When looking at a local restaurant website recently I came across the About Us page that listed the staff. I immediately yelled, “YES!! This is the way clinics need to write their staff bios!”
They are fresh and personal and reflect the unique personalities that we all are. Check a couple out…
What’s important to note is that people don’t like dealing with businesses. They like dealing with people… and people have personality. The more you get to know a person, the more you connect with them. These bios give you unique insights into the staff that makes you feel like an insider. You already know the server, cook and busboy before you even step into the restaurant. This familiarity gives you a certain level of comfort that you just wouldn’t have if you were to walk into this restaurant off the street.
For more examples, go to the Black Hoof website.
PS By comparison, here’s your typical massage clinic bio or about us page which just makes you want to yawn:
Susan graduated from the LaHands Massage Therapy Program in 2001. She has also earned a degree from UofT in Law, Policy and Government. She is excited to be applying her legal knowledge to the various Massage Therapy regulations and Health Profession Acts in order to improve their clarity and scope for massage therapists and the public. Susan is trained in Reflexology and Manual Lymphatic Drainage. Susan also has a strong interest in the benefits of massage therapy for those dealing with dementia. She has written articles for Massage Therapy magazine. Susan believes that massage therapy is an integral part of anyone’s goal to maintain a healthy lifestyle.