The Only Source of Knowledge…

I see massage business coaches and self-proclaimed gurus popping up like dandelions in the massage profession. Most of these people are relatively new to the industry and it makes me wonder how important experience is in a person’s ability to deliver value to their customers. Is someone who has been in the profession for a few years qualified or capable of assisting others with their massage practices?

I’m close to two and a half decades in this profession and in that time have seen countless “experts”, most well-intentioned, come and go like waves on a beach. They don’t have the knowledge to be successful in their own businesses, let alone to advise their colleagues.

They borrow liberally from people like myself that have experience and that can translate the lessons they’ve learned into successful businesses. But fundamentally, they don’t really understand what it really takes to make a go of it. They lack the “in the trenches” experience.

So while I don’t necessarily agree with Albert wholeheartedly, I have to say that experience is a vital piece of knowledge. And if you turn to someone for advice in your practice, make absolutely sure that they’ve “been there and done that.”


Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at


You can now find me on Twitter @ericupsidebrown
Erik Dalton Techniques at Indiana State University | Eric Brown, BodyworkBiz Blog - 2 years ago
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2 thoughts on “The Only Source of Knowledge…

  1. Eric: You have been a mentor to me since day one of my business (10 years ago!). I have used many of your FREE suggestions and even submitted a few of mine in the early years. Many therapists in my area seem to come to me as a mentor since I have been blessed to be, what I consider, a successful private practice therapist. I have always had the attitude that giving first brings many rewards afterwards.

    I want to thank you for all your advise over the years. It was nice to finally see your face in person (in brief passing) this past April in San Diego. I always look forward to you emails and the fact that you continually stay on top of changes in the massage and marketing industry.


    Eric Reply:

    Thank you so much Shirl. That’s so kind of you to take the time to write such a nice note. All the best.


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