2015 My Year in Review

At the end of each year I take the time to reflect back, take stock of what’s happened and chart my direction for the future. This year has certainly been a year of shifts and changes, of closing old doors and opening new ones.

Last year I decided to take a leap and leave the massage profession by giving up my massage license. I wanted the departure to be quick, but it’s difficult to extricate myself out of a world that I’ve been deeply involved in for 26 years. The departure continues. BodyworkBiz is now closed, I’ve scaled down my involvement in World Massage Conference and have been actively looking for a buyer for Thermal Palms.

10355412_10152855063666140_3769942857196728562_oScreenshot_2015-03-25-08-42-11I always wanted to write a best seller and was sure that I could. So as proof of concept, I released 60 Clients in 60 Days on Amazon where it shot up to the number one spot like a bullet. Amazingly, I was able to write, edit, format, publish and get it to the number one spot in just two weeks! By the way, it’s still available on Amazon for just 99 cents! (And as I was writing this blog post and checking out the book on Amazon I see it got an average customer rating of 4.8 out of 5!. Hey, that’s better than the iPhone!)

With time on my hands I got more into French language. It’s my cultural background, but I’ve only ever been functional and never fluent in speaking. And as I explored courses and programs, I realized that language instruction sucks and I wanted to learn how it could be done better.

So I did an intensive ESL (English as a Second Language) instructor certification program to better understand conventional approaches to language learning. I absolutely loved the experience of being back in school again. But I’m not someone who loves convention and as you can see from the slide in this photo,  I took some unusual approaches to teaching that got me applause from the class, but failing marks from my trainer.

What do you want to do?

10676115_10152331452377011_6299336806907341220_nI discovered some unique and somewhat radical teaching approaches and came up with a crazy idea for an online ESL training program. This lead me to hanging out in cottage in July with Hollywood writer, Stephen Witkin, as we explored narrative for the project. (Oddly enough, although he lives in LA and he’s not someone I know, he has a picture of my ex-wife in an elephant suit hanging in his cottage. Don’t ask me to explain.) A fascinating process and fun times. What’s to come of all of this? I’ll let you know in 2016.

I crossed off one big item off my bucket list in September as I journeyed through France with only my knapsack and a desire to meet some cool people, speak French and eat great food.

I booked a AirBnB residence for only two nights on arrival. After that, I made up my itinerary from day to day, going wherever circumstances or curiosity took me. That lead me to lots of adventures including eating giant snails and pig cheeks, exploring catacombs, mushroom hunting, climbing sand dunes, singing the blues, sleeping in a medieval village, and hanging out (literally) at a nudist colony.  I kept a daily blog of the France trip for anyone who was interested in joining me on the journey.

It was back to work on my return to Toronto as my World Massage Conference partners Melanie Hayden and Scott Dartnall and I produced the ABMP Back Pain Summit, the largest event in the history of massage. We stopped promoting it when we got to 14,000 registrants as we were quite certain that our servers would explode. Over 7,000 people ended up attending the live event. It was awesome!

I never thought I would own a house. That just seemed too grown up for me. But I picked up a little place in my hometown. Although I have no plans to move out of Toronto for the immediate future, at least I’ll have a nice little home for retirement whenever that may happen. A big thanks to my mom and dad for the work they did on it.

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I crossed a second item off my bucket list this fall as I made a trip to the Big Apple with the lovely and talented Krittika Sharma. It’s crazy that I’ve never visited New York before.  Otherwise, I took most of the fall off, thoroughly enjoying my home and the people in my life.

The one thing that we can count on in our lives is change. As much as we would like to freeze our lives as a moment in time when things are good, that’s not the way life works. This year I’ve felt the pain of many losses, both professionally and personally. At the same time I’m thankful for the pillars that have remained unchanged and I’ve thoroughly delighted in the new people, experiences and opportunities that have filled the vacuum.

This may be the last post I do for this blog as I continue to migrate out of the massage profession. But feel free to keep in touch on Facebook, Google+, or Twitter where I’ll be sharing new projects, experiences and lessons learned in the years to come.

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How much should I pay?

The BodyworkBiz Retirement package is only available for a few more days, so check it out and get it now. We’re both savvy enough to know that leaving it “til later” means “never” and you don’t want to miss out. And the pay what you can offer means there’s no excuse for not getting access to these awesome resources.

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This is a “pay what you can” offer. That means you choose the price.

pwyc-bbizBut some people are uncomfortable with that and have been writing to ask me what they should pay. These resources are worth well over $2,000 and I’ve suggested you pay just $199. It’s less than a 1/10th of what they are really worth. That is incredible value and is pretty much within anyone’s reach.

If you are really struggling financially, then pay $99.

If you are absolutely destitute, enter $20 to $50.

If you are homeless or can’t even afford to buy groceries, you can get it for $0. I’ve gone hungry at points in my life because I couldn’t afford to buy groceries, so I understand.

I just ask you to be honest and pay what you can, not a low-ball price because you’re cheap. I’m doing this to help therapists who sincerely want to change their life circumstances, transform their business and touch more lives. I’m not doing this for tire kickers or curiosity seekers.

If you used this pricing structure for your own clients, you’d want them to be honest.

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A little self-reflection…

This offer has been an interesting exercise because it makes me, and hopefully you, think about what has value in your life. Most therapists are willing to pay $700+ per year for their cable TV package (that’s the average cost), but therapist surveys show that most therapists spend less than that on marketing their practices each year. That means most therapists value entertainment and distraction more than building a solid client base and a firm financial future for themselves and their families. Is it no wonder that the average therapist makes under $20,000 per year?

How about you? Where do you put your resources? Where do you spend your time, energy and money? What’s really important to you?

Personally, I believe in investing in myself and my goals. I attended two events related to book publishing last year. They weren’t cheap and I debated whether to make the investment. Between travel and the cost of these two trainings, I probably invested about $10,000. But as a result, I was able to write, format, publish a book and get it to the number one best seller list on Amazon within a couple weeks. I feel confident that I can do that over and over again predictably and I will. Furthermore, I can charge $5,000 to $10,000 to help other aspiring authors do the same. Do you think I’d be able to do that after watching a few free videos and reading some free articles online? Of course, not. I made a real investment and got a real return on my investment.

The sad thing is that most therapists don’t recognize the value of investing in themselves and their businesses. As a result they struggle with frustration and financial uncertainty each day or end up working for minimum wage at a franchise or in jobs completely unrelated to massage.

If you are not successful in your practice it’s because you have not invested sufficiently. I urge you to invest in your business education. If you don’t like my approach there are others in the profession that are qualified to help you. For example Irene Diamond, Laura Allen and Felicia Brown are a few that come immediately to mind. They are all awesome humans, business consultants and educators who offer great business resources.

So I encourage you to do a little self-reflection this week. Think about how you invest your time, energy and money and whether those investments are being used in the best way possible to help you reach your life goals.

All the best,
Eric Brown
http://bodyworkbiz.com/closingsale

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This is my motivation…

Here’s why I do what I do…

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BodyworkBiz had always been a passion project for me and not a primary source of income. I’ve dedicated 26 years of my life to helping clients and helping therapists.

Unfortunately, not every therapist has enjoyed the soul-satisfying feeling of reaching and touching the lives of thousands of people like I have.

Here’s one last chance to get all my know-how. You decided the price. You decide what life transformation is worth to you.

There is no excuse for not being successful in your practice. Take advantage of this offer before it’s gone forever: http://bodyworkbiz.com/closingsale

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Eric Brown 2014: Year in Review

EricBrownEvery year I like to take a look back and reflect on everything that’s happened (2013 2012). I can’t say it was the most productive year I’ve ever had. In fact, I produced very little (relatively speaking).  I’ll call it a year of reflection and change; a year of endings and beginnings.

After ending a long-term and long distance relationship at the end of last year I felt that I needed to get rooted back in Toronto and focus on living fully in my community. Rather than adventure, I craved routine.

My house has always been a social house and being home I started taking couchsurfers again, from Germany, Portugal, Singapore, Canada and many from France. I had people living with me at various points during the year: My brother Glen, the lovely and talented Krittika Sharma who came from India to do her masters in business design, and a very delightful young Frenchman Jacques who is involved in nicotine research.

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I 10487192_10154828796020107_3402924123727355960_ngot a thorough introduction to the world of stand up comedy from Melissa Story who I absolutely fell in love with. I redesigned the Sex and the Single Parent website for her and her comedy partner Precious Chong (Tommy Chong’s daughter) and was featured in a Sex and the Single Massage Therapist podcast. Scandalous, I know. But not nearly as exciting as you might think. She has become known to my friends as “diarrhea girl” as they see her latest commercial broadcast every five minutes on national TV here in Canada. (Hey! It pays well and is better than being the face of yeast infection.)

World Massage Conference entered it’s 7th year of production. And what would World Massage Conference be without a hiccup? At the very beginning of the first day of our June conference my super reliable and super fast Internet went down. Unfazed, we hopped in a cab and did the broadcast from Goddess Marla’s apartment.

injured legI got sidelined from a kickboxing injury. I wish I could say I injured myself in dramatic fashion, but I pulled my calf muscle in the most uncool way possible. It was fascinating to see the blood slowly leak down into my foot from the strain at the top of my calf.

Family was a focus this year and I have an enormous extended family. I don’t even know all my cousins. I had a great time reconnecting at a mini family reunion.

My son Seth has clearly moved from his physical side (rock climbing champion) to explore his musical self and entered an arts school this fall. He was featured in a Walmart ad with his boy band, Sugar Rush.

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I got into the idea of challenges and spent the month of August going alcohol free. The next month I gave up cookies, ice cream and chocolate. I have to say that giving up chocolate was way harder than giving up alcohol. Then I lead a big group of almost 2,000 people in a 30 Day Productivity Challenge.

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It was a good thing I rested up in the summer because the fall was a crazy time. I started off the fall by actually taking a live workshop myself. I do online learning almost every day, but it’s been a while since I went to a live event as a participant where I could just sit back and enjoy the sessions. I ended up on stage doing ballet moves in front of a group of about 250 marketers from around the world. (I used to be a professional ballet dancer if you didn’t know already.)

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massage superhero - 250 wide - ONEThen came the Massage Business Superhero Summit,. This was a special World Massage Conference event dedicated to the business side of massage. It was offered free thanks to the generous sponsorship of ABMP and we had about 7,000 therapists register. We did not expect the turnout we got and our servers were pushed to the max. At least nothing exploded.

The WMC crew went to the American Massage Conference in San Deigo and the Canadian Massage Conference in Niagara Falls, both stellar events. Then we immediately launched the fall World Massage Conference program. It just keeps getting bigger and better.

1467279_10152756171256140_3297068614513205340_nIn the middle of it all, Liddle Kidz Foundation founder and massage star Tina Allen came to Toronto and hung out with me for a week or more before heading for Japan. Except for the fact that her voice is higher pitched that mine, we discovered just how much alike we are. She could be my twin. We went trampolining and I even got to hold her hand roller skating at the roller rink. (Sorry Shad!)

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The most significant moment of the year, however was deciding to exit the massage profession. I’ve been a massage therapist for over 26 years and it has become a big part of my identity… I am the Grand Massage Poobah after all (and have the hat to prove it!) So with a tear in my eye I put my notice of resignation into my regulatory body.

Along with resigning my massage license, I close the doors on BodyworkBiz on December 31st. This has been a hugely successful site offering online business courses and resources for massage therapists since 2000 (the dinosaur age in internet years). To the best of my knowledge, I was the first doing online education in any significant way in the massage profession. In the early years the site got more traffic than even the AMTA website. I love that I’ve been able to help so many therapists with building their practices and helping them touch the lives of more people in their communities in the 15 years of operation of that site.

If you’re reading this before December 31st, you can get pretty much everything I’ve produced at BodyworkBiz as part of my Retirement Sale and at just pennies on the dollar. Get it before it’s gone:

http://bodyworkbiz.com/closingsale

The reasons for leaving the profession are outlined on my blog. I’m healthy, I’m not financially destitute and I haven’t lost my mind. Just looking for new adventures and new ways to impact the world around me.

What’s next? I’m not exactly sure. Although I can say for sure that I’m NOT interested in MLM business opportunities (but thanks to the dozens of therapists who have invited me into their programs over the past month).

I have a unique set of skills and may move into publishing, video production or consulting for growing businesses. I’ve also been working on the outline for a unique immersion ESL video program which I think would be an invaluable resource for English language learners. Who knows?

I’ll continue to be a presence in the massage field over the next year as I continue to transition out. So expect to hear from me for a while longer and look for the release of several massage books in the coming months.

This will be my last year in review for the BodyworkBiz blog and before I go I want to thank you so much for your generous support throughout my 26 years in the profession and I wish you the very best for 2015!

Am I a Name Dropper?

I-was-talking-to-George...I’ve consulted with some of the biggest names and organizations in the massage industry. You’ve probably never heard me mention any names because I’m not a name dropper. I don’t feel a need to piggyback on their status or credibility and I respect their privacy. But I’m going to name drop today simply because this person went all public on me.

When Erik Dalton heard when I was retiring BodyworkBiz he offered to send a note to his rather large following to let them know and give them a chance to pick up my Retirement Sale package. I thought it was extremely generous and offered to compensate him, but he kindly refused. Here’s what he wrote in the note he sent to his network about our work together:

ErikD_polaroid“Over the years, I’ve been blessed to work with Eric Brown on several personal marketing projects. Of all the supposed SEO experts and marketing geniuses I’ve encountered, No One…and I mean No One, actually offers practical, clear-cut (insider) business advice like Eric. This guy can grow your business like no other folks!”
~Erik Dalton

Thank you Erik. That is very kind and generous of you.

BodyworkBiz closes it’s doors in just 10 days. But you still have a chance to get pretty much everything I’ve ever produced – every course, video, client education newsletter, presentation kit, webinar and ebook – as part of a special Retirement Sale package. Check out everything you get here:

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Here’s What’s Happened at BodyworkBiz (week of December 14th)

Thanks for the well wishes over these past two weeks. It’s been a month of reflection as my official career as a massage therapist ends December 31st. I’ve been posting on the blog regularly and I thought I’d just send you a list of recent posts so you can decide what you want to look at:

45372_463854011139_1599205_nThe BIG BodyworkBiz Retirement Sale – Time Sensitive

Of course, this is the big news: BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away. Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

http://eric.bodyworkbiz.com/2014/12/bodyworkbiz-retirement-sale/

2014-12-14_9-17-28A Plea to Help Your Fellow Therapists (or Yourself)…

I started BodyworkBiz as a “passion project” 15 years ago and never intended to make money with the site. After all, the browser had just come out five years earlier and I figured it would take another five years before any significant number of therapists started using the Internet. Take a look at this Facebook post that was made last week in one of the big massage groups (it’s shocking and sad, but not unexpected) and you’ll discover the reason why I started BodyworkBiz in the first place.

http://eric.bodyworkbiz.com/2014/12/a-plea-to-help-your-fellow-therapists/

praise2How Do You Respond to Praise?

This has been an interesting month as I’ve announced the closing of BodyworkBiz. I have a following of detractors, but I also have a following of people who appreciate the work I do. And many of the later have been contacting me or posting here in the blog or Facebook thanking me for my contributions to their practice and the profession. It feels a little uncomfortable for me and not just because the sentiments sound a little like a eulogy. (I’m not quite dead yet.) But I think this raises some questions in terms of how you respond when your clients thank you. Tell me what you think…

http://eric.bodyworkbiz.com/2014/12/how-do-you-respond-to-praise/

294724_f260Why I’m Really Quitting Massage…

I’m giving up my massage license and closing BodyworkBiz. It’s not a marketing ploy. It’s actually happening. Lots of rumors are circulating and I’m getting calls from old friends wondering if I’m dying or have just lost my mind. Here are my reasons for getting out of massage stated as simply as I know how. Check out the video of my son at the bottom of the post. I’m always surprised and amazed when he does that.

http://eric.bodyworkbiz.com/2014/12/why-im-quitting-massage/

2014-12-04_15-24-14Product Tours

Most therapists have had no idea as to the range of resources that have been available at BodyworkBiz over the years. So you know what you are getting when you purchase the Retirement Sale package, I’m doing short tours of some of the resources. I’ll produce a few more of these before the end of the month.

http://eric.bodyworkbiz.com/2014/12/why-isnt-your-website-showing-up-in-google/

http://eric.bodyworkbiz.com/2014/12/client-education-newsletters/

2014-12-17_15-21-45Repurposing (or How to Make One Thing Do Many Things)

People consume information in a thousand different ways. Now instead of simply publishing a print ad you need address the multitude of ways that people access information and find your business. For the small business owner, it’s hellish, but here’s one approach you can use to make the job easier. 

http://eric.bodyworkbiz.com/2014/12/repurposing/

BodyworkBiz is closing its doors December 31, 2014. Be sure to check out the BodyworkBiz Retirement Sale and pick up pretty much everything that has been produced on the site over the past 15 years – every course, client education newsletter, video, presentation kit, webinar and ebook – as part of a Retirement Sale package.

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A Plea to Help Your Fellow Therapists (or Yourself)…

Here’s why I started BodyworkBiz as a passion project more than 15 years ago (see image below). This was just too painful for me to see over and over. 

Although many therapists are doing well in their practice, most struggle. And the sad thing is that they don’t have to. The market demand is there. They just need the right information and resources to market their practices effectively.

If you know of any therapist who is frustrated with their income or who struggles in their practice, please send them here before these resources disappear: 

http://bodyworkbiz.com/closingsale

I know I have my detractors, but this is not a gimmick. So many therapists are struggling, disheartened, desperate and simply wasting their god-given talents. This is a sincere plea to help them.

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It really doesn’t have to be this way. Here’s the link to the Retirement Package. Check out everything you get:
http://bodyworkbiz.com/closingsale

How Do You Respond to Praise?

praise2This has been an interesting month as I’ve announced the closing of BodyworkBiz. I have a following of detractors, but I also have a following of people who appreciate the work I do. And many of the later have been contacting me or posting here in the blog or Facebook thanking me for my contributions to their practice and the profession.

It feels a little uncomfortable for me and not just because the sentiments sound a little like a eulogy. (I’m not quite dead yet.) I’m just not sure how to respond.

Here in Canada when someone says “thanks” we usually respond with “you’re welcome”. In the States, as I’ve discovered in my travels over these past few years, people usually respond with “of course” or simply “uh huh”.

I don’t know if anyone knows exactly how to respond to praise. We use deflecting phrases like:

  • “No problem.”
  • “I would have done it for anyone.”
  • “Just doing my job.”

By responding this way, you’ve really disregarded the effort the compliment-giver has made in bestowing praise on you and you’ve really discounted the value of your work.

I recently came across a blog post that gave some suggestions for responding in a way that makes the person feel special and valued and makes them feel good about doing business with you. What do you think about responding in this way?

  • “You’re one of my most important clients, so I was happy to do this for you.”
  • “That’s what long-term partners do for one another. Thank you for trusting us.”
  • “That’s part of the great service you can expect when you deal with me. I appreciate you and your business.”
  • “I was happy to do it. I appreciate you (or your business).”
  • “It would have killed an ordinary person but I was glad to extend myself for you.” (for a little humor)

So for all of you who have thanked me over these past weeks I’d like to say,

“I love to see you be successful and I’m delighted I could play a role in helping you in your business over these past 15 years.”

Important reminder: The BodyworkBiz Retirement sale ends really soon and the site closes down on December 31st. For the next 16 days you can get everything I’ve ever produced on the site – every course and resource – in one package for a very special price. Check out everything you get in the package here: http://bodyworkbiz.com/closingsale

Why I’m Quitting Massage…

As BodyworkBiz is winding down and coming to a close I’ve been reflecting a lot on the process of change.

I’ve gotten to know a lot of the “big names” in massage over the years. Some as acquaintances, some as clients, and many as friends. And when I announced the closing of BodyworkBiz they were a little shocked and concerned. This week I received calls from about a half dozen people wondering what exactly was going on: “What happened? Are you okay? Are you dying? Are you nuts?”

The news is this: I’m fine! I’m healthy. I’m successful. I’m happy.

I’m just ready for a change.

I’ve never felt comfortable with feeling comfortable. I deeply value growth, lifelong learning, self-development, personal awareness. None of this ever happens when you’re comfortable. So I needed to stir the pot.

In my mind there are two ways to make a change.

3766_35221) The Tarzan Change: Think of the way Tarzan swings through the jungle on vines. As dangerous as it seems, he plays it safe. As he’s moving from one vine to the other he makes sure he has the second vine firmly in place before he lets go of the first one. He moves hand over hand through the jungle: One hand, two hands, one hand two hands. He always has the security of one vine.

294724_f2602) The “Dyno” Change: In rock climbing there is a move called a “dyno”. This is a move that you’d make when you’re stuck because you can’t get to the next hold on the rock face by simply reaching safely upwards. You actually jump off the rock face to move forward. (If that’s hard to visualize, check out the video of my son doing a dyno below. It happens fast, so don’t miss it.)  It requires a certain level of faith and a great level of commitment.

I’ve been contemplating making a change for a couple years now, but I’ve felt stuck. I’ve been swinging back and forth on the same vine and have felt unable to move forward. In my mind I have to dyno!

That just seems to be my personal modus operandi for making changes. So many of us, me included, have a tendency to hang onto the familiar and the comfortable. Whether it’s hanging on to a belief, a relationship, a job, a goal, a business. But we hang on to the point where it doesn’t serve us any more. We’re stuck.

In the process of making changes, I’ve already given up my on-site massage business, my school, and my clinics. Now I’ve decided to give up my massage license and BodyworkBiz at the end of the year. Apparently the word “decide” comes from a latin word that means “cut off”. By cutting off that vine I’ve been hanging onto I have no choice but to move to the next, even if I’m not exactly sure where that next vine or next handhold is.

So my big dyno happens on December 31st. Although I could see it as “terrifying”, I’ll just call it an an “exciting” move.

Although my personal dyno happens at the end of the year, I recognize the responsibility I have to the many people in my life, so you’ll still see me around for the next year. Even though I’m moving on, I won’t disappear. I will make sure all my BodyworkBiz customers are taken care of over this next year; Thermal Palms will continue to live on; and I have an obligation to my business partners and the thousands of therapists at World Massage Conference, so I’ll make sure that you continue to have a phenomenal experience there as well.

PS My son has always done dynos particularly well. He started doing them as soon as he started climbing. As a parent I was terrified and would always say, “Be careful!” until I realized that was the most useless advice ever. Although I’m still terrified I’m now more inclined to say, “Commit! Make the move or take the fall.”

PPS Make sure you check out the “Retirement Sale” at BodyworkBiz. You can get pretty much everything I’ve ever produced for next to nothing, but only until December 31st. (Your access continues for a year after the sales pages close on January 1st.)

 

The BIG BodyworkBiz Retirement Sale – Time Sensitive

BodyworkBiz will be closing its doors as of December 31, 2014. I want to give all my loyal subscribers and customers a chance to get anything they’ve always wanted to get before it all goes away.

Better yet, you can have pretty much everything that I’ve ever published for just $199. Yes, I mean everything: e-courses, videos, webinars, e-books, presentation kit, newsletters, etc. for just one payment of $199. You get everything you see on this page, which if bought individually would cost you over a couple thousand dollars.

You’ll have online access to all these resources for at least one full year (and I may extend that even further). Much of the material can be downloaded and you can get email delivery of many of the e-courses.

Just a caveat: I’m resurrecting a few courses that I’ve taken off the site previously and I haven’t updated them. So you’re getting them as is. You may come across some broken links, missing images, etc. that I won’t be fixing at this point. Also with a 90%+ discount, I won’t be offering my usual money back guarantees.

So scroll through the page and check out everything you’ll get for just $199. And take action quickly. This offer expires December 31, 2014. We’re all savvy enough to know that leaving it ’til later usually means never. And you don’t want to be kicking yourself for missing this opportunity. Enjoy!

Fill Your Massage Practice 101 (ecourse)

Filling a massage practice is the number one priority among new and veteran professionals alike. It doesn’t have to be difficult or stressful. We guarantee that you’ll fill your practice with these uncomplicated, simple to understand, easy to implement ideas that tell you exactly what you need to do to develop a flourishing practice.

More Information…

Registration Fee: Only $99.00

60 Clients in 60 Days (ECOURSE)

How long does it take to fill your massage practice? You’re about to find out in this groundbreaking program. This group consulting program is designed for massage therapists who want to see dramatic growth in their practice – we’re aiming for 60 new clients in 60 days! It’s specifically for therapists with time on their hands, but little money for marketing.

More Information…

Live Version: $299.00 (Not available)

Web Version: ONLY $99.50

Chair Massage Marketing 101 (ECOURSE)

A comprehensive step-by-step guide to building a successful chair massage business. Learn everything there is to know about chair massage, from choosing a chair and getting training, to getting into the boardrooms and moving clients into your clinic. When it comes to marketing chair massage, this is the most comprehensive course on the planet.

More Information…

Registration Fee: Only $99.00

5-Day Chair Massage Business (ECOURSE)

This is for you if you are interested in chair massage, but don’t want to take the time to do the 101 Day Chair Massage Marketing course. It will give you the mile high view of entering this market along with lots of great “just tell me what to do” information.

More Information…

Registration Fee: $49

Teach Massage Workshops (ECOURSE)

Follow the 25-steps and within a week, you’ll have a solid action plan in place to design, market, organize, teach and profit from your own massage workshops.

More Information…

Registration Fee: Only $49.00

Massage Class in a Box (Presentation Kit)

In this comprehensive presentation kit, you’ll find everything you need to market and teach a practical massage class that everybody can enjoy. You’ll get valuable marketing information and advertisements, class outlines, teaching strategies, teaching notes for techniques, illustrated class handouts that you can copy for the participants and more. The only thing we couldn’t fit in this package was the classroom.

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Registration Fee: Only $99.00

260 Extremely Practical Ways to Fill Your Massage Practice

Need more clients? How would you like to have the most practical and most effective techniques for filling your massage or bodywork practice instantly at your fingertips? You’ll find it here. 260 of the best marketing and practice-building ideas compiled from successful massage professionals across the world. Use just a couple of these proven “secrets” and watch your practice grow.

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Registration Fee: Only $99.00

Another 260 Practical Ways to Fill Your Massage Practice

Here’s the follow up to the “260 Tip” program: A massive encyclopedic reference of the most effective marketing and business building resources that has ever existed on planet earth. 260 lessons compiled from tips and suggestions from the over 10,000 BodyworkBiz Marketing Tips subscribers.

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Registration Fee: Only $99.00

Press Release Profits (ECOURSE)

Discover how to get powerful free publicity for your massage practice that’s more believable and profitable than any advertising you can buy at any price. Use the power of the press to increase your visibility, establish yourself as the expert in your community and get new customers knocking on your door.

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Registration fee: $49

Non-Stop Referral Marketing: Word Of Mouth Marketing On Steroids (ECOURSE)

How would you like to have 100 of the best business professionals in your community telling everyone and their uncle about your wonderful massage skills and suggesting that they book an appointment with you now? Then you must try Non-Stop Referral Marketing.

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Registration Fee: Only $49.00

Article Marketing (ECOURSE)

Writing is one of the most effective marketing strategies for massage professionals, but is little understood and seldom used. Get a jump on the competition by writing articles to market and grow your practice. This package includes a comprehensive e-course on article marketing, “Article Marketing for Massage Professionals” e-book, online article submission software (which sells for as much as $99 on other websites), as well as a bonus Teleclass recording and transcript.

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Registration Fee: ONLY $99.00

Sell Massage Gift Certificates (ECOURSE)

This comprehensive course will teach you the secrets to selling hundreds of gift certificates each year. Learn how to get your clients and other business to give you money for the privilege of sending people to you and literally add thousands of dollars to your income each year.

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Registration Fee: Only $39.00

E-Marketing Made Easy 101 (ECOURSE)

Welcome to the new millennium – a decade late! Get on board the Internet and use one of the most potentially effective and most highly underutilized tools for building your massage business. It’s all made ridiculously simple in this plain English, “just tell me what to do” program.

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Special limited time sales price ONLY $99.00

Web Marketing MBA (ECOURSE)

Your potential customers are now online and about 80% of them are looking for local services like massage therapy online. It is absolutely vital that you learn to leverage the web to get new clients or you may find your practice struggling in the years ahead. The Web Marketing MBA program is presented in a super simple “view it and do it” format and is designed to get you into the 21st century. This course consists of ten live interactive sessions where you’ll literally look over my shoulder as I lead you through implementing the most effective strategies for getting new clients online.

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Registration Fee: $500

Complete Common Cents (ECOURSE)

Heading For Financial Disaster? Don’t Get Mad, Get Smart! If you are ready to take control of your finances, follow along through this comprehensive personal financial management program. Includes checklists and worksheets. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Client Educational Newsletters for Your Massage Business

A client education newsletter is a powerful practice-building tool. Now you can have high quality newsletters customized with your personal information within seconds at just a small fraction of the cost of producing it yourself. You have “private label rights” to the content and the illustrations which means you can use the newsletter content for articles, blog posts, email newsletters, educational handouts and more.

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Priced at $228

Special limited time sales price ONLY $99.00

LinkedIn for Business (ECOURSE)

LinkedIn can be the perfect marketing tool for massage professionals – if you know what you’re doing. Most people just waste time on LinkedIn – browsing randomly and sending out odd connection requests. You can do so much more, and in this course by my friend Matt Bush you’ll get a solid grounding in how to make LinkedIn work for you. This course has never been publicly released at BodyworkBiz.

Registration Fee: ONLY $99.00

Relax To the Max Guide To Chair Massage Techniques DVD Set: Vol 1 And Vol 2

In these chair massage technique videos, you’ll discover that chair massage does not need to be hard on your body. You’ll find out how to use your body in an efficient way, maximizing leverage and your body weight, while minimizing stress to your back and your thumbs. Learn dozens of techniques in what is arguably, the most comprehensive instructional videos you’ll find anywhere.

You’ll lean:

  • The 8 essential principles of effective body use
  • A variety of effective, easy-to-perform techniques for the back, neck, shoulders and arms
  • A 15-minute market-tested routine for use in corporate environments
  • Detailed instructions on setting up your massage chair for maximum comfort
  • The “fainting phenomenon” that is unique to chair massage and how to prevent it from happening to your customers
  • How to use your body for maximum effectiveness without stress to your hands or back
  • Dozens of effective easy to perform techniques for the back, neck, shoulders and arms
  • A complete series of lower body techniques performed right in the chair
  • How to perform stretches for tight muscles with your customer seated in the chair
  • Guidelines for customizing your chair massage, whether you are doing a two-minute sample or a one-hour full body massage

 

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Two disc DVD set: ONLY $89.97 – Save $10 over buying the DVDs separately. Note: This Retirement Sale includes online streaming videos and not DVDs.

Massage Anytime Anywhere DVD

Learn 42 incredibly practical techniques that can literally be done anytime, anywhere. All techniques are done over the clothing and the only equipment required is a standard chair and your hands. They are easy to learn and very relaxing. After going through this DVD you’ll be able to do anything from a three-minute neck rub to a one-hour full body massage.

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Price: ONLY $29.97. Note: This Retirement Sale includes online streaming videos and not DVDs.

International Chair Massage Conference (Videos)

This four DVD set of the two-day International Chair Massge Conference 2005 gives you the feeling of being there. This visual reference will also give you a better sense of what the presenters are talking about in sessions on body mechanics, stone massage and handling fainting episodes.

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DVD Set of 4: ONLY $199.00. Note: This Retirement Sale includes online streaming videos and not DVDs.

Facebook: Friends with Benefits (webinar)

It seems like almost everyone is on Facebook. The media is touting it as the greatest way to promote your business ever. But how do you do that, especially as a massage professional? Eric Brown will cut through the hype and give you simple truth behind using Facebook to grow your practice: From managing your privacy to turning your Facebook Friends into paying clients. Whether you are just thinking of setting up your account or are an experienced Facebook junkie, youll come away with valuable tips you can put into action today.

Price: ONLY $20

60 Clients In 60 Days (webinar)

How long does it take to build a successful practice? One year? Three years? Forget the myth that it takes a long time to build a practice and follow this proven step-by-step strategy to get 60 Clients in 60 Days. If you find yourself struggling in your practice, with little money to invest, and with more time on your hands than clients under your hands, then you must take the time to attend this eye opening presentation. It’s a perfect practice-building solution for practitioners who hate marketing and maybe even lack confidence in their skills, but who aren’t afraid to work hard.

Price: ONLY $20

Three Rs for Increasing Your Practice Income (webinar)

Discover specific and actionable strategies to ensure that your practice stays busy and prosperous in this engaging round table discussion. Just like the three Rs you learned in school, there are three Rs for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income. This round table discussion will feature, oddly enough, four Bs; Four renowned massage marketing experts, all unrelated, who just coincidentally all have Brown as a last name: Eric Brown, Todd Brown, Felicia Brown and Elizabeth Fletcher-Brown. [Eric’s note: This one of my favorite panel discussions ever.]

Price: ONLY $20

Good Ethics Is Good Business (webinar)

Of course you’re a model of ethical behavior! Or are you? Because we generally view ourselves as good people, we don’t always take the time to view our behaviors through the critical lens of ethical behavior. As a result we may not recognize the small things we do that cause our clients to feel discomfort or mistrust. And these little things affect not only our own business, but also those of other therapists. Engage in a little personal exploration in this interactive presentation which focuses on creating positive therapeutic relationships so that you can create higher levels of client trust and loyalty, better treatment outcomes, and more referrals.

Price: ONLY $20

EBOOKS

Magnetic Marketing (ebook)

Discover the how a humble little magnet can be a marketing powerhouse.

Using Client Education Newsletters to Grow Your Practice (ebook)

Everyone says that education is vitally important in growing a practice, but how do you do it. Find out in this information packed ebook.

Pregnancy Massage (illustrated ebook)

The BodyworkBiz Guide to Pregnancy Massage is a concise, but comprehensive reference guide for any massage professional who plans to work with pregnant clients whether it’s during pregnancy, labor or in the immediate postpartum period.

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Endless Referrals (ebook)

I’ve contributed to this book by Mickey Wong and got distribution rights to share. Mickey’s an entertaining writer and offers a great guide to getting referrals through joint ventures. Sold on Mickey’s site for about US$29.

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Press Release Power Guide (ebook)

It’s a solid little guidebook that covers all the basics around press releases and is written by someone that actually knows what they are talking about. Sold on Amazon for $18.99

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