About Eric

Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php

There’s no excuse for not getting this…

 You can get absolutely everything and you choose the price.


You can get absolutely everything and you choose the price.

You can get every e-course, video, webinars, e-books, teaching kit, client education newsletter, etc. that has ever been produced at BodyworkBiz.

How much does it all cost?

You decide!

Just type in the price you can afford and it’s all yours – it’s well over two thousand dollars of practice building courses and resources!

Click here to get it all now at whatever price you choose

Why am I doing this when other people have already paid between $199 and $499 for this Retirement Package?

  1. My shopping cart service expires August 19th and I have no reason to renew it.
  2. This package will no longer be available to purchase after the shopping cart is gone and it’s a shame.
  3. Every massage therapist in the world should have access to these resources despite their financial situation.
  4. If every therapist utilized even some of the resources in the package they could likely double their business. Imagine the number of lives we could touch if that were the case.
  5. This removes all excuses you may have for not having a profitable and soul-satisfying practice.

Click here to get it all now at whatever price you can afford

This is a “pay what you can” offer, not a “take advantage of the situation” offer. I believe that you’ll be fair in entering the price. If you can afford $100 or $200, I trust that’s what you’ll pay for what amounts to over $2,000 in resources. If you are in dire financial curcumstances and can only afford $20 or $50, that’s fine too.

As a reference point, the average cost of cable TV in the USA is $64.61 per month or $772.92 per year. Even Netflix at $7.99 per month is $95.98 annually. If you can afford to pay that for entertainment, certainly it would be wise to invest more in your career and your future.

Please take action before this opportunity is gone and don’t keep it a secret. Click one of the share buttons on this page to let your colleagues know.

What would you do in this situation?

wouldyouhelpImagine that you are closing your massage office for good as you get ready to embark on a new career. You are finishing up paperwork in your clinic when someone knocks on your door desperately in need of help. They outline their issue and you know you can really help them. Do you say:

1) “Too bad! You should have seen me months ago!”

or

2) “Yes, let me set up my table and I’ll take care of you before I leave.”

Seriously, how would you respond?

This week I find myself in that situation and I chose response #2. Of course if I can help someone I will. Why wouldn’t I?

In my case, I have therapists knocking on my door asking for help:

  • “Can I get access to any of your courses? I am getting close to opening my own practice and don’t know where to start.”
  • “I just moved to Germany and have only one client so far.”
  • “I’ve gone from being single and financially stable my entire life to supporting my boyfriend (who is back in school) and his four year old son since they were completely flooded out of their apartment.”
  • “I didn’t have the money to make any purchases when you offered it before.”

If I can help them before I’m gone, why not? Wouldn’t you do the same?

I’m closing shop at BodyworkBiz, but I still have a responsibility to my existing customers. As much as I’m ready to move on, I’ve promised therapists that they will continue to have access to BodyworkBiz resources until June 30, 2016. That’s why my retirement from the profession has been a process and not an event. I’m not going to disappear and leave people hanging. I’m not that kind of person.

This month my shopping cart service that processes purchases on my site comes to the end of its subscription period. I’m not renewing it. This is the equivalent of locking the doors for good, but I want to help those therapists that need help as zero hour approaches. So I’m giving everyone a final chance to pick up the entire package of resources at BodyworkBiz before the purchase links are deactivated.

You can get pretty much every resource ever produced at BodyworkBiz: From client education newsletters and technique videos, to courses and teaching kits.

How much?

Whatever you are able to pay. You tell me what you can afford and that’s the price you pay. No questions asked.

I’m going to suggest $199, but you can pay $100, $50, $20 or even nothing if you are truly destitute. You decide.

Some detractors think I’m some kind of scammer for making this package available one last time, but I’m not here for their approval.

I’m here for every therapist who wants to extend their reach, every therapist who wants to touch more lives in their community and every therapist who wants to improve their lives and the lives of those closest to them.

And I know those people are extremely grateful. I’ve already got notes like:

  • “Bless you!!! I would have bought this long ago if money weren’t so tight.”
  • “I don’t know how to thank you enough!”
  • “Thank you. Hopefully I will be making money soon and I will gladly pay you more.”
  • “Too good to miss out on a second time around.”

There is not one therapist who cannot benefit from the invaluable information and resources archived on the site, whether you own a clinic, are a sole practitioner or are contracted by someone else.

Please take advantage of this opportunity. There are only a few days left.

 

Here’s How to Write Your “About Us” Page

When looking at a local restaurant website recently I came across the About Us page that listed the staff. I immediately yelled, “YES!! This is the way clinics need to write their staff bios!”

They are fresh and personal and reflect the unique personalities that we all are. Check a couple out…

aboutus2 aboutus1

What’s important to note is that people don’t like dealing with businesses. They like dealing with people… and people have personality. The more you get to know a person, the more you connect with them. These bios give you unique insights into the staff that makes you feel like an insider. You already know the server, cook and busboy before you even step into the restaurant. This familiarity gives you a certain level of comfort that you just wouldn’t have if you were to walk into this restaurant off the street.

For more examples, go to the Black Hoof website.

PS By comparison, here’s your typical massage clinic bio or about us page which just makes you want to yawn:

Susan graduated from the LaHands Massage Therapy Program in 2001. She has also earned a degree from UofT in Law, Policy and Government. She is excited to be applying her legal knowledge to the various Massage Therapy regulations and Health Profession Acts in order to improve their clarity and scope for massage therapists and the public. Susan is trained in Reflexology and Manual Lymphatic Drainage. Susan also has a strong interest in the benefits of massage therapy for those dealing with dementia. She has written articles for Massage Therapy magazine. Susan believes that massage therapy is an integral part of anyone’s goal to maintain a healthy lifestyle.

Massage Domain Names for Sale

Grunge Stempel rot DOMAIN FOR SALEOver the years I’ve amassed a large number of domain names. Here are some of the massage-related domains I’ll be selling over the next year. If you are interested in purchasing any of the domains below, drop me a note at eric@bodyworkbiz.com. To facilitate our correspondence, please put the words “Massage domain name” in the subject line and let me know what you feel would be a fair purchase price for the domain.

ABCSOFMASSAGE.COM
ABCSOFMASSAGETHERAPY.COM
ABCSOFSTRESSRELIEF.COM
ABCSOFHEALTHANDWELLNESS.COM
ABCSOFHEALTHYEATING.COM
ABCSOFSTRESSANDANXIETY.COM
ABCSOFSTRESSMANAGEMENT.COM

BODYWORKWEB.COM

Chair Massage Related (will sell as a group or individually; other chair massage domains are available)
CHAIRMASSAGE.BIZ
CHAIRMASSAGE.INFO
CHAIRMASSAGETECHNIQUES.COM
CHAIRMASSAGETRAINING.COM
CHAIRMASSAGEVIDEOS.COM

FREEMASSAGEBOOK.COM
FREEMASSAGEBOOKS.COM
FREEMASSAGEREVIEWS.COM

HAIRSALONBIZ.COM

LEARNCHAIRMASSAGE.COM
LEARNDEEPTISSUEMASSAGE.COM
LEARNHOTSTONEMASSAGE.COM
LEARNSHIATSUMASSAGE.COM
LEARNSPORTSMASSAGE.COM
LEARNSWEDISHMASSAGE.COM

BUYMASSAGEGIFTCERTIFICATES.COM
BUYSPAGIFTS.COM
MASSAGE-GIFT-CERTIFICATES.COM
DAY-SPA-GIFT-CERTIFICATES.COM
MASSAGECOUPONS.COM
MASSAGEGC.COM
SELLMASSAGEGIFTCERTIFICATES.COM
SELLSPAGIFTS.COM

MASSAGEFORKIDS.COM

MASSAGESDELIVERED.COM
MASSAGESOAPBOX.COM
MASSAGESTATE.COM
MASSAGETHERAPYDELIVERED.COM
MASSAGETRADESHOW.COM

MYMASSAGEPORTFOLIO.COM

PHIZICAL.COM (good brand name)

PREGNANCYMASSAGEGUIDE.COM (will sell with non-exclusive resale rights to the actual massage guide)

Relax to the Max portfolio (as a package only)
RELAXTOTHEMAX.BIZ
RELAXTOTHEMAX.CA
RELAXTOTHEMAX.COM
RELAXTOTHEMAX.INFO
RELAXTOTHEMAX.NET
RELAXTOTHEMAX.ORG

STRONGLITEMASSAGECHAIRS.COM (for a stronglite distributor)

THEMASSAGELODGE.COM (possible brand name)

WELLNESSMOBILEMASSAGE.COM

MYHERBALREMEDYHANDBOOK.COM (will sell with non-exclusive resale rights to the guide)

NATIONALHUGDAY.COM
NATIONALHUGWEEK.COM
INTERNATIONALHUGDAY.COM

“Are you in or out?”

I’ve said I’m retiring from the massage profession, but I keep emailing you. So people are asking me, “Are you in or out? Are you really leaving the profession or is this some kind of ploy?”

The truth is that I am leaving. But it’s like trying to say goodbye at a busy party so you can get out the door.

I have an obligation to all my BodyworkBiz peeps until the end of the year. I also need to do project management at World Massage Conference for the time being. (By the way, this is the last day to get the prelaunch special, so check it out now.) That’s why I’m still very visible.

What am I up to?I’ve always done consulting for all types of businesses from the largest cat litter manufacturer in North America to local restaurants and everything in between including comedians, consultants, educators, software developers, associations, universities and more. So I’ll continue that work, but will be gearing towards larger organizations.

I’m always looking at trends and how to capitalize on those. One strategy that has been under-utilized by professionals and businesses of all sorts is publishing. So I plan to help people write and publish books using a system that speeds up the process to weeks instead of years.

I wrote, published and got my “60 Clients in 60 Days” book to the Amazon bestseller status in just two weeks – start to finish. I did this to prove that my publishing system would work the way I envisioned it.

(It’s still available for 99 cents on Amazon: http://www.amazon.com/dp/B00V585K7E. Best deal ever!)

I’m also exploring the possibility of creating an online English video immersion program to help non-native speakers learn the language quickly. If you took part in my Productivity Challenge last year, you know that efficiency is important to me. Traditional academic language training programs are more or less useless. I think someone should be able to be proficient in a new language in months not years and that’s my motivation for exploring this project.

So over the past few months I’ve been consulting with ESL educators, school owners, script writers, and language experts to determine the feasibility of my idea. If I think I can actually make it happen, I will. It’s exciting because it has the potential to help hundreds of thousands of people wanting to learn or become more proficient in English. As part of my research I’ve actually gone back to school to be certified as an ESL teacher to really wrap my head around traditional approaches to English instruction and to get some in the trenches experience.

So that’s the scoop! That’s why I’m still hanging around massage people and why you continue to hear from me.

If you want to follow my activities, feel free to connect with me on social media. Click the “Follow” button on any of these:

Google+ (my preferred social network)
Facebook
Twitter

Now that my English training is over and I have some time on my hands, I’ll be writing a little more often and providing you with some more resources.

Take care,

Eric Brown

Get Found on the Top of Google Search Results

You can do all the search engine optimization that you want, but the easiest way for any local business, including your massage practice, to show up at the top of Google when people search for massage is to make sure you have claimed and completed your business listing in Google Maps.devices

Here’s what shows up for “Toronto massage“. Just type massage + your city in Google search and you’ll see how businesses listings show up at the top in your area. If there are no listings in your city, congratulations! Getting listed there will be a piece of cake.

It’s free to create this listing and it’s super simple, yet only 37% of business bother to claim their listing. Are you one of those people that still haven’t done this?

Once you claim your listing (I’ll show you how in a moment) be sure to fill it out completely. Not only are you more likely to show up at the top of Google search results, but businesses with complete listings are twice as likely to be seen as reputable by visitors. It also gives visitors all the info they need about your business at a glance, including location, hours, parking, fees, etc.

How do you claim your listing?

I’ve discussed the process many times in the past in my online courses, but you can just download this document from Google that outlines the whole process for you step-by-step. The links in this document are for United States businesses, but the process is the same for all.

If you are a non-American business, go to https://www.google.com/business and follow the instructions in the document. Again, it’s super simple.

To improve your chances of having your listing show up, fill out all the information. Include images and even videos if you have some. Then send an email with the link to your Google+ Page to your clients and ask them to review your business.

2015-05-06_10-58-15

Reactivate Your Clients

Digital Image by Sean LockeDigital Planet Designwww.digitalplanetdesign.comIt doesn’t matter how much you use mail, email or the phone to stay in touch, eventually clients will fall out of the loop and you’ll lose touch. Are these clients a write-off? Far from it.

Right now, most of the therapists reading this lesson are sitting on a largely untapped asset – inactive clients. If you reconnect with them and ask them to come in for a massage, a significant percentage will take you up on the offer.

So I would suggest everyone conduct what I refer to as a “reactivation campaign” to get those inactive customers back in the loop. Furthermore, plan to do this on a regular yearly basis.

Why would you think that these people would come back to see you? Let’s look at thereasons why people leave. Here they are in the order of least likely to the most likely:

1. They die or move. Not much we can do there.

2. They no longer need or benefit from your services. In the case of massage, they may have gotten through a stressful period; or your work has been so effective that they no longer have physical discomfort; or maybe they are experimenting with more active forms of relaxation. Even in these cases, however, they could likely still benefit from some occasional massage as a wellness tool.

3. They were dissatisfied with your service. Maybe they didn’t feel quite the way they expected to feel; maybe you were offensive; who knows, maybe you have bad breath. This may happen, but hopefully you’ll have a plan to minimize the number of these occurrences. You’ll follow up the day after to nip those problems in the bud. And of course you will always guarantee your service so that the customer has immediate recourse and the problem can be resolved.

4. Most likely, however, is that their buying habit was interrupted and they just forgot to start again – they got sidetracked. They may have gotten sick or went on vacation. They may have gotten caught up in some project that has been particularly engaging. It could be that they’ve become temporarily over-saturated with massage – it is possible to have too much of a good thing Chocolate bars are good, but if you eat a dozen, you need a little break before you go back for more. Think of the services you have used or the products you have bought in the past. It’s most likely that you stopped using them for this reason. You wanted to buy them again, but you just never got around to it.

So most of those inactive clients, likely up to two thirds of them, who stop seeing you do so unintentionally. They’re not mad at you, you didn’t upset them and they weren’t dissatisfied. They just got caught up in doing other things and they either forgot to book another massage or just got out of the habit.

These past customers are highly predisposed to using massage again. Not only that, but they are highly predisposed to getting their next massage from you specifically because they know and trust you. However, they’ll only do so if you remind them of why they need massage and ask them to come in again to take care of themselves.

One effective way of doing this is by sending a letter – a reactivation letter. There are two approaches that work well.

1. The first is writing an “I’m concerned” letter.

Basically the main idea of this letter is to convey your concern that they have not returned to the clinic for a massage. Tell them that you are concerned that maybe you offended them or maybe they were dissatisfied. It’s very important that you find out so you can make sure this doesn’t happen again. If they have just forgotten to take care of themselves, you would love to see them again. Ask them to contact you to let you know if there was a problem or simply to book a massage appointment. You can tie this to a promotional offer such as a discount or upgrade on their next visit if they come in within the next month.

2. The other letter is a “Whatever happened to” letter.

Do you ever wonder what has happened to clients who just seem to disappear, never to be heard from again? I do. Let them know you were thinking about them: “I was thinking about some of the great people I have met as a massage therapist and I wondered whatever happened to you. (If you can merge your client’s name into the letter to personalize it, the letter will have more impact.) I haven’t seen you in ages. I’d love to see you again. I know massage would be great to help you manage your stress and tensionetc.” Again, ask them to book a massage and perhaps offer them an incentive to do so.

With either of these approaches, you can expect anywhere from 2% to 10% to come in for an appointment.

If you follow up the letter a week later with a personal phone call however, the response will increase dramatically. Expect the response to at least double.

In the phone call, simply reiterate the message in your letter: “I was concerned…” or “I was thinking to myself, Whatever happened to…” Don’t forget to ask them to book an appointment with you. Give them incentive to book now by offering them an upgrade or discount on their treatment so that they don’t put it off for another year. If they can’t book an appointment for whatever reason, offer to follow up with them later (and make sure you follow through on what you say).

Let’s go back to the woman with 1,000 client files. Let’s say that only 200 of those clients are active. That means she can contact about 800 inactive clients. If her response rate with a letter and phone call is 2% to 10%, then she will bring in 16 to 80 clients in a very short time frame. Furthermore, if each of those clients spend $500 over their buying lifetime, she will make anywhere from $8,000 to $40,000 over the coming years. Considering it might cost $400 in postage, this approach provides an incredible return on investment – a real windfall.

Sometimes my workshop participants come up with the greatest ideas. Here’s one that I thought was clever: It’s likely that a certain percentage of your inactive clients have moved. When you call, you may find that their number has often been reassigned to someone else. Instead of apologizing for the interruption and hanging up, why not make them the offer you were going to present to your inactive client…

“Well I was calling for Susan, but since I have you on the line, I’ll introduce myself. I’m Eric and I’m a massage therapist here in the neighborhood. Have you ever had massage before? Susan used to see me regularly and then she seemed to disappear. I was concerned and was wondering what had happened to her, but I guess she’s moved. I was going to offer her[state your offer]. Would that interest you? Since Susan can’t take advantage of it now, I might as well give you the opportunity.”

Will they accept your offer? Who knows? But it only took you a few seconds to introduce yourself to a new prospect, tell them a little about yourself and give them some incentive to book an appointment. It can’t hurt.

To sum up, if you’ve been in practice for a while and have inactive client files, then you must absolutely, positively try this strategy. You are potentially sitting on a very valuable goldmine.

The Book I Wrote, Published and Made a Bestseller in Under Two Weeks…

I just wrote, published and got a book on the number 1 bestseller list on Amazon in under two weeks! I did it both as a challenge and as proof of concept for publishing. I knew I could do it, but I didn’t expect the book to rocket to bestseller status so quickly. Go me!!

It reached position 808 in terms of sales out of 3.2 million Kindle books. I don’t mind being in 800th place given the competition. 🙂

For a short time you can get the newly released 60 Clients in 60 Days book on Amazon for only 99 cents!

Grab it now:

http://www.amazon.com/dp/B00V585K7E

The book has become an instant best seller and is currently ranked #1 in the Alternative Medicinecategory on Amazon.

Today in the Health, Fitness and Dieting category it’s beating out even Eckhart Tolle’s New Earth, The Four Agreements, Grain Brain and hundreds of other bestselling books. It’s in the top 20 in the huge Business category.

Pick it up for yourself from Amazon while it’s only 99 cents:

http://www.amazon.com/dp/B00V585K7E

It’s only available in Kindle format for the time being, but you can easily read it on your computer, tablet, phone, or ipad.

Thousands of massage therapists have taken the 60 Clients in 60 Days e-course with incredible results. Although BodyworkBiz has officially closed and the course is no longer available, I’d like to make a final push and see this information in the hands of as many therapists as possible. Please forward this email or share this Facebook post to let your friends and colleagues know. The price will go up following this short launch campaign.

If you purchased the e-course or the retirement package that includes the course, get the book as a quick reference to supplement your online learning.

If you purchased the book already, please take a few minutes to leave a review on Amazon. It would be greatly appreciated. Getting your feedback is the motivation I need to continue to provide free or low cost resources like this:

http://www.amazon.com/dp/B00V585K7E

Thanks so much for your support,

Eric Brown
BodyworkBiz

PS This has been a lot of fun. The royalties on a 99 cent book have made me enough to bring my girlfriend and couple friends out to Pizza Hut! Woo hoo!