How Facebook Is Stealing Your Visitors

Amen! Brian Massey thank you for trying to stop businesses from dying by social media. I have to correct you however: Mark Zuckerberg is not stealing online visitors from businesses. Businesses are willingly giving up their visitors to Facebook. It’s crazy!!

I’ve been preaching the message that Brian wrote about, but my message didn’t seem to be getting through and Brian addressed the issue so perfectly that I thought I’d just share his post instead of trying to say the same thing in a different way.

Here’s the scoop: Go to www.bodyworkbiz.com or www.worldmassageconference.com or www.thermalpalms.com. These are all extremely successful websites  that I own.

Do you see any social media buttons?

I’ll answer for you: NO. (Actually there are some at World Massage Conference, but they are small and at the bottom so people won’t see them.)

If you’ve been following BodyworkBiz you know I’m a proponent for social media, so why don’t I have buttons to my social channels?

Because it’s sending traffic the wrong way! Once I get visitors to my site, why would I want to send them to Mark Zuckerberg’s site? (He’s the founder of Facebook, in case it wasn’t clear.) It doesn’t make any sense. I want them to look at my site and discover how my products and service can benefit them. I don’t want to send them AWAY. Especially to these social media sites that are seriously addictive as Brian points out with the little red notifications acting like little capsules of dopamine.

So stop sending visitors away from your site. Use these social media sites as a funnel to get people TO your site. Change the flow of traffic. Use social media on your site only after they have looked at your site and given their email address to you. That’s really the only time you should do it.

Learn from businesses that are successful online. Zappos and Dell have enormous social media presence. Look at their sites. Do you see any social media icons. (I’ll answer again so you don’t have to look… No!) They understand the proper flow of visitors looks like this:

The bottom line: Don’t stop using social media. Just use it right.

I’ve just started a 30 Day Facebook Challenge to help people understand how to use this social media giant to  advantage. It will run through the month of January 2013. Feel free to come and join me: https://www.facebook.com/groups/456246884422657

And please do your Friends a favor and share this post in hopes that they will stop sending visitors off their websites.

Eric
Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php
Eric

@bodyworkbiz

You can now find me on Twitter @ericupsidebrown
Erik Dalton Techniques at Indiana State University | Eric Brown, BodyworkBiz Blog https://t.co/xIoW1VHqfA - 9 months ago
Eric
Loading Facebook Comments ...

2 thoughts on “How Facebook Is Stealing Your Visitors

  1. Strongly disagree. First off, it’s not clear in your article which kind of social media widgets you are talking about: sharing or direct links. I think we can all agree that social sharing icons obviously bring traffic *to* your website.

    However, since you clarified via Facebook that you are referring to direct links to social properties, I still disagree. If you have a link to your Facebook page on your website and someone clicks on it, are you sending them to Facebook’s home page? Of course not! You’re sending them to your business page on Facebook. This gives the visitor a chance to subscribe to more of your content (by Liking it). This means that in the future, you can then publish more content from your website through your Facebook page which then, gives people a chance to see it on Facebook, click on it, and (guess what?) visit your website again!

    I’d say you’re actually stealing traffic from Facebook, not the other way around.

    [Reply]

  2. Thanks for your feedback Michael. I was just sharing and commenting on Brian Massey’s post, not making a complete argument around the issue in my comments. Brian outlines the issue eloquently and I’d suggest everyone click the link to his blog and take a few minutes to read the article in its entirety.

    The simple fact is that Facebook is not in the business of sending you traffic for free. If people land on Facebook they intend to keep you on their site. They do that extremely well.

    If you look at the successful businesses on the web: Amazon, Zappos, Dell, Apple and pretty much every other successful online business, you won’t find links on their web pages that send visitors to any social media sites. Check it out. If you see someone is successful it’s for a reason and it would be wise to model what they do where it’s appropriate. I know you understand that Michael, which is why you do not have any prominent social media links on your own spinweb site, so I don’t understand why you are arguing against the idea.

    If you feel it’s important to have links to social media sites on your webpages, I suggest you have them open up in a new window so when the visitor is done in Facebook and close the window, they are still on your site. As well, as Brian mentions in his article, to pull them into your social media channels after they are already subscribed to your email newsletter. It is useful to be able to communicate to your audience through multiple channels, but not at the expense of taking them out of the sales process.

    [Reply]

Leave a Reply

Your email address will not be published. Required fields are marked *

*