Be Unrealistic

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When I started World Massage Conference seven years ago, I enlisted a couple of equally naive friends to help me and insisted that we make this the biggest event ever in the history of massage. There was no such thing as a virtual conference at that point. I looked for models, but no one had done anything like this… in any industry. We did six days of live streaming broadcasts, from early morning to late at night, to a profession of low tech practitioners at a time when live streaming broadcasting was still in its infancy.

I don’t remember the exact number, but we must of had 8,000 paid registrants from around the world at that first event.

In retrospect, as with many things I’ve done, it didn’t make sense. It was a crazy thing to do. I was naive and neither my partners or I had any idea what we were getting ourselves into. The first day of broadcasting was chaos and we were just praying that things wouldn’t explode when we pressed the buttons to get started.

But we accomplished an incredible feat bringing dozens of the top massage experts from around the world into people’s living rooms. And seven years later it still remains the largest event in the history of massage every year with more than double the registrations of our first year. We accomplished so much simply because we were completely unrealistic!

So the next time you do not feel competent enough to try something new, simply ask yourself if that belief has ever helped you. If not get rid of it and get a new belief because at the end of the day an unrealistic vision that pushes you to new levels of achievement is far better than a realistic one that makes you feel impotent and incapable of making changes in the world around you.

What’s one crazy thing would you like to do, but have never taken action on because you’ve been too realistic?

 

Eric
Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php
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You can now find me on Twitter @ericupsidebrown
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