How much should you pay to have a ____ designed?

Here’s a question that I often get asked and that I often ask myself: How much should I pay to have a ________ designed? You fill in the blank: business card, logo, website, graphic, etc.

I have someone that does design for me on staff full time now, but in the past I would go online when I need something done like a logo and look around for prices and would find just a crazy range to choose from. I would be paralyzed wondering what options to choose and wondering what I would get for my money… because it’s like a haircut: you don’t really know until the damage is done.

Just recently however I came across a great blog post on Graphic Design: What’s a Good Designer Worth These Days?.

There are no definitive answers, but the author, a designer, gives some good practical advice and some general price ranges so at least you know you are in the ballpark.

The average hourly fee for a graphic designer according to a national Canadian survey is $73/hr for general graphic design  $83/hr for brand strategy (logos, identity pieces), and  $76/hr for web design.

What’s that translate to in terms of various types of design jobs? Here’s a summary from the author:

Logo design
Good range:$900 to $3,000
Bare minimum: $300 to $800

Business card design
Good range: $350 to $1500
Bare Minimum: $100

Brochure design
Good range: $400 to $1800
Bare Minimum: $200

Book cover design
Good range: $500 to $2500
Bare Minimum: $200

Website design
Good range: $1000 to $10,000+
Bare Minimum: $400

 

Eric
Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php
Eric

@bodyworkbiz

Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio.
Today is the Day to $ave! Learn From Industry Leaders in San Diego Next Month http://t.co/27qZ7yNDjY http://t.co/TZuqE6QSjw - 3 hours ago
Eric

One thought on “How much should you pay to have a ____ designed?

  1. I was fortunate to reconnect with an old friend who happens to be a graphic designer. We agreed to a barter- A logo/brand identity for me in exchange for a number of gift certificates for her that she then used for herself and also as gifts for family members. She did agree to lower her hourly rate to match mine. Having a logo that is well designed and that I am proud to show, is worth every penny! Now, if I could just figure out how to get it on my abmp hosted website….

    [Reply]

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>