Covers may not include:
i. images with more than 20% text;
ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as “Get it now” or “Tell your friends.”
This applies to Cover images on business Pages only and does not apply to personal Profile Pages. The only real change is that text has to be limited to 20% of the area of the graphic.
Facebook does clearly not want you communicating anything on the cover that is going to take visitors off the Facebook site or that is going to increase your number of fans without advertising. Having said that you can still create an engaging Cover image that communicates professionalism and that helps visitors make the visual transition comfortably back and forth from Facebook to your site and smooth one.
You do have more control over what you put on the Profile image on your Page and the Cover image on your personal Profile and both of these can be used to advantage as well.
If you need a great Cover image or Profile image, check out this very limited special offer at BodyworkBiz:
And be sure to join the “31 Day Challenge” on Facebook to make your Facebook Page work for you and get you clients. It’s a book club of sorts for the FBIfluence course by Amy Porterfield and you are welcome to play along.