What’s a Facebook banner and why do you need one?

Facebook is one of the most popular web services online and should reach an incredible 1 billion users this year. That’s right: A billion users!

Marketing gurus over the past few years have been singing the praises of Facebook as one of the most effective ways to get new customers. The most popular way businesses promote themselves on Facebook is through a Facebook Page, often called a Fan Page.

Although Facebook encourages businesses to set up these Fan Pages, they don’t really give visitors much opportunity to find out more about you or to get to your website. Just check out any small business Fan Page for yourself and see how quickly you can find a way to contact the business, by visiting their website, by emailing them or by phone.

From the perspective of Facebook, it makes sense to make this process as difficult as possible so that you stay on their site and view the Facebook ads that provide their revenue.

So when a potential client reaches your Facebook Page you want to make it as easy as humanly possible for them to be able to contact you.

That’s why it’s vitally important that you create a custom banner for you Page, so they know instantly who you are and how to contact you.

Take a look at screen shots of these two Facebook Pages. Which therapists would you be most likely contact?

 

 

The one to the right, of course!

The phone number and website address in that custom banner catch the eye immediately. The branding is obvious. It’s clear what this business is and what they do. There is no hunting around trying to figure out how to contact this therapist. The website address and phone number are prominently displayed. And the top of the banner invites the visitor to “Like” the Page as it draws their eyes toward the Like button.

How do you get your own eye catching banner?

I was surfing through Facebook to find example of people who use banners effectively. Examples were difficult to find.

Then I started searching for designers or services who would create these. I had a difficult time finding any providers to refer you to. One I found charged a minimum of $50 and more were in the $80 to $100 range.

I have a full time graphic designer named Bryan on staff and I am setting aside a large portion of his time for several weeks to work on creating Facebook banners for you.

How much?

Just $20! That’s a price anyone can afford. And is a fraction of the price you would pay elsewhere.

Update February 8th, 2012: The sale is now over. The banners are now priced at $100. For the straglers that are just finding out about these now, use enter the code HALFOFFBANNER iln the discount code box when checking out to get $50 off the price. This coupon will be active until Sunday, Feb 12th.

I’m only going to do this for a short time, then I’ll have to put him back to work on other projects. So if you want to make your Facebook Page more effective instantly, then order your banner today.

Click here to order your customized Facebook banner now

Here are some examples of what these might look like:

Making your banner work for you

You can request any information you like on these, but I’ll point out some of the features that will make your banner effective:

  1. At the top there is an image that draws the visitors eyes to your “Like” button and encourages them to click it.
  2. There is a clear call to action like “Call 416-555-1212 Today!” or “Visit our website for this month’s special!”
  3. You phone number or website is clearly displayed to give visitors a way to easily contact you without having to hunt around for contact info.
  4. There is the opportunity to outline your service area or the benefits of your service to motivate visitors to take action.
  5. A logo helps brand your business and improve instant recognition.
  6. A photo of you puts a personal face to your service.

Also notice that you can choose a portion of the banner to use as a thumbnail. Your thumbnail appears beside every post you make to catch people’s attention and to reinforce your brand image.

So get your banner made today. The offer expires at the end of the month and that’s coming up fast.

Click here to order your customized Facebook banner for just $20 ($100)

Your banner will likely be complete within three business days (note: because of the large volume of orders the estimated delivery time for orders placed after January 20 will likely be about five business days) and I’ll send you a link to a video that explains exactly how to get it on your Facebook Page. It’s a very simple process. This offer expires February 8, 2012. That’s just days away, so order now.

Please click one of the buttons below and share this with your friends and colleagues before the offer comes down.

18 thoughts on “What’s a Facebook banner and why do you need one?

  1. I’m not sure about this one – what is the size of the banner? If it’s too small, then it becomes grainy…. do you make a large banner and then reduce it?

  2. Hi Donald! Take a look at the banners on this page and you get a sense for the quality. The banners are the maximum size allowed by Facebook. It’s not so much about resolution as it is about the size of the type. Follow the guidelines in the submission form and avoid using too much text for the most effective banner.

  3. Eric, Why don’t you have a photo or picture or logo on the left of your comments above?

  4. Picture added. Thanks for pointing that out. This blog is still a work in progress. I’ll make it pretty by the end of this month. ;o)

  5. Hi, I’m very keen to take up the banner offer, however, I just wanted to know how difficult it is to change details on the banner once it has been set up. I’m re branding at the moment and don’t have all the finer details in stone yet. Grateful of any information you may have.

    Regards

    Darran

  6. It’s a fixed image. $20 bucks is really not very significant and you can just have a new one made when you rebrand.

  7. I am interested in creating a fan page and this offer seems like a great starting point. When I looked at the form to purchase a banner, I didn’t see anything RE: how you get the info needed to create a banner? Do you get it from the website? Do we get to have any input RE: what goes on the banner?

  8. Hi Phyllis! Immediately after purchase you’re directed to a page where you submit information and images you want on your banner and provide us with any special instructions.

  9. Hi Eric. Thanks for the great offer and for extending it. will you offer other options for templates because i don’t have a logo at this time; kind of just getting started… Thanks.

  10. You don’t need a logo, but I would suggest you send an image, either a portrait or a massage related image.

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