Case Study: Facebook Promoted Posts Work

As much as I have a love-hate relationship with Facebook, it can be effective. Two weeks ago I mentioned in a BodyworkBiz blog post that Facebook can no longer be considered a “free” way to promote your business.

I also said that you shouldn’t give up on it because it can provide some of the most effective paid advertising that you can do.

As proof, check this out: I ran what’s called a “Promoted Post” for World Massage Conference for five days…

To sum up the results:

  • Over 100,000 therapists saw the Post
  • 1,458 people Liked the Post
  • 524 people Shared it with their friends without any promotion or incentives!

And this was just for five days!

Moreover, we had a huge audience for the broadcast, maxed out our chat room and of course, lots of massage therapists took advantage of our special pre-launch offer for the 2014 conference.

I’ve been using paid ads on Facebook for years and they do work. I’ll tell you more about using these for your practice in future Marketing Tips newsletters and give you specific how to’s. So keep your eyes on your inbox over the coming weeks.

Do you want to see that presentation?

The “Introduction to Kinesiology Taping” presentation was superb. It’s one of the new video presentations that I shot specifically for World Massage Conference.

Normally, replays of these Encore presentations are only available for paid conference participants, but we decided to make this available for everyone at no cost… but just for the day. It will come off the site on Thursday morning when I get back to my desk to launch the 2014 conference site.

It’s available for 24 hours only, so login now.

Log in here: http://worldmassageconference.com

Use your email and password to log in. Or in the odd event that you do not have a World Massage Conference account you can set up a free account here so you can watch this special presentation.

Once logged in, click the “Broadcast Room” button at the top of the page to watch the “Introduction to Kinesiology Taping” presentation featuring Drew Freedman.

While you’re on the site…

Be sure to sign up for the 2014 conference today. You’ll only see links to purchase once you’re logged in. All the details are inside, but I can assure you now that you’ll never get better value for your massage education. (Watch this video for more details.) You get some of the best education in the world at a price that anyone can afford. It only makes sense to sign up and it’s one of the reasons the World Massage Conference has been the largest event in the history of massage for seven years in a row. Imitators can say they’re the best, but massage therapists like you have clearly shown which event they prefer by making World Massage Conference their yearly destination. So login now to register for 2014.

Enjoy the replay and I’ll see you online at the 2014 conference,

Eric Brown, Grand Massage Poobah
http://www.bodyworkbiz.com

 

Eric
Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php
Eric

@bodyworkbiz

You can now find me on Twitter @ericupsidebrown
Erik Dalton Techniques at Indiana State University | Eric Brown, BodyworkBiz Blog https://t.co/xIoW1VHqfA - 3 months ago
Eric
Loading Facebook Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *


*