In the old days (like ten years ago), marketing used to be so much simpler. The ways of getting your marketing message out to people in your community was limited. With the advent of high speed internet access all of that has changed.
People consume information in a thousand different ways. Now instead of simply putting something out in print, you need address the multitude of ways that people access information and find your business.
There are hundreds of various media channels that compete for attention and everyone has their favorite. Some people look for info in search engines, some like to read blogs for info, some like image based sites, some are always on social media, some like watching videos, etc.
It’s simply hellish as a small business owner to reach people through the huge number of sites that people may or may not be on.
One solution to decrease your workload and increase your reach is to simply repurpose content you create. Here’s how I did it…
I want as many people as possible to get their hands on the resources at BodyworkBiz before I close down the shopping cart for good. So I wrote a blog post let people know why I was shutting down and to encourage them to purchase the low cost retirement package I’ve put together.
The blog is text based and great for people that still like to read. It also has the possibility of getting picked up in search engines for people who are looking for that information there. But it would be a shame to just stop there.
But what about the visual consumers?
I figured, why not simply create a slide deck that summarizes my blog post. I can repurpose that information in a more visual way. So I created this slide deck using a service called Haiku Deck. It’s super fast and I can use their images for free.
I can embed that in my blog, post a link in social media or export it as a SlideShare Deck.
I can even save individual slides and post them to Pinterest or other image sharing sites.
What about the people that like video?
I can simply use a screen capture software to record my slides and voice for an even more engaging message and I can post that on video sharing sites like YouTube.
Now I have three (or more) pieces of content that I can upload to my various social media profiles (Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.) So instead of just doing one post to each of these social sites, I can do three posts to each staggering them over time so everyone is alerted.
Note that you can also do it the other way. If you’re not a writer, then make a video and post it. Then take screen shots of the video to create a slide deck and transcribe the audio to create a blog post. Easy peasy lemon squeezy!