Do You Have the Right Kind of Facebook Page?

Some massage therapists have set up a Page for their business on Facebook, but have chosen the wrong type of Page. Ideally, if you have a physical location you want your Page to be a “Local Business” Page. This gives you special functionality on your Page that is specific to a “brick and mortar” business (as opposed to a Brands or Products).

You can see what kind of Page you have by going to your business Page and clicking the Edit Page link at the top of the page and then clicking Edit Settings.

9-2-2013 11-56-46 AM

Then go to the Page Info┬átab and look at the Category. It should say “Local Business”. BodyworkBiz is not a local business because there is no physical location, so you won’t see that label on my BodyworkBiz Facebook Page:

9-2-2013 11-58-02 AM

If your category is not “Local Business”, simply click the Edit link to the right and choose the proper Page Category from the drop down menu and save your changes.

9-2-2013 11-59-34 AM

Then be sure to fill out all the possible fields that Facebook gives you for your local business page. This will help visitors find the information they are looking for when they go to the About tab on your Page: Things like prices, parking, hours, directions, etc.

9-2-2013 12-07-50 PM

If you’ve found this useful, please share with your Friends.

Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at


You can now find me on Twitter @ericupsidebrown
Erik Dalton Techniques at Indiana State University | Eric Brown, BodyworkBiz Blog - 2 years ago

5 thoughts on “Do You Have the Right Kind of Facebook Page?

  1. What if you have multiple locations? Would you recommend multiple Facebook pages? I think I have mine under medical/health… Thanks for the blog post!

  2. Medical/Health is the category, but not the Page type. If each one is run as a separate company then you may want to set up two “Local” business pages, but that requires twice the work. It may be easier to set up one “Brand” page that covers multiple locations. If you have more than five locations under one brand name, then Facebook has a different way to manage that.

  3. Thanks for all the unselfish help you continually offer. I just got started with my facebook business page and am looking forward to using your tips. It makes me feel a little more confident with your support as I am not a computer person but am trying to “get connected”.

Leave a Reply

Your email address will not be published. Required fields are marked *