Amen! Brian Massey thank you for trying to stop businesses from dying by social media. I have to correct you however: Mark Zuckerberg is not stealing online visitors from businesses. Businesses are willingly giving up their visitors to Facebook. It’s crazy!!
I’ve been preaching the message that Brian wrote about, but my message didn’t seem to be getting through and Brian addressed the issue so perfectly that I thought I’d just share his post instead of trying to say the same thing in a different way.
Do you see any social media buttons?
I’ll answer for you: NO. (Actually there are some at World Massage Conference, but they are small and at the bottom so people won’t see them.)
If you’ve been following BodyworkBiz you know I’m a proponent for social media, so why don’t I have buttons to my social channels?
Because it’s sending traffic the wrong way! Once I get visitors to my site, why would I want to send them to Mark Zuckerberg’s site? (He’s the founder of Facebook, in case it wasn’t clear.) It doesn’t make any sense. I want them to look at my site and discover how my products and service can benefit them. I don’t want to send them AWAY. Especially to these social media sites that are seriously addictive as Brian points out with the little red notifications acting like little capsules of dopamine.
So stop sending visitors away from your site. Use these social media sites as a funnel to get people TO your site. Change the flow of traffic. Use social media on your site only after they have looked at your site and given their email address to you. That’s really the only time you should do it.
Learn from businesses that are successful online. Zappos and Dell have enormous social media presence. Look at their sites. Do you see any social media icons. (I’ll answer again so you don’t have to look… No!) They understand the proper flow of visitors looks like this:
The bottom line: Don’t stop using social media. Just use it right.
I’ve just started a 30 Day Facebook Challenge to help people understand how to use this social media giant to advantage. It will run through the month of January 2013. Feel free to come and join me: https://www.facebook.com/groups/456246884422657
And please do your Friends a favor and share this post in hopes that they will stop sending visitors off their websites.