interested in joining me on the journey.

It was back to work on my return to Toronto as my World Massage Conference partners Melanie Hayden and Scott Dartnall and I produced the ABMP Back Pain Summit, the largest event in the history of massage. We stopped promoting it when we got to 14,000 registrants as we were quite certain that our servers would explode. Over 7,000 people ended up attending the live event. It was awesome!

I never thought I would own a house. That just seemed too grown up for me. But I picked up a little place in my hometown. Although I have no plans to move out of Toronto for the immediate future, at least I’ll have a nice little home for retirement whenever that may happen. A big thanks to my mom and dad for the work they did on it.

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I crossed a second item off my bucket list this fall as I made a trip to the Big Apple with the lovely and talented Krittika Sharma. It’s crazy that I’ve never visited New York before.  Otherwise, I took most of the fall off, thoroughly enjoying my home and the people in my life.

The one thing that we can count on in our lives is change. As much as we would like to freeze our lives as a moment in time when things are good, that’s not the way life works. This year I’ve felt the pain of many losses, both professionally and personally. At the same time I’m thankful for the pillars that have remained unchanged and I’ve thoroughly delighted in the new people, experiences and opportunities that have filled the vacuum.

This may be the last post I do for this blog as I continue to migrate out of the massage profession. But feel free to keep in touch on Facebook, Google+, or Twitter where I’ll be sharing new projects, experiences and lessons learned in the years to come.

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There’s no excuse for not getting this…

 You can get absolutely everything and you choose the price.


You can get absolutely everything and you choose the price.

You can get every e-course, video, webinars, e-books, teaching kit, client education newsletter, etc. that has ever been produced at BodyworkBiz.

How much does it all cost?

You decide!

Just type in the price you can afford and it’s all yours – it’s well over two thousand dollars of practice building courses and resources!

Click here to get it all now at whatever price you choose

Why am I doing this when other people have already paid between $199 and $499 for this Retirement Package?

  1. My shopping cart service expires August 19th and I have no reason to renew it.
  2. This package will no longer be available to purchase after the shopping cart is gone and it’s a shame.
  3. Every massage therapist in the world should have access to these resources despite their financial situation.
  4. If every therapist utilized even some of the resources in the package they could likely double their business. Imagine the number of lives we could touch if that were the case.
  5. This removes all excuses you may have for not having a profitable and soul-satisfying practice.

Click here to get it all now at whatever price you can afford

This is a “pay what you can” offer, not a “take advantage of the situation” offer. I believe that you’ll be fair in entering the price. If you can afford $100 or $200, I trust that’s what you’ll pay for what amounts to over $2,000 in resources. If you are in dire financial curcumstances and can only afford $20 or $50, that’s fine too.

As a reference point, the average cost of cable TV in the USA is $64.61 per month or $772.92 per year. Even Netflix at $7.99 per month is $95.98 annually. If you can afford to pay that for entertainment, certainly it would be wise to invest more in your career and your future.

Please take action before this opportunity is gone and don’t keep it a secret. Click one of the share buttons on this page to let your colleagues know.

The Book I Wrote, Published and Made a Bestseller in Under Two Weeks…

I just wrote, published and got a book on the number 1 bestseller list on Amazon in under two weeks! I did it both as a challenge and as proof of concept for publishing. I knew I could do it, but I didn’t expect the book to rocket to bestseller status so quickly. Go me!!

It reached position 808 in terms of sales out of 3.2 million Kindle books. I don’t mind being in 800th place given the competition. :)

For a short time you can get the newly released 60 Clients in 60 Days book on Amazon for only 99 cents!

Grab it now:

http://www.amazon.com/dp/B00V585K7E

The book has become an instant best seller and is currently ranked #1 in the Alternative Medicinecategory on Amazon.

Today in the Health, Fitness and Dieting category it’s beating out even Eckhart Tolle’s New Earth, The Four Agreements, Grain Brain and hundreds of other bestselling books. It’s in the top 20 in the huge Business category.

Pick it up for yourself from Amazon while it’s only 99 cents:

http://www.amazon.com/dp/B00V585K7E

It’s only available in Kindle format for the time being, but you can easily read it on your computer, tablet, phone, or ipad.

Thousands of massage therapists have taken the 60 Clients in 60 Days e-course with incredible results. Although BodyworkBiz has officially closed and the course is no longer available, I’d like to make a final push and see this information in the hands of as many therapists as possible. Please forward this email or share this Facebook post to let your friends and colleagues know. The price will go up following this short launch campaign.

If you purchased the e-course or the retirement package that includes the course, get the book as a quick reference to supplement your online learning.

If you purchased the book already, please take a few minutes to leave a review on Amazon. It would be greatly appreciated. Getting your feedback is the motivation I need to continue to provide free or low cost resources like this:

http://www.amazon.com/dp/B00V585K7E

Thanks so much for your support,

Eric Brown
BodyworkBiz

PS This has been a lot of fun. The royalties on a 99 cent book have made me enough to bring my girlfriend and couple friends out to Pizza Hut! Woo hoo!

Eric Brown 2014: Year in Review

EricBrownEvery year I like to take a look back and reflect on everything that’s happened (2013 2012). I can’t say it was the most productive year I’ve ever had. In fact, I produced very little (relatively speaking).  I’ll call it a year of reflection and change; a year of endings and beginnings.

After ending a long-term and long distance relationship at the end of last year I felt that I needed to get rooted back in Toronto and focus on living fully in my community. Rather than adventure, I craved routine.

My house has always been a social house and being home I started taking couchsurfers again, from Germany, Portugal, Singapore, Canada and many from France. I had people living with me at various points during the year: My brother Glen, the lovely and talented Krittika Sharma who came from India to do her masters in business design, and a very delightful young Frenchman Jacques who is involved in nicotine research.

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I 10487192_10154828796020107_3402924123727355960_ngot a thorough introduction to the world of stand up comedy from Melissa Story who I absolutely fell in love with. I redesigned the Sex and the Single Parent website for her and her comedy partner Precious Chong (Tommy Chong’s daughter) and was featured in a Sex and the Single Massage Therapist podcast. Scandalous, I know. But not nearly as exciting as you might think. She has become known to my friends as “diarrhea girl” as they see her latest commercial broadcast every five minutes on national TV here in Canada. (Hey! It pays well and is better than being the face of yeast infection.)

World Massage Conference entered it’s 7th year of production. And what would World Massage Conference be without a hiccup? At the very beginning of the first day of our June conference my super reliable and super fast Internet went down. Unfazed, we hopped in a cab and did the broadcast from Goddess Marla’s apartment.

injured legI got sidelined from a kickboxing injury. I wish I could say I injured myself in dramatic fashion, but I pulled my calf muscle in the most uncool way possible. It was fascinating to see the blood slowly leak down into my foot from the strain at the top of my calf.

Family was a focus this year and I have an enormous extended family. I don’t even know all my cousins. I had a great time reconnecting at a mini family reunion.

My son Seth has clearly moved from his physical side (rock climbing champion) to explore his musical self and entered an arts school this fall. He was featured in a Walmart ad with his boy band, Sugar Rush.

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I got into the idea of challenges and spent the month of August going alcohol free. The next month I gave up cookies, ice cream and chocolate. I have to say that giving up chocolate was way harder than giving up alcohol. Then I lead a big group of almost 2,000 people in a 30 Day Productivity Challenge.

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It was a good thing I rested up in the summer because the fall was a crazy time. I started off the fall by actually taking a live workshop myself. I do online learning almost every day, but it’s been a while since I went to a live event as a participant where I could just sit back and enjoy the sessions. I ended up on stage doing ballet moves in front of a group of about 250 marketers from around the world. (I used to be a professional ballet dancer if you didn’t know already.)

eric ballet

massage superhero - 250 wide - ONEThen came the Massage Business Superhero Summit,. This was a special World Massage Conference event dedicated to the business side of massage. It was offered free thanks to the generous sponsorship of ABMP and we had about 7,000 therapists register. We did not expect the turnout we got and our servers were pushed to the max. At least nothing exploded.

The WMC crew went to the American Massage Conference in San Deigo and the Canadian Massage Conference in Niagara Falls, both stellar events. Then we immediately launched the fall World Massage Conference program. It just keeps getting bigger and better.

1467279_10152756171256140_3297068614513205340_nIn the middle of it all, Liddle Kidz Foundation founder and massage star Tina Allen came to Toronto and hung out with me for a week or more before heading for Japan. Except for the fact that her voice is higher pitched that mine, we discovered just how much alike we are. She could be my twin. We went trampolining and I even got to hold her hand roller skating at the roller rink. (Sorry Shad!)

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The most significant moment of the year, however was deciding to exit the massage profession. I’ve been a massage therapist for over 26 years and it has become a big part of my identity… I am the Grand Massage Poobah after all (and have the hat to prove it!) So with a tear in my eye I put my notice of resignation into my regulatory body.

Along with resigning my massage license, I close the doors on BodyworkBiz on December 31st. This has been a hugely successful site offering online business courses and resources for massage therapists since 2000 (the dinosaur age in internet years). To the best of my knowledge, I was the first doing online education in any significant way in the massage profession. In the early years the site got more traffic than even the AMTA website. I love that I’ve been able to help so many therapists with building their practices and helping them touch the lives of more people in their communities in the 15 years of operation of that site.

If you’re reading this before December 31st, you can get pretty much everything I’ve produced at BodyworkBiz as part of my Retirement Sale and at just pennies on the dollar. Get it before it’s gone:

http://bodyworkbiz.com/closingsale

The reasons for leaving the profession are outlined on my blog. I’m healthy, I’m not financially destitute and I haven’t lost my mind. Just looking for new adventures and new ways to impact the world around me.

What’s next? I’m not exactly sure. Although I can say for sure that I’m NOT interested in MLM business opportunities (but thanks to the dozens of therapists who have invited me into their programs over the past month).

I have a unique set of skills and may move into publishing, video production or consulting for growing businesses. I’ve also been working on the outline for a unique immersion ESL video program which I think would be an invaluable resource for English language learners. Who knows?

I’ll continue to be a presence in the massage field over the next year as I continue to transition out. So expect to hear from me for a while longer and look for the release of several massage books in the coming months.

This will be my last year in review for the BodyworkBiz blog and before I go I want to thank you so much for your generous support throughout my 26 years in the profession and I wish you the very best for 2015!

Am I a Name Dropper?

I-was-talking-to-George...I’ve consulted with some of the biggest names and organizations in the massage industry. You’ve probably never heard me mention any names because I’m not a name dropper. I don’t feel a need to piggyback on their status or credibility and I respect their privacy. But I’m going to name drop today simply because this person went all public on me.

When Erik Dalton heard when I was retiring BodyworkBiz he offered to send a note to his rather large following to let them know and give them a chance to pick up my Retirement Sale package. I thought it was extremely generous and offered to compensate him, but he kindly refused. Here’s what he wrote in the note he sent to his network about our work together:

ErikD_polaroid“Over the years, I’ve been blessed to work with Eric Brown on several personal marketing projects. Of all the supposed SEO experts and marketing geniuses I’ve encountered, No One…and I mean No One, actually offers practical, clear-cut (insider) business advice like Eric. This guy can grow your business like no other folks!”
~Erik Dalton

Thank you Erik. That is very kind and generous of you.

BodyworkBiz closes it’s doors in just 10 days. But you still have a chance to get pretty much everything I’ve ever produced – every course, video, client education newsletter, presentation kit, webinar and ebook – as part of a special Retirement Sale package. Check out everything you get here:

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Here’s What’s Happened at BodyworkBiz (week of December 14th)

Thanks for the well wishes over these past two weeks. It’s been a month of reflection as my official career as a massage therapist ends December 31st. I’ve been posting on the blog regularly and I thought I’d just send you a list of recent posts so you can decide what you want to look at:

45372_463854011139_1599205_nThe BIG BodyworkBiz Retirement Sale – Time Sensitive

Of course, this is the big news: BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away. Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

http://eric.bodyworkbiz.com/2014/12/bodyworkbiz-retirement-sale/

2014-12-14_9-17-28A Plea to Help Your Fellow Therapists (or Yourself)…

I started BodyworkBiz as a “passion project” 15 years ago and never intended to make money with the site. After all, the browser had just come out five years earlier and I figured it would take another five years before any significant number of therapists started using the Internet. Take a look at this Facebook post that was made last week in one of the big massage groups (it’s shocking and sad, but not unexpected) and you’ll discover the reason why I started BodyworkBiz in the first place.

http://eric.bodyworkbiz.com/2014/12/a-plea-to-help-your-fellow-therapists/

praise2How Do You Respond to Praise?

This has been an interesting month as I’ve announced the closing of BodyworkBiz. I have a following of detractors, but I also have a following of people who appreciate the work I do. And many of the later have been contacting me or posting here in the blog or Facebook thanking me for my contributions to their practice and the profession. It feels a little uncomfortable for me and not just because the sentiments sound a little like a eulogy. (I’m not quite dead yet.) But I think this raises some questions in terms of how you respond when your clients thank you. Tell me what you think…

http://eric.bodyworkbiz.com/2014/12/how-do-you-respond-to-praise/

294724_f260Why I’m Really Quitting Massage…

I’m giving up my massage license and closing BodyworkBiz. It’s not a marketing ploy. It’s actually happening. Lots of rumors are circulating and I’m getting calls from old friends wondering if I’m dying or have just lost my mind. Here are my reasons for getting out of massage stated as simply as I know how. Check out the video of my son at the bottom of the post. I’m always surprised and amazed when he does that.

http://eric.bodyworkbiz.com/2014/12/why-im-quitting-massage/

2014-12-04_15-24-14Product Tours

Most therapists have had no idea as to the range of resources that have been available at BodyworkBiz over the years. So you know what you are getting when you purchase the Retirement Sale package, I’m doing short tours of some of the resources. I’ll produce a few more of these before the end of the month.

http://eric.bodyworkbiz.com/2014/12/why-isnt-your-website-showing-up-in-google/

http://eric.bodyworkbiz.com/2014/12/client-education-newsletters/

2014-12-17_15-21-45Repurposing (or How to Make One Thing Do Many Things)

People consume information in a thousand different ways. Now instead of simply publishing a print ad you need address the multitude of ways that people access information and find your business. For the small business owner, it’s hellish, but here’s one approach you can use to make the job easier. 

http://eric.bodyworkbiz.com/2014/12/repurposing/

BodyworkBiz is closing its doors December 31, 2014. Be sure to check out the BodyworkBiz Retirement Sale and pick up pretty much everything that has been produced on the site over the past 15 years – every course, client education newsletter, video, presentation kit, webinar and ebook – as part of a Retirement Sale package.

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Repurposing (or How to Make One Thing Do Many Things)

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In the old days (like ten years ago), marketing used to be so much simpler. The ways of getting your marketing message out to people in your community was limited. With the advent of high speed internet access all of that has changed.

People consume information in a thousand different ways. Now instead of simply putting something out in print, you need address the multitude of ways that people access information and find your business.

There are hundreds of various media channels that compete for attention and everyone has their favorite. Some people look for info in search engines, some like to read blogs for info, some like image based sites, some are always on social media, some like watching videos, etc.

It’s simply hellish as a small business owner to reach people through the huge number of sites that people may or may not be on.

One solution to decrease your workload and increase your reach is to  simply repurpose content you create. Here’s how I did it…

I want as many people as possible to get their hands on the resources at BodyworkBiz before I close down the shopping cart for good. So I wrote a blog post let people know why I was shutting down and to encourage them to purchase the low cost retirement package I’ve put together.

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The blog is text based and great for people that still like to read. It also has the possibility of getting picked up in search engines for people who are looking for that information there. But it would be a shame to just stop there.

But what about the visual consumers?

I figured, why not simply create a slide deck that summarizes my blog post. I can repurpose that information in a more visual way. So I created this slide deck using a service called Haiku Deck. It’s super fast and I can use their images for free.

I can embed that in my blog, post a link in social media or export it as a SlideShare Deck.

I can even save individual slides and post them to Pinterest or other image sharing sites.

What about the people that like video?

I can simply use a screen capture software to record my slides and voice for an even more engaging message and I can post that on video sharing sites like YouTube.

Now I have three (or more) pieces of content that I can upload to my various social media profiles (Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.) So instead of just doing one post to each of these social sites, I can do three posts to each staggering them over time so everyone is alerted.

Note that you can also do it the other way. If you’re not a writer, then make a video and post it. Then take screen shots of the video to create a slide deck and transcribe the audio to create a blog post. Easy peasy lemon squeezy!

Why I’m Quitting Massage…

As BodyworkBiz is winding down and coming to a close I’ve been reflecting a lot on the process of change.

I’ve gotten to know a lot of the “big names” in massage over the years. Some as acquaintances, some as clients, and many as friends. And when I announced the closing of BodyworkBiz they were a little shocked and concerned. This week I received calls from about a half dozen people wondering what exactly was going on: “What happened? Are you okay? Are you dying? Are you nuts?”

The news is this: I’m fine! I’m healthy. I’m successful. I’m happy.

I’m just ready for a change.

I’ve never felt comfortable with feeling comfortable. I deeply value growth, lifelong learning, self-development, personal awareness. None of this ever happens when you’re comfortable. So I needed to stir the pot.

In my mind there are two ways to make a change.

3766_35221) The Tarzan Change: Think of the way Tarzan swings through the jungle on vines. As dangerous as it seems, he plays it safe. As he’s moving from one vine to the other he makes sure he has the second vine firmly in place before he lets go of the first one. He moves hand over hand through the jungle: One hand, two hands, one hand two hands. He always has the security of one vine.

294724_f2602) The “Dyno” Change: In rock climbing there is a move called a “dyno”. This is a move that you’d make when you’re stuck because you can’t get to the next hold on the rock face by simply reaching safely upwards. You actually jump off the rock face to move forward. (If that’s hard to visualize, check out the video of my son doing a dyno below. It happens fast, so don’t miss it.)  It requires a certain level of faith and a great level of commitment.

I’ve been contemplating making a change for a couple years now, but I’ve felt stuck. I’ve been swinging back and forth on the same vine and have felt unable to move forward. In my mind I have to dyno!

That just seems to be my personal modus operandi for making changes. So many of us, me included, have a tendency to hang onto the familiar and the comfortable. Whether it’s hanging on to a belief, a relationship, a job, a goal, a business. But we hang on to the point where it doesn’t serve us any more. We’re stuck.

In the process of making changes, I’ve already given up my on-site massage business, my school, and my clinics. Now I’ve decided to give up my massage license and BodyworkBiz at the end of the year. Apparently the word “decide” comes from a latin word that means “cut off”. By cutting off that vine I’ve been hanging onto I have no choice but to move to the next, even if I’m not exactly sure where that next vine or next handhold is.

So my big dyno happens on December 31st. Although I could see it as “terrifying”, I’ll just call it an an “exciting” move.

Although my personal dyno happens at the end of the year, I recognize the responsibility I have to the many people in my life, so you’ll still see me around for the next year. Even though I’m moving on, I won’t disappear. I will make sure all my BodyworkBiz customers are taken care of over this next year; Thermal Palms will continue to live on; and I have an obligation to my business partners and the thousands of therapists at World Massage Conference, so I’ll make sure that you continue to have a phenomenal experience there as well.

PS My son has always done dynos particularly well. He started doing them as soon as he started climbing. As a parent I was terrified and would always say, “Be careful!” until I realized that was the most useless advice ever. Although I’m still terrified I’m now more inclined to say, “Commit! Make the move or take the fall.”

PPS Make sure you check out the “Retirement Sale” at BodyworkBiz. You can get pretty much everything I’ve ever produced for next to nothing, but only until December 31st. (Your access continues for a year after the sales pages close on January 1st.)