When it comes to getting the truth about what works and what doesn’t in social media, I turn to Dan Zarella (http://danzarrella.com). He analyzes huge data sets to get an accurate picture of what’s happening in social marketing.
His latest project involves the geeky analysis of 11.4 million Facebook posts published by over 24,000 of the most liked Facebook pages, dating back to 2010. The aim was to take a historical look at what type of Facebook post gets the most engagement.
The findings are interesting, but not incredibly surprising…
- Image posts have always been the most engaging type of post and so pictures should be considered your “go to” post type.
- Text posts have been showing a downward trend over time, but are still as popular as posts with video and links.
- Both video and link posts have been showing an upward trend in engagement over the past year and a half, so be sure to use these occasionally.
When should you post to Facebook for most engagement. Check out this blog post: Best Time for a Facebook Post?