Video Marketing: A Case Study

There is a special webinar coming up this Thursday, February 9th at 8pm (ET) that will show you a seriously underutilized method to get your site ranked in Google and set yourself apart from the competition. You can read about it below, but first, here’s a short case study video that shows you how I was able to easily get visibility on the first page of Google for a website that really had no chance for getting ranked.

The strategies outlined in this video are the ones I’ll be sharing with you on Wednesday’s webinar. If you can’t attend on this date, recorded replays will be available afterward.

Part 1. Webinar: The explosive growth of online video and what it means for you

Creating and using video for marketing is surprisingly easy. Now, with the incredible growth in online video you have an unprecedented opportunity to engage potential customers like never before. In this webinar you’ll discover:

  • Why YouTube may be the second most important site on the web after Google
  • Why you must start communicating with your audience through video
  • How video can boost your visibility in the search engines
  • Three simple ways to create video
  • How to optimize your videos to be found by the search engines
  • How to syndicate your videos to a dozen video sharing sites quickly

Part 2. View it and do it

Follow along with Eric as he leads you through the process of creating and publishing a video. By the end of this two hour session you will accomplish the following:

  • Create and optimize your YouTube channel
  • Create/download a short video
  • Optimize your video for the search engines
  • Upload a video to YouTube
  • Register for a video syndication service

The cost of the three hour webinar is only $30.

Click here to register for this special video marketing webinar now

You can get this session and access to nine other special web marketing sessions by registering for the Web Marketing MBA program. This is an online group coaching program and will lead you through the process of getting clients through the web. When you register for all ten sessions, you get them for just half price.

Register for all ten sessions for just $150 (regularly $300)

(Note that six live sessions have already been done, but recorded replays are available for you to access anytime for up to one year.)

Register now and I’ll see you there

Take care,

Eric Brown

www.bodyworkbiz.com

PS If you can’t attend the live event, you can access a recorded replay immediately after.

Please click one of the buttons below to share with your friends…

What’s a Facebook banner and why do you need one?

Facebook is one of the most popular web services online and should reach an incredible 1 billion users this year. That’s right: A billion users!

Marketing gurus over the past few years have been singing the praises of Facebook as one of the most effective ways to get new customers. The most popular way businesses promote themselves on Facebook is through a Facebook Page, often called a Fan Page.

Although Facebook encourages businesses to set up these Fan Pages, they don’t really give visitors much opportunity to find out more about you or to get to your website. Just check out any small business Fan Page for yourself and see how quickly you can find a way to contact the business, by visiting their website, by emailing them or by phone.

From the perspective of Facebook, it makes sense to make this process as difficult as possible so that you stay on their site and view the Facebook ads that provide their revenue.

So when a potential client reaches your Facebook Page you want to make it as easy as humanly possible for them to be able to contact you.

That’s why it’s vitally important that you create a custom banner for you Page, so they know instantly who you are and how to contact you.

Take a look at screen shots of these two Facebook Pages. Which therapists would you be most likely contact?

 

 

The one to the right, of course!

The phone number and website address in that custom banner catch the eye immediately. The branding is obvious. It’s clear what this business is and what they do. There is no hunting around trying to figure out how to contact this therapist. The website address and phone number are prominently displayed. And the top of the banner invites the visitor to “Like” the Page as it draws their eyes toward the Like button.

How do you get your own eye catching banner?

I was surfing through Facebook to find example of people who use banners effectively. Examples were difficult to find.

Then I started searching for designers or services who would create these. I had a difficult time finding any providers to refer you to. One I found charged a minimum of $50 and more were in the $80 to $100 range.

I have a full time graphic designer named Bryan on staff and I am setting aside a large portion of his time for several weeks to work on creating Facebook banners for you.

How much?

Just $20! That’s a price anyone can afford. And is a fraction of the price you would pay elsewhere.

Update February 8th, 2012: The sale is now over. The banners are now priced at $100. For the straglers that are just finding out about these now, use enter the code HALFOFFBANNER iln the discount code box when checking out to get $50 off the price. This coupon will be active until Sunday, Feb 12th.

I’m only going to do this for a short time, then I’ll have to put him back to work on other projects. So if you want to make your Facebook Page more effective instantly, then order your banner today.

Click here to order your customized Facebook banner now

Here are some examples of what these might look like:

Making your banner work for you

You can request any information you like on these, but I’ll point out some of the features that will make your banner effective:

  1. At the top there is an image that draws the visitors eyes to your “Like” button and encourages them to click it.
  2. There is a clear call to action like “Call 416-555-1212 Today!” or “Visit our website for this month’s special!”
  3. You phone number or website is clearly displayed to give visitors a way to easily contact you without having to hunt around for contact info.
  4. There is the opportunity to outline your service area or the benefits of your service to motivate visitors to take action.
  5. A logo helps brand your business and improve instant recognition.
  6. A photo of you puts a personal face to your service.

Also notice that you can choose a portion of the banner to use as a thumbnail. Your thumbnail appears beside every post you make to catch people’s attention and to reinforce your brand image.

So get your banner made today. The offer expires at the end of the month and that’s coming up fast.

Click here to order your customized Facebook banner for just $20 ($100)

Your banner will likely be complete within three business days (note: because of the large volume of orders the estimated delivery time for orders placed after January 20 will likely be about five business days) and I’ll send you a link to a video that explains exactly how to get it on your Facebook Page. It’s a very simple process. This offer expires February 8, 2012. That’s just days away, so order now.

Please click one of the buttons below and share this with your friends and colleagues before the offer comes down.