Can chair massage replace psychotherapy?

Stand aside, Dr Freud…

It looks like the massage chair will be replacing the psychotherapist’s couch.

One of the most significant massage studies conducted in the past decade has been a meta-analysis of existing research to determine the true benefits of massage.

They broadly defined massage therapy as the “the manual manipulation of soft tissue intended to promote health and well-being.”

For this meta-analysis, the researchers did and exhaustive review of the research literature and found 144 studies that used massage therapy and that involved adult humans (i.e. no animal or infant massage). They further filtered their results to include only those studies that

  • had a control group,
  • used random assignment to groups, and
  • reported sufficient data on at least one “dependent variable of interest” (i.e. state and trait anxiety, depression, immediate and delayed pain perception, cortisol levels, heart rate, blood pressure, negative mood)

In the end, only 37 studies met their strict criteria and these were used for the meta-analysis.

In simple terms, doing a meta-analysis of data involves combining all the studies together, which results in a larger sampling of subjects, in this case 1,802 participants. By doing this you get a more accurate indication of results than you would get from any one particular study. They looked at the results of a single massage (called “single dose” in the study) distinctly from multiple sessions of massage (“multiple dose”).

The results

Participants in studies who received just one massage were more likely to experience a reduction in state anxiety, blood pressure and heart rate, than participants in the control groups. Cortisol levels, immediate assessment of pain, and negative mood showed no significant improvements. Multiple applications of massage had greater benefits in reducing pain for the long term.

A series of massages brought about reductions of trait anxiety and depression and provided benefits similar in magnitude to those of psychotherapy

What is undoubtedly the most notable finding is that a series of massages brought about reductions of trait anxiety and depression and provided benefits similar in magnitude to those of psychotherapy.

Researchers have known for ages that stress is a key predisposing factor for anxiety and depression have very strong links and biological mechanisms have been recently established (Magalhaes, Holmes, et als. Nature Neuroscience 13, 622–629 (2010)).
Depression is no small problem. The World Health Organization states that in Western cultures, depression has the distinction of placing a greater burden on society than any other disease. In the USA, more than 21 million people suffer from depression.

Given the prevalence of anxiety and depression and considering the fact that massage may be just as beneficial as psychotherapy in treating these disorders, chair massage can have a powerful role in improving people’s lives.

The researchers found that the length of the massage had no significant impact on its effectiveness

The researchers found that the length of the massage had no significant impact on its effectiveness. So there is really no difference in terms of the impact of massage on anxiety and depression between a 15 minute chair massage or a one hour long table massage.

However, getting multiple or frequent massages did seem to be very important. Because the shorter timeframes used for chair massage mean a lower per treatment cost, chair massage can be an affordable solution to those suffering depression and anxiety.

Step aside, Dr Freud: Chair massage is coming.

SourceMoyer, C., Rounds, J., & Hannum, J. (2004). A Meta-Analysis of Massage Therapy Research. Psychological Bulletin, Vol. 130, No. 1, 3-18.

Get out of your massage room!

Being a massage therapist tends to be a little isolating. We’re locked away in our little room’s with our clients and there are few opportunities to connect with our colleagues.

This year, join a global community of massage professionals from around the world at the World Massage Conference. You’ll get inspired not just by the incredible line up of international massage experts, but you’ll be able to chat with thousands of caring, like-minded professionals throughout the live event. Better yet, you can do it from the convenience of your home or office.

There is a special pre-launch offer for the 2012 conference, but it’s available only for current participants. For details log into http://www.worldmassageconference.com

What’s does the future hold for massage education…

I’ve been an educator for over two decades (yes, I started teaching at the age of 10) and I was the first in the massage profession to offer online education (just three years after the introduction of the browser).

What’s been very clear to me over the years is that education and innovation don’t always get along. Technology is changing constantly and dramatically and the structures we have for learning are not flexible enough to adapt to the changes. We are still offering education in a format  that is almost 1,000 years old. (Think universities.) Yet so many educators want to hang on to “business as usual”. It’s crazy.

As I reflect on the current situation there are some major changes that have to occur:
1) There needs to be a recognition that learning is more important than education and
2) that the only way to effectively do this is to move learning from institutions to more informal networks facilitated by the web.

Educators are going to have to make a leap. In the new world of technology, teachers are no longer “knowledge gatekeepers”. They need to adopt a new role as:

  • learning experts
  • motivators
  • mentors
  • knowledge curators
  • technology integrators

Are the education leaders in the massage profession up to the task? Are they capable of letting go of the past? Can they  develop a new vision for education?

I’m excited to play and innovate. And although I’m doubtful we’ll see any meaningful change in the near future, I’ll watch with interest to see how industry leaders respond to the changing environment in the coming years.

What does the future of education look like to you?

Facebook’s New Timeline for Business Is Just Bad for Business

If you're not paying for it, you're not the customer. You're the product.I don’t usually rant, but the changes that Facebook has announced today have put me close to the edge. A few hours ago Facebook officially announced that they are forcing all Business Pages to the new Timeline format.

The Timeline was initially rolled out to individuals as an option but became mandatory earlier this month. If you haven’t been pushed over to the new format, you’ll see it on your Profile soon.

Like most changes by Facebook, this one has received a clear thumbs down from users. A whopping 70 percent of those polled this month by opinion site SodaHead said they didn’t like the Timeline. Almost 20% say they’re going to check out Google+

Facebook is telling businesses how valuable it will be in helping consumers build a relationship with their brand, but let’s be honest Facebook: You can’t dress a pig. Despite the attempt to pretty it up and lay a positive spin, it really is just another step along the road to forcing businesses to advertise on Facebook.

Facebook is going public soon and needs to bump up revenues to increase its valuation and justify the inflated sticker price to investors. Despite the incredible user base (about 850 million users), it’s only bringing in a tenth of what Google makes in terms of advertising revenues. That’s pretty pathetic and they know it.

To boost revenues, the once incredibly small business-friendly Facebook, has systematically removed pretty much any effective free option for small businesses to promote themselves on the site. The ability to communicate messages to your Fans as a group is has been completely gone for awhile. The ability to create custom tabs to encourage people to Like your Page or sign up for your company newsletter will soon be a memory.

Posting on your Wall as a way to be seen in your Fans’ Newsfeed has become pretty much an exercise in futility. Facebook’s EdgeRank algorithm sees to that. 

Think about how many Pages you’ve Liked over the time you’ve been on Facebook. How many of those show up in your Newsfeed on a regular basis (or at all)? The studies that are out there give us a range of stats, but they all say essentially the same thing: Very few Fans, if any, will ever see your Post in their Newsfeed.

If Facebook likes business Pages so much, why has it only posted eight times on its own official Page in the six months since it rolled out Timeline? Just asking.

When you are on Facebook you may feel like a customer, but the reality is that you’re actually the product. From that perspective, Facebook has no issues in upgrading, downgrading or even discontinuing you if you’re not contributing to their bottom line.

As long as you can see Facebook for what it is, there are still opportunities to promote your small business or massage practice. The new approaches are just not immediately obvious and they are certainly not the ones that have been pushed forward by marketing experts in the past. And of course advertising on Facebook is still in it’s infancy and offers a cost effective medium for those therapists willing to invest some money in their marketing efforts.

Bottom line: The new changes suck for small business owners, but I’ll continue to make sure that you understand how to maximize any time you spend on the site for your business and I’ll help you use upcoming alternatives like Google+.

Don’t Kick Yourself – Facebook Banner Offer Ends Tonight…

The special offer for $20 banners is now over and the price is now $100. However, as a BodyworkBiz newsletter subscriber you can get your banner for just $50 until Sunday, Feb 29th by using HALFOFFBANNER in the discount code box when checking out.

Click here to order your Facebook banner now before it’s too late

Why you need one…

I’ve written a whole article on this, but in summary…

When someone lands on your Facebook Page there is no obvious way for them to contact you. Facebook likes it that way. They want to keep the visitor on their site rather than send them to your site.

A Facebook banner is a quick way to tell visitors to your Page who you are, how you can help them and how they can make an appointment to see you now. They don’t need to scroll or click. All the information is there and available for them instantly.

This is vitally important because if you make them jump through hoops to find the information they need, they’ll go elsewhere.

It’s inexpensive…

When I looked for graphic design services to refer you to they were costly – from $50 to $100.
So I decided to allow my full time graphics design guy, Bryan, to spend four weeks creating these for my subscribers and their friends.

Instead of $100, they are just $20 for a limited time.

At $20 people are buying multiple banners and are having different ones designed for a variety of purposes: Valentine’s Day promotions, gift certificate sales, Holiday wishes, vacation notices, to highlight certain modalities or benefits, etc. Click the image to the right to see how one therapist has done this.

The catches:

At this price there are a couple of conditions:

  1. You need to provide any images you want for you banner: logo, portrait, massage images, etc. You don’t have to provide images, but they do enhance the look of the banner.
  2. You don’t get unlimited revisions. After you submit all your info you get one chance to make any changes you want to your banner.

What do they look like…

Here are some recent samples straight off the presses this morning before customer revisions:

How does this work…

Click here to purchase your banner

You’ll immediately be brought to a page where you tell us what you want to appear on your banner. Use the simple tool to upload any images you want and leave us any special instructions. We will also send an email with a link to that page, so that if you want to submit it when you have more time to think about it, you can do so.

Bryan has been swamped, so I’ve hired two more full time graphic designers for the next two weeks – Thammy and Mira. They will take your information and build a unique banner for you from scratch using the information you’ve provided.

Everyone waits until the last minute to purchase, so I anticipate a rush of orders today. Despite the rush, we should be able to complete your banner within ten business days.

The designer will send you an email with a link to a page where you can download your banner and view a video that shows you how to post it to your Facebook Page. You’ll also see a place to leave feedback for the designer and if you want to change your banner you can give them instructions there. The revisions are done within one business day and you have a fantastic custom banner to post to Facebook.

This is a special one time offer for my subscribers and friends:

Click here to order your banner now for just $20 bucks

A few tips…

Here are some tips for creating an effective banner. You’ll see some of these illustrated in the samples above:

  1. At the top there is an image that draws the visitors’ eyes to your “Like” button and encourages them to click it.
  2. There is a clear call to action like “Call 416-555-1212 Today!” or “Visit our website for this month’s special!”
  3. You phone number and website address is clearly displayed to give visitors a way to easily contact you without having to hunt around for contact info.
  4. There is the opportunity to outline your service area or the benefits of your service to motivate visitors to take action.
  5. Keep text minimal. If you have many messages to communicate it is better to create multiple banners and rotate them.
  6. A logo helps brand your business and improve instant recognition.
  7. A photo of you puts a personal face to your service.

The offer expires tonight…

This offer comes off the table late tonight, so if you want to save $80 today:

Click here to order your banner now

Please share with others by clicking one of the buttons below… 

Video Marketing: A Case Study

There is a special webinar coming up this Thursday, February 9th at 8pm (ET) that will show you a seriously underutilized method to get your site ranked in Google and set yourself apart from the competition. You can read about it below, but first, here’s a short case study video that shows you how I was able to easily get visibility on the first page of Google for a website that really had no chance for getting ranked.

The strategies outlined in this video are the ones I’ll be sharing with you on Wednesday’s webinar. If you can’t attend on this date, recorded replays will be available afterward.

Part 1. Webinar: The explosive growth of online video and what it means for you

Creating and using video for marketing is surprisingly easy. Now, with the incredible growth in online video you have an unprecedented opportunity to engage potential customers like never before. In this webinar you’ll discover:

  • Why YouTube may be the second most important site on the web after Google
  • Why you must start communicating with your audience through video
  • How video can boost your visibility in the search engines
  • Three simple ways to create video
  • How to optimize your videos to be found by the search engines
  • How to syndicate your videos to a dozen video sharing sites quickly

Part 2. View it and do it

Follow along with Eric as he leads you through the process of creating and publishing a video. By the end of this two hour session you will accomplish the following:

  • Create and optimize your YouTube channel
  • Create/download a short video
  • Optimize your video for the search engines
  • Upload a video to YouTube
  • Register for a video syndication service

The cost of the three hour webinar is only $30.

Click here to register for this special video marketing webinar now

You can get this session and access to nine other special web marketing sessions by registering for the Web Marketing MBA program. This is an online group coaching program and will lead you through the process of getting clients through the web. When you register for all ten sessions, you get them for just half price.

Register for all ten sessions for just $150 (regularly $300)

(Note that six live sessions have already been done, but recorded replays are available for you to access anytime for up to one year.)

Register now and I’ll see you there

Take care,

Eric Brown

www.bodyworkbiz.com

PS If you can’t attend the live event, you can access a recorded replay immediately after.

Please click one of the buttons below to share with your friends…

What’s a Facebook banner and why do you need one?

Facebook is one of the most popular web services online and should reach an incredible 1 billion users this year. That’s right: A billion users!

Marketing gurus over the past few years have been singing the praises of Facebook as one of the most effective ways to get new customers. The most popular way businesses promote themselves on Facebook is through a Facebook Page, often called a Fan Page.

Although Facebook encourages businesses to set up these Fan Pages, they don’t really give visitors much opportunity to find out more about you or to get to your website. Just check out any small business Fan Page for yourself and see how quickly you can find a way to contact the business, by visiting their website, by emailing them or by phone.

From the perspective of Facebook, it makes sense to make this process as difficult as possible so that you stay on their site and view the Facebook ads that provide their revenue.

So when a potential client reaches your Facebook Page you want to make it as easy as humanly possible for them to be able to contact you.

That’s why it’s vitally important that you create a custom banner for you Page, so they know instantly who you are and how to contact you.

Take a look at screen shots of these two Facebook Pages. Which therapists would you be most likely contact?

 

 

The one to the right, of course!

The phone number and website address in that custom banner catch the eye immediately. The branding is obvious. It’s clear what this business is and what they do. There is no hunting around trying to figure out how to contact this therapist. The website address and phone number are prominently displayed. And the top of the banner invites the visitor to “Like” the Page as it draws their eyes toward the Like button.

How do you get your own eye catching banner?

I was surfing through Facebook to find example of people who use banners effectively. Examples were difficult to find.

Then I started searching for designers or services who would create these. I had a difficult time finding any providers to refer you to. One I found charged a minimum of $50 and more were in the $80 to $100 range.

I have a full time graphic designer named Bryan on staff and I am setting aside a large portion of his time for several weeks to work on creating Facebook banners for you.

How much?

Just $20! That’s a price anyone can afford. And is a fraction of the price you would pay elsewhere.

Update February 8th, 2012: The sale is now over. The banners are now priced at $100. For the straglers that are just finding out about these now, use enter the code HALFOFFBANNER iln the discount code box when checking out to get $50 off the price. This coupon will be active until Sunday, Feb 12th.

I’m only going to do this for a short time, then I’ll have to put him back to work on other projects. So if you want to make your Facebook Page more effective instantly, then order your banner today.

Click here to order your customized Facebook banner now

Here are some examples of what these might look like:

Making your banner work for you

You can request any information you like on these, but I’ll point out some of the features that will make your banner effective:

  1. At the top there is an image that draws the visitors eyes to your “Like” button and encourages them to click it.
  2. There is a clear call to action like “Call 416-555-1212 Today!” or “Visit our website for this month’s special!”
  3. You phone number or website is clearly displayed to give visitors a way to easily contact you without having to hunt around for contact info.
  4. There is the opportunity to outline your service area or the benefits of your service to motivate visitors to take action.
  5. A logo helps brand your business and improve instant recognition.
  6. A photo of you puts a personal face to your service.

Also notice that you can choose a portion of the banner to use as a thumbnail. Your thumbnail appears beside every post you make to catch people’s attention and to reinforce your brand image.

So get your banner made today. The offer expires at the end of the month and that’s coming up fast.

Click here to order your customized Facebook banner for just $20 ($100)

Your banner will likely be complete within three business days (note: because of the large volume of orders the estimated delivery time for orders placed after January 20 will likely be about five business days) and I’ll send you a link to a video that explains exactly how to get it on your Facebook Page. It’s a very simple process. This offer expires February 8, 2012. That’s just days away, so order now.

Please click one of the buttons below and share this with your friends and colleagues before the offer comes down.

Make your newsletter sign-up viral

Here’s an interesting approach to spreading the word about your newsletter used by Get Response that I thought I’d share.

Typically after a person signs up for your newsletter they are brought to a generic thank you page that simply says “Thanks”. Since these people who have just signed up for your newsletter are obviously like what they see on your website, why not give them an opportunity to take some action.

At BodyworkBiz, I provide new subscribers with a special one-time offer as a thank you for signing up. They get a great deal and many of them take me up on that offer.

Get Response does something different. They want new subscribers to let others know about the newsletter by asking them to share it on social networking sites. So their thank you page looks like this:

The results: Approximately 18% of subscribers shared a link to the newsletter signup on Facebook or Twitter. That’s almost one in five subscribers!

Making a small change like this can really help spread the word and increase the number of newsletter subscribers.

How do you do this? Get Response provides some direction and you can check out their original post here: http://blog.getresponse.com/how-to-make-your-sign-up-form-go-viral.html

 

Touch ambassadors?

It’s great to see David Palmer actively writing again and I’m thoroughly enjoying his TouchPro blog. It was about 18 years ago that I first met David Palmer, the “Father of Chair Massage” at a marketing workshop in Toronto. (Note: Although I’m very much associated with developing chair massage in Canada, I didn’t come up with the concept. I’m just the “Son of Chair Massage.”)

That meeting had a profound impact on the way I looked at my role as a massage therapist and in a broader way on my life’s path. There were a couple of ideas in particular that he communicated that changed my thinking about massage and caused me to make a 180 degree turn in my professional life:

1. An important distinction: The difference between massage being acceptable vs. massage being accessible.

In the early 90′s I was fully engaged in the trend to “medicalize” massage in an effort to gain some acceptance by the mainstream. At that time I had taught well over a 1,000 therapists in 2,200 hour massage training programs and was writing a research-based textbook for a large American publisher. I was on a mission to see massage become more accepted by other health professionals, but making that distinction stopped me in my tracks.

As service professionals, we’re not here to serve health professionals or even insurance providers for that matter. We’re here to serve humanity. And the simple fact was (and still is) that massage as it is widely practiced today will never achieve widespread utilization by the public. David Palmer suggests that only 3% of the American public receives regular massage. Therapists can’t believe the number and get upset by it, but he’s right. Having taken considerable time over the years to analyze the numbers from major association surveys, I think he’s probably even a little generous with his estimations.

Bottom line: People need the touch that massage provides. We need to focus less on being accepted by the medical community and insurance providers and focused on making our services more accessible to the mainstream public – creating a grassroots revolution of sorts.

2. Touch as a positive social value

One of the reasons that massage has never achieved a high level of popularity is because of the negative associations with touch. Besides the obvious associations with sex in our culture, it is also associated in a more negative way with abuse, coercion, power and danger, thus creating a touch-phobic culture. As a result, we have a situations where teachers are fearful of comforting young students in any kind of physical way and touching is increasing being banned in schools even between students.

It’s proven beyond a doubt that we need touch as much as we need food and sleep. So we need to transform perceptions around touch and make touch a positive social value.

These two goals, making touch a positive social value and making massage more accessible, have been a driving force in my career much to the dismay of my colleagues.

At the risk of sounding preachy, I have to say that as massage therapists we are uniquely positioned to be ambassadors for positive touch. We have the ability to go far beyond helping a strained hamstring and have the power to change people’s lives in very profound ways through touch.

I encourage you to think about how you can contribute to the cause. What can we do as massage professionals to change attitudes towards touch and make massage more accessible to every man, woman and child? Are you ready to start a touch revolution?

I’d love to hear your thoughts on the issue. Tell me what you think by posting your comments below.