I Can’t Put an Expiry Date on My Gift Certificates

Massage Gift Certificates and Gift CardsOne of my favorite ways to build a practice is through gift certificates. Gift certificates are referrals… that are paid! It was the number one way I’ve used to bring new clients through the door.

If you want some fantastic ideas for selling gift certificates through the holiday season (or anytime really), you can read a recent article I wrote for Massage & Bodywork Magazine here:

My $18,000 Mistake: How I Learned to Love Gift Certificates

Every time I write about gift certificates I invariably get a number of emails from therapists who inform me that I should have told my readers that you can’t put an expiry date on them. What I normally say is be aware of regulations around the sale of gift certificates because regulations are not consistent from country to country or State to State.

In some places an expiry date is okay and some places not. And then there are all sort of other rules that exist in various places around the sale of gift certificates.

I don’t have the time to outline the current laws for all 50 states in the USA or the 13 provinces and territories in Canada, but my friend Laura Allen has written an excellent article on the topic a couple of years ago and I’ll defer to her expertise:

Gift Certificates and Gift Cards By Laura Allen

For more specific details, here is a table showing regulations by state for the USA for gift certificates and gift cards. Use as a reference to determine the statutes around gift certificate expiration in your jurisdiction:

Massage Gift Certificate Laws by State

And if this information is helpful to you, please share this post on one of your social media sites. I’m sure others will find it helpful too. Just use one of the buttons on the right hand side of this page.

As well, if you are looking for some great looking gift certificates to have on hand for customers this Christmas, check out what’s available at BodyworkBiz:

http://bodyworkbiz.com/giftcerts.php

massage-gift-certificates

Click here for details or to order now

Note: Because we’re getting very close to the holiday season, for fastest delivery I’d suggest that you go with the default template instead of using custom printing. We will likely be able to get them to your doorstep in a week, but at this busy holiday time we can’t guarantee delivery times.

Eric
Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php
Eric

@bodyworkbiz

You can now find me on Twitter @ericupsidebrown
Erik Dalton Techniques at Indiana State University | Eric Brown, BodyworkBiz Blog https://t.co/xIoW1VHqfA - 7 months ago
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