How to Launch a Last Minute Gift Certificate Promotion…

If you’ve been following the BodyworkBiz ezine over the past few weeks, you know I have massage gift certificates on my mind. They are by far one of the best ways to grow your practice. How many dozens have you sold this season?

If you haven’t sold many, there is still an opportunity to promote them through Facebook. It uses Facebook’s paid options to spread your reach, but it’s super inexpensive. Here’s how to make that work. But before we begin…

You’ll need to have a Facebook Fan Page to do this. The more Fans you have the more effective it will be.

Ideally, you want to set up a page on your website where someone can pay for their gift certificate purchase. You can have them call you or drop in to purchase, but that will decrease your response rate dramatically.

Okay. With that said, let’s do it…

1. Post on your Fan Page, but instead of posting a Status Update like you normally do, you are going to post a photo to announce gift certifcates. Why? Photos get noticed. Posts with photos get 53% more Likes and 104% more comments than regular posts. That translates to more sharing, more interaction and more eyeballs. If you don’t have a photo, you can download this one (it’s the ideal size for posting).

2. Add a description to the photo with a link to your purchase page. This message will be about finding a perfect last minute gift. For example,

“Still need some last minutes gifts and stocking stuffers. Everyone loves massage. Purchase your gift certificates here: [link to the page on your site where they can purchase]“

When you add your link be sure to use “http://” at the front of your link so it becomes clickable.

3. Click the Promote button on your post.Take a look at your post and you’ll see a “Promote” button in the bottom right hand corner.

4. Fill out the drop down box. Choose to promote to “People who like your Page and their friends”. This will give you the widest reach and target people who are just like your current clients and who are most likely to buy from you.

Choose how much you are willing to pay. It likely won’t cost you more than $20. You’ll be prompted to enter your payment method if you don’t already have that set up.

What happens now? Your post will now show up in the News Feeds of your Fans. This seldom happens unless your Fans are very engaged with your Page, but promoting this way guarantees it will show up in their Feed in desktop systems and mobile. Here’s an example of a Promoted Post in someone’s Newsfeed. You’ll see that the word “Sponsored” at the bottom (hardly noticeable) indicates that the Post has been promoted.

When people Like, Share or Comment on the post, their Friends will see it too. You will have reached thousands of Facebook users in your area for less than $20 bucks.

This is the simplest way to advertise on Facebook. Give it a try and let me know how it goes.

If you need more ideas for selling gift certificates, get the Sell More Gift Certificates e-course at BodyworkBiz.com where you’ll also find beautiful full color gift certificates.

Eric
Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at http://bodyworkbiz.com/newsletter.php
Eric

@bodyworkbiz

Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio.
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3 thoughts on “How to Launch a Last Minute Gift Certificate Promotion…

  1. I couldn’t see any promote button so I looked it up. What I found is that only pages with over 400 likes can see the promote button. Too bad I only have 350 :(
    Is there another way to do this?

    [Reply]

  2. My apologies. I knew that you had to have a minimum of 400 Fans, but I failed to put that point in there. There are some other restrictions as well. You can’t promote a post that is more than three days old. As well, you cannot promote every type of post on your Page. In short, if you see a Promote button on a post you can use it; If you don’t see the Promote button the option is not available for either your account or that particular post. It’s not something you turn on or off in settings.

    [Reply]

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